Comprehensive Literature Analysis On Marketing Strategies Embraced By Diverse Industries During Covid 19 Pandemic

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Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era

Author : Rahmiati Aulia
Publisher : Taylor & Francis
ISBN 13 : 1000685276
Total Pages : 432 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era by : Rahmiati Aulia

Download or read book Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era written by Rahmiati Aulia and published by Taylor & Francis. This book was released on 2022-09-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: By delivering the mindful writings from our selected authors, this book portrays one big idea: a new Human-Centered society that balances economics to resolve problems, especially in the use of an integrated area in cyberspace, physical space, and how it impacts the creative industries. Through The 8th Bandung Creative Movement, scholars from 15 Universities around the Asian and European countries have discussed this issue where Human-Centered society became the main consideration in the development. Three topics are presented to the readers. Firstly, "Sustainable Cities and Communities" explores the sub-fields that construct a more sustainable environment for society post-pandemic era, such as technologies, transportation, interior design, architecture, urban planning, etc. While "Art and Design: Recontextualization of Nusantara Tradition and Indigenous Culture" concerned the novel perspectives on recognizing cultural aspects that shape the face of creative industry, from cultural identity, visual and performing arts, pop culture to language and media. The last topic, "Changes and Dynamics in The Creative Industries," reviews the creative approach toward the industry's current trends, including marketplace, destination branding, or digital culture ecosystem. This book will enrich the mind of everybody who is an enthusiast of innovative research on creative industries, human-centered technologies, environmental design, and excellent society 5.0 post-pandemic era.

OECD Economic Outlook, Volume 2020 Issue 1

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264700617
Total Pages : 336 pages
Book Rating : 4.2/5 (647 download)

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Book Synopsis OECD Economic Outlook, Volume 2020 Issue 1 by : OECD

Download or read book OECD Economic Outlook, Volume 2020 Issue 1 written by OECD and published by OECD Publishing. This book was released on 2020-06-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Economic Outlook is the OECD's twice-yearly analysis of the major economic trends and prospects for the next two years. This issue includes a general assessment of the macroeconomic situation, a series of notes on the macroeconomic and structural policy issues related to the COVID-19 outbreak and a chapter summarising developments and providing projections for each individual country.

Business Resilience and Market Adaptability

Author : Ashraf Mishrif
Publisher : Springer Nature
ISBN 13 : 9819729629
Total Pages : 309 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Business Resilience and Market Adaptability by : Ashraf Mishrif

Download or read book Business Resilience and Market Adaptability written by Ashraf Mishrif and published by Springer Nature. This book was released on with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Post-COVID Tourism

Author :
Publisher : BoD – Books on Demand
ISBN 13 : 183769141X
Total Pages : 266 pages
Book Rating : 4.8/5 (376 download)

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Book Synopsis Post-COVID Tourism by :

Download or read book Post-COVID Tourism written by and published by BoD – Books on Demand. This book was released on 2024-07-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

COVID-19 and the Evolving Business Environment in Asia

Author : Andrei O. J. Kwok
Publisher : Springer Nature
ISBN 13 : 9811927499
Total Pages : 287 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis COVID-19 and the Evolving Business Environment in Asia by : Andrei O. J. Kwok

Download or read book COVID-19 and the Evolving Business Environment in Asia written by Andrei O. J. Kwok and published by Springer Nature. This book was released on 2022-06-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together valuable insights about the impact of the COVID-19 pandemic on the business environment from an Asian perspective. While some businesses in Asia have been swift to embrace the new normal, others have found the disruption to the traditional way of doing business challenging. Businesses are striving to respond, adapt, and thrive under the shadow of the unprecedented upheaval to the business environment that has forced them to rethink their strategies, processes, and operating models. There seems to be a consensus among business scholars and stakeholders that the continuous embrace of change and transformation of business models will assist businesses to sustain a long-term competitive advantage. The chapters in this book explore shifts in business innovation and strategies linked to the “new normal” of doing business during the pandemic, bringing to light issues, challenges, and opportunities that firms can expect to face in their need to ensure sustainability post-pandemic and beyond.

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031420853
Total Pages : 849 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises by : Bahaaeddin Alareeni

Download or read book AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2024-01-30 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.

Global Strategic Management in the Service Industry

Author : Saloomeh Tabari
Publisher : Emerald Group Publishing
ISBN 13 : 1801170835
Total Pages : 160 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Global Strategic Management in the Service Industry by : Saloomeh Tabari

Download or read book Global Strategic Management in the Service Industry written by Saloomeh Tabari and published by Emerald Group Publishing. This book was released on 2022-09-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.

Cross-Industry AI Applications

Author : Paramasivan, P.
Publisher : IGI Global
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Cross-Industry AI Applications by : Paramasivan, P.

Download or read book Cross-Industry AI Applications written by Paramasivan, P. and published by IGI Global. This book was released on 2024-06-17 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of Artificial Intelligence (AI) amidst the backdrop of a world that is changing at lightning speed presents a whole new set of challenges. One of our biggest hurdles is more transparency in AI solutions. It's a complex issue, but one that we need to address if we want to ensure that the benefits of AI are accessible to everyone. Across diverse sectors such as healthcare, surveillance, and human-computer interaction, the inability to understand and evaluate AI's decision-making processes hinders progress and raises concerns about accountability. Cross-Industry AI Applications is a groundbreaking solution to illuminate the mysteries of AI-driven human behavior analysis. This pioneering book addresses the necessity of transparency and explainability in AI systems, particularly in analyzing human behavior. Compiling insights from leading experts and academics offers a comprehensive exploration of state-of-the-art methodologies, benchmarks, and systems for understanding and predicting human behavior using AI. Each chapter delves into novel approaches and real-world applications, from facial expressions to gesture recognition, providing invaluable knowledge for scholars and professionals alike.

Interdisciplinary Research in Technology and Management

Author : Satyajit Chakrabarti
Publisher : CRC Press
ISBN 13 : 1000820823
Total Pages : 395 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Interdisciplinary Research in Technology and Management by : Satyajit Chakrabarti

Download or read book Interdisciplinary Research in Technology and Management written by Satyajit Chakrabarti and published by CRC Press. This book was released on 2023-07-27 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an inter-connected world. In the era of Industry 4.0, technology is getting embedded more and more in the way ‘we learn, live, work, and play’. This progression is accelerating at a pace never seen before. Interdisciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology-Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave new world. The goal of this conference was to bring together scholars, researchers, consultants, and practitioners to share their interdisciplinary research and consultative work in Technology and Management. Selected papers were then peer-reviewed and authors were invited to present their work in the conference.

Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service

Author : Fernandes, Gonçalo Poeta
Publisher : IGI Global
ISBN 13 : 1668469871
Total Pages : 410 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service by : Fernandes, Gonçalo Poeta

Download or read book Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service written by Fernandes, Gonçalo Poeta and published by IGI Global. This book was released on 2023-08-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

The Global Airline Industry

Author : Peter Belobaba
Publisher : John Wiley & Sons
ISBN 13 : 1118881141
Total Pages : 536 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Global Airline Industry by : Peter Belobaba

Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013

Cross-Cultural Social Media Marketing

Author : Emi Moriuchi
Publisher : Emerald Group Publishing
ISBN 13 : 1838671773
Total Pages : 154 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Cross-Cultural Social Media Marketing by : Emi Moriuchi

Download or read book Cross-Cultural Social Media Marketing written by Emi Moriuchi and published by Emerald Group Publishing. This book was released on 2021-06-22 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Brand Co-Creation Tourism Research

Author : Raouf Ahmad Rather
Publisher : CRC Press
ISBN 13 : 1000779017
Total Pages : 268 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Brand Co-Creation Tourism Research by : Raouf Ahmad Rather

Download or read book Brand Co-Creation Tourism Research written by Raouf Ahmad Rather and published by CRC Press. This book was released on 2023-10-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030765202
Total Pages : 336 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1)

Author : Dr. Gurupada Das
Publisher : Authors Click Publishing
ISBN 13 : 8119368525
Total Pages : 294 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1) by : Dr. Gurupada Das

Download or read book Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1) written by Dr. Gurupada Das and published by Authors Click Publishing . This book was released on 2024-06-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Redefining Commerce and Management: New Paradigms for the Digital Age" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles 21 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. This book provides a thorough examination of the changing paradigms in commerce and management due to digital advancements. Each chapter offers unique insights and practical strategies, making this book an essential resource for understanding the opportunities and challenges of the digital age. It serves as a vital resource for understanding the opportunities and challenges in the digital age, making it essential reading for those involved in business and academia.

Intelligent Data Analysis for COVID-19 Pandemic

Author : M. Niranjanamurthy
Publisher : Springer Nature
ISBN 13 : 9811615748
Total Pages : 370 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Intelligent Data Analysis for COVID-19 Pandemic by : M. Niranjanamurthy

Download or read book Intelligent Data Analysis for COVID-19 Pandemic written by M. Niranjanamurthy and published by Springer Nature. This book was released on 2021-06-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents intelligent data analysis as a tool to fight against COVID-19 pandemic. The intelligent data analysis includes machine learning, natural language processing, and computer vision applications to teach computers to use big data-based models for pattern recognition, explanation, and prediction. These functions are discussed in detail in the book to recognize (diagnose), predict, and explain (treat) COVID-19 infections, and help manage socio-economic impacts. It also discusses primary warnings and alerts; tracking and prediction; data dashboards; diagnosis and prognosis; treatments and cures; and social control by the use of intelligent data analysis. It provides analysis reports, solutions using real-time data, and solution through web applications details.