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Conjoint Measurement
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Book Synopsis Conjoint Measurement by : Anders Gustafsson
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Book Synopsis Conjoint Measurement by : Anders Gustafsson
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2007-09-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Book Synopsis Applied Conjoint Analysis by : Vithala R. Rao
Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Book Synopsis Conjoint Measurement by : A. Gustafsson
Download or read book Conjoint Measurement written by A. Gustafsson and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Book Synopsis Conjoint Measurement in Marketing Analysis by : Vithala R. Rao
Download or read book Conjoint Measurement in Marketing Analysis written by Vithala R. Rao and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Getting Started with Conjoint Analysis by : Bryan K. Orme
Download or read book Getting Started with Conjoint Analysis written by Bryan K. Orme and published by Research Publishers LLC. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.
Book Synopsis Linking Conjoint Analysis and QFD by : Bernd Österreicher
Download or read book Linking Conjoint Analysis and QFD written by Bernd Österreicher and published by diplom.de. This book was released on 1999-08-10 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Zusammenfassung: Die vorliegende Arbeit (in Englisch) beschäftigt sich mit der Integration der Methodik Conjointanalyse (CA) in den Quality Function Deployment Prozeß, um den QFD-Prozeß in Entscheidungs- und Bewertungssituationen zu unterstützen. Im Mittelpunkt steht dabei die Untersuchung der gängigen Conjointmethoden auf Anwendbarkeit und Eignung für groß angelegte Studien, wie z. B. QFD-Anwendungen. Detailliert wird dabei auf eine Erweiterung oder Unterstützung der Conjointanalyse eingegangen, um eine Vielzahl an Merkmalen und Merkmalsausprägungen (Kundenanforderungen) berücksichtigen zu können. Die kommerzielle Anwendung der einzelnen Methodiken, eine Fragebogenauswertung sowie ein Vergleich von 21 CA- und 3 der bekanntesten QFD Software-tools runden diese Arbeit ab. Abstract: This paper is structured into 5 chapters: Chapter 1 contains an introduction into the problem area and the aim of the thesis. Moreover, it gives a survey of the procedure to reach the target of extending and supporting several Conjoint Analysis methodologies to be able for an integration into the Quality Function Deployment approach with its huge amount of customer requirements (attributes and levels). Chapter 2 shows the integration of Conjoint Analysis and Quality Function Deployment into the Total Quality Management concept as quality improving, customer orientated (key word mass customization), and cost reducing tools. The importance to support Quality Function Deployment by Conjoint Analysis is pointed out to lead over to the main chapter of the paper. Chapter 3 is dedicated to several Conjoint Analysis models and the way in which to extend and support these methods, so that an integration into a large industrial study such as a Quality Function Deployment application can take place without any problems. To this purpose several conjoint techniques are described in detail, are extended by further techniques, and are compared to each other concerning their validity so that, finally, explicit recommendations can be given. The commercial use of Conjoint Analysis and the method transfer into several software-tools round off this chapter. Chapter 4 describes the Quality Function Deployment methodology in relation to the aim of this paper. The central subject is the House of Quality and its places where the Conjoint Analysis technique(s) can be applied. Results about the commercial use of several software-tools finish this chapter. Chapter 5 sums up [...]
Book Synopsis Advances in Experimental Political Science by : James N. Druckman
Download or read book Advances in Experimental Political Science written by James N. Druckman and published by Cambridge University Press. This book was released on 2021-04 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novel collection of essays addressing contemporary trends in political science, covering a broad array of methodological and substantive topics.
Book Synopsis Analyzing Decision Making by : Jordan J. Louviere
Download or read book Analyzing Decision Making written by Jordan J. Louviere and published by SAGE. This book was released on 1988-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.
Book Synopsis The New Psychometrics by : Paul Kline
Download or read book The New Psychometrics written by Paul Kline and published by Psychology Press. This book was released on 1998 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Kline reveals that the scientific basis of psychological testing is weak. He argues that truly scientific forms of measurement could be developed using measurement theory, to create a new psychometrics.
Book Synopsis Empirical Direction in Design and Analysis by : Norman H. Anderson
Download or read book Empirical Direction in Design and Analysis written by Norman H. Anderson and published by Psychology Press. This book was released on 2001-07-01 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Norman H. Anderson's new book is to help students develop skills of scientific inference. To accomplish this he organized the book around the "Experimental Pyramid"--six levels that represent a hierarchy of considerations in empirical investigation--conceptual framework, phenomena, behavior, measurement, design, and statistical inference. To facilitate conceptual and empirical understanding, Anderson de-emphasizes computational formulas and null hypothesis testing. Other features include: *emphasis on visual inspection as a basic skill in experimental analysis to help students develop an intuitive appreciation of data patterns; *exercises that emphasize development of conceptual and empirical application of methods of design and analysis and de-emphasize formulas and calculations; and *heavier emphasis on confidence intervals than significance tests. The book is intended for use in graduate-level experimental design/research methods or statistics courses in psychology, education, and other applied social sciences, as well as a professional resource for active researchers. The first 12 chapters present the core concepts graduate students must understand. The next nine chapters serve as a reference handbook by focusing on specialized topics with a minimum of technicalities.
Book Synopsis The Handbook of Social Psychology by : Gardner Lindzey
Download or read book The Handbook of Social Psychology written by Gardner Lindzey and published by Oxford University Press. This book was released on 1998 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook for social psychologists has been updated to reflect changes in the field since its original publication. New topics include emotions, self, and automaticity, and it is structured to show the levels of analysis used by psychologists.
Book Synopsis Analysis of Subjective Data Using Multidimensional Scaling and Conjoint Measurement by : John K. Andreozzi
Download or read book Analysis of Subjective Data Using Multidimensional Scaling and Conjoint Measurement written by John K. Andreozzi and published by . This book was released on 1977 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applied Multivariate Statistical Analysis by : Wolfgang Karl Härdle
Download or read book Applied Multivariate Statistical Analysis written by Wolfgang Karl Härdle and published by Springer Science & Business Media. This book was released on 2007-08-09 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a wealth of examples and exercises, this is a brand new edition of a classic work on multivariate data analysis. A key advantage of the work is its accessibility. This is because, in its focus on applications, the book presents the tools and concepts of multivariate data analysis in a way that is understandable for non-mathematicians and practitioners who need to analyze statistical data. In this second edition a wider scope of methods and applications of multivariate statistical analysis is introduced. All quantlets have been translated into the R and Matlab language and are made available online.
Book Synopsis Social Attitudes and Psychophysical Measurement by : B. Wegener
Download or read book Social Attitudes and Psychophysical Measurement written by B. Wegener and published by Psychology Press. This book was released on 2013-05-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1982, Social Attitudes and Psychophysical Measurement is a valuable contribution to the field of Cognitive Psychology.
Book Synopsis Marketing Research and Modeling: Progress and Prospects by : Yoram Wind
Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Book Synopsis Classification and Information Processing at the Turn of the Millennium by : Reinhold Decker
Download or read book Classification and Information Processing at the Turn of the Millennium written by Reinhold Decker and published by Springer Science & Business Media. This book was released on 2000-08-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains revised versions of selected papers presented dur ing the 23rd Annual Conference of the German Classification Society GfKl (Gesellschaft fiir Klassifikation). The conference took place at the Univer sity of Bielefeld (Germany) in March 1999 under the title "Classification and Information Processing at the Turn of the Millennium". Researchers and practitioners - interested in data analysis, classification, and information processing in the broad sense, including computer science, multimedia, WWW, knowledge discovery, and data mining as well as spe cial application areas such as (in alphabetical order) biology, finance, genome analysis, marketing, medicine, public health, and text analysis - had the op portunity to discuss recent developments and to establish cross-disciplinary cooperation in their fields of interest. Additionally, software and book pre sentations as well as several tutorial courses were organized. The scientific program of the conference included 18 plenary or semi plenary lectures and more than 100 presentations in special sections. The peer-reviewed papers are presented in 5 chapters as follows: • Data Analysis and Classification • Computer Science, Computational Statistics, and Data Mining • Management Science, Marketing, and Finance • Biology, Genome Analysis, and Medicine • Text Analysis and Information Retrieval As an unambiguous assignment of results to single chapters is sometimes difficult papers are grouped in a way that the editors found appropriate.
