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Consumer Learning And Brand Loyalty When Product Quality Is Unknown
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Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1990 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book American Doctoral Dissertations written by and published by . This book was released on 1999 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your Customers' Perception of Quality by : Baboo Kureemun
Download or read book Your Customers' Perception of Quality written by Baboo Kureemun and published by CRC Press. This book was released on 2011-04-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed examination of a new concept in customer centricity, this book explores customer perception of quality and how to measure it. The author introduces a ground-breaking model for quantifying the impact that poor perception of quality has on the bottom line. It helps readers understand the importance of customer perception, how they may be misunderstanding this vital component, and how they can look at data collected from a variety of sources - surveys, customer conversations with sales representatives, etc. - and glean a clear understanding of their customers' perception, and the insight necessary to improve it.
Book Synopsis Customer Loyalty Programmes and Clubs by : Stephan A. Butscher
Download or read book Customer Loyalty Programmes and Clubs written by Stephan A. Butscher and published by Routledge. This book was released on 2017-05-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
Book Synopsis Retailing Strategies for Generic Brand Grocery Products by : Jon Michael Hawes
Download or read book Retailing Strategies for Generic Brand Grocery Products written by Jon Michael Hawes and published by . This book was released on 1982 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Selected Aspects of Consumer Behavior by :
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Book Synopsis MARKETING MANAGEMENT by : Dr. Manjusha S. Kadam
Download or read book MARKETING MANAGEMENT written by Dr. Manjusha S. Kadam and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Book Synopsis Sustainability in the Hospitality Industry 2nd Ed by : Willy Legrand
Download or read book Sustainability in the Hospitality Industry 2nd Ed written by Willy Legrand and published by Routledge. This book was released on 2013-02-11 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future hospitality executives need to know how sustainable management systems can be integrated into their businesses while maintaining and hopefully improving the bottom line. Sustainability in the Hospitality Industry, second edition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Since the first edition of this book there have been many important developments in this field and this second edition has been updated in the following ways: updated content to reflect recent issues and trends including hotel energy solutions and green hotel design two new chapters on 'Sustainable Food' and 'Social Entrepreneurship and Social Value' updated international case studies throughout to explore key issues and show real life operational responses to sustainability within the hospitality industry. New case studies on growth hotel development markets, Asia and the Middle East new practical exercises throughout to apply your knowledge to real-life sustainability scenarios. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers.
Book Synopsis Management Accounting: Principles & Practice, 3rd Edition by : Sahaf M.A.
Download or read book Management Accounting: Principles & Practice, 3rd Edition written by Sahaf M.A. and published by Vikas Publishing House. This book was released on 2018 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is meant for students of accounting, management and business studies. It not only describes the principles, procedures and techniques of management accounting, but also explains and analyses the core concepts that have driven the development of the subject for decades. The book is a perfect blend of conceptual and practical approaches to accounting. NEW IN THIS EDITION • Completely revised and updated • New chapters on strategic management accounting, product costing, and service costing • Coverage of total quality management (TQM), just-in-time (JIT), life cycle costing, and Kaizen costing • Worked out solutions to problems and latest professional examination questions
Book Synopsis MARKETING RESEARCH by : Dr. Subhash Jagannath Jadhav
Download or read book MARKETING RESEARCH written by Dr. Subhash Jagannath Jadhav and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Book Synopsis Branding and Brand Equity by : Kevin Lane Keller
Download or read book Branding and Brand Equity written by Kevin Lane Keller and published by . This book was released on 2002 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis MARKETING MANAGEMENT by : Dr. Saroj Kumar
Download or read book MARKETING MANAGEMENT written by Dr. Saroj Kumar and published by Thakur Publication Private Limited. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP
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Book Synopsis Soft Computing Applications by : Valentina Emilia Balas
Download or read book Soft Computing Applications written by Valentina Emilia Balas and published by Springer. This book was released on 2017-10-01 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: These two volumes constitute the Proceedings of the 7th International Workshop on Soft Computing Applications (SOFA 2016), held on 24–26 August 2016 in Arad, Romania. This edition was organized by Aurel Vlaicu University of Arad, Romania, University of Belgrade, Serbia, in conjunction with the Institute of Computer Science, Iasi Branch of the Romanian Academy, IEEE Romanian Section, Romanian Society of Control Engineering and Technical Informatics (SRAIT) - Arad Section, General Association of Engineers in Romania - Arad Section, and BTM Resources Arad. The soft computing concept was introduced by Lotfi Zadeh in 1991 and serves to highli ght the emergence of computing methodologies in which the accent is on exploiting the tolerance for imprecision and uncertainty to achieve tractability, robustness and lower costs. Soft computing facilitates the combined use of fuzzy logic, neurocomputing, evolutionary computing and probabilistic computing, leading to the concept of hybrid intelligent systems. The rapid emergence of new tools and applications calls for a synergy of scientific and technological disciplines in order to reveal the great potential of soft computing in all domains. The conference papers included in these proceedings, published post-conference, were grouped into the following areas of research: • Methods and Applications in Electrical Engineering • Knowledge-Based Technologies for Web Applications, Cloud Computing, Security Algorithms and Computer Networks • Biomedical Applications • Image, Text and Signal Processing • Machine Learning and Applications • Business Process Management • Fuzzy Applications, Theory and Fuzzy Control • Computational Intelligence in Education • Soft Computing & Fuzzy Logic in Biometrics (SCFLB) • Soft Computing Algorithms Applied in Economy, Industry and Communication Technology • Modelling and Applications in Textiles The book helps to disseminate advances in selected active research directions in the field of soft computing, along with current issues and applications of related topics. As such, it provides valuable information for professors, researchers and graduate students in the area of soft computing techniques and applications.
Book Synopsis Sustainability in the Hospitality Industry by : Willy Legrand
Download or read book Sustainability in the Hospitality Industry written by Willy Legrand and published by Taylor & Francis. This book was released on 2022-07-29 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This foundational textbook investigates the economic, environmental and social sustainability issues facing the hospitality industry today, and explores ideas, solutions and strategies of how to manage operations in a sustainable way. This updated fourth edition features new content including: Research on nature-based solutions and zero-carbon approaches in facilities, technologies for energy, water and waste management, changes in consumer behaviour, and environmental and social impacts of food production A new chapter on employees, diversity, inclusion and well-being in the industry A new chapter on the challenges of operating in the Global South More than 100 international industry case studies and focused info boxes New practical exercises, discussion questions and research project ideas based on real-life sustainability scenarios Accessible and comprehensive, this book is essential reading for all students as well as current and future managers in the hospitality industry.