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Consumer Responses Towards The 4ps Marketing Strategies In The Conflict Affected Areas Of Sri Lanka
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Book Synopsis Consumer Responses Towards the 4PS Marketing Strategies in the Conflict Affected Areas of Sri Lanka by : Dr.Mrs. Shivany Shanmugathas
Download or read book Consumer Responses Towards the 4PS Marketing Strategies in the Conflict Affected Areas of Sri Lanka written by Dr.Mrs. Shivany Shanmugathas and published by . This book was released on 2015 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the post-war era, local firms are facing stiff competition from foreign brands. In order to compete successfully they need to develop new marketing strategies on post-war perspective. At the same time, they also need to focus on all the marketing activities from the consumer's perspectives. During war, consumers were more conscious on the product accessibility, and did not consider the other aspects in the brands, but in the post-conflict marketing environment they expect good value for the money which they spent on the product.Extent research on marketing strategies lacks in theory based frame work that explicate what marketing strategies are appropriate for the war/conflict affected places. The present study explored marketing strategies, appropriate to the unique context. Using grounded theory methodology data were collected, through 5 focus group discussions and 25 interviews with the consumers in the Northern Province of Sri Lanka. Theoretical sampling technique is used to select the appropriate respondents; Data were collected until the data saturation was arrived. 89 initial codes were identified from the initial coding viaNvivo (version 09) software. From the axial coding and substantial coding 11 categories were found. Marketers adopt 15 strategies to reach the consumers in the conflict affected places. Consumers prefer 05 strategies, such as social responsibility, cultural match, ethical marketing, employee's behavior, and infrastructure development as the best from the 15 strategies. Ethical marketing strategy is needed in the conflict affected places. Findings show that, consumers in the conflict affected places expect ethical behavior in all aspects of marketing activities.
Book Synopsis New Horizons in Management, Leadership and Sustainability by : Satinder Dhiman
Download or read book New Horizons in Management, Leadership and Sustainability written by Satinder Dhiman and published by Springer Nature. This book was released on 2021-05-17 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon research and practitioner narratives from management, leadership, organizational studies, entrepreneurship and sustainable business domains, this book explores the many pathways that enable emerging countries to transform knowledge into action to achieve economic and sustainable development. The authors take a holistic approach to ‘transforming knowledge’ that goes beyond the mere ‘application of knowledge’ to include the assimilation, adaptation, and contextualization of knowledge to suit the unique contexts, needs and conditions existing in emerging countries. They then presents success stories and case studies comprising innovative solutions for emerging economies that practitioners can utilize. Current research in management is highlighted by bringing together academics, practitioners, policy-makers and interest groups from diverse regions and perspectives.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chameera Madusanka
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chameera Madusanka and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer's behaviour patterns have been affected by the global pandemic called as COVID-19 to a greater extent. People became more concerned about health benefits in their daily consumptions like food, transportation, beauty care etc. It is with clear evidence that during this period have revealed that environmental concerns and health consciousness have been the major concerns of the people during the pandemic duration. With the threats that could have been a hit point that could industries have followed several trends and strategies to eliminate the bad effects of such. Such strategies and trends have simultaneously caused them to improve their performance while some has made the performance to decline. Pivotal role of these strategies were to eliminate the negative impact while they have improved the company's performance and also greatly impacted to change the consumer's regular buying behaviour. This review has been conducted with reference to many global contexts and local contexts with analyzing different trends.
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan and Global Context by : Maleesha Senanayake
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan and Global Context written by Maleesha Senanayake and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a most essential thing in today's world. Other than marketing there are no longer living for the organizations. All of a business's efforts to advertise and persuade customers to buy its goods or services are referred to as marketing. At its foundation, marketing aims to take a product or service, pinpoint its ideal consumers, and attract those consumers to the offering. A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy. The value proposition of the business, critical brand messages, information on targeted market demographics, and other important components are all included in a marketing plan. The 4ps of marketing; product, pricing, place, and promotion; are covered in-depth in a marketing strategy. The company's value proposition, which explains to customers what the company stands for, how it runs, and why it merits their business, should be the focal point of a clear marketing plan. Different industries using different marketing strategies to get success of the businesses. Therefore this study conducts a comprehensive review of how different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan context and Global Context.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chathumini Pinnagoda
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chathumini Pinnagoda and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies are a company's long-term, comprehensive plans for achieving its goals by understanding a variety of consumer needs and creating a measurable, sustainable competitive advantage. Effective marketing plans usually lay out the goals of a firm by helping to define the ideal features of its target market and offering efficient methods to connect with those consumers. In order to attract potential customers and convince them to buy their goods and services, the majority of firms nowadays use certain marketing methods. COVID-19 might be regarded as one of the most dangerous crises in recent memory that occurred abruptly and profoundly altered people's lifestyles all across the world. COVID-19 has affected every individual's life and economies of the countries. Various industries across the world had to change their operational methods including their marketing activities and strategies followed by a pandemic that changed the way of interacting with consumers. Hotel, FMCG, MSME, Airline or Aviation and Retail industries were impacted with the COVID-19 pandemic and had to change their marketing strategies and follow new strategies to promote the product and services while keeping and forming relationships with the consumer. Therefore, this paper evaluates the marketing strategies adopted by various industries during the COVID-19 pandemic.
Book Synopsis Impact of E-Marketing Tools Towards the Consumer Behavior During the COVID-19, With Special Reference to Organic Food Industry in Sri Lanka by : Lalin Jayamaha
Download or read book Impact of E-Marketing Tools Towards the Consumer Behavior During the COVID-19, With Special Reference to Organic Food Industry in Sri Lanka written by Lalin Jayamaha and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In terms of identifying marketing strategies which have been successfully employed within the COVID-19 pandemic in Sri Lanka, it can be identified that e-marketing tools have played a major role within the time. Consumer behavior patterns have widely changed during the pandemic time letting consumers to rely on alternatives. This study examines an emerging marketing strategy such as e-marketing tools, which have impacted on consumer behavior during the COVID-19 pandemic. Further, this study examines on the organic food industry in Sri Lanka, where the consumer demand has been drastically increased for organic foods within the pandemic period. Moreover. The researcher presented the importance of identifying marketing strategies during the COVID-19 pandemic. Therefore, the primary objective of this study is to conduct a comprehensive study on the impact of e-marketing tools towards the consumer behavior during the COVID-19 pandemic with special reference to organic food industry in Sri Lanka.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka and Global During Crisis /COVID-19 Era by : Sachini Weerasinghe
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka and Global During Crisis /COVID-19 Era written by Sachini Weerasinghe and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid-19 as a global crisis has impact dramatically on global economy and organizations survival all over the world. Due to crisis, customers all over the world have rethought their purchasing patterns, and demand for home delivery, online shopping, and cashless payments has surged. This study investigates that marketing strategies adopting by different industrial sectors in Sri Lanka during crisis and COVID-19 era. Organizations that are adaptable and implement marketing strategies during a crisis are more likely to survive and shine, whereas others will disappear. This study discusses marketing strategies: Visual merchandising, digital marketing, premium pricing and consumer ethnocentrism. This study discusses marketing strategies and methods that should be used to deal with COVID-19's effects on the corporate environment and succeed in the post-COVID-19 world.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries with Special Reference to Sri Lankan and Global Context Before and During COVID-19 Era by : Shelani Matharage
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries with Special Reference to Sri Lankan and Global Context Before and During COVID-19 Era written by Shelani Matharage and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines how various industries have implemented customer ethnocentrism, premium pricing, consumer patriotism, formal marketing strategies, informal marketing strategies, and virtual marketing as marketing strategies in the Sri Lankan and global contexts. The research also assesses the marketing strategies in three different sections. The report provides an overview of marketing methods in its first section. Consumer ethnocentrism, premium pricing, patriotism, formal marketing methods, informal marketing strategies, and virtual marketing are all empirically reviewed in the second half of the study. The author conducts an empirical evaluation of consumer ethnocentrism in relation to the dairy and handloom industries. Second, the author empirically assesses premium pricing in relation to the hotel and organic food industries. Consumer patriotism is then expressed in relation to MSME and the automobile industries. The formal marketing strategies in relation to the MSME and mobile phone industries are empirically evaluated by the following author. The author then conducts an empirical evaluation of informal advertising strategies in regard to the insurance and agricultural industries. Finally, the author empirically assesses the effectiveness of the virtual marketing strategy in the MSME and pharmaceutical industries. The author concluded by demonstrating the significant adjustments made to several advertising strategies in context of the COVID-19 pandemic.
Book Synopsis Hospitality Marketing by : Francis Buttle
Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Book Synopsis Shock Waves by : Stephane Hallegatte
Download or read book Shock Waves written by Stephane Hallegatte and published by World Bank Publications. This book was released on 2015-11-23 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ending poverty and stabilizing climate change will be two unprecedented global achievements and two major steps toward sustainable development. But the two objectives cannot be considered in isolation: they need to be jointly tackled through an integrated strategy. This report brings together those two objectives and explores how they can more easily be achieved if considered together. It examines the potential impact of climate change and climate policies on poverty reduction. It also provides guidance on how to create a “win-win†? situation so that climate change policies contribute to poverty reduction and poverty-reduction policies contribute to climate change mitigation and resilience building. The key finding of the report is that climate change represents a significant obstacle to the sustained eradication of poverty, but future impacts on poverty are determined by policy choices: rapid, inclusive, and climate-informed development can prevent most short-term impacts whereas immediate pro-poor, emissions-reduction policies can drastically limit long-term ones.
Book Synopsis Logistics Management and Strategy by : Alan Harrison
Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Book Synopsis Strategic Marketing by : Torsten Tomczak
Download or read book Strategic Marketing written by Torsten Tomczak and published by Springer. This book was released on 2017-09-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Book Synopsis The Road to Results by : Linda G. Morra-Imas
Download or read book The Road to Results written by Linda G. Morra-Imas and published by World Bank Publications. This book was released on 2009 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Road to Results: Designing and Conducting Effective Development Evaluations' presents concepts and procedures for evaluation in a development context. It provides procedures and examples on how to set up a monitoring and evaluation system, how to conduct participatory evaluations and do social mapping, and how to construct a "rigorous" quasi-experimental design to answer an impact question. The text begins with the context of development evaluation and how it arrived where it is today. It then discusses current issues driving development evaluation, such as the Millennium Development Goals and the move from simple project evaluations to the broader understandings of complex evaluations. The topics of implementing 'Results-based Measurement and Evaluation' and constructing a 'Theory of Change' are emphasized throughout the text. Next, the authors take the reader down 'the road to results, ' presenting procedures for evaluating projects, programs, and policies by using a 'Design Matrix' to help map the process. This road includes: determining the overall approach, formulating questions, selecting designs, developing data collection instruments, choosing a sampling strategy, and planning data analysis for qualitative, quantitative, and mixed method evaluations. The book also includes discussions on conducting complex evaluations, how to manage evaluations, how to present results, and ethical behavior--including principles, standards, and guidelines. The final chapter discusses the future of development evaluation. This comprehensive text is an essential tool for those involved in development evaluation.
Book Synopsis Managing Disruptions in Business by : Rajagopal
Download or read book Managing Disruptions in Business written by Rajagopal and published by Springer Nature. This book was released on 2022-01-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.
Book Synopsis The Innovator's Dilemma by : Clayton M. Christensen
Download or read book The Innovator's Dilemma written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2013-10-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
