Consumer Equality

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Consumer Equality

Author : Geraldine Rosa Henderson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144083377X
Total Pages : 221 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Consumer Equality by : Geraldine Rosa Henderson

Download or read book Consumer Equality written by Geraldine Rosa Henderson and published by Bloomsbury Publishing USA. This book was released on 2016-09-26 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

Consumer Equality

Author : Geraldine Rosa Henderson
Publisher : Praeger
ISBN 13 : 1440833761
Total Pages : 0 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Consumer Equality by : Geraldine Rosa Henderson

Download or read book Consumer Equality written by Geraldine Rosa Henderson and published by Praeger. This book was released on 2016-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

Consumer Equality

Author : Geraldine Rosa Henderson
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 265 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Consumer Equality by : Geraldine Rosa Henderson

Download or read book Consumer Equality written by Geraldine Rosa Henderson and published by Bloomsbury Publishing USA. This book was released on 2016-09-26 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

Customer Equity

Author : Robert C. Blattberg
Publisher : Harvard Business Press
ISBN 13 : 9780875847641
Total Pages : 228 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Customer Equity by : Robert C. Blattberg

Download or read book Customer Equity written by Robert C. Blattberg and published by Harvard Business Press. This book was released on 2001 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.

A Destiny of Choice?

Author : David Blanke
Publisher : Rowman & Littlefield
ISBN 13 : 0739172190
Total Pages : 196 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis A Destiny of Choice? by : David Blanke

Download or read book A Destiny of Choice? written by David Blanke and published by Rowman & Littlefield. This book was released on 2013 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was--or at least should be--the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.

Consumer Rights, Issues and Problems

Author : Yi (Tom) Cai
Publisher : Cognella Academic Publishing
ISBN 13 : 9781626617964
Total Pages : 280 pages
Book Rating : 4.6/5 (179 download)

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Book Synopsis Consumer Rights, Issues and Problems by : Yi (Tom) Cai

Download or read book Consumer Rights, Issues and Problems written by Yi (Tom) Cai and published by Cognella Academic Publishing. This book was released on 2013-12-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anthology "Consumer Rights: Issues and Challenges" contains cutting-edge research and critical reviews dealing with consumer economics. The material shows how an understanding of basic economics concepts and analytical tools can help consumers make sound financial decisions. The reader is organized around issues confronting typical American consumers, such as advertising practices to beware of, tips for resolving consumer complaints, car loans vs. car leases, budgeting, and earning and maintaining a good credit score. Later chapters provide a different perspective on consumer choice by addressing topics such as consumers and sustainability, and globalization vs. localization. For each topic students will learn about the macro-level research, as well as current research on consumers' decisions. A series of case studies tracing the life of a couple trying to appropriately allocate their financial resources and make economics decisions provides real-world examples of consumer choices and analysis of those choices. Knowledgeable and practical, "Consumer Rights" is appropriate for upper level undergraduate courses in family and consumer sciences. It can also be used in general education courses focusing on becoming an informed consumer. Yi Cai earned both his M.S. and his Ph.D. in housing and consumer economics from the University of Georgia. He is an associate professor of family and consumer sciences in the College of Health and Human Development at California State University, Northridge. Dr. Cai's teaching interests include consumer rights, consumer economics, family economics, and family financial issues. His primary research interests center on consumer behavior and financial literacy, specifically consumer on-line decision-making and behavior, financial risk tolerance, and the international perspective on financial planning and education.

Key Consumer Rights Laws

Author : Clara MacCarald
Publisher : Cavendish Square Publishing, LLC
ISBN 13 : 1978514336
Total Pages : 80 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis Key Consumer Rights Laws by : Clara MacCarald

Download or read book Key Consumer Rights Laws written by Clara MacCarald and published by Cavendish Square Publishing, LLC. This book was released on 2019-12-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1962, President John F. Kennedy described consumer rights in what came to be known as the Consumer Bill of Rights. Since then, as the world has expanded and changed, so have our rights as consumers. Readers explore food and drug acts that keep us safe and healthy, as well as fair trade and road safety. Sometimes the government sides with consumers. Other times it sides with industries, rolling back regulations that keep us all safe. What rights do we have as consumers? Empower your readers to find the answers.

Personalized Law

Author : Omri Ben-Shahar
Publisher : Oxford University Press
ISBN 13 : 0197522831
Total Pages : 257 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Personalized Law by : Omri Ben-Shahar

Download or read book Personalized Law written by Omri Ben-Shahar and published by Oxford University Press. This book was released on 2021-05-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world of one-size-fits-all law. People are different, but the laws that govern them are uniform. "Personalized Law"---rules that vary person by person---will change that. Here is a vision of a brave new world, where each person is bound by their own personally-tailored law. "Reasonable person" standards would be replaced by a multitude of personalized commands, each individual with their own "reasonable you" rule. Skilled doctors would be held to higher standards of care, the most vulnerable consumers and employees would receive stronger protections, age restrictions for driving or for the consumption of alcohol would vary according the recklessness risk that each person poses, and borrowers would be entitled to personalized loan disclosures tailored to their unique needs and delivered in a format fitting their mental capacity. The data and algorithms to administer personalize law are at our doorstep, and embryos of this regime are sprouting. Should we welcome this transformation of the law? Does personalized law harbor a utopic promise, or would it produce alienation, demoralization, and discrimination? This book is the first to explore personalized law, offering a vision of law and robotics that delegates to machines those tasks humans are least able to perform well. It inquires how personalized law can be designed to deliver precision and justice and what pitfalls the regime would have to prudently avoid. In this book, Omri Ben-Shahar and Ariel Porat not only present this concept in a clear, easily accessible way, but they offer specific examples of how personalized law may be implemented across a variety of real-life applications.

Understanding Consumer Rights

Author : Nicolette Parisi
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9780789471734
Total Pages : 76 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Understanding Consumer Rights by : Nicolette Parisi

Download or read book Understanding Consumer Rights written by Nicolette Parisi and published by DK Publishing (Dorling Kindersley). This book was released on 2001-05-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming an educated and satisfied consumer can make your life considerably easier. By building a solid foundation of knowledge, you put yourself in position to know when and how to defend your consumer rights. In Understanding Consumer Rights you will find vital information to help you make sense of your rights. This book gives you a first step toward many important concepts, breaks them down into manageable parts, and provides some simple tools you need to help you try to get a fair deal. smart tips help you recognize pitfalls and take advantage of opportunities-whether through the Internet or at your corner store. Increased interest in do-it-yourself money management is a defining trend of our modern world, and the DK Essential Finance series provides the perfect personal finance library to help take advantage of this phenomenon. These outstanding guides provide a practical and impartial resource to guide you through important financial decisions. Useful questionnaires pinpoint one's financial status while easy-to-use charts and graphs help track cash flow, cut through the complexities of financial lingo, and gain the confidence needed to build real financial security. Readers can learn to invest online, live debt free, plan for retirement, or pay for a child's education.

Brand Gender

Author : Theo Lieven
Publisher : Springer
ISBN 13 : 3319602195
Total Pages : 276 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Brand Gender by : Theo Lieven

Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Consumer Survival [2 volumes]

Author : Wendy Reiboldt
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 1138 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Consumer Survival [2 volumes] by : Wendy Reiboldt

Download or read book Consumer Survival [2 volumes] written by Wendy Reiboldt and published by Bloomsbury Publishing USA. This book was released on 2013-11-26 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to empower readers to advocate for themselves and others, this wide-ranging encyclopedia reveals a surprising range of resources and options that consumers have at their disposal. The only book of its kind, this two-volume, alphabetically arranged reference covers a broad array of topics related to consumer rights, including those of interest to often-overlooked populations such as older adults, veterans, and the homeless. Specific entries address critical areas including food and product safety, housing, health care, the financial industry, the automobile industry, and telecommunications. The encyclopedia reviews the historical development of the consumer movement, examines beliefs and values that drive the movement, and identifies agencies and laws intended to safeguard consumers. Expert contributors discuss key current issues as well as those likely to arise in the future. Vignettes and case studies are used throughout, and various, sometimes contrasting viewpoints are shared to help readers better understand the content. Related topics are easily discovered through a "see also" list, and additional readings are provided at the end of each entry.

Consumer Rights for Disabled Citizens

Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Consumer Rights for Disabled Citizens by :

Download or read book Consumer Rights for Disabled Citizens written by and published by . This book was released on 1976 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What Works

Author : Iris Bohnet
Publisher : Harvard University Press
ISBN 13 : 0674089030
Total Pages : 400 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis What Works by : Iris Bohnet

Download or read book What Works written by Iris Bohnet and published by Harvard University Press. This book was released on 2016-03-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.

Communities in Action

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Communities in Action by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Driving Customer Equity

Author : Roland T Rust
Publisher : Free Press
ISBN 13 : 9780684864662
Total Pages : 0 pages
Book Rating : 4.8/5 (646 download)

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Book Synopsis Driving Customer Equity by : Roland T Rust

Download or read book Driving Customer Equity written by Roland T Rust and published by Free Press. This book was released on 2000-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.

Home Equity Loan Consumer Protection Act of 1987 (H.R. 3011)

Author : United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Consumer Affairs and Coinage
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Home Equity Loan Consumer Protection Act of 1987 (H.R. 3011) by : United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Consumer Affairs and Coinage

Download or read book Home Equity Loan Consumer Protection Act of 1987 (H.R. 3011) written by United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Consumer Affairs and Coinage and published by . This book was released on 1987 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company

Author : Allison Hartsoe
Publisher : Dataforge Press
ISBN 13 : 9781737518105
Total Pages : 194 pages
Book Rating : 4.5/5 (181 download)

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Book Synopsis The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company by : Allison Hartsoe

Download or read book The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company written by Allison Hartsoe and published by Dataforge Press. This book was released on 2021-10-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data, In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to: Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs Alight your teams to clear hurdles and create long-term 9- and 10-figure gains Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future