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Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (321 download)
Download or read book Consumer Behavior I: Consumer socialization: childhood, children and families written by Margaret K. Hogg and published by . This book was released on 2005 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adrian Furnham
Publisher : Routledge
ISBN 13 : 1134666926
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author : Lisa Jacobson
Publisher : Columbia University Press
ISBN 13 : 0231113897
Total Pages : 319 pages
Book Rating : 4.2/5 (311 download)
Download or read book Raising Consumers written by Lisa Jacobson and published by Columbia University Press. This book was released on 2004 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Anne Sutherland
Publisher : McGraw Hill Professional
ISBN 13 : 0071436170
Total Pages : 210 pages
Book Rating : 4.0/5 (714 download)
Download or read book kidfluence written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author : Paul B. Ringel
Publisher :
ISBN 13 : 9781625341907
Total Pages : 0 pages
Book Rating : 4.3/5 (419 download)
Download or read book Commercializing Childhood written by Paul B. Ringel and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part I. Establishing Children's Magazines, 1823-1856 -- 1. Deacon Willis's Companion -- 2. Aunt Maria's Miscellany and the Limits of Gentility -- Part II. Commercializing Children's Magazines, 1857-1873 -- 3. Perry Mason and Sensational Gentility -- 4. The Youth's Companion and the Civil War -- 5. The Cultural Custodians -- 6. The Jack-in-the-Pulpit -- Part III. Sustaining Children's Magazines, 1873-1918 -- 7. Tales and the City -- 8. Children's Magazines and Modern Childhood -- Epilogue -- Notes -- Index -- About the Author -- Back Cover.
Author : James U. McNeal
Publisher : Routledge
ISBN 13 : 075068335X
Total Pages : 430 pages
Book Rating : 4.7/5 (56 download)
Download or read book On Becoming a Consumer written by James U. McNeal and published by Routledge. This book was released on 2007 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
Author : Juliet B. Schor
Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 251 pages
Book Rating : 4.4/5 (391 download)
Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author : Senay Sabah
Publisher : BoD – Books on Demand
ISBN 13 : 9535136194
Total Pages : 136 pages
Book Rating : 4.5/5 (351 download)
Download or read book Consumer Behavior written by Senay Sabah and published by BoD – Books on Demand. This book was released on 2017-11-21 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Author : David Marshall
Publisher : SAGE Publications
ISBN 13 : 1847879276
Total Pages : 281 pages
Book Rating : 4.8/5 (478 download)
Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE Publications. This book was released on 2010-04-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Author : Pamela Davis-Kean
Publisher : Academic Press
ISBN 13 : 0128036508
Total Pages : 202 pages
Book Rating : 4.1/5 (28 download)
Download or read book Socializing Children through Language written by Pamela Davis-Kean and published by Academic Press. This book was released on 2016-06-11 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using psychological theory as a basis, Socializing Children through Language examines naturally occurring conversations between mothers and children in the context of achievement, self-regulation, food consumption, and television watching to illustrate how families of different socioeconomic means interact and discuss a variety of topics in the home. Specifically, the chapters in this book draw on enhanced audio recordings of over 40 families across a range of education and income levels to investigate how mothers' language relates to child behaviors over time. The unique pairing of this digital observer data with empirical data on achievement tests, regulation tasks, and parenting information on the home environment collected one year later presents an altogether revolutionary way to understand and think about how family socialization works across socioeconomic levels. - Focuses on mother–child talk about desires, thoughts, and emotions - Studies the relationship between math talk and children's math knowledge and achievement - Emphasizes the management language used by mothers to guide the behavior of their children - Explores children's media environment in the home, the conversations that occur during digital technology use, and whether it relates to children's outcomes - Considers food-related discussions in families prior to and during mealtimes, including how parents and children express food likes and dislikes, hunger, mealtime routines and expectations, and explanations about nutritional values
Author : Sar?, Gül?ah
Publisher : IGI Global
ISBN 13 : 1522557342
Total Pages : 449 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Children's Consumption of Digital Media written by Sar?, Gül?ah and published by IGI Global. This book was released on 2018-07-06 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309388570
Total Pages : 525 pages
Book Rating : 4.3/5 (93 download)
Download or read book Parenting Matters written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-11-21 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decades of research have demonstrated that the parent-child dyad and the environment of the familyâ€"which includes all primary caregiversâ€"are at the foundation of children's well- being and healthy development. From birth, children are learning and rely on parents and the other caregivers in their lives to protect and care for them. The impact of parents may never be greater than during the earliest years of life, when a child's brain is rapidly developing and when nearly all of her or his experiences are created and shaped by parents and the family environment. Parents help children build and refine their knowledge and skills, charting a trajectory for their health and well-being during childhood and beyond. The experience of parenting also impacts parents themselves. For instance, parenting can enrich and give focus to parents' lives; generate stress or calm; and create any number of emotions, including feelings of happiness, sadness, fulfillment, and anger. Parenting of young children today takes place in the context of significant ongoing developments. These include: a rapidly growing body of science on early childhood, increases in funding for programs and services for families, changing demographics of the U.S. population, and greater diversity of family structure. Additionally, parenting is increasingly being shaped by technology and increased access to information about parenting. Parenting Matters identifies parenting knowledge, attitudes, and practices associated with positive developmental outcomes in children ages 0-8; universal/preventive and targeted strategies used in a variety of settings that have been effective with parents of young children and that support the identified knowledge, attitudes, and practices; and barriers to and facilitators for parents' use of practices that lead to healthy child outcomes as well as their participation in effective programs and services. This report makes recommendations directed at an array of stakeholders, for promoting the wide-scale adoption of effective programs and services for parents and on areas that warrant further research to inform policy and practice. It is meant to serve as a roadmap for the future of parenting policy, research, and practice in the United States.
Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author : Lucia A. Reisch
Publisher : Edward Elgar Publishing
ISBN 13 : 1783471271
Total Pages : 481 pages
Book Rating : 4.7/5 (834 download)
Download or read book Handbook of Research on Sustainable Consumption written by Lucia A. Reisch and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook compiles the state of the art of current research on sustainable consumption from the world�s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are fac
Author : Roberta Berns
Publisher :
ISBN 13 : 9781305088986
Total Pages : 551 pages
Book Rating : 4.0/5 (889 download)
Download or read book Child, Family, School, Community written by Roberta Berns and published by . This book was released on 2016 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janette B. Benson
Publisher : Academic Press
ISBN 13 : 0123785758
Total Pages : 571 pages
Book Rating : 4.1/5 (237 download)
Download or read book Social and Emotional Development in Infancy and Early Childhood written by Janette B. Benson and published by Academic Press. This book was released on 2010-05-21 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research is increasingly showing the effects of family, school, and culture on the social, emotional and personality development of children. Much of this research concentrates on grade school and above, but the most profound effects may occur much earlier, in the 0-3 age range. This volume consists of focused articles from the authoritative Encyclopedia of Infant and Early Childhood Development that specifically address this topic and collates research in this area in a way that isn't readily available in the existent literature, covering such areas as adoption, attachment, birth order, effects of day care, discipline and compliance, divorce, emotion regulation, family influences, preschool, routines, separation anxiety, shyness, socialization, effects of television, etc. This one volume reference provides an essential, affordable reference for researchers, graduate students and clinicians interested in social psychology and personality, as well as those involved with cultural psychology and developmental psychology. - Presents literature on influences of families, school, and culture in one source saving users time searching for relevant related topics in multiple places and literatures in order to fully understand any one area - Focused content on age 0-3- save time searching for and wading through lit on full age range for developmentally relevant info - Concise, understandable, and authoritative for immediate applicability in research
