Consumer Profile Poland

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Consumer Profile - Poland

Author : Alexandre Perrault
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (975 download)

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Book Synopsis Consumer Profile - Poland by : Alexandre Perrault

Download or read book Consumer Profile - Poland written by Alexandre Perrault and published by . This book was released on 2016 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Poland is one of Europe's largest and fastest-growing economies. Real GDP per capita is set to increase by over 6000 dollars a year (from a 2015 basis) between 2015 and 2030. Poland's health and wellness sector is the seventh largest in Europe. All categories have grown over the last five years and are forecasted to grow through 2020. Natural food is very important to Polish consumers. Naturally healthy foods accounted for 48.3% of the Health and Wellness sector in 2015. Furthermore, Polish consumers favour fresh fruits and vegetables over packaged and processed products. Organic foods benefit from positive perceptions and are growing in importance, but they still represent a small portion (1.6% in 2015) of the Health and Wellness sector. Polish consumers are leading increasingly busy lives, creating a need for convenient and ready-to-eat food. Healthy and affordable options are likely to exhibit a high potential for growth. Traditional and origin foods are highly valued in Polish society for a variety of reasons. Consumers are often willing to pay a premium for foods that are tied to specific geographies and heritages, and they generally perceive these foods as healthier and better-tasting"--Executive summary, p. 1.

Comparative Consumer Profile

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (145 download)

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Book Synopsis Comparative Consumer Profile by :

Download or read book Comparative Consumer Profile written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-consumer in Poland

Author : Magdalena Jaciow
Publisher :
ISBN 13 : 9788389072238
Total Pages : 86 pages
Book Rating : 4.0/5 (722 download)

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Book Synopsis E-consumer in Poland by : Magdalena Jaciow

Download or read book E-consumer in Poland written by Magdalena Jaciow and published by . This book was released on 2011 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Here Begynneth a Lytell Geste of Robin Hode (Before 1519).

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (639 download)

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Book Synopsis Here Begynneth a Lytell Geste of Robin Hode (Before 1519). by :

Download or read book Here Begynneth a Lytell Geste of Robin Hode (Before 1519). written by and published by . This book was released on 1970 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Poland Mineral, Mining Sector Investment and Business Guide Volume 1 Strategic Information and Regulations

Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1433040174
Total Pages : 300 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Poland Mineral, Mining Sector Investment and Business Guide Volume 1 Strategic Information and Regulations by : IBP USA

Download or read book Poland Mineral, Mining Sector Investment and Business Guide Volume 1 Strategic Information and Regulations written by IBP USA and published by Lulu.com. This book was released on 2007-02-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poland Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information

Poland, Policies for Growth with Equity

Author :
Publisher : World Bank Publications
ISBN 13 : 9780821331583
Total Pages : 152 pages
Book Rating : 4.3/5 (315 download)

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Book Synopsis Poland, Policies for Growth with Equity by :

Download or read book Poland, Policies for Growth with Equity written by and published by World Bank Publications. This book was released on 1994-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic policy, conditions and stabilization.

Country Profile

Author :
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Country Profile by :

Download or read book Country Profile written by and published by . This book was released on 2001 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Lifestyles in Poland

Author : Euromonitor PLC.
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (457 download)

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Book Synopsis Consumer Lifestyles in Poland by : Euromonitor PLC.

Download or read book Consumer Lifestyles in Poland written by Euromonitor PLC. and published by . This book was released on 2000 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour in Hospitality and Tourism

Author : Saloomeh Tabari
Publisher : Taylor & Francis
ISBN 13 : 1040153623
Total Pages : 291 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saloomeh Tabari

Download or read book Consumer Behaviour in Hospitality and Tourism written by Saloomeh Tabari and published by Taylor & Francis. This book was released on 2024-10-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries. The COVID-19 pandemic has affected every aspect of consumer behaviour, including expenses, ways of shopping, eating, lifestyle, use of technology and individual decision-making processes. This volume presents a carefully selected and logically structured collection of chapters, which aim to identify the factors that influence these new purchase patterns and evaluate how managers, retailers and marketers can develop appropriate strategies that respond to these changes in the market going forward. This book explores the effects of multiple socio-economic factors on individual consumption behaviours and features an array of international case studies. This book is of pivotal interest for students, scholars and researchers interested in consumer behaviour within the tourism and hospitality industries, as well as providing a useful tool for professionals to develop appropriate strategies that meet the evolving needs of consumers in the market.

Sustainable Marketing and the Circular Economy in Poland

Author : Anita Proszowska
Publisher : Taylor & Francis
ISBN 13 : 1040034829
Total Pages : 150 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Sustainable Marketing and the Circular Economy in Poland by : Anita Proszowska

Download or read book Sustainable Marketing and the Circular Economy in Poland written by Anita Proszowska and published by Taylor & Francis. This book was released on 2024-03-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework. This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour. This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Defects of Consent in Consumer E-Commerce from the Polish Law Perspective

Author : Katarzyna Południak-Gierz
Publisher : V&R unipress
ISBN 13 : 3737013608
Total Pages : 345 pages
Book Rating : 4.7/5 (37 download)

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Book Synopsis Defects of Consent in Consumer E-Commerce from the Polish Law Perspective by : Katarzyna Południak-Gierz

Download or read book Defects of Consent in Consumer E-Commerce from the Polish Law Perspective written by Katarzyna Południak-Gierz and published by V&R unipress. This book was released on 2021-10-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The regulation on defects of consent loses its usefulness and should be replaced by special regulations, more suited to the requirements of consumer e-commerce. The study’s main objective is to verify whether, due to the evolution of the concept of the declaration of intent, the emergence of non-individual consumer protection instruments, and technological developments the code regulation of defects in the declaration of will remains useful in the case of contracts concluded by consumers on the Internet. The impact of the development of the Internet environment on the applicability and effectiveness of this traditional private institution is analyzed. Mechanisms that, in practice, displace the regulation of vice of consent are indicated.

Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

The Role of Informal Sources of Information in the Polish Consumer Market

Author : Jacek Wójcik
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Role of Informal Sources of Information in the Polish Consumer Market by : Jacek Wójcik

Download or read book The Role of Informal Sources of Information in the Polish Consumer Market written by Jacek Wójcik and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more they refer to the formal sources, the more they refer to the informal ones. It was also proved that in the tested group the place of residence, the time spent using the Internet and the value of a product had an influence on the prevalence of formal sources. The Internet influenced the purchase processes both by the development of e-commerce and by providing customers with an easy access to information about products. Therefore, apart from online purchases one should also take into consideration the ROPO effect (i.e. Research Online Purchase Offline). It has been confirmed by numerous studies. According to Forrester Research, online research influenced a striking 42% of online and offline sales in 2009 (eMarketer, 2010a). The research conducted among the customers of popular Polish chain stores offering consumer electronics and home appliances showed that 64% of respondents looked for information about products on the Internet before the purchase (Google & TNS OBOP, 2008). Other studies carried out among Polish Internet users showed that the web is a key source of information on products for 78% of them (Gazeta.pl & Next, 2010). Customers' buying behaviour regarding information search and conducting a transaction may vary depending on whether the product was a search or experience good (Huang, Lurie and Mitra, 2009), the availability of channels (Young-Hyuck & Hyung-Jin Park, 2008) and the consumer's ability to retrieve the information (Kurozovich, Viswabathan, Agrwal, Gosain and Weitzman, 2008). Numerous studies have demonstrated that informal sources of information play a vital role in the purchase process. According to the research quoted by eMarketer, American online moms put their faith in consumer reviews nearly 12 times more than in descriptions provided by the manufacturer. Other studies presented by the company show that the most credible source of information about a brand on a social networking website is a customer and finally a brand itself. The cultural aspect is also very important. Consumers from Eastern Europe put more trust in consumer-based word-for-mouth than Asian or South American customers, staying more sceptical about the brand as a source of information (eMarketer, 2010c).

European Consumers in the Digital Era

Author : Małgorzata Bartosik-Purgat
Publisher : Taylor & Francis
ISBN 13 : 1000756076
Total Pages : 204 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis European Consumers in the Digital Era by : Małgorzata Bartosik-Purgat

Download or read book European Consumers in the Digital Era written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2022-10-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.

Market

Author :
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Market by :

Download or read book Market written by and published by . This book was released on 1997 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumers towards marketing strategies of coffee producers

Author : Grzegorz Maciejewski
Publisher : BRILL
ISBN 13 : 908686905X
Total Pages : 260 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis Consumers towards marketing strategies of coffee producers by : Grzegorz Maciejewski

Download or read book Consumers towards marketing strategies of coffee producers written by Grzegorz Maciejewski and published by BRILL. This book was released on 2023-09-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany

Consumer attitudes to food quality products

Author : Marija Klopčič
Publisher : Springer
ISBN 13 : 9086867626
Total Pages : 284 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis Consumer attitudes to food quality products by : Marija Klopčič

Download or read book Consumer attitudes to food quality products written by Marija Klopčič and published by Springer. This book was released on 2013-03-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.