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Connect With Your Audience
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Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Book Synopsis Say It Like Obama and WIN!: The Power of Speaking with Purpose and Vision by : Shel Leanne
Download or read book Say It Like Obama and WIN!: The Power of Speaking with Purpose and Vision written by Shel Leanne and published by McGraw Hill Professional. This book was released on 2010-01-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated, expanded edition of the leadership classic! President Barack Obama never fails to fire up a crowd. Whether he’s addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes. With Say it Like Obama and Win!, you hold in your hands the secrets to the President’s amazing success. Author Shel Leanne dissects Obama’s style to reveal his remarkable communication tactics—which you can put to use right away. You’ll learn how to: Make a strong first impression Communicate using body language Establish common ground with your audience Gain trust and confidence Convey your vision with imagery that resonates Build to a crescendo and leave a lasting impression This updated edition contains brand-new material, including Obama’s historic presidential election acceptance speech, the inaugural address, election-winning debates, and communications regarding the economy and foreign affairs. Say it Like Obama and Win! is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama and Win! gives you the tools you can use to instill positive change at every level of your organization.
Book Synopsis Speak So Your Audience Will Listen by : Robin Kermode
Download or read book Speak So Your Audience Will Listen written by Robin Kermode and published by . This book was released on 2013-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Speak so your audience will listen is for anyone who has to deliver a message, tell a story or speak to another human being. Reading this book could change the way you speak to everyone in both your business and your personal life."--Author.
Book Synopsis Communicate to Influence: How to Inspire Your Audience to Action by : Ben Decker
Download or read book Communicate to Influence: How to Inspire Your Audience to Action written by Ben Decker and published by McGraw Hill Professional. This book was released on 2015-03-27 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Book Synopsis Winning Your Audience by : James Rosebush
Download or read book Winning Your Audience written by James Rosebush and published by Center Street. This book was released on 2020-04-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you. Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds. Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done. In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask. Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules. Among them are:· Be authentic· Know yourself· Practice and rehearse...and then do it again · Don't care what your mother thinks of you No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.
Book Synopsis Connecting with Your Audience by : Jerry Weissman
Download or read book Connecting with Your Audience written by Jerry Weissman and published by Pearson Education. This book was released on 2011-02-17 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats. 7 easy ways to find the facts that will help you powerfully connect with your audience. Presenters can connect with their audiences by referring to relevant facts about audience members, or about the audience as a group. Such connections are rare nowadays: Many presenters do minimal preparation and dump generic data on audiences. But finding relevant facts doesn’t require a private investigator or an army of researchers. Use these seven simple techniques….
Book Synopsis Motivating Your Audience by : Hanoch McCarty
Download or read book Motivating Your Audience written by Hanoch McCarty and published by Addison-Wesley Longman. This book was released on 1999 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a skilled motivational speaker and educator, this concise, helpful text illuminates the methods of motivating people to change. Students will learn how to gear their words to audiences that hold certain values but need encouragement to live them, to find the best materials for the speech, and to present them with passion. With a focus on both the process of motivational speaking as well as internal and external issues, Motivating Your Audience: Speaking from the Heart offers a wealth of stories and practical advice for speakers at all skill levels.
Download or read book Fearless Speaking written by Gary Genard and published by Cedar & Maitland Press. This book was released on 2014-06-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: If fear of public speaking is undermining your success, Fearless Speaking can change your life. In this groundbreaking book, Dr. Gary Genard shares his proven method for transforming your self-doubt into confidence. His easy-to-use system will help you escape the negative thinking, physical symptoms, and avoidance behavior that are holding you back. This step-by-step, personalized approach features 50 exercises that will dramatically boost your comfort level and skill in as little as 12 days. From business presentations to contributing at meetings to persuasive speaking to wedding toasts, Fearless Speaking will help you put your anxiety into perspective, turn harmful self-talk into positive thinking, and acquire the skills to become a more dynamic speaker. You'll find techniques to dramatically reduce the physical and emotional aspects of stage fright while boosting your focus and presence. Actor and speech coach Dr. Genard shows you how to grow your confidence quickly with The Fearless Speaking System, a performance-based approach that has helped thousands worldwide. You'll learn how to understand your personal fears while discovering ways to create your own success. If you've been avoiding speaking opportunities, if you dread delivering speeches, or if you have a make-or-break presentation coming up, this is the book for you. It's a self-directed course for eliminating speaking fear forever that you can learn quickly, efficiently, and effectively. Dr. Genard's exercises, many of them directly from the world of the theater, help people from all walks of life deal with issues like establishing rapport with an audience, pacing your presentations, moving and activating listeners, and other critical challenges. Don't let fear of public speaking limit your success any longer. Read the book, practice the exercises . . . and start enjoying public speaking!
Book Synopsis Presenting Virtually by : Patti Sanchez
Download or read book Presenting Virtually written by Patti Sanchez and published by . This book was released on 2021-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Provide practical tips that help business communicators address basic problems they run into when creatingand delivering presentations in a virtual format.Teach proven principles in short, skimmable chapters and sections that are easy for busy managers andprofessionals to digest and apply in the moment.Create the content foundation for a supplemental training offering from Duarte TBD, which may be an onlinecourse OR a series of short virtual workshops with lessons and simple practice activities drawn from eachchapter.
Book Synopsis Knockout Presentations by : Diane DiResta
Download or read book Knockout Presentations written by Diane DiResta and published by Morgan James Publishing. This book was released on 2018-06-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called the Bible of Public speaking, Knockout Presentations is a “seminar in a book” that reduces fear and gives speakers the steps to craft and deliver a talk that will make them a knockout on the platform! It’s the next best thing to having Diane DiResta there to teach in person. DiResta provides all the fundamentals without the fluff. Speakers learn what confidence looks like, sounds like, and how to speak the language of confidence, reduce preparation time, craft a compelling talk, size up an audience, overcome fear, and master questions and answers. The Dos and Don’ts at the end of each chapter help speakers review and remember the principles even after putting them into practice. Speaking is the new competitive advantage and Knockout Presentations gives speakers tools and techniques, templates, and resources to improve their skills.
Book Synopsis Engaging the Concert Audience by : David Wallace
Download or read book Engaging the Concert Audience written by David Wallace and published by Berklee Press Publications. This book was released on 2018-08-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Learn to engage, excite, captivate and expand your audience! These practical techniques will help you to communicate with your listeners on a deeper, more interactive level. As you do, the concert experience will become more meaningful, and the bond between you and your audience will grow. Whether you are performing music for an audience, teaching a group of students, leading an ensemble, or just speaking publicly, your success as a performing musician directly depends on your ability to connect. Featuring real-life examples and eight actual concert transcripts from several different genres and performance settings, this text gives you the tools you need to deepend your impact, build an enduring relationship with your fans, and sustain a long-term musical career. You will learn to: design concerts that capture and maintain your audience's atention * develop an engaging stage presence * create meaningful activities for your audience that increase their enjoyment and understanding of your material * communicate as an amabassador across cultures and languages * become more engaging, interactive, educational and memorable.
Download or read book All That You Deserve written by Whitney and published by . This book was released on 2021-09-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Personal Interpretation by : Lisa Brochu
Download or read book Personal Interpretation written by Lisa Brochu and published by National Association for Interpretation. This book was released on 2015-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents both traditional and current concepts in the interpretive profession.
Book Synopsis Business Communication for Success by : Scott McLean
Download or read book Business Communication for Success written by Scott McLean and published by . This book was released on 2010 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tune In, Log On written by Nancy K. Baym and published by SAGE. This book was released on 2000 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ethnographic study of an Internet soap opera fan group. Bridging the fields of computer-mediated communication and audience studies, it shows how verbal and non verbal communicative practices create collaborative interpretations and criticism, group humour, interpersonal relationships, group norms and individual identity.
Book Synopsis Connect with Your Audience by : John Zehring
Download or read book Connect with Your Audience written by John Zehring and published by . This book was released on 2020-10-15 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are speaking to six colleagues around a table or six hundred listeners in a formal setting, the speaker's first job is to connect with the audience in a way that engenders a positive, affirming bond of trust, acceptance, and even comradery among you and them. Connecting with your audience is the #1 most important part of public speaking. It makes little difference how well-worded are you sentences, the depth of your research, the organization of your points, or the strength of your arguments if you do not connect with the people listening to you. On the flip side, if you connect well with your audience and they are "with you" and have an affinity for you, you can make almost any public speaking mistake and they will remain with you, forgiving easily your imperfections. Therefore, when you prepare to make a presentation before an audience, you are well-served to devote a massive amount of attention and care to how you will connect with your audience.Today, in the midst of a global pandemic and a spectacularly massive political divide, you might be connecting with your audience over a zoom meeting, on a webinar, while wearing a mask, under a tent's canopy, or outdoors. The venues for public speaking change with the times, but the foundation never changes: connect with your audience. Relate to them, with them, and be among them. Then, all the other pieces and parts of the art and science of public speaking fall naturally into place. Connect with them, and they are with you. Fail to connect, and the greatest efforts you employ could be wasted. Perhaps the best way to start is to repeat the mantra over and again: it's not about me. It's not about me. It is about them.
