Comunicar En Redes Sociales

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Niños y jóvenes ante las redes y pantallas

Author : Ma. Amor Pérez Rodríguez
Publisher : Editorial GEDISA
ISBN 13 : 8416572070
Total Pages : 150 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Niños y jóvenes ante las redes y pantallas by : Ma. Amor Pérez Rodríguez

Download or read book Niños y jóvenes ante las redes y pantallas written by Ma. Amor Pérez Rodríguez and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los niños y jóvenes crecen rodeados de los medios y las tecnologías, de pantallas a través de las cuales cuentan y muestran su vida y miran la de otros. Los docentes deben asumir, como parte de su responsabilidad profesional, el dominio de la competencia mediática para poder implementar estrategias didácticas y recursos pedagógicos adecuados al desarrollo tecnológico y mediático más actual. La educación en medios sigue siendo algo anecdótico o instrumental. Plantear cómo funcionan sus lenguajes, cómo se producen sus mensajes, la retórica y técnicas que emplean para construir el significado, de qué manera seleccionan y manipulan la información y la comunicación, puede contribuir a disminuir su autoridad y su consideración de mitos y a fomentar la conciencia crítica ante ellos.

Social Network Analytics

Author : Nilanjan Dey
Publisher : Academic Press
ISBN 13 : 0128156414
Total Pages : 276 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Social Network Analytics by : Nilanjan Dey

Download or read book Social Network Analytics written by Nilanjan Dey and published by Academic Press. This book was released on 2018-11-16 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Network Analytics: Computational Research Methods and Techniques focuses on various technical concepts and aspects of social network analysis. The book features the latest developments and findings in this emerging area of research. In addition, it includes a variety of applications from several domains, such as scientific research, and the business and industrial sectors. The technical aspects of analysis are covered in detail, including visualizing and modeling, network theory, mathematical models, the big data analytics of social networks, multidimensional scaling, and more. As analyzing social network data is rapidly gaining interest in the scientific research community because of the importance of the information and insights that can be culled from the wealth of data inherent in the various aspects of the network, this book provides insights on measuring the relationships and flows between people, groups, organizations, computers, URLs, and more. Examines a variety of data analytic techniques that can be applied to social networks Discusses various methods of visualizing, modeling and tracking network patterns, organization, growth and change Covers the most recent research on social network analysis and includes applications to a number of domains

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Televisión social y transmedia

Author : Lamelo Varela, Carles
Publisher : Editorial UOC
ISBN 13 : 8491163700
Total Pages : 124 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Televisión social y transmedia by : Lamelo Varela, Carles

Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Juegos Olímpicos, televisión y redes sociales

Author : Fernández Peña, Emilio
Publisher : Editorial UOC
ISBN 13 : 8491164243
Total Pages : 149 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Juegos Olímpicos, televisión y redes sociales by : Fernández Peña, Emilio

Download or read book Juegos Olímpicos, televisión y redes sociales written by Fernández Peña, Emilio and published by Editorial UOC. This book was released on 2016-12-18 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SECRETOS DEL EXITO PERSONAL

Author : Raymundo Ramirez
Publisher : Raymundo Ramirez
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4./5 ( download)

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Book Synopsis SECRETOS DEL EXITO PERSONAL by : Raymundo Ramirez

Download or read book SECRETOS DEL EXITO PERSONAL written by Raymundo Ramirez and published by Raymundo Ramirez. This book was released on 2018-06-10 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:

COMMUNICATION AND APPLIED TECHNOLOGIES

Author : Daniel Barredo Ibáñez
Publisher : Springer Nature
ISBN 13 : 9819972108
Total Pages : 560 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis COMMUNICATION AND APPLIED TECHNOLOGIES by : Daniel Barredo Ibáñez

Download or read book COMMUNICATION AND APPLIED TECHNOLOGIES written by Daniel Barredo Ibáñez and published by Springer Nature. This book was released on 2024 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the International Conference on Information Technology & Systems (ICITS 2018)

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 3319734504
Total Pages : 1170 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Proceedings of the International Conference on Information Technology & Systems (ICITS 2018) by : Álvaro Rocha

Download or read book Proceedings of the International Conference on Information Technology & Systems (ICITS 2018) written by Álvaro Rocha and published by Springer. This book was released on 2018-01-04 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a selection of articles from the 2018 International Conference on Information Technology & Systems (ICITS 18), held on January 10 – 12, 2018, at the Universidad Estatal Península de Santa Elena, Libertad City, Ecuador. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, lessons learned and the challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered include information and knowledge management; organizational models and information systems; software and systems modeling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.

Social Media and the New Academic Environment: Pedagogical Challenges

Author : P?tru?, Bogdan
Publisher : IGI Global
ISBN 13 : 1466628529
Total Pages : 511 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media and the New Academic Environment: Pedagogical Challenges by : P?tru?, Bogdan

Download or read book Social Media and the New Academic Environment: Pedagogical Challenges written by P?tru?, Bogdan and published by IGI Global. This book was released on 2013-01-31 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.

Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Religacion Press. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Somos estrategas

Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
ISBN 13 : 8497849752
Total Pages : 210 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Working with Young People

Author : Xavier Úcar
Publisher :
ISBN 13 : 0190937769
Total Pages : 265 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Working with Young People by : Xavier Úcar

Download or read book Working with Young People written by Xavier Úcar and published by . This book was released on 2020 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is common to refer to the dynamism and vitality of young people as a source of change, creation, and innovation, but they are often also considered a problem that we do not know how to respond to. Young people can make adults feel uncomfortable because they are neither children who can be told what to do nor adults to be treated as equals. From the perspective of adults, their status is socially and culturally ambiguous"--

La educación mediática en la universidad española

Author : Joan Ferrés Prats
Publisher : Editorial GEDISA
ISBN 13 : 8416572097
Total Pages : 129 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis La educación mediática en la universidad española by : Joan Ferrés Prats

Download or read book La educación mediática en la universidad española written by Joan Ferrés Prats and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un entorno social y cultural en el que la mayor parte de las comunicaciones son mediadas por tecnologías la educación mediática se convierte en un requisito indispensable para el desarrollo de la autonomía personal de los ciudadanos y la plena implementación de una cultura democrática. Por ello, el mundo académico debería conceder una importancia capital a la educación mediática. En el libro se parte de esta premisa y se recogen los resultados y conclusiones de una investigación I+D+i sobre la situación de la educación mediática en la universidad española, tanto en los grados de educación como en los de comunicación. Del análisis de toda la información obtenida se extraen conclusiones sobre fuerzas y flaquezas, carencias y retos de la educación mediática en el marco de la Cultura Digital.

Reading and Writing Skills: Cognitive, Emotional, Creative, and Digital Approaches

Author : María Isabel de Vicente-Yagüe Jara
Publisher : Frontiers Media SA
ISBN 13 : 2832540953
Total Pages : 487 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Reading and Writing Skills: Cognitive, Emotional, Creative, and Digital Approaches by : María Isabel de Vicente-Yagüe Jara

Download or read book Reading and Writing Skills: Cognitive, Emotional, Creative, and Digital Approaches written by María Isabel de Vicente-Yagüe Jara and published by Frontiers Media SA. This book was released on 2023-12-14 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Facets of Facebook

Author : Kathrin Knautz
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110418207
Total Pages : 326 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Facets of Facebook by : Kathrin Knautz

Download or read book Facets of Facebook written by Kathrin Knautz and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-09-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collected volume gathers a broad spectrum of social science and information science articles about Facebook. It looks into facets of users, such as age, sex, and culture, and into facets of use, e.g. privacy behavior after the Snowden affair, unfriending on Facebook, or Facebook addiction, as well as into quality perceptions. Written by leading scholars investigating the impact of Web 2.0., this volume is highly relevant for social media researchers, information scientists, and social scientists, and, not least, for everyone interested in Facebook-related topics.