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Author : David John Moore
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (122 download)
Download or read book Consumer Response to Price Discounts as a Function of Brand Name and Store Type written by David John Moore and published by . This book was released on 1984 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rona Ostrow
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628927259
Total Pages : 482 pages
Book Rating : 4.6/5 (289 download)
Download or read book The Fairchild Dictionary of Retailing 2nd Edition written by Rona Ostrow and published by Bloomsbury Publishing USA. This book was released on 2008-07-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
Author :
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-06 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hossein Vazifehdoost
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (13 download)
Download or read book The Relationship Between Store Name, Brand Name and Price Discounts on Purchase Intentions written by Hossein Vazifehdoost and published by . This book was released on 2019 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: A positive store image and merchandise are key for retailers to achieve and sustain success in an increasingly competitive marketplace. This manuscript explores the effect of three important components that appear to be key to store patronage decisions are the retailer's store image, quality of the merchandise/brands sold and price/promotions. A store's perceived image is influenced by the store name and the quality of merchandise it carries. Results also indicate that the influence of price discounts on a brand's perceived quality was minimal. Price discounts and brand's perceived quality exerted significant influence on perceived value. Perceived value and store image, in turn, positively influenced purchased intentions. Sample of 381 Iranian customers in Palladium Shopping Center evaluate purchase associated with three important components. Questionnaires were distributed with simple random sampling method. The hypotheses which were tested using Structural Equation Modeling (SEM) have revealed.
Author : Jacob Jacoby
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Response to Price written by Jacob Jacoby and published by . This book was released on 1976 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert C. Blattberg
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.4/5 (91 download)
Download or read book Sales Promotion written by Robert C. Blattberg and published by . This book was released on 1990 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 574 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1984 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.F/5 ( download)
Download or read book Functional Discounts written by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 and published by . This book was released on 1959 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Committee Serial No. 7. Considers H.R. 848 and related bills, to require manufacturers to grant a price differential or functional discount to independent wholesalers whose customers compete with direct-buying retailers.
Author : James M. Lattin
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (192 download)
Download or read book The Dynamics of Consumer Response to Price Discounts written by James M. Lattin and published by . This book was released on 1988 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacob Jacoby
Publisher : Lexington Books
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 978 pages
Book Rating : 4.3/5 (91 download)
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Author : John W. Payne
Publisher : Cambridge University Press
ISBN 13 : 9780521425261
Total Pages : 352 pages
Book Rating : 4.4/5 (252 download)
Download or read book The Adaptive Decision Maker written by John W. Payne and published by Cambridge University Press. This book was released on 1993-05-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
Author : William R. Darden
Publisher : North Holland
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (512 download)
Download or read book Patronage Behavior and Retail Management written by William R. Darden and published by North Holland. This book was released on 1983 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index
Author : Kevin Lane Keller
Publisher :
ISBN 13 : 9780130411501
Total Pages : 0 pages
Book Rating : 4.4/5 (115 download)
Download or read book Strategic Brand Management written by Kevin Lane Keller and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
