Management and Economics of Communication

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110587203
Total Pages : 467 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Markets and Myths

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Author :
Publisher : Routledge
ISBN 13 : 1317889703
Total Pages : 278 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Markets and Myths by : Tony Weymouth

Download or read book Markets and Myths written by Tony Weymouth and published by Routledge. This book was released on 2014-06-03 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.

The Power of Identity

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Publisher : John Wiley & Sons
ISBN 13 : 1444356291
Total Pages : 598 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis The Power of Identity by : Manuel Castells

Download or read book The Power of Identity written by Manuel Castells and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second volume of The Information Age trilogy, with an extensive new preface following the recent global economic crisis, Manuel Castells deals with the social, political, and cultural dynamics associated with the technological transformation of our societies and with the globalization of the economy. Extensive new preface examines how dramatic recent events have transformed the socio-political landscape of our world Applies Castells’ hypotheses to contemporary issues such as Al Qaeda and global terrorist networks, American unilateralism and the crisis of political legitimacy throughout the world A brilliant account of social, cultural, and political conflict and struggle all over the world Analyzes the importance of cultural, religious, and national identity as sources of meaning for people, and its implications for social movement Throws new light on the dynamics of global and local change

Television on Your Doorstep

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Publisher : Indiana University Press
ISBN 13 : 9781860205477
Total Pages : 468 pages
Book Rating : 4.2/5 (54 download)

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Book Synopsis Television on Your Doorstep by : Bernat López

Download or read book Television on Your Doorstep written by Bernat López and published by Indiana University Press. This book was released on 1999 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work brings together 14 national reports and a detailed account of television in the European Union. It provides data on the contradictory processes of media globalization and decentralization and offers an optomistic approach to the future of television in the new era of digital broadcasting.

Digital Transformation in The Recording Industry

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003826229
Total Pages : 194 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Transformation in The Recording Industry by : Anna Anetta Janowska

Download or read book Digital Transformation in The Recording Industry written by Anna Anetta Janowska and published by Taylor & Francis. This book was released on 2023-12-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recording industry has famously been transformed by technology throughout its entire history. The book presents an analysis of these changes using Porter's five forces model. The author highlights the evolution of buyers' and suppliers' power, the emergence of new competitors, product innovation and rivalry between companies in the industry driven by economic, political, social and legal factors. As an early mover in the social diffusion of copyright-sensitive content, the recording industry reflected in this book serves as an important reference for the analysis of other cultural and creative sectors.

Crisis del sistema, crisis del periodismo

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Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Comunicación na periferia atlántica

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Author :
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Comunicación na periferia atlántica by : Margarita Ledo Andión

Download or read book Comunicación na periferia atlántica written by Margarita Ledo Andión and published by . This book was released on 1996 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural industries and dialogue between civilizations

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Publisher : Presses Université Laval
ISBN 13 : 9782763779829
Total Pages : 706 pages
Book Rating : 4.7/5 (798 download)

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Book Synopsis Cultural industries and dialogue between civilizations by : Gaëtan Tremblay

Download or read book Cultural industries and dialogue between civilizations written by Gaëtan Tremblay and published by Presses Université Laval. This book was released on 2003 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rencontre inspirée par la nécessité de préserver la diversité culturelle du monde, dans les Amériques en particulier, tout en favorisant les échanges multilatéraux dans la réciprocité, elle a rassemblé des personnes convaincues que la vitalité culturelle et sa libre expression sont essentielles à la vie démocratique, au pluralisme, à la paix entre les peuples."--

Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

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Author :
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Indice

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Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Indice by :

Download or read book Indice written by and published by . This book was released on 1975 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Eudised

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110865807
Total Pages : 320 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Eudised by : Jean Viet

Download or read book Eudised written by Jean Viet and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Eudised".

Power, Media, Culture

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Author :
Publisher : Springer
ISBN 13 : 1137540087
Total Pages : 220 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Power, Media, Culture by : Luis Albornoz

Download or read book Power, Media, Culture written by Luis Albornoz and published by Springer. This book was released on 2015-07-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book updates and revalidates critical political economy of communication approaches. It is destined to become a work of reference for those interested in delving into debates arising from the performance of traditional and new media, cultural and communication policy-making or sociocultural practices in the new digital landscape.

Media Systems and Communication Policies in Latin America

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Publisher : Springer
ISBN 13 : 1137409053
Total Pages : 517 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Media Systems and Communication Policies in Latin America by : M. Guerrero

Download or read book Media Systems and Communication Policies in Latin America written by M. Guerrero and published by Springer. This book was released on 2014-10-07 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media's role in Latin American societies.

The Handbook of European Communication History

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119161754
Total Pages : 524 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of European Communication History by : Klaus Arnold

Download or read book The Handbook of European Communication History written by Klaus Arnold and published by John Wiley & Sons. This book was released on 2019-08-08 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.

Management, Technology, and Economic Growth in Smart and Sustainable Cities

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 363 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Management, Technology, and Economic Growth in Smart and Sustainable Cities by : Ruiz-Vanoye, Jorge A.

Download or read book Management, Technology, and Economic Growth in Smart and Sustainable Cities written by Ruiz-Vanoye, Jorge A. and published by IGI Global. This book was released on 2023-10-24 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid urbanization poses significant challenges for cities worldwide, demanding sustainable development solutions. However, traditional city management approaches often struggle to address the complex interplay of economic growth, technology, and environmental considerations. The lack of comprehensive guidance and practical strategies hinders the establishment of smart and sustainable cities, putting long-term urban sustainability and the well-being of present and future generations at risk. Management, Technology, and Economic Growth in Smart and Sustainable Cities provides a timely and essential solution to the intricate challenges faced by urban areas. Edited by renowned academic scholar Jorge Ruiz Vanoye, this book features practical contributions from experts across diverse fields. By leveraging mathematical modeling, artificial intelligence, and advanced technologies, it offers tangible strategies and insights for the optimal management of smart and sustainable cities. Ideal for professionals, researchers, and executives involved in smart and sustainable city development, this book covers key topics such as smart governance, energy, healthcare, transportation, education, farming, industry, environment, and society. It equips readers with practical guidance and innovative solutions, empowering them to navigate the complexities of modern urban management, drive efficient resource utilization, enhance the quality of life, and foster sustainable economic growth.

Comunicación latinoamericana

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Author :
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Comunicación latinoamericana by : José Marques de Melo

Download or read book Comunicación latinoamericana written by José Marques de Melo and published by . This book was released on 1992 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

LEV

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Author :
Publisher :
ISBN 13 :
Total Pages : 1418 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis LEV by :

Download or read book LEV written by and published by . This book was released on 1999 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt: