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Author : Luca Lanzoni
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (964 download)
Download or read book Comunicazione, marketing e societa post-moderna written by Luca Lanzoni and published by . This book was released on 2000* with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maria Angela Polesana
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527538087
Total Pages : 117 pages
Book Rating : 4.5/5 (275 download)
Download or read book Advertising, Values and Social Change written by Maria Angela Polesana and published by Cambridge Scholars Publishing. This book was released on 2019-08-06 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations.
Author : Adam Arvidsson
Publisher : Routledge
ISBN 13 : 1134489897
Total Pages : 238 pages
Book Rating : 4.1/5 (344 download)
Download or read book Marketing Modernity written by Adam Arvidsson and published by Routledge. This book was released on 2003-12-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author : Bernard Cov
Publisher : Gruppo 24 Ore
ISBN 13 : 8863453985
Total Pages : 290 pages
Book Rating : 4.8/5 (634 download)
Download or read book Marketing non convenzionale written by Bernard Cov and published by Gruppo 24 Ore. This book was released on 2012-01-30T00:00:00+01:00 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questo libro illustra con taglio critico le principali tecniche del marketing non-convenzionale [virale, stealth, ambush, ambient] e codifica in 10 punti strategici il passaggio dal "vecchio" al "nuovo" marketing. Un manuale completo sugli stili del nuovo marketing, adottato da molti atenei italiani e dalle migliori business school. Contiene il glossario con oltre 100 termini del nuovo marketing
Author :
Publisher :
ISBN 13 : 9788888778532
Total Pages : 0 pages
Book Rating : 4.7/5 (785 download)
Download or read book Elementi sociologici della comunicazione nella società postmoderna written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)
Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author : Vicky Katsoni
Publisher : Springer
ISBN 13 : 3319477323
Total Pages : 502 pages
Book Rating : 4.3/5 (194 download)
Download or read book Tourism, Culture and Heritage in a Smart Economy written by Vicky Katsoni and published by Springer. This book was released on 2017-02-21 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.
Author : Comunello, Francesca
Publisher : IGI Global
ISBN 13 : 1613503393
Total Pages : 362 pages
Book Rating : 4.6/5 (135 download)
Download or read book Networked Sociability and Individualism: Technology for Personal and Professional Relationships written by Comunello, Francesca and published by IGI Global. This book was released on 2011-11-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent popularity of Social Network Sites (SNS) shows that there is a growing interest in articulating, making visible, and managing personal or professional relationships through technology-enabled environments. Networked Sociability and Individualism: Technology for Personal and Professional Relationships provides a multidisciplinary framework for analyzing the new forms of sociability enabled by digital media and networks. This book focuses on a variety of social media and computer-mediated communication environments with the aim of identifying and understanding different types of social behavior and identity expression.
Author :
Publisher :
ISBN 13 :
Total Pages : 1048 pages
Book Rating : 4.3/5 (91 download)
Download or read book Who's who in Italy written by and published by . This book was released on 1994 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francesca Romana Rinaldi
Publisher : Routledge
ISBN 13 : 1351285866
Total Pages : 157 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Responsible Fashion Company written by Francesca Romana Rinaldi and published by Routledge. This book was released on 2017-09-08 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Responsible Fashion Company, Rinaldi and Testa argue that the fashion industry is at a crossroads: the need for a global shift to a sustainable model has never been more urgent. Yet, they demonstrate that we are witnessing a revolution led by conscious consumers and enlightened companies, who are redefining the rules of the fashion market. The question is: when will the rest of the industry catch up? Rinaldi and Testa raise a fundamental but often neglected issue in the fashion sustainability debate: long-term equilibrium can only be achieved by integrating economic goals with environmental, social and ethical values. "The Responsible Fashion Company" provides a clear overview of the theory, challenges and opportunities of sustainability in the industry and demonstrates how fashion companies can achieve competitive advantage through sustainable innovation. The authors show how leading fashion companies are challenging traditional thinking and present inspiring examples from pioneers such as Gucci, Levi's, Timberland and Brunello Cucinelli, who create quality products without leaving a negative impact behind.Refreshing and timely, The Responsible Fashion Company is essential reading for the socially conscious consumer and anyone with a professional or personal interest in the fashion, design and luxury industries.
Author : Alan R. Andreasen
Publisher : Georgetown University Press
ISBN 13 : 9781589013162
Total Pages : 228 pages
Book Rating : 4.0/5 (131 download)
Download or read book Ethics in Social Marketing written by Alan R. Andreasen and published by Georgetown University Press. This book was released on 2001-02-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Author : Massimo Negrotti
Publisher : Peter Lang
ISBN 13 : 9783039106905
Total Pages : 256 pages
Book Rating : 4.1/5 (69 download)
Download or read book Cultural Dimensions of the User written by Massimo Negrotti and published by Peter Lang. This book was released on 2005 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of the user is not a well-established sociological concept even though the user is omnipresent in our culture as someone who uses a device, a machine, the internet or a public service. Due to the close relationship between man and technology user studies have become very important. The papers assembled in this volume were presented at the Vth International Conference on «The Culture of the Artificial» - The User of the Artificial (Ascona Switzerland, Monte Verità, 23-25 April 2004). They deal with various aspects of the figure of the user.
Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.3/5 (91 download)
Download or read book Foreign Language Index written by Public Affairs Information Service and published by . This book was released on 1991 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Eckardt
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 ( download)
Download or read book City Images and Urban Regeneration written by Frank Eckardt and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the studies represented here are the result of an international workshop at the Bauhaus-University Weimar, October 2002 ... [when] the European Urban Research Association and the Forschungs-und Entwicklungsgesellschaft Hessen GmbH (FEH) joined the University"--Page 13
Author : Roland Barthes
Publisher : A&C Black
ISBN 13 : 1472534328
Total Pages : 224 pages
Book Rating : 4.4/5 (725 download)
Download or read book The Language of Fashion written by Roland Barthes and published by A&C Black. This book was released on 2013-10-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roland Barthes was one of the most widely influential thinkers of the 20th Century and his immensely popular and readable writings have covered topics ranging from wrestling to photography. The semiotic power of fashion and clothing were of perennial interest to Barthes and The Language of Fashion - now available in the Bloomsbury Revelations series - collects some of his most important writings on these topics. Barthes' essays here range from the history of clothing to the cultural importance of Coco Chanel, from Hippy style in Morocco to the figure of the dandy, from colour in fashion to the power of jewellery. Barthes' acute analysis and constant questioning make this book an essential read for anyone seeking to understand the cultural power of fashion.
Author :
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.:/5 (321 download)
Download or read book PAIS Foreign Language Index written by and published by . This book was released on 1990 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luigi Settembrini
Publisher : Mondadori Electa
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)
Download or read book Devil of hearth and home written by Luigi Settembrini and published by Mondadori Electa. This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication discusses the concept of the new woman and the new home. What is the nature of the relationship between the new woman and the new home?
