Interactive Decision Aids in E-Commerce

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Publisher : Springer Science & Business Media
ISBN 13 : 3790827681
Total Pages : 259 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Interactive Decision Aids in E-Commerce by : Jella Pfeiffer

Download or read book Interactive Decision Aids in E-Commerce written by Jella Pfeiffer and published by Springer Science & Business Media. This book was released on 2011-12-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Handbook of Marketing Decision Models

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Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Interactive Decision Aids

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Publisher : Springer Science & Business Media
ISBN 13 : 3322816796
Total Pages : 148 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Interactive Decision Aids by : Nina Mazar

Download or read book Interactive Decision Aids written by Nina Mazar and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.

Recommender Systems Handbook

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Publisher : Springer
ISBN 13 : 148997637X
Total Pages : 1008 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis Recommender Systems Handbook by : Francesco Ricci

Download or read book Recommender Systems Handbook written by Francesco Ricci and published by Springer. This book was released on 2015-11-17 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of a well-received text, with 20 new chapters, presents a coherent and unified repository of recommender systems’ major concepts, theories, methodologies, trends, and challenges. A variety of real-world applications and detailed case studies are included. In addition to wholesale revision of the existing chapters, this edition includes new topics including: decision making and recommender systems, reciprocal recommender systems, recommender systems in social networks, mobile recommender systems, explanations for recommender systems, music recommender systems, cross-domain recommendations, privacy in recommender systems, and semantic-based recommender systems. This multi-disciplinary handbook involves world-wide experts from diverse fields such as artificial intelligence, human-computer interaction, information retrieval, data mining, mathematics, statistics, adaptive user interfaces, decision support systems, psychology, marketing, and consumer behavior. Theoreticians and practitioners from these fields will find this reference to be an invaluable source of ideas, methods and techniques for developing more efficient, cost-effective and accurate recommender systems.

Advances in Information Technology Research and Application: 2012 Edition

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Publisher : ScholarlyEditions
ISBN 13 : 1464990506
Total Pages : 5246 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis Advances in Information Technology Research and Application: 2012 Edition by :

Download or read book Advances in Information Technology Research and Application: 2012 Edition written by and published by ScholarlyEditions. This book was released on 2012-12-26 with total page 5246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Information Technology Research and Application / 2012 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Information Technology. The editors have built Advances in Information Technology Research and Application / 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Information Technology in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Advances in Information Technology Research and Application / 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

The Philosopher's Stone for Sustainability

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Publisher : Springer Science & Business Media
ISBN 13 : 3642328474
Total Pages : 539 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis The Philosopher's Stone for Sustainability by : Yoshiki Shimomura

Download or read book The Philosopher's Stone for Sustainability written by Yoshiki Shimomura and published by Springer Science & Business Media. This book was released on 2012-09-26 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Product-Service Systems (IPS2), which is defined as “an integrated industrial product and service offering that delivers value in use,” has expanded rapidly over the last decade. IPS2 has allowed us to achieve both high added value and high productivity and has enriched our QOL by improving the performance of products and services. We are now struggling with many awkward issues related to sustainability, but IPS2 is expected to be the “philosopher’s stone” for solving these issues. Following the pattern of conferences held in Cranfield in 2009, Linköping in 2010, and Braunschweig in 2011, the fourth International CIRP Conference on Industrial Product-Service Systems, held on November 8-9, 2012, in Tokyo, will cover various aspects of IPS2. Topics planned for this year’s conference reflect the latest IPS2 information in both the natural sciences and humanities and include case studies from various industries. IPS2 is still a relatively new field, so it is important to keep track of the entire context in order to promote more cross-sectional cooperation between multimodal fields and disciplines. The fourth International CIRP Conference on Industrial Product-Service Systems will serve as a vital platform for such collaborations and the discussion of new scientific ideas.

Handbook of Strategic e-Business Management

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Publisher : Springer Science & Business Media
ISBN 13 : 3642397476
Total Pages : 1004 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Handbook of Strategic e-Business Management by : Francisco J. Martínez-López

Download or read book Handbook of Strategic e-Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Proceedings of the Fourteenth International Conference on Management Science and Engineering Management

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Publisher : Springer Nature
ISBN 13 : 3030498298
Total Pages : 856 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Proceedings of the Fourteenth International Conference on Management Science and Engineering Management by : Jiuping Xu

Download or read book Proceedings of the Fourteenth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer Nature. This book was released on 2020-06-22 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 14th International Conference on Management Science and Engineering Management (ICMSEM 2020). Held at the Academy of Studies of Moldova from July 30 to August 2, 2020, the conference provided a platform for researchers and practitioners in the field to share their ideas and experiences. Covering a wide range of topics, including hot management issues in engineering science, the book presents novel ideas and the latest research advances in the area of management science and engineering management. It includes both theoretical and practical studies of management science applied in computing methodology, highlighting advanced management concepts, and computing technologies for decision-making problems involving large, uncertain and unstructured data. The book also describes the changes and challenges relating to decision-making procedures at the dawn of the big data era, and discusses new technologies for analysis, capture, search, sharing, storage, transfer and visualization, and in the context of privacy violations, as well as advances in the integration of optimization, statistics and data mining. Given its scope, it will appeal to a wide readership, particularly those looking for new ideas and research directions.

Strategic Information Systems: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1605666785
Total Pages : 2750 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Strategic Information Systems: Concepts, Methodologies, Tools, and Applications by : Hunter, M. Gordon

Download or read book Strategic Information Systems: Concepts, Methodologies, Tools, and Applications written by Hunter, M. Gordon and published by IGI Global. This book was released on 2009-08-31 with total page 2750 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 4-volume set provides a compendium of comprehensive advanced research articles written by an international collaboration of experts involved with the strategic use of information systems"--Provided by publisher.

Online Customer Loyalty

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Publisher : Springer Science & Business Media
ISBN 13 : 3322815811
Total Pages : 378 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Online Customer Loyalty by : Roberta C. Nacif

Download or read book Online Customer Loyalty written by Roberta C. Nacif and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

Destination Recommendation Systems

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Author :
Publisher : CABI
ISBN 13 : 0851990231
Total Pages : 369 pages
Book Rating : 4.8/5 (519 download)

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Book Synopsis Destination Recommendation Systems by : Daniel R. Fesenmaier

Download or read book Destination Recommendation Systems written by Daniel R. Fesenmaier and published by CABI. This book was released on 2006-01-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the work of leading researchers, this book provides a clear and accessible overview of current research on destination recommendation systems. These systems guide consumer behaviour by enabling Internet users to quickly and effectively find relevant information about travel destinations, attractions, accommodation and transportation. The chapters in this book cover consumer behaviour, perceptual factors influencing consumer choice, and the design of destination recommendation systems. The book examines four different types of destination marketing system and concludes by analysing the future of recommendation systems for travellers.

Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making

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Author :
Publisher : IGI Global
ISBN 13 : 1799833534
Total Pages : 459 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making by : Idemudia, Efosa Carroll

Download or read book Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making written by Idemudia, Efosa Carroll and published by IGI Global. This book was released on 2020-06-05 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.

Balancing Automation and Human Interaction in Modern Marketing

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.

Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Online Consumer Psychology

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Publisher : Psychology Press
ISBN 13 : 1135608113
Total Pages : 567 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

Bridging the Socio-technical Gap in Decision Support Systems

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Publisher : IOS Press
ISBN 13 : 1607505762
Total Pages : 616 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Bridging the Socio-technical Gap in Decision Support Systems by : Ana Respício

Download or read book Bridging the Socio-technical Gap in Decision Support Systems written by Ana Respício and published by IOS Press. This book was released on 2010 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the advances in decision support theory and practice with a focus on bridging the socio-technical gap. This book covers a wide range of topics including: Understanding DM, Design of DSS, Web 2.0 Systems in Decision Support, Business Intelligence and Data Warehousing, Applications of Multi-Criteria Decision Analysis, and more.

Research in Media Informatics on Advanced User Interfaces

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 3844818715
Total Pages : 218 pages
Book Rating : 4.8/5 (448 download)

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Book Synopsis Research in Media Informatics on Advanced User Interfaces by : Dennis Krannich

Download or read book Research in Media Informatics on Advanced User Interfaces written by Dennis Krannich and published by BoD – Books on Demand. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transforming E-Business Practices and Applications: Emerging Technologies and Concepts

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Author :
Publisher : IGI Global
ISBN 13 : 1605669113
Total Pages : 546 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Transforming E-Business Practices and Applications: Emerging Technologies and Concepts by : Lee, In

Download or read book Transforming E-Business Practices and Applications: Emerging Technologies and Concepts written by Lee, In and published by IGI Global. This book was released on 2009-12-31 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technologies evolving from business transactions and support.