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Consumer Information Search Revisited
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Book Synopsis Consumer Information Search Revisited by : Sridhar Moorthy
Download or read book Consumer Information Search Revisited written by Sridhar Moorthy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive theoretical framework for understanding consumers information search behavior is presented. Unlike previous research, our model not only identifies what factors affect consumers search behavior, but also how they interact with each other. In particular, it emphasizes the interactive effect of prior market perceptions on the search process. We argue that when consumers have brand-specific prior distributions, then the existence of relative uncertainty among brands is necessary for a search to be useful. Thus we explain why product class involvement or low search costs may not be sufficient to induce large amounts of search activity, and why there may be an inverse-U shaped relationship between search activity and experience. We test our theory on consumers search behavior for new automobiles, using data collected contemporaneously with the consumers actual decision process. Our data support our theory.
Download or read book Search Revisits written by Chu (Ivy) Dang and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers revisit previously searched products (“search revisits”) before making a purchase decision? Using a detailed click-stream data set from a popular hotel meta-search engine that uniquely identifies the information (photos, reviews, prices etc.) consumers obtained on every product search, we show the following. Search revisits are common, with half of all search sessions where consumers searched two or more hotels including at least one revisit. Surprisingly, most revisit behavior is not driven by consumers' desire to look at additional information about a product, as assumed in prior work. Rather, in 70% of all revisits, consumers look at a subset of the same information that they saw on previous searches. Also, products revisited for additional information are frequently purchased. In contrast, revisits for the same information are typically short, involve more expensive and lower quality products, and are unlikely to lead to a purchase. Based on these findings, we then investigate a number of explanations for the occurrence of search revisits. Our results are consistent with consumers revisiting either to obtain more information on options they prefer or (more frequently) to eliminate inferior options from their consideration sets (thereby saving on future decision costs). We end by discussing the implications of these and other findings for modeling consumer search behavior and by deriving managerial implications of consideration set elimination for marketing mix decisions, such as ad re-targeting.
Download or read book Think Consumer written by Jamil Ammar and published by Cambridge Scholars Publishing. This book was released on 2011-01-18 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of a wide range of branded products makes the selection of the right type of goods a difficult process. This is particularly true in the case of goods whose characteristics consumers do not have complete information about, which they can only learn about after purchasing (experiencing goods). A trade mark quality guarantee facilitates consumers’ choice by sending quality signals. It also enables a trader of branded goods to differentiate the quality of his goods from those of his competitors. Accordingly, trade mark protection is said to enhance economic efficiency, and thus the production of quality goods, and reduce consumer search costs. In order for this to work, however, among other conditions, the trader must maintain consistent quality over time and across consumers. Otherwise, trade mark protection will enhance artificial product differentiation, and thus distort competition. To date, despite its profound significance, the quality guarantee is seen as performing an economic function that trade mark law is ill equipped to deal with. As a result, this function is not enforced under trade mark law. Contrary to mainstream thinking, this book argues that the quality function of a trade mark should be recognised and enforced through trade mark law. What is at stake is far from insignificant: it is about bridging the ever increasing gap between the legal rationales for trade mark protection and the economic consequences of this protection in practice. The book is also about how consumers should shape their relationship with trade marks and what role law should play in constructing that relationship. By giving independent legal substance to the quality function, trade mark law encourages a trader to improve the quality of his goods instead of simply improving the persuasive or advertising value of the mark, which, in turn, enhances artificial product differentiation, increases rather than decreases consumer search costs, and distorts competition.
Book Synopsis Everyday Information by : William Aspray
Download or read book Everyday Information written by William Aspray and published by MIT Press. This book was released on 2011 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.
Book Synopsis Comparison-Shopping Services and Agent Designs by : Wan, Yun
Download or read book Comparison-Shopping Services and Agent Designs written by Wan, Yun and published by IGI Global. This book was released on 2009-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the effects of the evolution of comparison-shopping techniques and processes with the ready availability of online resources over the past few years"--Provided by publisher.
Book Synopsis The Aging Consumer by : Aimee Drolet
Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2011-01-11 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Book Synopsis Consumer Search and Public Policy by : Howard Beales
Download or read book Consumer Search and Public Policy written by Howard Beales and published by . This book was released on 1980 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Consumer Behavior, Tourism, and the Internet by : Juline E. Mills
Download or read book Handbook of Consumer Behavior, Tourism, and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Book Synopsis Consumer Search Behavior and Its Effect on Markets by : Brian T. Ratchford
Download or read book Consumer Search Behavior and Its Effect on Markets written by Brian T. Ratchford and published by Now Publishers Inc. This book was released on 2009 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.
Book Synopsis Technology Adoption in the Caribbean Tourism Industry by : Andrew Spencer
Download or read book Technology Adoption in the Caribbean Tourism Industry written by Andrew Spencer and published by Springer Nature. This book was released on 2020-10-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
Book Synopsis The Leadership Imperative by : Andrew Spencer
Download or read book The Leadership Imperative written by Andrew Spencer and published by Cambridge Scholars Publishing. This book was released on 2014-08-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as well as external factors such as culture and the digital divide. In addition to external and firm factors, personal factors such as ownership and leadership are explored at various stages of adoption. The findings indicate that the role of leadership is much more significant than has been previously posited, and this book therefore recommends a new theoretical model with practical implications for determining technology adoption.
Book Synopsis New Strategies for Financial Services Firms by : Dennis Kundisch
Download or read book New Strategies for Financial Services Firms written by Dennis Kundisch and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this book "New strategies for financial services providers" is an equally relevant and important topic in science and practice. In the (post) informa tion age economy, the German financial services market and many big financial services providers are in a deep crisis. Increasing competition due to deregulation and improved transparency through new means of communication on the one hand, and empowered customers demanding individualized solutions for their fi nancial problems e. g. because of new working circumstances, increase the pres sure on the market participants to alter their strategies according to these new challenges. Many firms have reacted defensively either by merging in the hopes of realizing scale effects - a high-risk venture considering the last few years - or by adapting "me-too-strategies" (also known as "lemming-banking") that do not provide for a sustainable competitive advantage. Based on a profound analysis of developing mega-trends in the years ahead, es pecially in information and IT-intense market, Dr. Kundisch develops a new anti cyclical strategy that aims at using IT as an enabler to strengthen customer rela tionships and focus on individualized solutions wherever it seems economically sound to do so. However, he does not stop after the development of the strategy, but provides two important concepts that may help turn this vision and strategy into reality. Thus, he favorably and refreshingly differentiates against many contributions that stop at the fairly abstract strategic level.
Book Synopsis Blackwell Handbook of Social Psychology by : Abraham Tesser
Download or read book Blackwell Handbook of Social Psychology written by Abraham Tesser and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
Book Synopsis Review of Marketing Research by : Naresh Malhotra
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Book Synopsis Advanced Topics in End User Computing by : Mo Adam Mahmood
Download or read book Advanced Topics in End User Computing written by Mo Adam Mahmood and published by IGI Global. This book was released on 2004-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Topics in End User Computing features the latest research findings dealing with end user computing concepts, issues, and trends. Empirical and theoretical research concerned with all aspects of end user computing including development, utilization, and management are included. Volume three is specifically interested in those studies that show a significant contribution by relating end user computing to end user satisfaction, end user productivity, and strategic and competitive advantage. *Note: This book is part of a new series entitled "Advanced Topics in End User Computing." This book is Volume Three within this series (Vol. III, 2004).
Book Synopsis Creating and Managing Superior Customer Value by : Arch G. Woodside
Download or read book Creating and Managing Superior Customer Value written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Book Synopsis Hospitality and Tourism by : Norzuwana Sumarjan
Download or read book Hospitality and Tourism written by Norzuwana Sumarjan and published by CRC Press. This book was released on 2013-11-18 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
