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Author : Dr. Ashutosh Sandhe
Publisher : Lulu.com
ISBN 13 : 035930074X
Total Pages : 330 pages
Book Rating : 4.3/5 (593 download)
Download or read book CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES written by Dr. Ashutosh Sandhe and published by Lulu.com. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
ISBN 13 : 1466682639
Total Pages : 430 pages
Book Rating : 4.4/5 (666 download)
Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1522559949
Total Pages : 287 pages
Book Rating : 4.5/5 (225 download)
Download or read book Managing Diversity, Innovation, and Infrastructure in Digital Business written by Ray, Nilanjan and published by IGI Global. This book was released on 2018-08-24 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Author : Judith Lynne Zaichkowsky
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (916 download)
Download or read book A global Look at consumer's involvement and use of products written by Judith Lynne Zaichkowsky and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raimi, Lukman
Publisher : IGI Global
ISBN 13 : 1668436590
Total Pages : 297 pages
Book Rating : 4.6/5 (684 download)
Download or read book Mainstreaming Diversity, Equity, and Inclusion as Future Workplace Ethics written by Raimi, Lukman and published by IGI Global. This book was released on 2022-06-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, there are several divergent and convergent understandings of diversity, equity, and inclusion (DEI) as the term continues to evolve and expand. A number of scholars, practitioners, and international bodies have attempted to define the concept, theoretical underpinnings, dimensions, and sources of DEI as well as its advantages and disadvantages in organizations and workplaces. However, further study is necessary to accurately define the concept of DEI in order to appropriately develop and implement inclusive policies in today’s business world. Mainstreaming Diversity, Equity, and Inclusion as Future Workplace Ethics enhances the historical origin of DEI, considers existing definitions and theories of DEI from a multidisciplinary lens, and provides insightful and valuable materials that are focused on DEI to aid the application of these concepts in theory and practice. Covering topics such as economic growth and policy development, this reference work is ideal for policymakers, ethicists, human resource specialists, business owners, executives, managers, industry professionals, academicians, researchers, instructors, and students.
Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459829
Total Pages : 464 pages
Book Rating : 4.4/5 (94 download)
Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Author : Pirjo Laaksonen
Publisher : Routledge
ISBN 13 : 9780415097604
Total Pages : 220 pages
Book Rating : 4.0/5 (976 download)
Download or read book Consumer Involvement written by Pirjo Laaksonen and published by Routledge. This book was released on 1994-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rakhi Chakraborty
Publisher : Springer Nature
ISBN 13 : 3031516478
Total Pages : 330 pages
Book Rating : 4.0/5 (315 download)
Download or read book Food Production, Diversity, and Safety Under Climate Change written by Rakhi Chakraborty and published by Springer Nature. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1668435926
Total Pages : 346 pages
Book Rating : 4.6/5 (684 download)
Download or read book Critical Perspectives on Diversity, Equity, and Inclusion in Marketing written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2022-05-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as less privileged or low-income consumers are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.
Author : Luca Canetta
Publisher : Springer Science & Business Media
ISBN 13 : 1849961727
Total Pages : 313 pages
Book Rating : 4.8/5 (499 download)
Download or read book Digital Factory for Human-oriented Production Systems written by Luca Canetta and published by Springer Science & Business Media. This book was released on 2011-07-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital factory is a comprehensive approach providing methodologies, models and tools that support manufacturing enterprises in the rearrangement of their organizational structures to deal with expected changes in manufacturing processes and markets. Digital Factory for Human-oriented Production Systems investigates the impact of the digital factory through a consideration of the entire product/process lifecycle, and the broad network of product engineering, material and component suppliers, manufacturing equipment suppliers, and customers involved in current and next generation manufacturing. It covers the utilization and integration of: human body ergonomics models; production system discrete event simulation; 3D/virtual and augmented reality visualization; collaborative design tools; automatic data capture; and knowledge management systems based on semantic web ontologies integrated by a continuous data management. The coverage of various types of factory and manufacturing phases, representations and simulations allows researchers in academia and industry to perform a dynamic analysis and up-to-date modeling of the processes involved. Digital Factory for Human-oriented Production Systems describes the tools that allow a move towards the integrated digital factory and underlines the business impact that companies can obtain by adopting these tools. As well as benefiting international organizations, the proposed methodologies and technologies have also been developed in order to facilitate their adoption by small or medium-sized businesses, making them relevant to all product engineers and managers who want improve the efficiency and effectiveness of their enterprises.
Author : Felipe Pantoja
Publisher : Springer Nature
ISBN 13 : 3030425452
Total Pages : 658 pages
Book Rating : 4.0/5 (34 download)
Download or read book Enlightened Marketing in Challenging Times written by Felipe Pantoja and published by Springer Nature. This book was released on 2020-09-17 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Zulidiana D. Rusnalasari
Publisher : European Alliance for Innovation
ISBN 13 : 1631901990
Total Pages : 1166 pages
Book Rating : 4.6/5 (319 download)
Download or read book ICBLP 2019 written by Zulidiana D. Rusnalasari and published by European Alliance for Innovation. This book was released on 2019-10-16 with total page 1166 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are delighted to introduce the proceedings of the First edition of the 2019 European Alliance for Innovation (EAI) The International conference on business, law, and pedagogy (ICBLP 2019). The International conference on business, law, and pedagogy accepts the papers in the three thematic areas with multiple research approaches and methodologies. The conference provides a platform for wide-ranging issues, which captures contemporary developments in business, law and pedagogy within which a wide range of networking opportunities can be nurtured for the advancement of future research and global collaboration. This approach is now vital in research endeavours as business, law and pedagogy practices are increasingly prone to an era of cross-fertilization through meaningful multi-disciplinary collaborations We strongly believe that ICBLP conference provides a good forum for all researcher, developers and practitioners to discuss all science and technology aspects that are relevant to smart grids. We also expect that the future ICBLP 2019 conference will be as successful and stimulating, as indicated by the contributions presented in this volume.
Author : Reem Khamis
Publisher : Springer Nature
ISBN 13 : 3031538773
Total Pages : 700 pages
Book Rating : 4.0/5 (315 download)
Download or read book Board Diversity and Corporate Governance written by Reem Khamis and published by Springer Nature. This book was released on with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcelo M. Soares
Publisher : Springer Nature
ISBN 13 : 3030782247
Total Pages : 686 pages
Book Rating : 4.0/5 (37 download)
Download or read book Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development written by Marcelo M. Soares and published by Springer Nature. This book was released on 2021-07-03 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three volume set LNCS 12779, 12780, and 12781 constitutes the refereed proceedings of the 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of DUXU 2021, Part II are organized in topical sections named: Experience Design across Cultures; Design for Inclusion and Social Development ̧ Design for Health and Well-being; DUXU Case Studies.
Author : Joseph Michael Bonner
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (319 download)
Download or read book Customer Involvement in New Product Development written by Joseph Michael Bonner and published by . This book was released on 1999 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil J. Smelser
Publisher : Princeton University Press
ISBN 13 : 9780691004372
Total Pages : 334 pages
Book Rating : 4.0/5 (43 download)
Download or read book Diversity and Its Discontents written by Neil J. Smelser and published by Princeton University Press. This book was released on 1999-05-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work asks the question: does any social solidarity exist among Americans? A group of sociologists, political theorists, and social historians explore ideological differences, theoretical disputes, social processes and institutional change.
Author : Edward Hubbard
Publisher : Routledge
ISBN 13 : 1136358323
Total Pages : 256 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Diversity Scorecard written by Edward Hubbard and published by Routledge. This book was released on 2012-07-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Diversity Scorecard' is designed to provide step-by-step instructions, worksheets and examples to help diversity executives and managers analyze and track the impact of their diversity initiatives to mobilize the organization for strategic culture change. Diversity is not a program; it is a systemic process of organizational change that requires measurement for organizational improvement and success. Measuring the progress and results of diversity initiatives is a key strategic requirement to demonstrate its contribution to organizational performance. Diversity executives, professionals and managers know they must begin to show how diversity is linked to the bottom-line in hard numbers or they will have difficulty maintaining funds, gaining support, and obtaining resources to generate progress. Many organizations collect some type of diversity-related data today, even if it focuses only on Affirmative Action statistics. "The Diversity Scorecard" focuses on tools and techniques to make sure diversity professionals are collecting and measuring the right type of data that will help ensure the organization"s success both now and in the future. This book helps the reader spend some time thinking about what they currently measure and adding new measures to a database to track progress towards their diversity vision. The basic premises of this book are that it is important to develop measures that focus on the past, present, and future; and that measures need to consider the needs of the organization"s diverse workforce, its work climate, diverse customers, the community, and shareholders. Part I of "The Diversity Scorecard" identifies the need for diversity measurement highlighting a business case for diversity and providing an introduction to diversity measurement. Part II of the book outlines the diversity return on investment (DROI) process taking you through step-by-step processes and techniques. Part III teaches you how to use measures in six key categories - Diversity Leadership Commitment, Workforce Profile Representation, Workplace Climate, Learning & Growth, Diverse Customer / Community Partnerships, and Financial Impact - to build a diversity scorecard that is aligned and linked with the business strategy of the organization. Finally, in Part IV, Dr. Hubbard discusses implementation issues involving strategic change procedures and techniques to avoid the pitfalls inherent in a diversity-based cultural transition process.
