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Competitive Analysis Of New Energy Vehicle Market In China
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Book Synopsis Competitive Analysis of New Energy Vehicle Market in China by : Jingqiao Li
Download or read book Competitive Analysis of New Energy Vehicle Market in China written by Jingqiao Li and published by . This book was released on 2021 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a decade of continuous policy support and market development, China has the largest number of new energy vehicles (NEVs) in the world and over one million NEVs annual sales. Last year, the Chinese government set an ambitious goal that 20% of all passenger cars sold in 2025 would be NEV. Who are the leading players in this vast market? What vehicles are they selling? What are their competitive strategies? What are the trends? What can automakers do? The purpose of this paper is to study the NEV market in China and answer these questions. The study analyzes the policies, the infrastructures, the sales data, and the companies. Through analysis of five key companies and other major manufacturers, the thesis categorizes the market segments, identifies some trends, and brings forward some recommendations for automakers.
Book Synopsis Annual Report on the Big Data of New Energy Vehicle in China (2023) by : Zhenpo Wang
Download or read book Annual Report on the Big Data of New Energy Vehicle in China (2023) written by Zhenpo Wang and published by Springer Nature. This book was released on with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Chinese Electric Vehicle Trailblazers by : Jan Y. Yang
Download or read book Chinese Electric Vehicle Trailblazers written by Jan Y. Yang and published by Springer Nature. This book was released on 2023-03-31 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
Book Synopsis A Study of China S Explosive Growth in the Plug-in Electric Vehicle Market by :
Download or read book A Study of China S Explosive Growth in the Plug-in Electric Vehicle Market written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The year 2015 marks a turning point in China s plug-in electric vehicle (PEV) or new energy vehicle (NEV) industry, with an explosive growth in both productions and sales, following the gloomy period of 2009-2012. The PEV production in 2015 reached a record level of nearly 380,000 units, a 352 % increase from 2014, making China the largest PEV market in the world. For the potential implications on energy and the environment, it is worth studying the driving forces of China s PEV market and understanding its future trajectory and dynamics. The key findings of this report are listed in the following. Though controversial, the government monetary incentives have played a significant role to impel China to be the largest light PEV (191,100 units) market in the world. Chinese vehicle buyers appear more price sensitive on PEVs. Inexpensive low-cost micro electric vehicles are the most popular vehicle model in China s PEV market (38.9 % of the PEV market in 2015). In contrast, the premium or luxury vehicles are more popular in the gasoline vehicle segment. In fact, China is expected to be the largest premium car market in 2016. The PEV sales growth is primarily possible because of the young domestic private-owned auto manufacturers, which are mostly located in south China. Top-tier conventional vehicle automakers in China appear to be less proactive in the PEV market, based on market shares. This is in clear contrast to the U.S. market, where major automakers are generally the primary players in the PEV market. The PEVs produced by the domestic automakers are concentrated in the low-end market segment, while the high-end vehicle segment is dominated by the foreign brands. At present, the substantial market growth and government subsidies afford the domestic entrants to quickly gain profits in the low-end segment. The PEV consumers in China are very sensitive to the vehicle price, thus prefer the PEVs with cheaper prices after government subsidies, and care less about the driving quality and comfort. In contrast, most PEV consumers in the United States (U.S.) have higher incomes, view the PEVs as a high-status symbol, and care less about the vehicle prices, and therefore welcome the premium PEVs more in the U.S. The PEV financial subsidies by the Chinese government are divided into three stages based on the strategic directions and policies. In 2009 2012, government incentives concentrated on the public fleet vehicles, while excluding the individual consumers from the subsidies in most cities. In 2013 2015, comprehensive central/local government incentives were extended to all vehicle purchasers including the individual buyers in most cities, which was conducive to the phenomenal growth of the PEV sales. For years 2016 to 2020, monetary incentives are being phased out and will be substituted by other non-monetary incentives (such as the standards for Chinese Cooperate Average Fuel Consumption and New Energy Vehicle Credits) for the sustainable development of the PEV market. The PEV subsidy fraud has drawn attention by the central government, which prompts the government to be more prudent about monetary incentives. With the advantage of high acceptance in the PEV market and integrated EV charging infrastructure, the region with better economic development brings a more aggressive PEV roll-out plan to the municipalities who are more willing to solve the local urban pollution while keeping the automotive market in sustainable growth. On the one hand, the local automakers are offered abundant subsidies from the Chinese government to those who intend to help the Chinese automotive industry seize the industrial upgrading opportunity to transform its manufacturing sector, and they have taken most shares of the PEV market. On the other hand, facing the trade barriers, the foreign automakers have dominated the premium PEV sales in China, although their total market shares in the PEV market are much less than the domestic automakers. In div ...
Book Synopsis Annual Report on the Big Data of New Energy Vehicle in China (2021) by : Zhenpo Wang
Download or read book Annual Report on the Big Data of New Energy Vehicle in China (2021) written by Zhenpo Wang and published by Springer Nature. This book was released on 2023 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book, based on static indicators and dynamic big data from local electric vehicles, is the first New-Energy Vehicles (NEVs) research report on the Big Data in China. Using the real-time big data collected by China's National Monitoring and Management Platform for NEVs, this book delves into the main annual technological progress of NEVs, the vehicle operating characteristics, it also anticipates the trend of NEVs industry. Various graphs&charts, detailed data this book offers will familiarize readers with the operation characteristics and practical application of China's NEVs industry and popularize the concept of automobile electrification. Besides, this book also makes an objective evaluation of the current situation and technological improvement of China's NEVs industry, presenting sensible suggestions for the development of the industry. This book is written for government staff, researchers, college staff, and technical staff of automobile and spare parts enterprises, which serves as an important reference for the decision-making of government departments and strategic decisions of automotive companies.
Book Synopsis An Analysis of the Chinese Electric Vehicle Market and the Proposed Marketing Strategy for Letrika by : Tea Konič
Download or read book An Analysis of the Chinese Electric Vehicle Market and the Proposed Marketing Strategy for Letrika written by Tea Konič and published by . This book was released on 2015 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analysis of Electric Vehicle Industry in China With BYD as a Case Study by : 祝銘澧
Download or read book Analysis of Electric Vehicle Industry in China With BYD as a Case Study written by 祝銘澧 and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors by : Joshua Karcher
Download or read book The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors written by Joshua Karcher and published by GRIN Verlag. This book was released on 2019-09-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Economics - Industrial Economics, grade: 1,0, University of Mannheim, language: English, abstract: The following thesis will answer the question: Did China develop a competitive domestic automotive industry? Therefore, the rest of the bachelor thesis is structured as follows: The next section will give an overview of the history and the current market structure of the Chinese automotive industry. The second section contains a literature review of the theory and the empiricism of spillover effects originating from Joint Ventures with foreign enterprises and Foreign Direct Investment. Subsequently, in the third section, the related literature is applied on the case of the Chinese automotive industry. The fourth section presents an application of the infant industry protection argument on the Chinese automotive industry. The fifth section includes an analysis of trade data in order to access the competitiveness of the Chinese automotive industry. Afterwards, there will be a conclusion and an outlook of the possible future developments of the Chinese automotive industry. Since the beginning of economic reforms in China, protection, Joint Ventures, and Foreign Direct Investment played a significant role in the Chinese economic policy to promote industrial development. This is also the case for one of the global most important industries; the automotive industry. The automotive industry is a pillar industry with a vast number of linkages throughout the economy and plays a major role in driving China's economic growth and in ensuring employment. The Chinese government followed the idea of an infant industry protection argument and imposed tariffs and quotas on automobiles and automobile components to promote the development of the automotive industry. Further, the policymakers strived for spillovers originating from foreign Joint Venture partners and Foreign Direct Investment. Like other Chinese industries, the automotive industry experienced massive growth over the last four decades, making China, since 2008, the economy with the largest automobile output globally, surpassing Germany, the US, and Japan. However, there does not exist a single Chinese automobile brand, which can sell more than a few of its Chinese branded cars in the markets of developed countries. This situation raises some questions about the real strength and competitiveness of the Chinese automotive industry.
Book Synopsis Geely Drives Out: The Rise Of The New Chinese Automaker In The Global Landscape by : Hua Wang
Download or read book Geely Drives Out: The Rise Of The New Chinese Automaker In The Global Landscape written by Hua Wang and published by World Scientific. This book was released on 2021-07-13 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China's powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely's successful acquisition of Volvo, within a long-term framework of asset-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user's experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty-first century.
Book Synopsis Analysis of China's Electric Vehicle Market with Price-benefit Mapping by : 戴一輝
Download or read book Analysis of China's Electric Vehicle Market with Price-benefit Mapping written by 戴一輝 and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis BYD vs Tesla A Tale of Two EV Titans by : StoryBuddiesPlay
Download or read book BYD vs Tesla A Tale of Two EV Titans written by StoryBuddiesPlay and published by StoryBuddiesPlay. This book was released on 2024-05-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: BYD vs Tesla: A Deep Dive into the Electric Vehicle Titans The electric vehicle (EV) revolution is in full swing, and two companies stand out as clear frontrunners: BYD and Tesla. Both are shaping the future of mobility, but with distinct approaches and target markets. This comprehensive analysis delves into the key differences between BYD and Tesla across 10 critical areas: Product Portfolio: Discover how BYD's diverse offerings cater to a broader range of needs compared to Tesla's focus on premium electric vehicles. Technology and Innovation: Explore BYD's commitment to safe and cost-effective battery technology (Blade Battery) versus Tesla's prioritization of self-driving advancements (Autopilot, FSD). Market Strategies and Pricing: Understand how BYD leverages affordability to capture a wider market share, while Tesla cultivates a premium brand image with higher prices. Global Reach and Expansion: Analyze BYD's dominance in China and strategic global expansion plans against Tesla's focus on established markets with strong purchasing power. Sustainability and Environmental Impact: Compare BYD's emphasis on closed-loop manufacturing and resource control with Tesla's clean manufacturing practices and renewable energy integration efforts. Financial Performance and Market Share: Witness BYD's rapid growth and market share gains challenging Tesla's established leadership position, particularly in the PHEV segment. Future Outlook and Challenges: Examine the potential challenges and opportunities that lie ahead for both companies as they navigate the dynamic EV landscape. Choosing Between BYD and Tesla: Gain valuable insights to guide your decision based on factors like budget, needs, driving range, desired features, brand image, and sustainability values. This in-depth exploration provides a clear understanding of how BYD and Tesla are shaping the future of electric mobility. Whether you're a consumer considering your next EV purchase, an investor interested in the industry, or simply curious about the evolving landscape, this analysis equips you with the knowledge to navigate the exciting world of BYD vs Tesla.
Book Synopsis China's New Energy Vehicles by : Chris Kimble
Download or read book China's New Energy Vehicles written by Chris Kimble and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose: The overarching theme is the importance of innovations that are created within the emerging economies. More specifically, the article looks at the development of various alternatives to vehicles powered by the internal combustion engine, new energy vehicles (NEVs) within China. Design/Methodology/Approach: The broad strategic approach of two sectors within the NEV sector in China, the pure electric vehicle (EV) and the low-speed electric vehicle (LSEV) sectors, are compared using recent data and conclusions are drawn. Findings: The EV sector is viewed by the central government as a key sector for China's future industrial growth and is heavily supported. In contrast, the LSEV sector receives no support from central government and yet clearly outstrips the sales of EVs. The article argues that the latter's success is a reflection of the LSEV sector's focus on business model rather than technological innovation. Practical Implications: The article highlights the importance of monitoring innovations that come from within emerging economies and also illustrates the benefits that can come from commercially focused innovations rather than those based on technology. Social Implications: Finding alternatives to vehicles powered by fossil fuels is one of the most important challenges facing the world today. This article looks at the search for one alternative and examines its implications. What is Original/Of Value?: The article examines a business sector that is peculiarly Chinese and yet has potential implications far beyond China. It also contains recent sales figures and other data collected directly from sources in China.
Book Synopsis Electrifying Innovation by : Justin A Talamantes
Download or read book Electrifying Innovation written by Justin A Talamantes and published by Independently Published. This book was released on 2024-04-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Embark on a captivating journey into the future of mobility with 'Electrifying Innovation: Xiaomi's Journey into the Future of Mobility.' In this insightful book, we delve deep into Xiaomi's unprecedented entry into the electric vehicle (EV) market, uncovering the company's bold strategies, disruptive potential, and profound impact on the automotive industry. From Xiaomi's humble beginnings as a technology giant to its ambitious foray into EVs, this book chronicles the evolution of a company poised to revolutionize transportation as we know it. Discover how Xiaomi's relentless pursuit of innovation, coupled with its ecosystem integration prowess, is reshaping the competitive landscape and redefining the future of electric vehicles. Through detailed analysis and expert insights, readers will gain valuable perspectives on Xiaomi's market positioning, technological advancements, and global expansion plans. Whether you're a technology enthusiast, automotive industry insider, or simply curious about the future of mobility, 'Electrifying Innovation' offers a compelling narrative that will leave you inspired and informed. Join us as we explore Xiaomi's electrifying journey and uncover the key drivers shaping the future of mobility. With engaging storytelling and thought-provoking analysis, this book is a must-read for anyone seeking to understand the transformative potential of electric vehicles and the visionary company driving change. Get ready to be captivated by the electrifying innovation of Xiaomi and its role in shaping the future of transportation."
Book Synopsis Why You Need an Innovation Strategy by : Joachim Timlon
Download or read book Why You Need an Innovation Strategy written by Joachim Timlon and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The U-turn of Ford's sales in China is hitherto unprecedented. After a peak in 2016, sales began faltering in late 2017, then nearly halved in 2018. Ford suffered more from China's slowdown than other foreign carmakers, and the company warned that profits had fallen by up to 93% in 2019. In addition, Ford suffered a breakdown with its local partner, mainly responsible for the manufacturing of Ford brand passenger cars for the Chinese market. The sales continue to decline and, like the rest of the automakers in China, Ford is facing a new normal of "low speed growth" with more intense competition that may weed out weaker players. A recovery is a must! This case illustrates the need for an innovation strategy that exploits technological changes as an opportunity for innovation, and helps local management make decisions and select the right processes and structures for innovation to align perspectives and priorities. Could such measures turn around sales in China and, eventually, help the company regain its profitability?
Book Synopsis The rise of the Chinese automobile industry by : Barbara Tischler
Download or read book The rise of the Chinese automobile industry written by Barbara Tischler and published by GRIN Verlag. This book was released on 2021-01-20 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, Vienna University of Economics and Business (Institute for Strategic Management), language: English, abstract: This bachelor thesis deals with the development of the Chinese automobile industry (only passenger cars) over the past fifteen years (2005-2020). In the first part of the thesis, the political and economic development in China is outlined and major political events in contemporary Chinese history are discussed. A special emphasis is put on the open-door policies introduced by Deng Xiaoping in the late 1980s that still have a major impact on the Chinese automobile industry. In the literature review, the development of this industry is analyzed along four categories: government regulations, competitive landscape, products available and consumer behavior. In each of the categories, the changes and developments are elaborated in detail. Significant changes were found in all four categories. Particular attention was paid to government regulations as the research has shown that major changes have been made in recent years that have significantly impacted the entire industry. Ultimately, the current state of the Chinese automobile industry is outlined and shows the importance of this industry for the Chinese as well as the world economy. In the last part of the thesis, the opinions of experts working in or with the Chinese automobile industry are outlined. Over the working time of this thesis, eight expert interviews have been conducted with professionals from diverse cultural backgrounds and work experience in the Chinese automobile industry. The insights provided should allow a better understanding of the current state and challenges. While for some topics all experts agreed (e.g. surprising rapid growth of Chinese automobile industry), there was no common opinion on other topics (e.g. potential of Chinese EVs).
Book Synopsis Customer Insights: The Young Generation in China`s Megacities and the Proposals for Value to the Customer from the E-Mobility Business Model by : Ge Zhu
Download or read book Customer Insights: The Young Generation in China`s Megacities and the Proposals for Value to the Customer from the E-Mobility Business Model written by Ge Zhu and published by Cuvillier Verlag. This book was released on 2012-04-16 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every vehicle innovation represents the process of human civilization in human history. In China, private car consumption has risen due to the trend towards urbanization and the rising income brought by the booming economy since 2000. However, the Chinese people may have to face a dilemma – “the city after the automobile” –because rarely a day passes without issues, such as energy shortages and traffic jams, in China’s megacities. Furthermore, the Chinese Government has realized that electric vehicles may offer a once in a lifetime chance to update the value chain in the automobile industry, due to China’s opportunity to become the technology hub for e-components because of its enormous domestic market, the raw material and labor cost advantage, as well as industry police support from the Chinese Government (Roland Berger Strategy Consultants, 2009). Today, a new business model innovation – the E-Mobility Business Model, which combines electric vehicles and car sharing – is emerging in the automobile industry. Some entrepreneurial carmakers and some of their (new) key partners, such as utilities, battery makers, energy suppliers, telematics service providers, etc., are attempting to offer creative value propositions that include not only traditional products like (electric) vehicles or services like financing, but also a unique customer experience – a seamless urban green mobility concept – that emphasizes smart individual urban mobility without car ownership. With the trend for private car consumption since 2000, Chinese car owners seem youthful and dynamic. According to SINOTRUST (2011), the average age of a car owner is about 35 years. Thus, carmakers have recognized that if they continue to focus mainly on serving their urban–affluent consumers, they risk missing the real opportunity – China’s young generation. Accordingly, this study defines China’s young generation as the target group. Then, it attempts to profile the proposals for value to the customer from the E-Mobility Business Model – electric vehicles and car sharing – as follows: • Desired customer value (DCV): This will be uncovered via focus group interviews and statistical hypothesis testing to explore the value propositions of the business model. In addition, Generation Y tends to prefer private car travel and express sympathy with car sharing. However, considering the social–economic reality, the vast majority of Generation Y members desire “Smart Mobility for Smart Life”, rational individual urban mobility without car ownership, against the background of the advances of mobile Internet and social networks (Feillard, 2010). • Expected customer value (ECV): This will be determined via maximum difference scaling (MaxDiff) to identify and plan the key activities of the business model. Generation Y seems pragmatic because this study has uncovered the consumer preference of Generation Y for functional customer value among emotional customer value, economic customer value, and functional customer value. Hence, for China’s young generation, the dream e-car seems to be reliable/safe, user-friendly, and cost saving. • Perceived customer value (PCV): This will be disclosed via conjoint analysis to classify the customers of the business model based on customer preferences for the concrete attributes of electric vehicles in terms of model, price, mileage, charge, and brand. Accordingly, Generation Y emphasizes basics such as the model, brand, or high-tech appeal, but only at the right price. As a result, the value offered to China’s young generation by electric vehicles and car sharing, originating from the Customer Value Hierarchy Model (CVHM), can be profiled. Following this, the study segments China’s young generation via factor analysis, cluster analysis, discriminant analysis, and cluster*attitude crosstabulation. As a result, the Generation Y clusters – showing differences in social–demographic profile, consumer mental characteristics, and attitude to e-mobility – may be identified. The cost saver – “Economist” – could be defined as the early adopter of e-cars and the fashion follower and the “Activity Faddist” could be defined as the early participant in car sharing, respectively. In addition, this study transforms the value to the customer resulting from e-mobility and the customer segment into the E-Mobility Business Model. First, the background of the E-Mobility Business Model – electrifying vehicles and communication instead mobility – will be introduced. Then, car sharing – an emerging business model in the automobile industry – will be presented via a business model canvas. Furthermore, this study attempts to blend the business model canvas with the blue ocean strategy. For good reason, a visual “big picture” can be profiled to help people understand how changing one part of a business impacts on other components (Osterwalder & Pigneur, 2010). Moreover, this study evaluates the business model via a SWOT analysis. Consequently, the payment reserves of the customer, infrastructure, degree of technology maturity of the e-car, and premium of the e-car can be recognized as the key factors in the marketing e-mobility concept (Olschewski, 2011). Furthermore, this study creates a positioning for e-mobility, “Smart Mobility for Smart Life,” via business innovation radar. The spirit of this positioning is to create a networking – a fleet or integrated city mobility mode – to meet the customer’s individual mobility needs in an efficient process – pick up/drop off anywhere via an official website, official shop, or smartphone apps. As a result, a seamless green urban mobile customer experience can be generated. To conclude, the advance of the battery on a mass scale could be recognized as the key factor to marketing electric vehicles. However, only the advanced E-Mobility Business Model can determinate whether electric vehicles and car sharing could really realize “Mobility, the ancient yet vigorous dream of human (Chen, W., 2002)”.
Book Synopsis New Energy Vehicles Industry in China by : Tuan Yuen Kong
Download or read book New Energy Vehicles Industry in China written by Tuan Yuen Kong and published by . This book was released on 2016 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
