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Connected CRM

Author : David S. Williams
Publisher : John Wiley & Sons
ISBN 13 : 1118863194
Total Pages : 178 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Connected CRM by : David S. Williams

Download or read book Connected CRM written by David S. Williams and published by John Wiley & Sons. This book was released on 2014-02-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.” —Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.” —Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group “Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.” —Manish Bhatt, SVP and Chief Digital Officer, MetLife “In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.” —Tom Lamb, CMO, Lowe’s “Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!” —Steve Cone, EVP of Integrated Value and Strategy, AARP “The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.” —Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV

Connected Strategy

Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 158 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

The Rise of the Platform Marketer

Author : Craig Dempster
Publisher : John Wiley & Sons
ISBN 13 : 1119059798
Total Pages : 246 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Rise of the Platform Marketer by : Craig Dempster

Download or read book The Rise of the Platform Marketer written by Craig Dempster and published by John Wiley & Sons. This book was released on 2015-04-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Ultimate Salesforce Data Cloud for Customer Experience

Author : Gourab Mukherjee
Publisher : eBook Partnership
ISBN 13 : 8119416775
Total Pages : 258 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Ultimate Salesforce Data Cloud for Customer Experience by : Gourab Mukherjee

Download or read book Ultimate Salesforce Data Cloud for Customer Experience written by Gourab Mukherjee and published by eBook Partnership. This book was released on 2024-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Salesforce Data Cloud implementation expert. Book Description Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. Table of Contents 1. Introducing Salesforce Platform 2. Introduction to Customer Data Platform 3. Going beyond CDP: Salesforce Data Cloud 4. Salesforce Data Cloud Architecture 5. Implementing a Customer Data Platform 6. Implementing Salesforce Customer Data Cloud 7. Data Security and Privacy 8. Success Stories with Salesforce Data Cloud 9. The Way Forward for Creating Great Customer Experiences 10. Preparation for the Salesforce Data Cloud Consultant Exam Index

Hands-On Salesforce Data Cloud

Author : Joyce Kay Avila
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098147820
Total Pages : 467 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Hands-On Salesforce Data Cloud by : Joyce Kay Avila

Download or read book Hands-On Salesforce Data Cloud written by Joyce Kay Avila and published by "O'Reilly Media, Inc.". This book was released on 2024-08-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle

The Automationist

Author : Chandan Kamal Sharma
Publisher : Notion Press
ISBN 13 : 1638735409
Total Pages : 119 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis The Automationist by : Chandan Kamal Sharma

Download or read book The Automationist written by Chandan Kamal Sharma and published by Notion Press. This book was released on 2021-08-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers. Marketing Automation is a sub-set of business automation and has already penetrated deep into business systems. But a lot of entrepreneurs and businesses are getting it wrong. This book also has a marketing automation framework that will help you with: • Getting started with a Marketing Automation process for your business. • Choosing the best tool that is suitable for your business without wasting your time and money. • Learning the factors to consider before implementing Marketing Automation. • Understanding the overall structure of how the Marketing Automation providers are adopting the marketing technology stack to get higher ROI. • If you are seeking a career, finding the right path to take towards building a successful career. This book is based on years of practical experience and is filled with insights to create a system that works by simplifying the technology for you.

Computerworld

Author :
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 2003-01-13 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Professional Business Connectivity Services in SharePoint 2010

Author : Scot Hillier
Publisher : John Wiley & Sons
ISBN 13 : 1118043812
Total Pages : 409 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Professional Business Connectivity Services in SharePoint 2010 by : Scot Hillier

Download or read book Professional Business Connectivity Services in SharePoint 2010 written by Scot Hillier and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive coverage on Business Connectivity Services within SharePoint 2010 As Microsoft’s new multipurpose portal technology, Business Connectivity Services (BCS) is a brand new way for SharePoint users to seamlessly access and integrate data from any application or databases within SharePoint 2010. With this in-depth guide, a team of SharePoint experts walks you through the features of the new BCS, including the ability for users to view and modify the data from SharePoint 2010 with BCS. You’ll explore how to use BCS, deploy solutions, create external content types and lists, create .NET host connectors, and more. Business Connectivity Services (BCS) allows you to seamlessly access and integrate data from any application or databases within SharePoint 2010 Demonstrates how to create BCS solutions with the SharePoint Designer in SharePoint 2010 and Office Provides a clear overview of the BCS API Addresses creating external content types and lists Explains how to develop search-based solutions with BCS Professional Business Connectivity Services in SharePoint 2010 provides you with thorough coverage on this new multipurpose portal technology.

Handbook of Research on Contemporary Consumerism

Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Contemporary Consumerism by : Kaufmann, Hans Ruediger

Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Tame Topology and O-minimal Structures

Author : Lou Van den Dries
Publisher : Cambridge University Press
ISBN 13 : 0521598389
Total Pages : 196 pages
Book Rating : 4.5/5 (215 download)

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Book Synopsis Tame Topology and O-minimal Structures by : Lou Van den Dries

Download or read book Tame Topology and O-minimal Structures written by Lou Van den Dries and published by Cambridge University Press. This book was released on 1998-05-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: These notes give a self-contained treatment of the theory of o-minimal structures from a geometric and topological viewpoint, assuming only rudimentary algebra and analysis. This book should be of interest to model theorists, analytic geometers and topologists.

Knowledge-Based Configuration

Author : Alexander Felfernig
Publisher : Newnes
ISBN 13 : 0124158692
Total Pages : 383 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Knowledge-Based Configuration by : Alexander Felfernig

Download or read book Knowledge-Based Configuration written by Alexander Felfernig and published by Newnes. This book was released on 2014-04-02 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge-based Configuration incorporates knowledge representation formalisms to capture complex product models and reasoning methods to provide intelligent interactive behavior with the user. This book represents the first time that corporate and academic worlds collaborate integrating research and commercial benefits of knowledge-based configuration. Foundational interdisciplinary material is provided for composing models from increasingly complex products and services. Case studies, the latest research, and graphical knowledge representations that increase understanding of knowledge-based configuration provide a toolkit to continue to push the boundaries of what configurators can do and how they enable companies and customers to thrive. - Includes detailed discussion of state-of-the art configuration knowledge engineering approaches such as automated testing and debugging, redundancy detection, and conflict management - Provides an overview of the application of knowledge-based configuration technologies in the form of real-world case studies from SAP, Siemens, Kapsch, and more - Explores the commercial benefits of knowledge-based configuration technologies to business sectors from services to industrial equipment - Uses concepts that are based on an example personal computer configuration knowledge base that is represented in an UML-based graphical language

Advances in Mathematical Sciences--CRM's 25 Years

Author : Luc Vinet
Publisher : American Mathematical Soc.
ISBN 13 : 9780821870136
Total Pages : 508 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Advances in Mathematical Sciences--CRM's 25 Years by : Luc Vinet

Download or read book Advances in Mathematical Sciences--CRM's 25 Years written by Luc Vinet and published by American Mathematical Soc.. This book was released on 1997-01-01 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just list for purposes of NBB.

Digital Accounting

Author : Ashutosh Deshmukh
Publisher : IGI Global
ISBN 13 : 1591407389
Total Pages : 409 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Digital Accounting by : Ashutosh Deshmukh

Download or read book Digital Accounting written by Ashutosh Deshmukh and published by IGI Global. This book was released on 2006-01-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a foundation in digital accounting by covering such fundamental topics as accounting software, XBRL (eXtensible Business Reporting Language), and EDI. The effects of the Internet and ERP on accounting are classified and presented for each accounting cycle, along with a comprehensive discussion of online controls.

Water Quality Effects Related to Blending Waters in Distribution Systems

Author : Warren K. Schimpff
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Water Quality Effects Related to Blending Waters in Distribution Systems by : Warren K. Schimpff

Download or read book Water Quality Effects Related to Blending Waters in Distribution Systems written by Warren K. Schimpff and published by . This book was released on 1980 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EPA-600/2

Author :
Publisher :
ISBN 13 :
Total Pages : 610 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis EPA-600/2 by :

Download or read book EPA-600/2 written by and published by . This book was released on 1980 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Holistic Marketing

Author : Ed Locher
Publisher : Greenleaf Book Group
ISBN 13 : 1632997231
Total Pages : 155 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Holistic Marketing by : Ed Locher

Download or read book Holistic Marketing written by Ed Locher and published by Greenleaf Book Group. This book was released on 2023-09-19 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for digital transformation Effective marketing is both art and science—a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing’s contribution to organizational value in a gripping and comprehensive review. Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization. In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond. Holistic Marketing represents a new era in marketing, an evolved state where data-driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.

Accelerating Digital Success

Author : Ganesh Natarajan
Publisher : Bloomsbury Publishing
ISBN 13 : 9388912764
Total Pages : 358 pages
Book Rating : 4.3/5 (889 download)

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Book Synopsis Accelerating Digital Success by : Ganesh Natarajan

Download or read book Accelerating Digital Success written by Ganesh Natarajan and published by Bloomsbury Publishing. This book was released on 2021-05-18 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It is an absolutely invaluable guide embellished with insightful thoughts and a riveting narrative for digital reengineering that shows how successfully winning enterprises can emerge in the post-COVID world.' -Padma Vibhushan R. Mashelkar, President, Global Research Alliance 'This book by industry leaders, who are partnering with the Government in many ways to achieve the trillion dollar Digital India goal, is an asset for the industry and policymakers.'-Ajay Sawhney, Secretary, Ministry of Electronics and Information Technology 'This book by seasoned practitioners will prove to be a prescription for success for organisations in the post-pandemic Digital Era.'-Dinesh Khara, Chairman, State Bank of India Worldwide business transformation is taking place across multiple industries as organisations are trying to gain a competitive advantage by launching new digital journeys quickly, rapidly and in an agile manner. The COVID-19 transformation and the inexorable push towards a 'new normal' for all processes and businesses will definitely see a complete reimagination of work. Digital reengineering will be the new imperative as technologies swarm into the extended workplace, processes get reengineered, design thinking enables a complete rearchitecting of the customer and other stakeholder journeys and touchpoints, and new skills and cultural change become the new imperative for human resource functions as well as the C-suite of all corporations. Through this book, CEOs, CFOs, CIOs and CDOs of organisations, who have embarked on the journey of digital transformation but have not been able to fully realise the benefits, will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and deeds of real-life examples of those who have attempted and achieved digital acceleration on their own or in client organisations, readers will learn the proper methods of creating multiple digital accelerators, how to culturally align to new agile ways of delivering rapid solutions and become aware of new mantras of the API economy which can out digital success on steroids!