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Author : Economist Intelligence Unit (New York, N.Y.)
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (318 download)
Download or read book Consumer Marketing in Latin America written by Economist Intelligence Unit (New York, N.Y.) and published by . This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230511856
Total Pages : 208 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author : Tim Cooke
Publisher :
ISBN 13 : 9781840831580
Total Pages : 232 pages
Book Rating : 4.8/5 (315 download)
Download or read book Marketing in Latin America written by Tim Cooke and published by . This book was released on 2000 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Sinclair
Publisher : Springer
ISBN 13 : 1137116862
Total Pages : 332 pages
Book Rating : 4.1/5 (371 download)
Download or read book Consumer Culture in Latin America written by J. Sinclair and published by Springer. This book was released on 2012-12-05 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.
Author : Alyse Lynn Booth
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (318 download)
Download or read book Building Market Presence in Latin America written by Alyse Lynn Booth and published by . This book was released on 1993 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Montgomery Dunbaugh
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.A/5 ( download)
Download or read book Marketing in Latin America written by Frank Montgomery Dunbaugh and published by . This book was released on 1960 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing in Latin America - includes chapters on supply and demand, wholesale trade, publicity and public relations, consumer goods, retail trade, the role of USA in connection therewith, etc., and includes a comparison of economics features of Latin American countries, and a short dictionary of relevant terms. Bibliography pp. 258 to 286 and maps.
Author : Joseann Knight
Publisher : Routledge
ISBN 13 : 1000555194
Total Pages : 239 pages
Book Rating : 4.0/5 (5 download)
Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1317422295
Total Pages : 521 pages
Book Rating : 4.3/5 (174 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398643
Total Pages : 411 pages
Book Rating : 4.1/5 (363 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2011-07-15 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
Author :
Publisher : Latin American Marketing Data
ISBN 13 : 9781842644973
Total Pages : 0 pages
Book Rating : 4.6/5 (449 download)
Download or read book Latin American Marketing Data and Statistics written by and published by Latin American Marketing Data. This book was released on 2009-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American Marketing Data and Statistics brings together key marketing data for countries in Latin America. Now in its 4th edition the book has hard to find demographic, economic and marketing statistics for 43 Latin American countries. A broad range of data is researched over 28 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.Latin American Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 43 countries that can easily be compared across nations - Data spanning 28 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Regional overview and country profiles to give the data context - Contact details for organisations providing official business information - ideal for further research Key areas researchedPopulation; Economic indicators; Banking and finance; External trade; Industry; Energy; Labour; Income and deductions; Consumer expenditure; Retail distribution; Advertising, media and leisure; Consumer market sizes; Consumer prices and costs; Home ownership; Household profiles; Health; Crime; Literacy and education; Agricultural resources; IT and telecommunications; Automotives; Transport, travel and tourism Country profiles includeCurrency; Political structure; Political risk; International disputes; Main industries; Economy; Energy Discover - How much of Chile’s export income comes from mining - How many mobile phone subscriptions there are in each country - How much Brazilians spend on cosmetics and toiletries per capita - How much coffee Venezuelans drink
Author : Euromonitor International
Publisher : Euromonitor International
ISBN 13 : 9781842644041
Total Pages : 401 pages
Book Rating : 4.6/5 (44 download)
Download or read book Consumer Latin America written by Euromonitor International and published by Euromonitor International. This book was released on 2006-06-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides useful information for companies looking to sell products or services in the region. This book contains volume and value statistics for over 330 product sectors (2000-2005) in 6 Latin American countries. This coverage of socio-economic parameters gives you the opportunity to create a detailed picture of this huge market.
Author :
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (318 download)
Download or read book Consumers in South America written by and published by . This book was released on 1997 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Guillermo D'Andrea
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.A/5 ( download)
Download or read book Cases in Strategic Marketing Management written by Guillermo D'Andrea and published by Prentice Hall. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Author :
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.E/5 ( download)
Download or read book Market written by and published by . This book was released on 1997 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 0750679034
Total Pages : 351 pages
Book Rating : 4.7/5 (56 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (874 download)
Download or read book Consumer Latin America written by and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lori Madden
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781451566024
Total Pages : 0 pages
Book Rating : 4.5/5 (66 download)
Download or read book Deciphering the Latino Consumer written by Lori Madden and published by Createspace Independent Publishing Platform. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when Hispanics comprise the fastest growing demographic in the United States and when globalization forces U.S. businesses to look over our southern borders to partner with Latin American businesses, this practical guide to improving working relationships between Anglos and Latinos is critical and timely. Inside the reader will learn how cultural differences influence behaviors and how to take concrete steps to enhance business opportunities with Latin Americans within the U.S. and abroad. It's the perfect resource for U.S. professionals, retailers and social service workers dealing with Spanish-speaking customers, clients and employees in their offices, at their shops and at their jobs. For business executives and entrepreneurs looking to expand into Latin America, it is a must-read before traveling so to avoid serious mistakes that may jeopardize potential partnerships. It is filled with useful tips and executable action points and it is sure to stimulate the reader to create his or her own ideas.
