Competitive Strategies In The Pharmaceutical Industry

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Competitive Strategies in the Pharmaceutical Industry

Author : Robert B. Helms
Publisher : A E I Press
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Competitive Strategies in the Pharmaceutical Industry by : Robert B. Helms

Download or read book Competitive Strategies in the Pharmaceutical Industry written by Robert B. Helms and published by A E I Press. This book was released on 1996 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products. Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.

Global Competitive Strategies in the Pharmaceutical Industry

Author : Marjorie Laurent
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (743 download)

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Book Synopsis Global Competitive Strategies in the Pharmaceutical Industry by : Marjorie Laurent

Download or read book Global Competitive Strategies in the Pharmaceutical Industry written by Marjorie Laurent and published by . This book was released on 1993 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Compete Or Forfiet! [i.e. Forfeit!]

Author : Ch. S. V. R. Subba Rao
Publisher :
ISBN 13 :
Total Pages : 387 pages
Book Rating : 4.:/5 (839 download)

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Book Synopsis Compete Or Forfiet! [i.e. Forfeit!] by : Ch. S. V. R. Subba Rao

Download or read book Compete Or Forfiet! [i.e. Forfeit!] written by Ch. S. V. R. Subba Rao and published by . This book was released on 2009 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Competitiveness in the Pharmaceutical Industry

Author : Madhu Agrawal
Publisher : CRC Press
ISBN 13 : 9780789007155
Total Pages : 224 pages
Book Rating : 4.0/5 (71 download)

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Book Synopsis Global Competitiveness in the Pharmaceutical Industry by : Madhu Agrawal

Download or read book Global Competitiveness in the Pharmaceutical Industry written by Madhu Agrawal and published by CRC Press. This book was released on 1999-09-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine the global pharmaceutical industry and the effect of national, regulatory, economic, and market environments on the competitiveness of the industry! This unique book is the only empirical study that examines the effects of the national environment on the competitiveness of a country's pharmaceutical industry. This informative book explores such topics as the types of comparative advantages that firms use for developing competitive advantages and what strategic choices firms should make when collaborating with international firms. Public policy implications with respect to the economic environment are also discussed to give you a complete look at the international pharmaceutical industry. Global Competitiveness in the Pharmaceutical Industry recognizes pharmaceutical industries as being of great social and public importance to all countries, since so many life saving drugs have emerged from pharmaceutical laboratories over the past four decades. By helping to combat many fatal diseases and eradicate others, drug producers have helped to positively alter mortality patterns in many parts of the world, thus making companies compete to provide many important medicines. The unique research presented in this book examines the determinants of global competitive advantage in the pharmaceutical industry by answering such questions as: Which factors stimulate or inhibit a nation's pharmaceutical industry to be globally innovative? Which factors stimulate or inhibit diffusion of pharmaceutical innovations (NECs) into its markets? Are there differences between industrialized and developing countries with respect to factors that affect innovation and global competitiveness in the pharmaceutical industry? Global Competitiveness in the Pharmaceutical Industry makes several theoretical, empirical, and methodological contributions which lead to results and generate important managerial and public policy implications. You will find a comprehensive overview of the nature of global competition in the pharmaceutical industry and its evolution in the post World War II period. Global Competitiveness in the Pharmaceutical Industry provides you with an in-depth understanding of the dynamics and importance of the global pharmaceutical market.

Compete Or Forfeit!

Author : Subba Rao Chaganti
Publisher :
ISBN 13 : 9789389974669
Total Pages : 392 pages
Book Rating : 4.9/5 (746 download)

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Book Synopsis Compete Or Forfeit! by : Subba Rao Chaganti

Download or read book Compete Or Forfeit! written by Subba Rao Chaganti and published by . This book was released on 2015-04-26 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competitive Strategy in the Pharmaceutical Industry

Author : Takeshi Ishida
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (428 download)

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Book Synopsis Competitive Strategy in the Pharmaceutical Industry by : Takeshi Ishida

Download or read book Competitive Strategy in the Pharmaceutical Industry written by Takeshi Ishida and published by . This book was released on 1999 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The United States Pharmaceutical Industry

Author : Joseph R. Motta
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.:/5 (125 download)

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Book Synopsis The United States Pharmaceutical Industry by : Joseph R. Motta

Download or read book The United States Pharmaceutical Industry written by Joseph R. Motta and published by . This book was released on 1984 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition and Marketing Strategies in the Pharmaceutical Industry

Author : Stuart St P. Slatter
Publisher : Routledge Library Editions: Marketing
ISBN 13 : 9781138971363
Total Pages : 156 pages
Book Rating : 4.9/5 (713 download)

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Book Synopsis Competition and Marketing Strategies in the Pharmaceutical Industry by : Stuart St P. Slatter

Download or read book Competition and Marketing Strategies in the Pharmaceutical Industry written by Stuart St P. Slatter and published by Routledge Library Editions: Marketing. This book was released on 2015-12-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

Competitive Strategies of Taiwan's Pharmaceutical Industry

Author : Valentine Sulaksono Tan
Publisher :
ISBN 13 :
Total Pages : 61 pages
Book Rating : 4.:/5 (513 download)

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Book Synopsis Competitive Strategies of Taiwan's Pharmaceutical Industry by : Valentine Sulaksono Tan

Download or read book Competitive Strategies of Taiwan's Pharmaceutical Industry written by Valentine Sulaksono Tan and published by . This book was released on 2002 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Choosing and Successfully Sustaining Competitive Strategies in the European Pharmaceutical Industry

Author : Andrea M. Herrmann
Publisher :
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (277 download)

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Book Synopsis Choosing and Successfully Sustaining Competitive Strategies in the European Pharmaceutical Industry by : Andrea M. Herrmann

Download or read book Choosing and Successfully Sustaining Competitive Strategies in the European Pharmaceutical Industry written by Andrea M. Herrmann and published by . This book was released on 2008 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Pharmaceutical Industry

Author : Roy Levy
Publisher : DIANE Publishing
ISBN 13 : 1428953639
Total Pages : 226 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis The Pharmaceutical Industry by : Roy Levy

Download or read book The Pharmaceutical Industry written by Roy Levy and published by DIANE Publishing. This book was released on 1999 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition Strategies in the Pharmaceutical Industry

Author : Erik Hörnell
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (186 download)

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Book Synopsis Competition Strategies in the Pharmaceutical Industry by : Erik Hörnell

Download or read book Competition Strategies in the Pharmaceutical Industry written by Erik Hörnell and published by . This book was released on 1981 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition and Marketing Strategies in the Pharmaceutical Industry

Author : Stuart St. P. Slatter
Publisher : Taylor & Francis
ISBN 13 : 9780856643965
Total Pages : 150 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Competition and Marketing Strategies in the Pharmaceutical Industry by : Stuart St. P. Slatter

Download or read book Competition and Marketing Strategies in the Pharmaceutical Industry written by Stuart St. P. Slatter and published by Taylor & Francis. This book was released on 1977 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

One Political Economy, One Competitive Strategy?

Author : Andrea M. Herrmann
Publisher : Oxford University Press
ISBN 13 : 0199543437
Total Pages : 221 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis One Political Economy, One Competitive Strategy? by : Andrea M. Herrmann

Download or read book One Political Economy, One Competitive Strategy? written by Andrea M. Herrmann and published by Oxford University Press. This book was released on 2008-12-18 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how firms adapt to the pressures of increasing international competition by testing the arguments on 'strategy specialization' proposed in the competitiveness literature in general, and by contributors to the 'varieties of capitalism' debate in particular. If different economies are characterized by distinct institutional arrangements, successful firms would be those that exploit the related comparative advantages and specialize in the competitive strategies facilitated by national institutions. One Political Economy, One Competitive Strategy? begins with an assessment of how many pharmaceutical firms in Germany, Italy, and the UK pursue strategies facilitated by national institutions governing the financial markets, antitrust activities, and the labour market. Quantitative analyses reveal that deviant firms, competing through institutionally unsupported strategies, outnumber conforming firms by far. Not only does this finding run counter to the expectations of the competitiveness literature, it brings up a whole new line of inquiry. How can firms compete through strategies that are not supported by national institutions? The book addresses this question and illustrates that firms do not necessarily exploit comparative institutional advantages, but that they can also circumvent institutional constraints. International markets and individual collaboration on a contractual basis allow firms to compete despite comparative institutional disadvantages. These findings suggest that trade liberalization does not lead to strategy specialization but to strategy diversification, depending on the inventiveness of entrepreneurs to develop individual approaches to compete.

Digital Pharma Marketing Playbook

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 938935448X
Total Pages : 728 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Digital Pharma Marketing Playbook by : Subba Rao Chaganti

Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

Study of the brazilian pharmaceutical industry competitive strategies based on chrismans typology

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (181 download)

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Book Synopsis Study of the brazilian pharmaceutical industry competitive strategies based on chrismans typology by :

Download or read book Study of the brazilian pharmaceutical industry competitive strategies based on chrismans typology written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: O propósito desse estudo é analisar as estratégias competitivasimplementadas por empresas da indústria farmacêutica brasileira. Este trabalhoadota como base o estudo de Chrisman sobre tipologias, identificando asestratégias relevantes e os grupos existentes nessa indústria, relacionando oposicionamento estratégico adotado pelos laboratórios com seu desempenho nosetor. Além disso, a pesquisa busca analisar impactos do advento dos genéricosnessa indústria. O método de análise utilizado constituí-se do levantamento deuma base de dados obtida a partir de relatórios de consultorias especializadas, daidentificação de variáveis estratégicas e de desempenho e da implementação deprocedimentos estatísticos. Os posicionamentos e desempenhos identificadosentre os anos de 1999 e 2002 sugerem a adoção de redução de custos como armaestratégica, ao contrário do que acontecia antes no mercado, onde havia um focomaior em diferenciação. O estudo também sugere que os grandes laboratóriosainda conseguem obter um desempenho superior baseados em suas marcasreconhecidas e grande escala de operação, enquanto os laboratórios nacionais, demenor porte, estão investindo cada vez mais no segmento de medicamentosgenéricos.