Comunicación corporativa audiovisual y online

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Publisher : Editorial UOC
ISBN 13 : 8491801898
Total Pages : 180 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis Comunicación corporativa audiovisual y online by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa audiovisual y online written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2018-05-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: La comunicación corporativa afronta desafíos constantes. Por eso, la función de la comunicación debe ser adaptativa. El presente libro recoge los principales retos y tendencias del presente que afectan a la comunicación y al marketing desde el punto de vista online y audiovisual. Estas son las dos palabras clave del nuevo contexto. Las perspectivas profesional y académica suman esfuerzos para intentar capturar una instantánea sobre usos recientes y futuros de la comunicación corporativa audiovisual. El resultado es un manual de utilidad para estudiantes, profesores, investigadores y profesionales que pone el foco de atención en ámbitos interconectados y en incipiente efusión.

COMUNICACION CORPORATIVA AUDIOVISUAL Y ONLINE INNOVACION Y

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Publisher :
ISBN 13 : 9788491801870
Total Pages : pages
Book Rating : 4.8/5 (18 download)

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La comunicación audiovisual en la empresa

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Publisher : Editorial UOC
ISBN 13 : 8490644217
Total Pages : 72 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis La comunicación audiovisual en la empresa by : María Dolores Loran Herrero

Download or read book La comunicación audiovisual en la empresa written by María Dolores Loran Herrero and published by Editorial UOC. This book was released on 2017-10-16 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las empresas deben recurrir a las fórmulas audiovisuales para conectar con sus públicos. La incidencia de la comunicación en las organizaciones y lo que repercute en su comunicación corporativa es determinante y refleja, a través de los formatos, la filosofía y los valores que la institución pretende transmitir. Las posibilidades son múltiples y variadas. En este texto se realiza un compendio de los formatos audiovisuales existentes para explicar y organizar la multitud de opciones y usos que se pueden encontrar. La distribución propuesta se basa en el enfoque que cada producto debe conseguir, es decir, del objetivo para el que ha sido diseñado.

Comunicación audivisual corporativa

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Publisher :
ISBN 13 : 9788472996144
Total Pages : 256 pages
Book Rating : 4.9/5 (961 download)

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Book Synopsis Comunicación audivisual corporativa by : Fernando Galindo Rubio

Download or read book Comunicación audivisual corporativa written by Fernando Galindo Rubio and published by . This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La comunicación audiovisual en la empresa

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Publisher :
ISBN 13 : 9788490644034
Total Pages : 156 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis La comunicación audiovisual en la empresa by : María Dolores Lorán Herrero

Download or read book La comunicación audiovisual en la empresa written by María Dolores Lorán Herrero and published by . This book was released on 2017 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comunicación corporativa

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Publisher :
ISBN 13 : 9788491714521
Total Pages : 187 pages
Book Rating : 4.7/5 (145 download)

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Book Synopsis Comunicación corporativa by : María Merino

Download or read book Comunicación corporativa written by María Merino and published by . This book was released on 2020 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comunicación corporativa : claves y escenarios

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Publisher :
ISBN 13 : 9788490643662
Total Pages : 228 pages
Book Rating : 4.6/5 (436 download)

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Book Synopsis Comunicación corporativa : claves y escenarios by : Carmen Costa Sánchez

Download or read book Comunicación corporativa : claves y escenarios written by Carmen Costa Sánchez and published by . This book was released on 2014-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modelo de comunicación corporativa "on line" en el sector universitario

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)

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Book Synopsis Modelo de comunicación corporativa "on line" en el sector universitario by : Ros Diego Ros

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Social Media in Strategic Management

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Publisher : Emerald Group Publishing Limited
ISBN 13 : 9781781908983
Total Pages : 0 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Social Media in Strategic Management by : Miguel R. Olivas-Luján

Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Luján and published by Emerald Group Publishing Limited. This book was released on 2013-08-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

Media and Metamedia Management

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Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Essentials of Corporate Communication

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Publisher : Routledge
ISBN 13 : 1134335059
Total Pages : 325 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Marketing and Smart Technologies

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Publisher : Springer Nature
ISBN 13 : 9811515646
Total Pages : 484 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Media and Information Literacy and Intercultural Dialogue

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Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

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Trends and Applications in Information Systems and Technologies

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Publisher : Springer
ISBN 13 : 9783030726508
Total Pages : 623 pages
Book Rating : 4.7/5 (265 download)

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Book Synopsis Trends and Applications in Information Systems and Technologies by : Álvaro Rocha

Download or read book Trends and Applications in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2021-03-29 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed of a selection of articles from The 2021 World Conference on Information Systems and Technologies (WorldCIST'21), held online between 30 and 31 of March and 1 and 2 of April 2021 at Hangra de Heroismo, Terceira Island, Azores, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern information systems and technologies research, together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.

World Literature, Cosmopolitanism, Globality

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641135
Total Pages : 246 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis World Literature, Cosmopolitanism, Globality by : Gesine Müller

Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.

Strategic Corporate Communication in the Digital Age

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Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Entrepreneurship in the Fourth Sector

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Publisher : Springer Nature
ISBN 13 : 3030683907
Total Pages : 351 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Entrepreneurship in the Fourth Sector by : María Isabel Sánchez-Hernández

Download or read book Entrepreneurship in the Fourth Sector written by María Isabel Sánchez-Hernández and published by Springer Nature. This book was released on 2021-06-09 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The fourth sector” is a relatively new sector that consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines trends of entrepreneurship in the fourth sector, describes specific ecosystems fostering new ventures around the world, and characterizes the most common and innovative business models. It covers as well the main effects, among others, of technological change, innovation, and institutional behavior on the sector in the last years.