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Author : Joe Kent Kerby
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Behavior; Conceptual Foundations written by Joe Kent Kerby and published by . This book was released on 1975 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (838 download)
Download or read book Consumer Behavior written by Jagdish N. Sheth and published by . This book was released on 2010 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Houston
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (76 download)
Download or read book Legends in Marketing - Jagdish N. Sheth written by Michael J. Houston and published by . This book was released on 2010 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Balaji C Krishnan
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9788132103004
Total Pages : 0 pages
Book Rating : 4.1/5 (3 download)
Download or read book Legends in Marketing: Jagdish N Sheth written by Balaji C Krishnan and published by SAGE Publications Pvt. Limited. This book was released on 2010-03-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Author : Balaji C Krishnan
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9788132103004
Total Pages : 2132 pages
Book Rating : 4.1/5 (3 download)
Download or read book Legends in Marketing: Jagdish N Sheth written by Balaji C Krishnan and published by SAGE Publications Pvt. Limited. This book was released on 2010-03-09 with total page 2132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (38 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raju M.S. & Dominique Xardel
Publisher : Vikas Publishing House
ISBN 13 : 812591532X
Total Pages : 367 pages
Book Rating : 4.1/5 (259 download)
Download or read book Consumer Behavior written by Raju M.S. & Dominique Xardel and published by Vikas Publishing House. This book was released on 2004 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Author : Katja Gelbrich
Publisher : Edward Elgar Publishing
ISBN 13 : 9781803923208
Total Pages : 0 pages
Book Rating : 4.9/5 (232 download)
Download or read book Cross-Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers' buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers' buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies.
Author : Elizabeth E. Friberg
Publisher : Elsevier Health Sciences
ISBN 13 : 0323266207
Total Pages : 463 pages
Book Rating : 4.3/5 (232 download)
Download or read book Conceptual Foundations - E-Book written by Elizabeth E. Friberg and published by Elsevier Health Sciences. This book was released on 2013-09-27 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceptual Foundations: The Bridge to Professional Nursing Practice, 5th Edition provides the background you need to succeed in your role as a professional nurse. It discusses the concepts that define the nursing profession, covering everything from the history of nursing to current challenges in the profession. Expert educators Joan L. Creasia, PhD, RN, and Elizabeth E. Friberg, MSN, RN, bring together the best minds of nursing for an in-depth look at the profession's major theories, practices, and principles. Vignettes, each written by a practicing nurse, open each chapter with a specific scenario and application of professional behaviors. Critical Thinking Exercises at the end of each chapter help you to use and apply what you've learned. Objectives at the beginning of each chapter provide a framework for study. Key points at the end of each chapter help you focus on important information. New Patient Safety chapter prepares you for expanded nursing responsibility for patient safety, adherence to regulatory requirements of the Joint Commission, and the implementation of best practices to create health care that is safe, timely, effective, efficient, equitable, and patient-centered. New Genetics and Genomics in Professional Nursing chapter defines the nurse's role in family history assessment and genetic testing, explains how genetic testing is used in clinical practice, and identifies ethical issues related to this emerging practice.
Author : Shelby D. Hunt
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Theory written by Shelby D. Hunt and published by . This book was released on 1976 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joel Benjamin Cohen
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.:/5 (319 download)
Download or read book Behavioral Science Foundations of Consumer Behavior written by Joel Benjamin Cohen and published by . This book was released on 1972 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author : John A. Howard
Publisher : Random House (NY)
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (91 download)
Download or read book Buyer Behavior: Theoretical and Empirical Foundations written by John A. Howard and published by Random House (NY). This book was released on 1973 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes references
Author : Johan Arndt
Publisher : Boston : Allyn and Bacon
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (319 download)
Download or read book Insights Into Consumer Behavior written by Johan Arndt and published by Boston : Allyn and Bacon. This book was released on 1968 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Loudon
Publisher : McGraw-Hill Book Company Limited
ISBN 13 : 9780071125116
Total Pages : 788 pages
Book Rating : 4.1/5 (251 download)
Download or read book Consumer Behavior written by David L. Loudon and published by McGraw-Hill Book Company Limited. This book was released on 1993 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693153
Total Pages : 510 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
