Conscious Marketing

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Conscious Marketing

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 0730309649
Total Pages : 223 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Conscious Marketing by : Carolyn Tate

Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

Conscious Marketing

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 0730309673
Total Pages : 223 pages
Book Rating : 4.7/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Conscious Marketing by : Carolyn Tate

Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

The Conscious Marketer:: Inspiring a Deeper and More Conscious Brand Experience

Author : Jim Joseph
Publisher : Mascot Books
ISBN 13 : 9781684018710
Total Pages : 216 pages
Book Rating : 4.0/5 (187 download)

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Book Synopsis The Conscious Marketer:: Inspiring a Deeper and More Conscious Brand Experience by : Jim Joseph

Download or read book The Conscious Marketer:: Inspiring a Deeper and More Conscious Brand Experience written by Jim Joseph and published by Mascot Books. This book was released on 2020-05-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.

Conscious Marketing

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 0730309657
Total Pages : 215 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Conscious Marketing by : Carolyn Tate

Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

Conscious Branding

Author : David Funk
Publisher : Business Expert Press
ISBN 13 : 1606490591
Total Pages : 142 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Conscious Branding by : David Funk

Download or read book Conscious Branding written by David Funk and published by Business Expert Press. This book was released on 2009-09-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

Conscious Capitalism, With a New Preface by the Authors

Author : John Mackey
Publisher : Harvard Business Review Press
ISBN 13 : 1625271751
Total Pages : 368 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Conscious Capitalism, With a New Preface by the Authors by : John Mackey

Download or read book Conscious Capitalism, With a New Preface by the Authors written by John Mackey and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Conscious Leadership

Author : John Mackey
Publisher : Penguin
ISBN 13 : 0593083628
Total Pages : 274 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Conscious Leadership by : John Mackey

Download or read book Conscious Leadership written by John Mackey and published by Penguin. This book was released on 2020-09-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BESTSELLER! From Whole Foods CEO John Mackey and his coauthors, a follow-up to groundbreaking bestseller Conscious Capitalism—revealing what it takes to lead a purpose-driven, sustainable business. John Mackey started a movement when he founded Whole Foods, bringing natural, organic food to the masses and not only changing the market, but breaking the mold. Now, for the first time, Conscious Leadership closely explores the vision, virtues, and mindset that have informed Mackey’s own leadership journey, providing a roadmap for innovative, value-based leadership—in business and in society. Conscious Leadership demystifies strategies that have helped Mackey shepherd Whole Foods through four decades of incredible growth and innovation, including its recent sale to Amazon. Each chapter will challenge you to rethink conventional business wisdom through anecdotes, case studies, profiles of conscious leaders, and innovative techniques for self-development, culminating in an empowering call to action for entrepreneurs and trailblazers—to step up as leaders who see beyond the bottom line.

The Conscious Creative

Author : Kelly Small
Publisher : House of Anansi
ISBN 13 : 1487008031
Total Pages : 219 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis The Conscious Creative by : Kelly Small

Download or read book The Conscious Creative written by Kelly Small and published by House of Anansi. This book was released on 2020-08-04 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An actionable guide to mindfulness and practical ethics for any creative professional who wants to make a living without selling their soul. It can be difficult to live according to our values in a complicated world. At a time when capitalism seems most unforgiving but the need for paying work remains high, it is important to learn how we can be more mindful and intentional about our impact — personal, social, economic, and environmental. As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising, we can admit our complicity in problematic systems and take on the responsibility of letting our own conscience guide our decisions. Start with one or many of these 100+ rigorously researched, ultra-practical action steps: Co-create and collaborate Get obsessed with accessibility Demand diverse teams Commit to self-care Make ethics a competitive edge Be mindful of privilege Create for empowerment, not exploitation With a humorous and irreverent tone, Small reveals how when we release unnecessary judgement and become action-oriented, we can clarify the complicated business of achieving an ethical practice in the creative industries. Discover the power of incremental, positive changes in our daily work-lives and the fulfillment of purposeful work.

Sold On Purpose

Author : Tim Moore
Publisher :
ISBN 13 : 9780578472171
Total Pages : 184 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Sold On Purpose by : Tim Moore

Download or read book Sold On Purpose written by Tim Moore and published by . This book was released on 2019-06-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sold On Purpose is a comprehensive guide on how brands can use their unique purpose story to communicate what they believe in and market their higher purpose in the world. You will learn how to craft stories that really matter and create a meaningful unique brand narrative that tells not just what you do, but why you do it.

Shakti Leadership

Author : Nilima Bhat
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564663
Total Pages : 222 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Shakti Leadership by : Nilima Bhat

Download or read book Shakti Leadership written by Nilima Bhat and published by Berrett-Koehler Publishers. This book was released on 2016-05-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking the Source for True Leadership Too many people, men and women alike, have bought into a notion of leadership that exclusively emphasizes traditionally “masculine” qualities: hierarchical, militaristic, win-at-all-costs. The result has been corruption, environmental degradation, social breakdown, stress, depression, and a host of other serious problems. Nilima Bhat and Raj Sisodia show us a more balanced way, an archetype of leadership that is generative, cooperative, creative, inclusive, and empathetic. While these are traditionally regarded as “feminine” qualities, we all have them. In the Indian yogic tradition they're symbolized by Shakti, the source that powers all life. Through exercises and inspirational examples, Bhat and Sisodia show how to access this infinite energy and lead with your whole self. Male or female, leaders who understand and practice Shakti Leadership act from a consciousness of life-giving caring, creativity, and sustainability to achieve self-mastery internally and be of selfless service to the world.

Cost-Conscious Marketing Research

Author : Alan R. Andreasen
Publisher :
ISBN 13 : 9780000834010
Total Pages : pages
Book Rating : 4.8/5 (34 download)

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Book Synopsis Cost-Conscious Marketing Research by : Alan R. Andreasen

Download or read book Cost-Conscious Marketing Research written by Alan R. Andreasen and published by . This book was released on 1983-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conscious Marketing

Author : MS Paulette Rao MCC
Publisher : True North Resources LLC
ISBN 13 : 9780984041114
Total Pages : pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Conscious Marketing by : MS Paulette Rao MCC

Download or read book Conscious Marketing written by MS Paulette Rao MCC and published by True North Resources LLC. This book was released on 2012-04-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaches often struggle with marketing themselves in an industry that can be hard to explain and is relatively new. Stopped by fear and perceived limitations, coaches are left with the question, "Where do I go from here?" Conscious Marketing: Marketing From the Inside Out provides an indispensable guide to answering this question and more. Why? The Conscious Marketing(TM) system is different. In addition to teaching you the fundamental principles needed to market your coaching practice, the Conscious Marketing system will help you dive deeper to uncover the mindsets you use to promote your practice. With its being-doing approach, Conscious Marketing packs a powerful punch: first, reconnect to who you are so you can align your thinking with your core; then, enjoy speaking and marketing from that authentic place. By the time you complete this workbook and guide, you will have: - redesigned your thinking to attract your ideal clients - constructed a core message that showcases your talents and value - locked and loaded your calendar with action items to support your strategies - engaged a powerful support network to keep you moving forward. Conscious Marketing provides a series of succinct modules and hands-on exercises to spark new thinking and supercharge your motivation to promote your coaching business. It's possible to love marketing your practice and sharing the news about what you can do for clients. Really. The secret? Get conscious.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author : Stuart Ewen
Publisher : Basic Books
ISBN 13 : 0786722878
Total Pages : 280 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen

Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

New Trends in Marketing and Consumer Science

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 535 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Sensory Marketing

Author : Aradhna Krishna
Publisher : Routledge
ISBN 13 : 1135429952
Total Pages : 410 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Sensory Marketing by : Aradhna Krishna

Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

Institutions as Conscious Food Consumers

Author : Sapna Elizabeth Thottathil
Publisher : Academic Press
ISBN 13 : 0128136189
Total Pages : 354 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Institutions as Conscious Food Consumers by : Sapna Elizabeth Thottathil

Download or read book Institutions as Conscious Food Consumers written by Sapna Elizabeth Thottathil and published by Academic Press. This book was released on 2018-08-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutions like schools, hospitals, and universities are not well known for having quality, healthy food. In fact, institutional food often embodies many of the worst traits of our industrialized food system, with long supply chains that are rife with environmental and social problems and growing market concentration in many stages of food production and distribution. Recently, however, non-profit organizations, government agencies, university research institutes, and activists have partnered with institutions to experiment with a wide range of more ethical and sustainable models for food purchasing, also known as values-based procurement. Institutions as Conscious Food Consumers brings together in-depth case studies from several of promising models of institutional food purchasing that aim to be more sustainable, healthy, equitable, and local. With chapters written by a diverse set of authors, including leaders in the food movement and policy researchers, this book: Documents growing interest among non-profit organizations and activists in institutional food interventions through case studies and first-hand experiences; Highlights emerging evidence about how these new procurement models affect agro-food supply chains; and Examines the role of policy and regional or geographic identity in promoting food systems change. Institutions as Conscious Food Consumers makes the case that institutions can use their budgets to change the food system for the better, although significant challenges remain. It is a must read for food systems practitioners, food chain researchers, and foodservice professionals interested in values-based procurement.

Conscious Marketing Made Easy

Author : Alicia Waters
Publisher : CreateSpace
ISBN 13 : 9781495366765
Total Pages : 68 pages
Book Rating : 4.3/5 (667 download)

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Book Synopsis Conscious Marketing Made Easy by : Alicia Waters

Download or read book Conscious Marketing Made Easy written by Alicia Waters and published by CreateSpace. This book was released on 2014-01-29 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conscious Marketing Made Easy is a mini handbook guide with concepts that aid and assist with aligning your marketing efforts for making wise investments of time and money. The overall concept of Conscious Marketing Made Easy is about being an intuitive awakened marketer who partners with the energy of your conscious business and bank account to provide you with insights about your marketing agenda. This guide also includes a journal planner that is designed to inspired you to take your marketing efforts to the next level through creating more structure and success.