Comunicacion Politica Internet Y Campanas Electorales

Download Comunicacion Politica Internet Y Campanas Electorales full books in PDF, epub, and Kindle. Read online Comunicacion Politica Internet Y Campanas Electorales ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Comunicación política, internet y campañas electorales

Author : Javier del Rey Morató
Publisher :
ISBN 13 : 9788430945061
Total Pages : 0 pages
Book Rating : 4.9/5 (45 download)

DOWNLOAD NOW!

Book Synopsis Comunicación política, internet y campañas electorales by : Javier del Rey Morató

Download or read book Comunicación política, internet y campañas electorales written by Javier del Rey Morató and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El estas páginas el autor examina las novedades de la comunicación política, que bosquejan la democracia del siglo XXI: el regreso de Dios a algunas campañas electorales, el populismo latinoamericano, el fenómeno de la nueva izquierda –atenta a la distribución, más que a la producción, y a la gestión de la gramática de las formas de la vida-, y la irrupción de Internet en el discurso político. Analiza la comunicación política en términos de juegos de lenguaje, en los que se produce el lazo social, al tiempo que se manifiesta la agonística de la democracia, es decir, la lucha por la conquista del poder, que tiene una componente lúdica, y que se sirve del lenguaje para conseguir sus fines. El profesor Javier del Rey Morató analiza campañas electorales en la Unión Europea, en los Estados Unidos y en América latina, y encuentra que todas las campañas son semejantes, es decir, perfectamente previsibles: los candidatos aparecen como actores profesionales que ejecutan diversas jugadas en el contexto de varios juegos, de los que esperan una eficacia persuasiva. Los juegos de lenguaje de la teoría lúdica de la comunicación política —creada por el autor— son concebidos como matrices de argumentación. Nos permiten conocer las campañas electorales concluidas —en líneas generales, también las que nos esperan—, y constituyen un eficaz antídoto que permite al ciudadano defenderse de la manipulación que contra él perpetran los políticos.

Comunicación política y gobierno de coalición

Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

DOWNLOAD NOW!

Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Routledge Handbook of Political Advertising

Author : Christina Holtz-Bacha
Publisher : Taylor & Francis
ISBN 13 : 1317439783
Total Pages : 439 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha

Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Taylor & Francis. This book was released on 2017-02-24 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Political Science and Digitalization – Global Perspectives

Author : Marianne Kneuer
Publisher : Verlag Barbara Budrich
ISBN 13 : 3847414887
Total Pages : 293 pages
Book Rating : 4.8/5 (474 download)

DOWNLOAD NOW!

Book Synopsis Political Science and Digitalization – Global Perspectives by : Marianne Kneuer

Download or read book Political Science and Digitalization – Global Perspectives written by Marianne Kneuer and published by Verlag Barbara Budrich. This book was released on 2019-07-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization is not only a new research subject for political science, but a transformative force for the discipline in terms of teaching and learning as well as research methods and publishing. This volume provides the first account of the influence of digitalization on the discipline of political science including contributions from 20 different countries. It presents a regional stocktaking of the challenges and opportunities of digitalization in most world regions.

Media Systems and Communication Policies in Latin America

Author : M. Guerrero
Publisher : Springer
ISBN 13 : 1137409053
Total Pages : 517 pages
Book Rating : 4.1/5 (374 download)

DOWNLOAD NOW!

Book Synopsis Media Systems and Communication Policies in Latin America by : M. Guerrero

Download or read book Media Systems and Communication Policies in Latin America written by M. Guerrero and published by Springer. This book was released on 2014-10-07 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media's role in Latin American societies.

Political Campaigning in the Information Age

Author : Solo, Ashu M. G.
Publisher : IGI Global
ISBN 13 : 1466660635
Total Pages : 399 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Political Campaigning in the Information Age by : Solo, Ashu M. G.

Download or read book Political Campaigning in the Information Age written by Solo, Ashu M. G. and published by IGI Global. This book was released on 2014-05-31 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.

Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522576703
Total Pages : 1503 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-01-04 with total page 1503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating transparency between government and citizens through outreach and engagement initiatives is critical to promoting community development and is also an essential part of a democratic society. This can be achieved through a number of methods including public policy, urban development, artistic endeavors, and digital platforms. Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines civic engagement practices in social, political, and non-political contexts. As the world is now undergoing a transformation, interdisciplinary collaboration, participation, community-based participatory research, partnerships, and co-creation have become more common than focused domains. Highlighting a range of topics such as social media and politics, civic activism, and public administration, this multi-volume book is geared toward government officials, leaders, practitioners, policymakers, academicians, and researchers interested in active citizen participation and politics.

Communication and Applied Technologies

Author : Paulo Carlos López-López
Publisher : Springer Nature
ISBN 13 : 9811963479
Total Pages : 573 pages
Book Rating : 4.8/5 (119 download)

DOWNLOAD NOW!

Book Synopsis Communication and Applied Technologies by : Paulo Carlos López-López

Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1838 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

The Routledge Handbook of Political Communication in Ibero-America

Author : Andreu Casero-Ripollés
Publisher : Taylor & Francis
ISBN 13 : 1040153461
Total Pages : 517 pages
Book Rating : 4.0/5 (41 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Handbook of Political Communication in Ibero-America by : Andreu Casero-Ripollés

Download or read book The Routledge Handbook of Political Communication in Ibero-America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.

Comunicación política, Internet y campañas electorales

Author : Javier del Rey Morató
Publisher : Tecnos
ISBN 13 : 8430977201
Total Pages : 326 pages
Book Rating : 4.4/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Comunicación política, Internet y campañas electorales by : Javier del Rey Morató

Download or read book Comunicación política, Internet y campañas electorales written by Javier del Rey Morató and published by Tecnos. This book was released on 2019-08-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: En estas páginas el autor estudia las novedades de la comunicación política, que bosquejan la democracia del siglo xxr: el regreso de Dios a algunas campañas electorales, el populismo latinoamericano, el fenómeno de la nueva izquierda -atenta a la distribución, más que a la producción, y a la gestión de la gramática de las formas de la vida-, y la irrupción de Internet en el discurso político. El autor analiza la comunicación política en términos de juegos de lenguaje, en los que se produce el lazo social, al tiempo que se manifiesta la agonística de la democracia, es decir, la lucha por la conquista del poder, que tiene un componente lúdico, y que se sirve del lenguaje para conseguir sus fines. También examina las campañas electorales en la Unión Europea, en los Estados Unidos y en América latina, y encuentra que todas las campañas son semejantes, es decir, perfectamente previsibles: los candidatos aparecen como actores profesionales que ejecutan diversas jugadas en el contexto de varios juegos, de los que esperan una eficacia persuasiva. Los juegos de lenguaje de la teoría lúdica de la comunicación política -creada por el autor- son concebidos como matrices de argumentación. Nos permiten conocer las campañas electorales concluidas -en líneas generales, también las que nos esperan- y constituyen un eficaz antídoto que permite al ciudadano defenderse de la manipulación que contra él perpetran los políticos.

(R)evolutionizing Political Communication through Social Media

Author : Deželan, Tomaž
Publisher : IGI Global
ISBN 13 : 1466698802
Total Pages : 356 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis (R)evolutionizing Political Communication through Social Media by : Deželan, Tomaž

Download or read book (R)evolutionizing Political Communication through Social Media written by Deželan, Tomaž and published by IGI Global. This book was released on 2016-02-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.

Research Handbook on Visual Politics

Author : Darren Lilleker
Publisher : Edward Elgar Publishing
ISBN 13 : 1800376936
Total Pages : 449 pages
Book Rating : 4.8/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Research Handbook on Visual Politics by : Darren Lilleker

Download or read book Research Handbook on Visual Politics written by Darren Lilleker and published by Edward Elgar Publishing. This book was released on 2023-01-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Visual Politics focuses on key theories and methodologies for better understanding visual political communication. It also concentrates on the depictions of power within politics, taking a historical and longitudinal approach to the topic of placing visuals within a wider framework of political understanding.

Information Systems and Technologies

Author : Alvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3031048296
Total Pages : 651 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Information Systems and Technologies by : Alvaro Rocha

Download or read book Information Systems and Technologies written by Alvaro Rocha and published by Springer Nature. This book was released on 2022-05-10 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the following main topics: A) information and knowledge management; B) organizational models and information systems; C) software and systems modeling; D) software systems, architectures, applications and tools; E) multimedia systems and applications; F) computer networks, mobility and pervasive systems; G) intelligent and decision support systems; H) big data analytics and applications; I) human–computer interaction; J) ethics, computers and security; K) health informatics; L) information technologies in education; M) information technologies in radio communications; N) technologies for biomedical applications. This book is composed by a selection of articles from The 2022 World Conference on Information Systems and Technologies (WorldCIST'22), held between April 12 and 14, in Budva, Montenegro. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences, and challenges of modern information systems and technologies research, together with their technological development and applications.

Communicator-in-Chief

Author : John Allen Hendricks
Publisher : Lexington Books
ISBN 13 : 0739141074
Total Pages : 190 pages
Book Rating : 4.7/5 (391 download)

DOWNLOAD NOW!

Book Synopsis Communicator-in-Chief by : John Allen Hendricks

Download or read book Communicator-in-Chief written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-01-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

News as Entertainment

Author : Daya Kishan Thussu
Publisher : SAGE
ISBN 13 : 1446233316
Total Pages : 226 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!

Book Synopsis News as Entertainment by : Daya Kishan Thussu

Download or read book News as Entertainment written by Daya Kishan Thussu and published by SAGE. This book was released on 2008-01-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Thussu brings to this project the passion for news of a socially committed former journalist, the political economy of his international relations education and a formidable assembly of global detail, examining the recent explosion of ′infotainment′." - John Downing, Southern Illinois University "Thussu′s account of war as infotainment, the Bollywoodization of news and the emergence of a global infotainment sphere is as compelling as it is alarming. This is a significant and essential book for anyone interested in exploring the connections between news journalism, informed citizenship and democracy." - Bob Franklin, The Cardiff School of Journalism, Media and Cultural Studies Richly detailed and empirically grounded, this first book-length study of infotainment and its globalization by a leading scholar of global communication, offers a comprehensive and critical analysis of this emerging phenomenon. Going beyond - both geographically and theoretically - the ′dumbing down′ discourse, largely confined to the Anglo-American media, the book argues that infotainment may have an important ideological role, a diversion in which ′soft news′ masks the hard realities of neo-liberal imperialism. Chapters include a historical appraisal of infotainment; the infrastructure for its globalization as well as coverage of recent wars on television news as high-tech infotainment and the growing synergies between Hollywood and Bollywood-originated infotainment. A ′global infotainment sphere′ is emerging, the book argues, within which competing versions of news - from 24/7 news networks to bloggers - coexist. Accessible, engagingly written and robustly argued, the book combines analyses of theoretical debates on infotainment with extensive and up-to-date comparative data.

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9811990999
Total Pages : 799 pages
Book Rating : 4.8/5 (119 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2023-05-11 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.