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Author : Joseph D. Brown
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (126 download)
Download or read book Consumer Loyalty for Private Food Brands written by Joseph D. Brown and published by . This book was released on 1972 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1799814130
Total Pages : 596 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author : Gómez-Suárez, Mónica
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 656 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author : María Jesús Yagüe Guillén
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (327 download)
Download or read book Exclusive Territorial and Customer Restrictions written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law and published by . This book was released on 1976 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Research Report written by and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 3319597019
Total Pages : 207 pages
Book Rating : 4.3/5 (195 download)
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2017-06-22 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 998 pages
Book Rating : 4.5/5 (225 download)
Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author : Roni Neff
Publisher : John Wiley & Sons
ISBN 13 : 1118913051
Total Pages : 576 pages
Book Rating : 4.1/5 (189 download)
Download or read book Introduction to the US Food System written by Roni Neff and published by John Wiley & Sons. This book was released on 2014-10-08 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public health approach to the US food system Introduction to the US Food System: Public Health, Environment, and Equity is a comprehensive and engaging textbook that offers students an overview of today's US food system, with particular focus on the food system's interrelationships with public health, the environment, equity, and society. Using a classroom-friendly approach, the text covers the core content of the food system and provides evidence-based perspectives reflecting the tremendous breadth of issues and ideas important to understanding today's US food system. The book is rich with illustrative examples, case studies, activities, and discussion questions. The textbook is a project of the Johns Hopkins Center for a Livable Future (CLF), and builds upon the Center's educational mission to examine the complex interrelationships between diet, food production, environment, and human health to advance an ecological perspective in reducing threats to the health of the public, and to promote policies that protect health, the global environment, and the ability to sustain life for future generations. Issues covered in Introduction to the US Food System include food insecurity, social justice, community and worker health concerns, food marketing, nutrition, resource depletion, and ecological degradation. Presents concepts on the foundations of the US food system, crop production, food system economics, processing and packaging, consumption and overconsumption, and the environmental impacts of food Examines the political factors that influence food and how it is produced Ideal for students and professionals in many fields, including public health, nutritional science, nursing, medicine, environment, policy, business, and social science, among others Introduction to the US Food System presents a broad view of today's US food system in all its complexity and provides opportunities for students to examine the food system's stickiest problems and think critically about solutions.
Author : Paolo Popoli
Publisher : BoD – Books on Demand
ISBN 13 : 953513597X
Total Pages : 212 pages
Book Rating : 4.5/5 (351 download)
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Author : H.J.H. MacFie
Publisher : Springer Science & Business Media
ISBN 13 : 1461312213
Total Pages : 410 pages
Book Rating : 4.4/5 (613 download)
Download or read book Food Choice, Acceptance and Consumption written by H.J.H. MacFie and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these influence all aspects of its activities. This subject has matured in recent years and, for the first time, this book brings together a coherent body of knowledge which draws on the experiences in industrial and academic settings of an international team of authors. Written for food technologists and marketeers, the book is also an essential reference for all those concerned with the economic, social, and psychological aspects of the subject.
Author : Janelle Barlow
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576758869
Total Pages : 279 pages
Book Rating : 4.5/5 (767 download)
Download or read book Branded Customer Service written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2006-09-14 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.
Author : Thomas Sikor
Publisher : Earthscan
ISBN 13 : 1849775982
Total Pages : 253 pages
Book Rating : 4.8/5 (497 download)
Download or read book Public and Private in Natural Resource Governance written by Thomas Sikor and published by Earthscan. This book was released on 2013 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: �This volume develops the rich conceptual and empirical content of public-private relationships, increasingly acknowledged as the dominant realm of natural resource governance. Ten wonderful studies from around the world illuminate opportunities for advancing the theory, analysis and effective formation of sustainable systems of resource use. The book is excellent for courses in governance and public policy in any resource and environmental field.�JEFF ROMM, PROFESSOR FOR RESOURCE POLICY, UNIVERSITY OF CALIFORNIA AT BERKELEY, US�The book addresses the theoretically and politically most important division of social organization into public and private. The authors bring an exciting, multidisciplinary perspective to bear on changing and multiple publics and the strength of relationships connecting these two spheres in rural development and natural resource governance. The contributions range from consumer health and food safety, soil science, forestry and water management to sociological and economic aspects of natural resource property and governance.�FRANZ VON BENDA-BECKMANN, MAX PLANCK INSTITUTE FOR SOCIAL ANTHROPOLOGY, GERMANYNatural resources have historically been considered as being governed in public or private spheres - that is, by the state on behalf of the people, or by companies or individuals driven by the market. This dichotomy between private and public is now recognized as overly simplistic, and it is clear that �publics� and �privates� operate at a range of levels and with differing degrees of separation or overlap.Bringing together a group of internationally respected researchers, this book provides a new perspective on prominent issues in resource governance, including the state, NGOs, civil society, communities, participation, devolution, privatization and hybrid institutions, highlighting the three-dimensional nature of relations between �public� and �private�. It builds on empirical analyses from six fields of natural resource governance - agri-environment, biodiversity, bioenergy, food quality and safety, forestry and rural water - and employs a comparative approach that goes beyond the specifi cities of individual policy fields, recognizing shared elements and allowing for a greater understanding of the dynamics underlying governance processes. Introductions to the volume and to each section summarize the key debates and highlight linkages between chapters. This is essential reading for academics, students and policy experts in natural resource governance, development and environmental policy.
Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (319 download)
Download or read book Foreign Agriculture written by and published by . This book was released on 1988 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1188 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1973 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
