Strategic Alliances and Marketing Partnerships

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Publisher : Kogan Page Publishers
ISBN 13 : 0749456094
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Strategic Alliances and Marketing Partnerships by : Richard Gibbs

Download or read book Strategic Alliances and Marketing Partnerships written by Richard Gibbs and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Management of Design Alliances

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Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Management of Design Alliances by : Margaret Bruce

Download or read book Management of Design Alliances written by Margaret Bruce and published by . This book was released on 1998-02-11 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends indicate that design expertise is increasingly outsourced by companies, therefore effective management of design alliances is important to commercial success. This book examines how companies can manage design and creativity successfuly.

Competitive Alliances

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Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Competitive Alliances by : Business International Corporation

Download or read book Competitive Alliances written by Business International Corporation and published by . This book was released on 1987 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competitive Implications of Domestic and International Alliances Among Airlines

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Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Competitive Implications of Domestic and International Alliances Among Airlines by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Aviation

Download or read book Competitive Implications of Domestic and International Alliances Among Airlines written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Aviation and published by . This book was released on 1999 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Alliances Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Business Alliances Guide by : Robert Porter Lynch

Download or read book Business Alliances Guide written by Robert Porter Lynch and published by John Wiley & Sons. This book was released on 1993-03-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid emergence of strategic collaborations as alternatives to the usual go-it-alone entrepreneurial ventures is evident everywvhere - from the growing collaborative efforts of such muultinationals as IBM, AT&T and Siemens, to Japan's continuing use of alliances to help maintain their enviable economic dominance. Equally evident is the failure of many companies to make these collaborations work, and the fear that such alliances suggest corporate weakness and lead to an ultimate lack of control. In his remarkably detailed and lucid account of this major development, Robert Porter Lynch dispels the myths and fears surrounding alliances and provides you with time-tested, practical techniques and tips that enable you to create powerful linkages which secure long-term strategic goals. Offering his own counsel plus ideas from many of the world's best strategic thinkers, including Peter Drucker, Kenichi Ohmae and Harvard's Michael Porter, along with dozens of expert managers who contributed their best advice in strategizing, negotiating, and structuring alliances, Business Alliances Guide reveals the unique quality of collaborations - why they operate by a different set of rules, what advantages and drawbacks they bring, what goes into their success, what can cause them to self-destruct - and how you can ultimately benefit from them. Recognizing that alliances are built systematically - not hastily thrown together - the Business Alliances Guide provides an architectural model of an effective collaboration - the Alliance Development Pyramid - which, when followed, will help you avoid costly pitfalls and maximize the chances of successful implementation. Moreover, Business Alliances Guidealerts you to the "six deadly sins" that have destroyed at least 80% of all failed alliances. It tips you off to the seven early warning signs when an alliance is going awry and what you can do to set things right. And it illustrates, by highlighting the unfortunate plight of companies whose alliance efforts failed, the strategies you can employ to avoid the same fate. Enhanced by numerous graphs, models, charts, checklists, and point-by-point summaries, as well as boxed-off tips and warnings that underscore especially important advice, the Business Alliances Guide gives you a new and exciting foothold in today's global economy, helping you fully tap the speed, synergy, agility, and relative safety of strategic collaborations.

International Airline Alliances : EC Competition Law/US Antitrust Law and International Air Transport

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Author :
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041119094
Total Pages : 448 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis International Airline Alliances : EC Competition Law/US Antitrust Law and International Air Transport by : Angela Cheng-Jui Lu

Download or read book International Airline Alliances : EC Competition Law/US Antitrust Law and International Air Transport written by Angela Cheng-Jui Lu and published by Kluwer Law International B.V.. This book was released on 2003-01-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study takes a keen look at the problems facing the international community due to conflicts arising from applications of varying competition laws by different competition authorities to international airline alliances. As a result of privatisation, deregulation, liberalisation and globalisation, international air carriers form alliances with one another in order to cope with growing competition in the international air transport market. This book clearly provides an introduction to the background to and origin of airline alliances, different models of alliances and the related anti-competitive practices resulting from existing international airline alliances. The potential anti-competitive practices resulting from these cross-border alliances trigger a great deal of concern from various competition authorities. Thus, this study goes on to provide a detailed analysis regarding the relevant EC competition law and US antitrust law and their applications to alliance activities. The comparison of different applications of EC competition law and US antitrust law to international airline alliances provides leading research results first-hand. In the conclusion, the essential elements regarding establishing a level playing field in the international air transport market are identified and the author provides possible solutions for the harmonisation of different applications of competition law to international airline alliances.

Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering

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Author :
Publisher :
ISBN 13 : 9780749457181
Total Pages : pages
Book Rating : 4.4/5 (571 download)

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Book Synopsis Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering by : Richard Gibbs & Andrew Humphries

Download or read book Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering written by Richard Gibbs & Andrew Humphries and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which a firm could accomplish independently, many alliances fail, which suggests a lack of the necessary knowledge and skills to establish a successful partnership. Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the factors that determine partnering excellence. Whatever the nature of the relationship -outsourcing, strategic alliances or co-manufacturing-there are eight distinctive relationship types identified by the authors to help managers optimize business-to-business partnerships. With case studies from prominent global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships with help you to understand the problems that affect partnering and make effective decisions to improve both the relationship and productivity. According to a recent study, most companies surveyed nowadays recognize that alliances are of very high importance to the realization of their strategic objectives. However, the dramatically high failure rates of business partnering-estimated at over 50 per cent-suggests that companies often lack the skills and knowledge to determine the best strategic fit, negotiate win-win agreements, align organizational cultures and get people to work together productively. Based on ground-breaking research Strategic Alliances and Marketing Partnerships identifies the key factors that determine partnering excellence and will help you to optimize your business-to-business partnerships. It will help you to understand how partnerships function and how you can manage them more effectively and efficiently-whaterver the nature of the relationship. Using case studies it explores key topics including: " The strategic value of partnering " The evolution of supply chain networks, marketing channels and strategic alliances " The obstacles and drives of successful partnerships " Relationship marketing " Understanding partnership and alliance dynamics " Evaluating partnership performance Strategic Alliances and Marketing Partnerships also includes eight distinctive relationship types, defined by the authors, to help you to identify and assess the nature of you own partnerships, maximize their value and ensure their success. Contents: Introduction : Placing a value on your key commercial partnerships " The Business of Partnering: A crisis in management " Diminishing sources of competitive advantage " From product-base competition to knowledge-base advantage " Extending the boundaries of the firm " The strategic value of partnering " Partnering and competing supply chains " The problems of understanding your partners " The Evolution of Partnership-Driven Business Strategies: Introduction "The development of supply chain management " Supply chain networks " Strategic alliances " Marketing channels " Managing buy-sell relationships " Conclusion " The Obstacles and drivers of Successful Partnerships: Introduction " Leveraging mutual investments " Learning from each other " Governance " The influence of leadership and control mechanisms " Understanding partnership performance " Proactive relationship management " Summary " Relationship Marketing: a New-Old Theory of Business Relationships: Marketing foundations " Relationship marketing rediscovered " Collaborate or fail " From power management to relationship management " The relationship business " Modelling the marketing relationship " Managing partnership value " Building relationship management capabilities " Summary " Understanding Partnership and Alliance Dynamics: Introduction " A new economic view of partnerships " Partnerships as spiral dynamics " Finding the measure of partnership performance " Conclusion " Working Hard at the Soft Factors: Introduction " Evaluating partnership performance " Opportunities and challenges created through " Collaborative innovation " Opportunities and challenges created through partnership quality " Opportunities and challenges of creating value " The model of partnership performance " Summary " The Gibbs+Humphries Partnership Types: Introduction " Evangelists " Stable pragmatists " Rebellious teenagers " Evolving pessimists " Captive sharks " Cherry pickers " No can dos " Deserters " Summary " Making Partnerships and Alliances Work for you: Management implications " Determining the right partnership type " Partnership types and market development " Relationship management and the Gibbs-Humphries Partnership types " The Gibbs-Humphries partnership types and marketing " Conclusion " Further reading " Index

Competitive Alliances

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Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Competitive Alliances by : Moira Ann Murphy

Download or read book Competitive Alliances written by Moira Ann Murphy and published by . This book was released on 1999 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aviation competition effects on consumers from domestic airline alliances vary : report to congressional requesters

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428973427
Total Pages : 72 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Aviation competition effects on consumers from domestic airline alliances vary : report to congressional requesters by :

Download or read book Aviation competition effects on consumers from domestic airline alliances vary : report to congressional requesters written by and published by DIANE Publishing. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Friction and Cooperation in High-Technology Development and Trade

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Publisher : National Academies Press
ISBN 13 : 0309057299
Total Pages : 451 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis International Friction and Cooperation in High-Technology Development and Trade by : National Research Council

Download or read book International Friction and Cooperation in High-Technology Development and Trade written by National Research Council and published by National Academies Press. This book was released on 1997-10-10 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Trust in Strategic Alliances

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Publisher : IAP
ISBN 13 : 1641135328
Total Pages : 335 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Managing Trust in Strategic Alliances by : T. K. Das

Download or read book Managing Trust in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2018-12-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Trust in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Trust in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 10 chapters in this volume deal with significant issues relating to the management of trust in strategic alliances. These issues include the role of trust in value creation and appropriation, the dialectics of trust, control, and risk in multilateral R&D alliances, protecting trustworthiness in open and closed alliance networks, balancing trust and distrust, trust and cost disclosure, trust and control, foreign partner’s trust in international strategic alliances, a multilevel approach to trust, trust in service supply networks, and trust-building in public-private strategic alliances. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing trust in strategic alliances.

The Alliance Revolution

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Publisher : Harvard University Press
ISBN 13 : 9780674016477
Total Pages : 330 pages
Book Rating : 4.0/5 (164 download)

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Book Synopsis The Alliance Revolution by : Benjamin Gomes-Casseres

Download or read book The Alliance Revolution written by Benjamin Gomes-Casseres and published by Harvard University Press. This book was released on 1996 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition. Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals. These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.

Collaborating to Compete

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Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Collaborating to Compete by : Joel Bleeke

Download or read book Collaborating to Compete written by Joel Bleeke and published by . This book was released on 1993-01-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some companies discover the value of cross-border collaborations only after fighting long, head-to-head battles that leave them financially exhausted, intellectually depleted, and vulnerable to the next wave of competition and innovation. Grudgingly they come to recognize the benefits of sharing and trading control, costs, skills, capital, information, technology and access to markets - but only after a heavy price. Now companies can begin to learn the value of collaboration and how to capitalize on strong, flexible alliances by reading Collaborating to Compete. Written by McKinsey & Company's leading international management consultants, this strategic and operational guide provides practical information on how to design effective cross-border alliances-based on hundreds of case studies worldwide that illustrate the common factors that go into winning alliances. The authors argue that successful companies are transferring competence across borders by retaining key managers from acquired companies and by employing other strategies designed to reap the best from both companies in the consolidation. The authors also argue that effective collaboration is based on a long-term sequence of actions and that alliances fail when they're driven by hasty shortsighted goals. The authors highlight key steps in putting together a powerful alliance including: overcoming the resistance to alliances from executives and managers; finding the best structure and partner to meet a given set of goals; building flexibility into your collaboration to permit changes in legal and financial structures; ensuring good, frequent communication between you and your partners; setting up internal mechanisms to resolveconflicts quickly; and rescuing poorly conceived alliances. In reading about the activity of leading companies in the U.S., Japan, and Europe, readers will discover that even acquisitions - once a strictly predatory enterprise - are now taking on a more collaborative color. Drawing on McKinsey's strategies from the Triad, Collaborating to Compete goes on to show why cross-border strategy approaches need to account for the unique regulatory structural, and cultural barriers presented by individual countries and regions. The book shows that by following through on the basic prescription: U.S. companies can "ally for advantage" to open up the once impenetrable Japanese market; Japanese MNCs can successfully move into those complex U.S. markets; U.S., Japan, and other countries can crack the European Economic Community; and European companies can transcend obstacles and make successful U.S. acquisitions. Collaborating to Compete also looks hard at the dramatic restructuring of Europe and Asia and points out how European companies will have to use cross-border acquisitions and alliances to respond to new threats from global and Pan-European competitors.

Technology Transfer in Consortia and Strategic Alliances

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Publisher : Rowman & Littlefield
ISBN 13 : 9780847677177
Total Pages : 318 pages
Book Rating : 4.6/5 (771 download)

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Book Synopsis Technology Transfer in Consortia and Strategic Alliances by : David V. Gibson

Download or read book Technology Transfer in Consortia and Strategic Alliances written by David V. Gibson and published by Rowman & Littlefield. This book was released on 1992 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Contributors from academia, business, and government address the barriers to transferring technology expeditiously, identify ways to accelerate the transfer process, and provide examples of consortia and strategic alliances and their approaches to managing technology transfer.'-SCITECH BOOKS

Alliances in International Construction

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Publisher : DIANE Publishing
ISBN 13 : 9780788113550
Total Pages : 168 pages
Book Rating : 4.1/5 (135 download)

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Book Synopsis Alliances in International Construction by : DIANE Publishing Company

Download or read book Alliances in International Construction written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1994-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers: overview of international alliances (benefits, challenges and risk assessment, characteristics of a well-structured alliance); a synopsis of the 30 interviews with senior level internat'l. construction executives that covers 70 hours of interview tapes and represent over 1,000 years of experience in international construction; analysis of interview and survey data; comparison of U.S. firms and their European and Asian competitors; and an implementation model. Appendices: definitions of terms, gov't. agencies that provide assistance, and bibliography.

Strategic Alliances in a Globalizing World

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Publisher : IAP
ISBN 13 : 1617353809
Total Pages : 296 pages
Book Rating : 4.6/5 (173 download)

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Book Synopsis Strategic Alliances in a Globalizing World by : T. K. Das

Download or read book Strategic Alliances in a Globalizing World written by T. K. Das and published by IAP. This book was released on 2011-04-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliances in a Globalizing World contains contributions by leading scholars in the field of strategic alliance research. The 11 chapters in this volume cover a number of significant topics that speak to the growing role of strategic alliances in a globalizing business world. The chapter topics cover both the broader issues, such as the creation of competitive advantage and expanding into institutionally different countries, and the more focused problems of alliance formation, contractual governance, governance structure choice, the development of alliance capability, the containment of opportunism, relationship management, sensemaking, and the intersection of culture and legitimacy. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy areas of alliance research in the globalization context.

International Aviation Alliances

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Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis International Aviation Alliances by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Business Rights, and Competition

Download or read book International Aviation Alliances written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Business Rights, and Competition and published by . This book was released on 2002 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: