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Author : Erik Hörnell
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (186 download)
Download or read book Competition Strategies in the Pharmaceutical Industry written by Erik Hörnell and published by . This book was released on 1981 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert B. Helms
Publisher : A E I Press
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)
Download or read book Competitive Strategies in the Pharmaceutical Industry written by Robert B. Helms and published by A E I Press. This book was released on 1996 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products. Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.
Author : Stuart St P. Slatter
Publisher : Routledge Library Editions: Marketing
ISBN 13 : 9781138971363
Total Pages : 156 pages
Book Rating : 4.9/5 (713 download)
Download or read book Competition and Marketing Strategies in the Pharmaceutical Industry written by Stuart St P. Slatter and published by Routledge Library Editions: Marketing. This book was released on 2015-12-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.
Author : Madhu Agrawal
Publisher : CRC Press
ISBN 13 : 9780789007155
Total Pages : 224 pages
Book Rating : 4.0/5 (71 download)
Download or read book Global Competitiveness in the Pharmaceutical Industry written by Madhu Agrawal and published by CRC Press. This book was released on 1999-09-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine the global pharmaceutical industry and the effect of national, regulatory, economic, and market environments on the competitiveness of the industry! This unique book is the only empirical study that examines the effects of the national environment on the competitiveness of a country's pharmaceutical industry. This informative book explores such topics as the types of comparative advantages that firms use for developing competitive advantages and what strategic choices firms should make when collaborating with international firms. Public policy implications with respect to the economic environment are also discussed to give you a complete look at the international pharmaceutical industry. Global Competitiveness in the Pharmaceutical Industry recognizes pharmaceutical industries as being of great social and public importance to all countries, since so many life saving drugs have emerged from pharmaceutical laboratories over the past four decades. By helping to combat many fatal diseases and eradicate others, drug producers have helped to positively alter mortality patterns in many parts of the world, thus making companies compete to provide many important medicines. The unique research presented in this book examines the determinants of global competitive advantage in the pharmaceutical industry by answering such questions as: Which factors stimulate or inhibit a nation's pharmaceutical industry to be globally innovative? Which factors stimulate or inhibit diffusion of pharmaceutical innovations (NECs) into its markets? Are there differences between industrialized and developing countries with respect to factors that affect innovation and global competitiveness in the pharmaceutical industry? Global Competitiveness in the Pharmaceutical Industry makes several theoretical, empirical, and methodological contributions which lead to results and generate important managerial and public policy implications. You will find a comprehensive overview of the nature of global competition in the pharmaceutical industry and its evolution in the post World War II period. Global Competitiveness in the Pharmaceutical Industry provides you with an in-depth understanding of the dynamics and importance of the global pharmaceutical market.
Author : Giovanni Pitruzzella
Publisher : Kluwer Law International
ISBN 13 : 9789041159274
Total Pages : 0 pages
Book Rating : 4.1/5 (592 download)
Download or read book Competition and Patent Law in the Pharmaceutical Sector written by Giovanni Pitruzzella and published by Kluwer Law International. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Editors --Contributors --Foreword --Preface --Pharmaceutical Patents and Competition Issues --What Is Going on in National Systems?
Author : Stuart St. P. Slatter
Publisher : Taylor & Francis
ISBN 13 : 9780856643965
Total Pages : 150 pages
Book Rating : 4.6/5 (439 download)
Download or read book Competition and Marketing Strategies in the Pharmaceutical Industry written by Stuart St. P. Slatter and published by Taylor & Francis. This book was released on 1977 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Levy
Publisher : DIANE Publishing
ISBN 13 : 1428953639
Total Pages : 226 pages
Book Rating : 4.4/5 (289 download)
Download or read book The Pharmaceutical Industry written by Roy Levy and published by DIANE Publishing. This book was released on 1999 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Ch. S. V. R. Subba Rao
Publisher :
ISBN 13 :
Total Pages : 387 pages
Book Rating : 4.:/5 (839 download)
Download or read book Compete Or Forfiet! [i.e. Forfeit!] written by Ch. S. V. R. Subba Rao and published by . This book was released on 2009 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)
Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Author : Subba Rao Chaganti
Publisher :
ISBN 13 : 9789389974669
Total Pages : 392 pages
Book Rating : 4.9/5 (746 download)
Download or read book Compete Or Forfeit! written by Subba Rao Chaganti and published by . This book was released on 2015-04-26 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Meir Statman
Publisher : A E I Press
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.F/5 ( download)
Download or read book Competition in the Pharmaceutical Industry written by Meir Statman and published by A E I Press. This book was released on 1983 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 938935448X
Total Pages : 728 pages
Book Rating : 4.3/5 (893 download)
Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Author : Takeshi Ishida
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (428 download)
Download or read book Competitive Strategy in the Pharmaceutical Industry written by Takeshi Ishida and published by . This book was released on 1999 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bianca Piachaud
Publisher : Springer
ISBN 13 : 0230512631
Total Pages : 205 pages
Book Rating : 4.2/5 (35 download)
Download or read book Outsourcing of R&D in the Pharmaceutical Industry written by Bianca Piachaud and published by Springer. This book was released on 2004-09-30 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with conceptualisation, through to implementation and management of the process. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.
Author : John Lidstone
Publisher : Taylor & Francis
ISBN 13 : 1351919768
Total Pages : 169 pages
Book Rating : 4.3/5 (519 download)
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Taylor & Francis. This book was released on 2017-07-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Author : Ann-Kathrin Lehnhausen
Publisher : Springer
ISBN 13 : 3658165510
Total Pages : 95 pages
Book Rating : 4.6/5 (581 download)
Download or read book Studies on Competition and Antitrust Issues in the Pharmaceutical Industry written by Ann-Kathrin Lehnhausen and published by Springer. This book was released on 2016-11-14 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication examines how drug originator manufacturers manage to shield their products from competition. It characterizes the pharmaceutical industry in detail and analyzes actions that violate antitrust laws in the USA and/or the European Union. The publication examines, for example, pay-for-delay strategies, market foreclosure, resale price maintenance, but also mergers and acquisitions, while taking into account market specificities such as the unique research and development process. The study explains why drug prices sometimes remain at elevated levels even after the drug’s patent protection has expired. Knowing the characteristics of such anticompetitive strategies helps customers such as health insurance companies to develop effective counter-strategies.
Author : Jeffrey Tjiok
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (847 download)
Download or read book Competition on the Corporate Level written by Jeffrey Tjiok and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis investigates how diversified and focused pharmaceutical companies face the challenging industry environment. The empirical case study of two successful companies, Novartis and Roche, proposes among others, that a proactive approach to uncertainty, a clear business understanding, a portfolio which leverages the company's competences and generates synergies are crucial for thriving in the pharmaceutical industry in the future. The environment is changing in the pharmaceutical industry. Companies are facing substantial challenges such as large-scale patent expiries, tougher regulatory approval hurdles and pricing pressures of indebted governments. The industry leaders, also known as Big Pharma, have therefore realized that the future lies beyond the traditional blockbuster model of developing multi-billion dollar drugs. While the business with prescription drugs will continue to remain important, they must find new ways to leverage their strengths in order to ensure competitiveness in the future. Thereby, the competition on the corporate level, especially the corporate strategy plays a crucial role. While some companies have decided to diversify their business activities into related areas in the healthcare industry, such as generics or over-the-counter medicine, others have focused all their activities and resources on R&D intensive therapeutic areas. This thesis addresses these diverging strategies by investigating the implications of the diversification and the focus strategy for the competition on the corporate level under this uncertain industry environment. Based on the empirical data of two polar case studies (Novartis, a diversified company and Roche, a focused company), this thesis gives an insight into the ways diversified and focused companies play the competition on the corporate level under the given industry circumstances. On the one hand, both approaches have similarities as they rely on a clear concept o.
