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Confessions Of A Business Coach An Insiders Tale Of What The Business Coaches And Marketing Experts Need To Tell You 2
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Book Synopsis Confessions of a Business Coach---An insiders tale of what the business coaches and marketing experts need to tell you 2 by : Richard Herb
Download or read book Confessions of a Business Coach---An insiders tale of what the business coaches and marketing experts need to tell you 2 written by Richard Herb and published by Lulu.com. This book was released on 2014-05-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategies outlined in this book have helped small business owners establish proven sales strategies and more business profits! Follow the advice and easy to implement action steps and you too will benefit by making more money with your small business.
Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James
Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-23 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Book Synopsis Breaking Business- Guru Worship by : Tiphanie Jamison VanDerlugt
Download or read book Breaking Business- Guru Worship written by Tiphanie Jamison VanDerlugt and published by Yay Me University. This book was released on 2014-03 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Coaching Scam Marketing Mentor Predators? Ever wonder why some business coaches keep getting richer and their clients are going broke? Get Breaking Business...Guru Worship Interesting Observations of Why Business Coaches (Gurus) Keep Getting Richer and Transformational + Heart Centered + Service Based+ Spiritual Entrepreneurs Are Going Broke... In this enlivening, enlightening and detailed report, Author, Attorney and Trainer, Tiphanie Jamison VanDerLugt, Esq. wittingly details the findings of her research of the strange phenomenon of "Guru Worship" in the business building and personal development space. In this detailed book, some of the of the manipulative industry standards discussed include- "It's Not me, It's You," "The Shame Mastery Cycle," the "Be Authentic, Just Do it Like Me" and the "Lure." There are countless, eager, hardworking would be and actual entrepreneurs, who desire to create a lifestyle business based upon their passions and expertise, whom are being scammed and ripped off by business coaches, marketing mentors and lifestyle coaches, called Gurus. The funny thing is, the entrepreneurs in many ways, are unwittingly participating in their own lack of success and financial scams through worshiping the Guru. Eager to create their "Dream Business," in small part, the entrepreneur naively believes the Business Coach, Marketing Mentor, Sales Coach, aka Guru will help them build a six figure (or more) dream business. In exchange for their faith, loyalty and thousands of dollars, the Business Coach, Marketing Mentor, aka Guru, deploys a number of sleazy industry standard techniques to keep the entrepreneur coming back and paying despite the lack of measurable results from the Guru's services/products/coaching/programs. Simply stated, the Guru and his/her inner circle get richer and the well-meaning entrepreneurs go broke trying to pay them to build an amazing business. Guru Worship also gives key takeaways on how to not become the unwitting participant of Guru Worship and some resources to build a sound passion, service based transformational business. Get Informed Now! Stop the Madness! http: //guruworship.com
Book Synopsis All Marketers Are Liars by : Seth Godin
Download or read book All Marketers Are Liars written by Seth Godin and published by Penguin. This book was released on 2005-05-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Download or read book Cincinnati Magazine written by and published by . This book was released on 2001-08 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Book Synopsis The Coffee Break Screenwriter by : Pilar Alessandra
Download or read book The Coffee Break Screenwriter written by Pilar Alessandra and published by . This book was released on 2016-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The writer receives guidance and tips at every stage of the often intimidating writing process with a relaxed, "ten minutes at a time" method that focuses the writer and pushes him or her forward. At each step, writers are encouraged to "Take Ten" and tackle an element of their script using the templates and tools provided. "What You've Accomplished" sections help writers review their progress. And "Ten-Minute Lectures" distill and demystify old school theory, allowing the writer to unblock and get writing.
Book Synopsis Hybrid Workplace: The Insights You Need from Harvard Business Review by : Harvard Business Review
Download or read book Hybrid Workplace: The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2022-03-15 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Book Synopsis Cutting Edge Sales by : Jon Berghoff
Download or read book Cutting Edge Sales written by Jon Berghoff and published by Wordclay. This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve former and three current Cutco Cutlery sales professionals--with more than $300 million combined in Cutco Cutlery sales--have gathered together to collaborate and share their influence, secrets, and real world wisdom.
Book Synopsis Confessions of a Wall Street Insider by : Michael Kimelman
Download or read book Confessions of a Wall Street Insider written by Michael Kimelman and published by Simon and Schuster. This book was released on 2017-03-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although he was a suburban husband and father, living a far different life than the “Wolf of Wall Street,” Michael Kimelman had a good run as the cofounder of a hedge fund. He had left a cushy yet suffocating job at a law firm to try his hand at the high-risk life of a proprietary trader — and he did pretty well for himself. But it all came crashing down in the wee hours of November 5, 2009, when the Feds came to his door—almost taking the door off its hinges. While his wife and children were sequestered to a bedroom, Kimelman was marched off in embarrassment in view of his neighbors and TV crews who had been alerted in advance. He was arrested as part of a huge insider trading case, and while he was offered a “sweetheart” no-jail probation plea, he refused, maintaining his innocence. The lion’s share of Confessions of a Wall Street Insider was written while Kimelman was an inmate at Lewisburg Penitentiary. In nearly two years behind bars, he reflected on his experiences before incarceration—rubbing elbows and throwing back far too many cocktails with financial titans and major figures in sports and entertainment (including Leonardo DiCaprio, Alex Rodriguez, Ben Bernanke, and Alan Greenspan, to drop a few names); making and losing hundreds of thousands of dollars in daily gambles on the Street; getting involved with the wrong people, who eventually turned on him; realizing that none of that mattered in the end. As he writes: “Stripped of family, friends, time, and humanity, if there’s ever a place to give one pause, it’s prison . . . Tomorrow is promised to no one.” In Confessions of a Wall Street Insider, he reveals the triumphs, pains, and struggles, and how, in the end, it just might have made him a better person. Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Book Synopsis The Management Myth: Why the Experts Keep Getting it Wrong by : Matthew Stewart
Download or read book The Management Myth: Why the Experts Keep Getting it Wrong written by Matthew Stewart and published by W. W. Norton & Company. This book was released on 2009-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A devastating bombardment of managerial thinking and the profession of management consulting…A serious and valuable polemic." —Wall Street Journal Fresh from Oxford with a degree in philosophy and no particular interest in business, Matthew Stewart might not have seemed a likely candidate to become a consultant. But soon he was telling veteran managers how to run their companies. In narrating his own ill-fated (and often hilarious) odyssey at a top-tier firm, Stewart turns the consultant’s merciless, penetrating eye on the management industry itself. The Management Myth offers an insightful romp through the entire history of thinking about management, a withering critique of pseudoscience in management theory, and a clear explanation of why the MBA usually amounts to so much BS—leading us through the wilderness of American business thought.
Book Synopsis I F**king Love that Company by : Bayard Winthrop
Download or read book I F**king Love that Company written by Bayard Winthrop and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most retailers today are little more than real estate developers. The costs necessary to support vast infrastructures built on leases and global supply chains have become serious liabilities. Retail is changing and bricks and mortar retailers are having a hard time finding their niche in this social media world. Bayard Winthrop, the founder and CEO of American Giant. uses this forum to discuss how retail is changing, why the consumer now holds the power in the retail world, and how new retail brands are changing the face of the industry. Winthrop says that brands that cannot inspire love and loyalty with their customers will die, whereas customers who love their brands have a multitude of ways to share that love with the whole world. As Winthrop writes in the introduction, "This new breed of brands operates according to a fresh set of rules and expectations. Size, scale, and speed don't define success for them. Efficiency, quality, company values⿿and the power of an Instagram plug⿿do. " Today, when customers feel loyal to a brand, they let the world know about it--and don't hold back. Companies that are able to inspire that kind of love and loyalty will be the ones best positioned for growth.
Book Synopsis HBR Guide to Performance Management (HBR Guide Series) by : Harvard Business Review
Download or read book HBR Guide to Performance Management (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-06-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a new multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization. You'll learn to: Set clear employee goals that align with company objectives Monitor progress and check in regularly Close performance gaps Understand when to use performance analytics Create opportunities for growth, tailored to the individual Overcome and avoid burnout on your team Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Book Synopsis The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by : Erik Brynjolfsson
Download or read book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies written by Erik Brynjolfsson and published by W. W. Norton & Company. This book was released on 2014-01-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").
Book Synopsis An Everyone Culture by : Robert Kegan
Download or read book An Everyone Culture written by Robert Kegan and published by Harvard Business Review Press. This book was released on 2016-03-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Radical New Model for Unleashing Your Company’s Potential In most organizations nearly everyone is doing a second job no one is paying them for—namely, covering their weaknesses, trying to look their best, and managing other people’s impressions of them. There may be no greater waste of a company’s resources. The ultimate cost: neither the organization nor its people are able to realize their full potential. What if a company did everything in its power to create a culture in which everyone—not just select “high potentials”—could overcome their own internal barriers to change and use errors and vulnerabilities as prime opportunities for personal and company growth? Robert Kegan and Lisa Lahey (and their collaborators) have found and studied such companies—Deliberately Developmental Organizations. A DDO is organized around the simple but radical conviction that organizations will best prosper when they are more deeply aligned with people’s strongest motive, which is to grow. This means going beyond consigning “people development” to high-potential programs, executive coaching, or once-a-year off-sites. It means fashioning an organizational culture in which support of people’s development is woven into the daily fabric of working life and the company’s regular operations, daily routines, and conversations. An Everyone Culture dives deep into the worlds of three leading companies that embody this breakthrough approach. It reveals the design principles, concrete practices, and underlying science at the heart of DDOs—from their disciplined approach to giving feedback, to how they use meetings, to the distinctive way that managers and leaders define their roles. The authors then show readers how to build this developmental culture in their own organizations. This book demonstrates a whole new way of being at work. It suggests that the culture you create is your strategy—and that the key to success is developing everyone.
Book Synopsis Principles of Management by : David S. Bright
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Book Synopsis Talking to Strangers by : Malcolm Gladwell
Download or read book Talking to Strangers written by Malcolm Gladwell and published by Little, Brown. This book was released on 2019-09-10 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers and why they often go wrong—now with a new afterword by the author. A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.
Download or read book Smartups written by Rob Ryan and published by Cornell University Press. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.
