Consumer Satisfaction And Factors Influencing Consumer Purchase Of Products Through Direct Marketing

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Product Awareness and Customer Satisfaction of Life Insurance

Author : Dr. Rajesh Deb Barman
Publisher : Ashok Yakkaldevi
ISBN 13 : 1716454891
Total Pages : 81 pages
Book Rating : 4.7/5 (164 download)

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Book Synopsis Product Awareness and Customer Satisfaction of Life Insurance by : Dr. Rajesh Deb Barman

Download or read book Product Awareness and Customer Satisfaction of Life Insurance written by Dr. Rajesh Deb Barman and published by Ashok Yakkaldevi. This book was released on 2020-11-12 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life insurance is a contract that pledges payment of an amount to the person assured or his nominee on the happening of the event insured against. The contract is valid for payment of insured amount during: a) The date of maturity of policy b) Specified dates at periodic intervals of policy terms c) Unfortunate death, if it occur earlier Among other things, the contract also provides for the payment of premium periodically to the Insurer by the policyholder. Life insurance is universally acknowledged to be an institution, which eliminates ‘risk’, substituting certainty for uncertainty and comes to the timely aid of the family in the unfortunate event of death of the breadwinner. By and large, life insurance is civilization’s partial solution to the problems caused by death. Life insurance, in short, is concerned with two hazards that stand across the life-path of every person: 1) That of dying prematurely is leaving a dependent family to fend for itself. 2) That of living till old age without visible means of support.

Consumer Preferences and Acceptance of Food Products

Author : Derek V. Byrne
Publisher : MDPI
ISBN 13 : 3039436953
Total Pages : 236 pages
Book Rating : 4.0/5 (394 download)

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Book Synopsis Consumer Preferences and Acceptance of Food Products by : Derek V. Byrne

Download or read book Consumer Preferences and Acceptance of Food Products written by Derek V. Byrne and published by MDPI. This book was released on 2020-12-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceptance and preference of the sensory properties of foods are among the most important criteria determining food choice. Sensory perception and our response to food products, and finally food choice itself, are affected by a myriad of intrinsic and extrinsic factors. The pressing question is, how do these factors specifically affect our acceptance and preference for foods, both in and of themselves, and in combination in various contexts, both fundamental and applied? In addition, which factors overall play the largest role in how we perceive and behave towards food in daily life? Finally, how can these factors be utilized to affect our preferences and final acceptance of real food and food products from industrial production and beyond for healthier eating? A closer look at trends in research showcasing the influence that these factors and our senses have on our perception and affective response to food products and our food choices is timely. Thus, in this Special Issue collection “Consumer Preferences and Acceptance of Food Products”, we bring together articles which encompass the wide scope of multidisciplinary research in the space related to the determination of key factors involved linked to fundamental interactions, cross-modal effects in different contexts and eating scenarios, as well as studies that utilize unique study design approaches and methodologies.

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394162723
Total Pages : 418 pages
Book Rating : 4.3/5 (941 download)

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Download or read book written by and published by John Wiley & Sons. This book was released on with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CIM Coursebook 07/08 Marketing Planning

Author : Karen Beamish
Publisher : Routledge
ISBN 13 : 1136420053
Total Pages : 411 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 07/08 Marketing Planning by : Karen Beamish

Download or read book CIM Coursebook 07/08 Marketing Planning written by Karen Beamish and published by Routledge. This book was released on 2012-06-14 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CONSUMER BEHAVIOUR

Author : Dr. Kirit Chavda
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8119653467
Total Pages : 408 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis CONSUMER BEHAVIOUR by : Dr. Kirit Chavda

Download or read book CONSUMER BEHAVIOUR written by Dr. Kirit Chavda and published by Archers & Elevators Publishing House. This book was released on with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications

Author : Bilgaiyan, Saurabh
Publisher : IGI Global
ISBN 13 : 1668449714
Total Pages : 363 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications by : Bilgaiyan, Saurabh

Download or read book Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications written by Bilgaiyan, Saurabh and published by IGI Global. This book was released on 2022-06-24 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.

IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021

Author :
Publisher : Arihant Publications India limited
ISBN 13 : 9325797534
Total Pages : pages
Book Rating : 4.3/5 (257 download)

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Download or read book IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021 written by and published by Arihant Publications India limited. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author : Ratih Hurriyati
Publisher : Springer Nature
ISBN 13 : 946463443X
Total Pages : 1331 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) by : Ratih Hurriyati

Download or read book Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) written by Ratih Hurriyati and published by Springer Nature. This book was released on 2024 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt:

IBPS RRB SO Marketing Officer Scale 2 Exam 2024 (English Edition) - 10 Full Length Practice Mock Tests (2400+ MCQs) with Free Access to Online Test Series

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Author : EduGorilla Prep Experts
Publisher : EduGorilla Community Pvt. Ltd.
ISBN 13 : 9355562144
Total Pages : 415 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis IBPS RRB SO Marketing Officer Scale 2 Exam 2024 (English Edition) - 10 Full Length Practice Mock Tests (2400+ MCQs) with Free Access to Online Test Series by : EduGorilla Prep Experts

Download or read book IBPS RRB SO Marketing Officer Scale 2 Exam 2024 (English Edition) - 10 Full Length Practice Mock Tests (2400+ MCQs) with Free Access to Online Test Series written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2024-06-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Best Selling Book in English Edition for IBPS RRB SO Marketing Officer Exam (Scale II) with objective-type questions as per the latest syllabus given by the Institute of Banking Personnel Selection. • IBPS RRB SO Marketing Officer Exam (Scale II) Preparation Kit comes with 10 Practice Mock Tests with the best quality content. • Increase your chances of selection by 16X. • IBPS RRB SO Marketing Officer Exam (Scale 2) Prep Kit comes with well-structured and 100% detailed solutions for all the questions. • Clear exam with good grades using thoroughly Researched Content by experts.

ECSM 2020 8th European Conference on Social Media

Author : Dr Christos Karpasitis
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764644
Total Pages : pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ECSM 2020 8th European Conference on Social Media by : Dr Christos Karpasitis

Download or read book ECSM 2020 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences and publishing limited. This book was released on 2020-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario

Author : Maria Pilar Martinez-Ruiz
Publisher : Frontiers Media SA
ISBN 13 : 2889664856
Total Pages : 147 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario by : Maria Pilar Martinez-Ruiz

Download or read book Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario written by Maria Pilar Martinez-Ruiz and published by Frontiers Media SA. This book was released on 2021-02-17 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Issues in Contemporary Managerial Practices

Author : Dr.M. Subramanian
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8119653998
Total Pages : 352 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Strategic Issues in Contemporary Managerial Practices by : Dr.M. Subramanian

Download or read book Strategic Issues in Contemporary Managerial Practices written by Dr.M. Subramanian and published by Archers & Elevators Publishing House. This book was released on with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Impact of Mobile Services on Business Development and E-Commerce

Author : Liébana, Francisco
Publisher : IGI Global
ISBN 13 : 1799800520
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Mobile Services on Business Development and E-Commerce by : Liébana, Francisco

Download or read book Impact of Mobile Services on Business Development and E-Commerce written by Liébana, Francisco and published by IGI Global. This book was released on 2019-09-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Marketing for Entrepreneurs

Author : Frederick G. Crane
Publisher : SAGE Publications
ISBN 13 : 1483391361
Total Pages : 192 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Marketing for Entrepreneurs by : Frederick G. Crane

Download or read book Marketing for Entrepreneurs written by Frederick G. Crane and published by SAGE Publications. This book was released on 2021-08-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.

GENERAL AWARENESS FOR IBPS, SBI, BANKING EXAMINATIONS

Author : Editorial Board
Publisher : Kalinjar Publications
ISBN 13 : 9351720403
Total Pages : 207 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis GENERAL AWARENESS FOR IBPS, SBI, BANKING EXAMINATIONS by : Editorial Board

Download or read book GENERAL AWARENESS FOR IBPS, SBI, BANKING EXAMINATIONS written by Editorial Board and published by Kalinjar Publications. This book was released on with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: GENERAL AWARENESS FOR IBPS, SBI, BANKING EXAMINATIONS

Promoting Creative Tourism: Current Issues in Tourism Research

Author : Ahmad Hudaiby Galih Kusumah
Publisher : Routledge
ISBN 13 : 1000353567
Total Pages : 834 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Promoting Creative Tourism: Current Issues in Tourism Research by : Ahmad Hudaiby Galih Kusumah

Download or read book Promoting Creative Tourism: Current Issues in Tourism Research written by Ahmad Hudaiby Galih Kusumah and published by Routledge. This book was released on 2021-04-23 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; disruptive innovation in tourism; infrastructure and transportation in tourism development; urban and rural tourism planning and development; community resilience and social capital in tourism. The 4th ISOT 2020 aimed at (1) bringing together scientists, researchers, practitioners, professionals, and students in a scientific forum and (2) having discussions on theoretical and practical knowledge about current issues in tourism. The keynote speakers contributing to this conference are those with expertise in tourism, either in an academic or industrial context.