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Consumer Awareness And Consumer Activism Among Adolescents
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Book Synopsis Consumer Awareness and Consumer Activism Among Adolescents by : Preeti Sanan
Download or read book Consumer Awareness and Consumer Activism Among Adolescents written by Preeti Sanan and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are the most vulnerable segment of the market. They get easily influenced by the tactics used by the marketers. They should possess knowledge about their rights and duties as consumers, so that they do not fall into the trap of marketers. This study aims to examine the level of consumer affairs knowledge and consumer activism among adolescents. It also examines the influence of various socialization agents like parents, peers, mass media, school and demographic variables like age, gender and economic class of adolescents on consumer affairs knowledge and consumer activism. A questionnaire survey was conducted on 800 adolescents between the age of 10 and 17 years of different government and private schools in Punjab. Statistical techniques like t-test, correlation and regression analysis were used. The results suggest that male adolescents, older adolescents and adolescents belonging to upper economic class have more consumer affairs knowledge and perform consumer activism more frequently. As per regression analysis, mass media influences consumer affairs knowledge, while parents and TV have been found to be significant socialization agents for consumer activism.
Book Synopsis Acquisition of the Consumer Role by Adolescents by : George P. Moschis
Download or read book Acquisition of the Consumer Role by Adolescents written by George P. Moschis and published by . This book was released on 1978 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Adolescents, Family and Consumer Behaviour by : Harleen Kaur
Download or read book Adolescents, Family and Consumer Behaviour written by Harleen Kaur and published by Routledge. This book was released on 2019-12-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Book Synopsis Shopping for Change by : Louis Hyman
Download or read book Shopping for Change written by Louis Hyman and published by Cornell University Press. This book was released on 2017-06-15 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today’s consumer activists.
Book Synopsis Watchdogs and Whistleblowers by : Stephen Brobeck
Download or read book Watchdogs and Whistleblowers written by Stephen Brobeck and published by Bloomsbury Publishing USA. This book was released on 2015-07-20 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world. This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety for all Americans, showing how these protections were won through the skillful and determined work of leading activists and activist organizations. Many of the stories told here are related by the activists themselves, often for the first time. More than 140 entries offer a comprehensive treatment of the consumer activism of specific organizations, their leaders, and strategies. The book also includes more than 40 entries about consumer movements in Europe, Asia, Africa, and Latin America. A timeline of key events and a listing of the most important books on the subject of consumer activism help provide context for the individual entries as do two introductory essays. Cross references in each entry establish linkages among topics.
Book Synopsis Consumer Awareness and Consumer Protection by : Parkash Chandel
Download or read book Consumer Awareness and Consumer Protection written by Parkash Chandel and published by Createspace Independent Publishing Platform. This book was released on 2018-07-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer protection has become the topic of debate at all levels. The reason behind this has been the lack of awareness of consumers and the malpractices of the business world. In order to maximize profits, many businessmen exploit consumers by supplying poor qual-ity goods at higher prices. They adopt unfair trade practices such as adulteration, boarding, black-marketing, etc. As a result, consumers do not get value for their money. Big business houses use their power for private gain and to the detriment of consumers. Consumers are exposed to physical, environmental and other hazards. They need to be protected from spurious, duplicate and adulterated products, pollution of air, water and noise, and misleading advertising. Consumer protection, however, is only possible if two steps are taken. First is to frame rules, legislations and set up machinery like courts to assure that laws are implemented in their true spirits. Second is to make the stakeholders aware of such laws so that they might defend themselves when required. Keeping these two steps in mind, this study has been undertaken. It covers the evaluation of consumer protection machinery and assesses the level of awareness of consumers in Himachal Pradesh. A brief outline of the thesis is as below. Chapter - I deals with the introduction to consumer protection. It discusses the meaning of consumer, consumer protection, and consumerisms. It also discusses the consumer's rights, needs, and consumer's responsibilities. Chapter - II reviews the literature concerning the problem at hand. It also presents a picture of research design formulated for the present research work. It discusses the selection of the problem, importance, scope, objectives, hypotheses and research methodology of the present study. Finally, the limitations and the future scope of study have been shown. Chapter - III discusses consumerism and consumer protection movements at the international and national level. Chapter - IV is an attempt to examine various legislations for consumer protection at the international level as well at the national level in India. Chapter - V reviews the frameworks for consumer dispute resolution and redress in India. Chapter - VI examines the organizational setup for the consumer protection along with its evaluation in Himachal Pradesh. Chapter - VII deals with the analyses of opinion and perception about consumer awareness and consumer alertness with regard to consumer protection. Chapter - VIII highlights the summary and major findings of the study. It also explains suggestions to improve the implementation of consumer protection laws and awareness among people.
Book Synopsis Sociocultural Perspectives on Youth Ethical Consumerism by : Giuliano Reis
Download or read book Sociocultural Perspectives on Youth Ethical Consumerism written by Giuliano Reis and published by Springer. This book was released on 2017-11-17 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new book advances current practice-based and theoretical knowledge around how youth defines and engages with consumerism to provoke a larger conversation within science and environmental education. It is also geared towards unveiling those literacy praxes that can assist youth to adopt more ethically-oriented consumerist habits. More specifically, this book studies how youth’s participation in the global consumer market intersects with media technologies, new literacies, as well as science and the environment from sociocultural perspectives. In addition, it considers how school science has mediated youth participation in hyper-consumerism, from food and technology to shelter and transportation. This important and timely book is a must-read for those interested in topics such as critical youth studies, critical media literacy, STEM, arts-based research, STSE education, citizenship education, cultural studies, policy studies, curriculum studies, socio-scientific issues, technology, sustainability, food studies, social justice, poverty, and consumer behaviour. A wide range of science, technology and environmental educators from Australia, Brazil, Canada, Netherlands and the United States have combined their perspectives to produce this exciting, innovative, timely and important book. It should be essential reading for all teachers, teacher educators and curriculum developers keen to address key issues raised by a commitment to assist students in refining their understanding of what constitutes socially, culturally, ethically and politically responsible consumer practices and supporting them in formulating and engaging in effective individual and collective action. Derek Hodson, Emeritus Professor of Science Education, Ontario Institute for Studies in Education (OISE), University of Toronto, Professor of Science Education at The University of Auckland (New Zealand), and Founding Editor of the Canadian Journal of Science, Mathematics and Technology Education (CJSMTE). The authors in the book deconstruct and analyse intricate economic, sociopolitical and affective networks that are behind the cycles of production, distribution and consumption of objects that are present in youngsters' daily lives and their attitudes towards them. Apart from breaking new ground by proposing and discussing socioculturally informed research about the topic, the book connects with pedagogical approaches that value critical perspectives on the nature of the relationship between science, technology, society and environment. It is a must-read for both researchers and practitioners interested in issues related to sustainability and citizenship education. Isabel Martins, Professor of Science Education, Universidade Federal do Rio de Janeiro/ Federal University of Rio de Janeiro (UFRJ).
Book Synopsis Sociocultural Perspectives on Youth Ethical Consumerism by : Giuliano Reis
Download or read book Sociocultural Perspectives on Youth Ethical Consumerism written by Giuliano Reis and published by Springer. This book was released on 2017-11-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new book advances current practice-based and theoretical knowledge around how youth defines and engages with consumerism to provoke a larger conversation within science and environmental education. It is also geared towards unveiling those literacy praxes that can assist youth to adopt more ethically-oriented consumerist habits. More specifically, this book studies how youth’s participation in the global consumer market intersects with media technologies, new literacies, as well as science and the environment from sociocultural perspectives. In addition, it considers how school science has mediated youth participation in hyper-consumerism, from food and technology to shelter and transportation. This important and timely book is a must-read for those interested in topics such as critical youth studies, critical media literacy, STEM, arts-based research, STSE education, citizenship education, cultural studies, policy studies, curriculum studies, socio-scientific issues, technology, sustainability, food studies, social justice, poverty, and consumer behaviour. A wide range of science, technology and environmental educators from Australia, Brazil, Canada, Netherlands and the United States have combined their perspectives to produce this exciting, innovative, timely and important book. It should be essential reading for all teachers, teacher educators and curriculum developers keen to address key issues raised by a commitment to assist students in refining their understanding of what constitutes socially, culturally, ethically and politically responsible consumer practices and supporting them in formulating and engaging in effective individual and collective action. Derek Hodson, Emeritus Professor of Science Education, Ontario Institute for Studies in Education (OISE), University of Toronto, Professor of Science Education at The University of Auckland (New Zealand), and Founding Editor of the Canadian Journal of Science, Mathematics and Technology Education (CJSMTE). The authors in the book deconstruct and analyse intricate economic, sociopolitical and affective networks that are behind the cycles of production, distribution and consumption of objects that are present in youngsters' daily lives and their attitudes towards them. Apart from breaking new ground by proposing and discussing socioculturally informed research about the topic, the book connects with pedagogical approaches that value critical perspectives on the nature of the relationship between science, technology, society and environment. It is a must-read for both researchers and practitioners interested in issues related to sustainability and citizenship education. Isabel Martins, Professor of Science Education, Universidade Federal do Rio de Janeiro/ Federal University of Rio de Janeiro (UFRJ).
Book Synopsis Childhood, Youth and Activism by : Katie Wright
Download or read book Childhood, Youth and Activism written by Katie Wright and published by Emerald Group Publishing. This book was released on 2023-12-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the meanings of activism by and for children and young people in the twenty-first century, this edited collection is a valuable resource for scholars, educators and practitioners interested in the intersections of childhood and youth studies, activism and movements for social change.
Book Synopsis Recognition and Protest for Consumer Rights by : Ishwar Mittal
Download or read book Recognition and Protest for Consumer Rights written by Ishwar Mittal and published by . This book was released on 2018 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the section 6 of Consumer Protection Act, 1986 there has been an effort to empower consumers by giving them six consumer rights. But the fact of the matter is that the rights of consumers are still infringed by unfair and restrictive trade practices adopted by traders or manufacturers.The study aimed to analyze the consumers' awareness level and protest of recognized and unrecognized consumer rights. Further, it identifies and analyse the sources of awareness of consumer rights.The primary data is used which has been collected by using a structured questionnaire. 600 respondents of rural and urban areas of fifteen districts of Haryana were sampled. Responses were analyzed by the help of Percentages, Chi- square, One Sample t-Test, Karl Pearson Co-efficient of Correlation and presented by tables. It was concluded nearly half of the respondents were found aware about the consumer rights but protest for the rights was not much evident. Moreover, awareness of unrecognized consumer rights was also equally accepted by consumers. It indicated that consumers did not exactly know the legal rights but everything which felt like consumer right deemed to be the right of consumer. Television has been reported as major source of awareness of consumer rights along with schools/ colleges, internet and newspaper. Radio was most unpopular source of awareness along with friends and family. Educated, young and high income consumers found internet as very useful source.
Book Synopsis Consumer Activism by : Eleftheria J. Lekakis
Download or read book Consumer Activism written by Eleftheria J. Lekakis and published by SAGE. This book was released on 2022-08-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.
Book Synopsis Global Activism in an American School by : Linda Kantor Swerdlow
Download or read book Global Activism in an American School written by Linda Kantor Swerdlow and published by Rowman & Littlefield. This book was released on 2016-10-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: When twelve-year-old Iqbal Masih, former child laborer in a Pakistani carpet factory came to Boston in 1994 to receive Reebok’s Youth in Action Award, he asked to meet youth his own age. Reebok selected Broad Meadows Middle School in Quincy, Massachusetts because of its Human Rights curriculum and reputation for student activism. Iqbal’s inspirational visit and untimely murder five months later, on his return to Pakistan, inspired the middle school students to start a grassroots activist campaign to build a school in his memory. Due to the campaign’s success Broad Meadows was chosen as a pilot school for Operation Day’s Work, USA, (ODW, USA) an American adaptation of Norway’s highly effective youth global social action program. ODW has been operating successfully as an after school program at Broad Meadows since 1996. Global Activism in an American School: From Empathy to Action analyzes the evolution of the Kid’s Campaign and Operation Day’s Work at Broad Meadows. It demonstrates how teacher facilitator, Ron Adams, in conjunction with his students created a democratic after school community and provides teachers with unique field tested strategies they could use to promote student activism at the global or local level. Twenty percent of the royalties for this book will be donated to GoodWeave International.
Book Synopsis YouthXchange training kit on responsible consumption for Africa by : Martinez-Roca, Carme
Download or read book YouthXchange training kit on responsible consumption for Africa written by Martinez-Roca, Carme and published by UNESCO Publishing. This book was released on 2017-12-31 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Book Synopsis Sustainable Fashion: Consumer Awareness and Education by : Subramanian Senthilkannan Muthu
Download or read book Sustainable Fashion: Consumer Awareness and Education written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
Book Synopsis Online Consumer Behavior by : Angeline Close Scheinbaum
Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2012-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Book Synopsis The Sociology of Childhood and Youth in Canada by : Xiaobei Chen
Download or read book The Sociology of Childhood and Youth in Canada written by Xiaobei Chen and published by Canadian Scholars. This book was released on 2017-12-12 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sociology of childhood and youth has sparked international interest in recent years, and yet a reader highlighting Canadian work in this field has been long overdue. Filling this gap in the literature, The Sociology of Childhood and Youth in Canada brings together cutting-edge Canadian scholarship in this important and growing discipline. Thought-provoking and timely, this edited collection explores a breadth of essential topics, including research on and with children and youth, the social construction of childhood and youth, intersecting identities, and citizenship, rights, and social engagement. With a focus on social justice, the contributing authors critically examine various sites of inequality in the lives of children and young people, such as gender, sexuality, colonialism, race, class, and disability. Encouraging further development of Canadian scholarship in the sociology of childhood and youth, this unique collection ensures that young people’s voices are heard by involving them in the research process. Pedagogical supports—including learning objectives, study questions, suggested research assignments, and a comprehensive glossary—make this volume an invaluable resource for students of childhood and youth studies in Canada.
