Competitor Targeting

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Competitor Targeting

Author : Ian Gordon
Publisher : Etobicoke, Ont. : John Wiley & Sons
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Competitor Targeting by : Ian Gordon

Download or read book Competitor Targeting written by Ian Gordon and published by Etobicoke, Ont. : John Wiley & Sons. This book was released on 2002 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.

Frameworks for Market Strategy

Author : Noel Capon
Publisher : Taylor & Francis
ISBN 13 : 1317496760
Total Pages : 633 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Frameworks for Market Strategy by : Noel Capon

Download or read book Frameworks for Market Strategy written by Noel Capon and published by Taylor & Francis. This book was released on 2016-12-08 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.

Competitive Intelligence, Analysis and Strategy

Author : Sheila Wright
Publisher : Routledge
ISBN 13 : 1317980964
Total Pages : 246 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Competitive Intelligence, Analysis and Strategy by : Sheila Wright

Download or read book Competitive Intelligence, Analysis and Strategy written by Sheila Wright and published by Routledge. This book was released on 2014-07-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

The Oxford Handbook of Strategic Sales and Sales Management

Author : David W. Cravens
Publisher : OUP Oxford
ISBN 13 : 0191641758
Total Pages : 660 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of Strategic Sales and Sales Management by : David W. Cravens

Download or read book The Oxford Handbook of Strategic Sales and Sales Management written by David W. Cravens and published by OUP Oxford. This book was released on 2012-11-22 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

Total Integrated Marketing

Author : James M. Hulbert
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444556
Total Pages : 372 pages
Book Rating : 4.4/5 (445 download)

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Book Synopsis Total Integrated Marketing by : James M. Hulbert

Download or read book Total Integrated Marketing written by James M. Hulbert and published by Kogan Page Publishers. This book was released on 2005 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.

Competitive Strategy

Author : Michael E. Porter
Publisher : Simon & Schuster
ISBN 13 : 9780684005775
Total Pages : 396 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis Competitive Strategy by : Michael E. Porter

Download or read book Competitive Strategy written by Michael E. Porter and published by Simon & Schuster. This book was released on 1998 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

Assessing Competitive Intelligence Software

Author : France Bouthillier
Publisher : Information Today, Inc.
ISBN 13 : 9781573871730
Total Pages : 220 pages
Book Rating : 4.8/5 (717 download)

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Book Synopsis Assessing Competitive Intelligence Software by : France Bouthillier

Download or read book Assessing Competitive Intelligence Software written by France Bouthillier and published by Information Today, Inc.. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value-Addedness and Information: Two Notions, One Goal -- From Data to Knowledge -- The Notion of Value -- The Value-Added Processes of Information Systems -- The Value-Added Processes of Expert and Intelligent Systems -- A Conceptual Framework for Competitive Intelligence -- The Evolution of Competitive Intelligence -- Defining Competitive Intelligence -- Competitive Intelligence and Strategy -- The Competitive Intelligence Process -- Identification of CI Needs -- Acquisition of Competitive Information -- Organization, Storage, and Retrieval. -- Analysis of Information -- Development of Intelligence Products. -- Distribution of Intelligence Products. -- Identifying the Value-Added Processes of Competitive Intelligence Software. -- Evaluating Information Technology. -- Targeting the Value-Added Dimensions. -- Other Evaluation Criteria -- Overview of Competitive Intelligence Software Applications and Related Products.]. -- A Typology of Technologies. -- Identifying CI Technology -- CI Software Products Overview. -- Evaluating Competitive Intelligence Software. -- An Evaluation Guide: Criteria and Questions -- Methodology -- Software Evaluation -- Identification of CI Needs. -- Acquisition of Competitive Information. -- Organization, Storage, and Retrieval -- Analysis of Information -- Development of CI Products -- Distribution of CI Products -- Global Assessment -- Conclusion: Competitive Intelligence Technology-Summary, Implications, and Trends -- Bibliography.

Report of Small Arms Target Practice

Author : United States. Navy Dept
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Report of Small Arms Target Practice by : United States. Navy Dept

Download or read book Report of Small Arms Target Practice written by United States. Navy Dept and published by . This book was released on 1913 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Annual Report of Small Arms Target Practice

Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Annual Report of Small Arms Target Practice by :

Download or read book Annual Report of Small Arms Target Practice written by and published by . This book was released on 1908 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Annual Report of Target Practice with Small Arms and 3-inch Field Pieces and Boat Guns

Author : United States. Navy Department
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Annual Report of Target Practice with Small Arms and 3-inch Field Pieces and Boat Guns by : United States. Navy Department

Download or read book Annual Report of Target Practice with Small Arms and 3-inch Field Pieces and Boat Guns written by United States. Navy Department and published by . This book was released on 1908 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rules and Regulations for National Matches and Other Excellence-in-competition (EIC) Matches

Author : United States. Department of the Army
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Rules and Regulations for National Matches and Other Excellence-in-competition (EIC) Matches by : United States. Department of the Army

Download or read book Rules and Regulations for National Matches and Other Excellence-in-competition (EIC) Matches written by United States. Department of the Army and published by . This book was released on 1985 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Molecular Microbial Ecology Manual

Author : Antoon D. L. Akkermans
Publisher : Springer
ISBN 13 : 9400902158
Total Pages : 266 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Molecular Microbial Ecology Manual by : Antoon D. L. Akkermans

Download or read book Molecular Microbial Ecology Manual written by Antoon D. L. Akkermans and published by Springer. This book was released on 2014-01-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a long time microbial ecology has been developed as a distinct field within Ecology. In spite of the important role of microorganisms in the environment, this group of 'invisible' organisms remained unaccessable to other ecologists. Detection and identification of microorganisms remain largely dependent on isolation techniques and characterisation of pure cul tures. We now realise that only a minor fraction of the microbial com munity can be cultivated. As a result of the introduction of molecular methods, microbes can now be detected and identified at the DNA/RNA level in their natural environment. This has opened a new field in ecology: Molecular Microbial Ecology. In the present manual we aim to introduce the microbial ecologist to a selected number of current molecular techniques that are relevant in micro bial ecology. The first edition of the manual contains 33 chapters and an equal number of additional chapters will be added this year. Since the field of molecular ecology is in a continuous progress, we aim to update and extend the Manual regularly and will invite anyone to depo sit their new protocols in full detail in the next edition of this Manual. We hope this book finds its place where it was born: at the lab bench! Antoon D.L. Akkermans, Jan Dirk van Elsas and Frans J. de Bruijn March 1995 Molecular Microbial Ecology Manual 1.3.6: 1-8, 1996. © 1996 Kluwer Academic Publishers.

42 Things I Wish I Knew When I Was 25

Author : Anders Lindholm
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543768490
Total Pages : 177 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis 42 Things I Wish I Knew When I Was 25 by : Anders Lindholm

Download or read book 42 Things I Wish I Knew When I Was 25 written by Anders Lindholm and published by Partridge Publishing Singapore. This book was released on 2022-02-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: 42 things I wish I knew when I was 25 is a collection of concepts that I have come across during the last 15 years or so. Throughout the book, I offer my reflections on various learnings that I have had during my time as a strategy consultant, as a husband and father, while attending a top tier MBA, and when working in several management roles in multinational industrial companies. The concepts of the book can be broadly categorised into 5 areas: leadership, critical thinking, culture, business, and life hacks. Many recurring themes will be found throughout the book, with the importance of trust, bonding, and dialogue being some of the most prominent ones. The concepts covered in the book are discussed in bite-sized fashion for quick reference. The intention is to trigger the curiosity of the reader by offering personal reflections around leadership and life in general. I would have benefitted from reading this book when setting off on my professional and personal journeys as a twenty-five-year-old, and hope that you will feel the same!

Cognitive Models of Speech Processing

Author : Gerry T. M. Altmann
Publisher : MIT Press
ISBN 13 : 9780262510844
Total Pages : 560 pages
Book Rating : 4.5/5 (18 download)

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Book Synopsis Cognitive Models of Speech Processing by : Gerry T. M. Altmann

Download or read book Cognitive Models of Speech Processing written by Gerry T. M. Altmann and published by MIT Press. This book was released on 1995 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive Models of Speech Processing presents extensive reviews of current thinking on psycholinguistic and computational topics in speech recognition and natural-language processing, along with a substantial body of new experimental data and computational simulations. Topics range from lexical access and the recognition of words in continuous speech to syntactic processing and the relationship between syntactic and intonational structure. A Bradford Book. ACL-MIT Press Series in Natural Language Processing

Encyclopedia of Chromatography

Author : Jack Cazes
Publisher : CRC Press
ISBN 13 : 1439870675
Total Pages : 2968 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Encyclopedia of Chromatography by : Jack Cazes

Download or read book Encyclopedia of Chromatography written by Jack Cazes and published by CRC Press. This book was released on 2009-10-12 with total page 2968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and expanded, this third edition offers illustrative tables and figures to clarify technical points in the articles and provides a valuable, reader-friendly reference for all those who employ chromatographic methods for analysis of complex mixtures of substances. An authoritative source of information, this introductory guide to specific chromatographic techniques and theory discusses the relevant science and technology, offering key references for analyzing specific chemicals and applications in industry and focusing on emerging technologies and uses.

Computational Intelligence In Business And Economics - Proceedings Of The Ms'10 International Conference

Author : Anna M Gil-lafuente
Publisher : World Scientific
ISBN 13 : 9814462918
Total Pages : 836 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Computational Intelligence In Business And Economics - Proceedings Of The Ms'10 International Conference by : Anna M Gil-lafuente

Download or read book Computational Intelligence In Business And Economics - Proceedings Of The Ms'10 International Conference written by Anna M Gil-lafuente and published by World Scientific. This book was released on 2010-06-18 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides some of the most recent developments in Computational Intelligence applied to business and economics presented at the MS'10 International Conference, Barcelona, 15 - 17 July, 2010. It presents several new theoretical advancements and a wide range of applications in different business and economic areas including accounting, finance, management, marketing, sports, tourism, economics and politics, and also some applications related with engineering and modeling and simulation.This book is very useful for researchers and graduate students interested in pursuing research in business and economics with an orientation to modern techniques for dealing with uncertainty such as those related with modeling and simulation and computational intelligence.

Computational Intelligence in Business and Economics

Author : Ana María Gil Lafuente
Publisher : World Scientific
ISBN 13 : 9814324442
Total Pages : 836 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Computational Intelligence in Business and Economics by : Ana María Gil Lafuente

Download or read book Computational Intelligence in Business and Economics written by Ana María Gil Lafuente and published by World Scientific. This book was released on 2010 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hybrid modelling of capillary distribution system in the food chain of different locations south of Bogota / Oscar Javier Herrera Ochoa. Modelling and simulation as integrated tool for research and development / Florin Ionescu -- pt. 7. Applications in other fields. Approach of evaluation of environmental impacts using backpropagation neural network / Jelena Jovanovic [und weitere]. Projecting demographic scenarios for a southern elephant seal population / Mariano A. Ferrari, Claudio Campagna, Mirtha N. Lewis. Effect of heat input and environmental temperature on the welding residual stresses using ANSYS APDL program comparison with experimental results / Nazhad A. Hussein. Sphalerite dissolution activity in the presence of sulphuric acid by using the Pitzer's model / Begar Abdelhakim [und weitere]. Fast Fourier transform ensemble Kalman filter with application to a coupled atmosphere-wildland fire model / Jan Mandel, Jonathan D. Beezley, Volodymyr Y. Kondratenko. Magnetic field effect on the near and far cylinder wakes / M. Aissa, A. Bouabdallah, H. Oualli. Stability theory methods in modelling problems / Lyudmila K. Kuzmina