Author : Qi Feng
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Book Synopsis Consumer Choice Models and Estimation by : Qi Feng
Download or read book Consumer Choice Models and Estimation written by Qi Feng and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice models are widely applied in psychology, economics, transportation, marketing and operations studies. We review the existing developments on the modeling of consumers' choices, including the attraction model, the utility-based model, the temporal model, and the rank-based model. The relationships among different classes of structural models are established and analyzed. Moreover, an operational data analytics (ODA) framework is presented to estimate the general consumer choice model using data. This framework, generalizing the existing estimation methods for specific structural models, strikes a delicate balance between the (likely imprecise) structural knowledge and the data. This is achieved by articulating the domain of validation through extending the structural knowledge and by formulating the data-integration model based on the associated structural properties. We demonstrate the implementation of the ODA framework to identify the appropriate consumer choice models. The ODA estimate outperforms the existing parametric and nonparametric methods, particularly over the choice sets that are not covered in the data. We also discuss potential future research of developing ODA approaches to study the related aspects of consumer choice models.