Competition And Pricing Strategies

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Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Fundamentals of Business (black and White)

Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Pricing Strategies

Author : Robert M. Schindler
Publisher : SAGE
ISBN 13 : 1412964741
Total Pages : 417 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Pricing Strategies by : Robert M. Schindler

Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE. This book was released on 2011-10-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.

The Psychology of Price

Author : Leigh Caldwell
Publisher : Jaico Publishing House
ISBN 13 : 8184957688
Total Pages : 170 pages
Book Rating : 4.1/5 (849 download)

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Book Synopsis The Psychology of Price by : Leigh Caldwell

Download or read book The Psychology of Price written by Leigh Caldwell and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

Advanced Introduction to Pricing Strategy and Analytics

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1788110080
Total Pages : 321 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Advanced Introduction to Pricing Strategy and Analytics by : Vithala R. Rao

Download or read book Advanced Introduction to Pricing Strategy and Analytics written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.

Pricing Strategies

Author : Robert M. Schindler
Publisher : SAGE Publications
ISBN 13 : 1483305449
Total Pages : 417 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Pricing Strategies by : Robert M. Schindler

Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE Publications. This book was released on 2011-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Price Management

Author : Hermann Simon
Publisher : North-Holland
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.:/5 (43 download)

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Book Synopsis Price Management by : Hermann Simon

Download or read book Price Management written by Hermann Simon and published by North-Holland. This book was released on 1989 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft. An English language edition was thus more than warranted as underlined by some prepublication comments: "... The major contribution of the book is the fact that it introduces the English speaking reader to research on pricing from the German literature. It is for that reason alone that the book will appeal to many academicians in the USA and in other non-German speaking countries.............the book represents, in my opinion, the very best review of empirial work in the pricing area...............I also anticipate the book to be widely read by managers since pricing has become of the utmost concern to them. It provides them with a very useful conceptual framework and it also gives them useful advice on relevant topics such as pricing in inflationary times, the impact of taxation on pricing, and pricing under uncertainty." G. Assmus, The Amos Tuck School of Business Administration, Dartmouth College, Hanover, USA. "The book should become the text of choice at the best institutions." R. Schmalensee, Massachusetts Institute of Technology, Cambridge Institute of Technology, USA. Price Management attempts to bridge the gap between the theory and the practice of pricing. Emphasis is placed upon the problems of applying theoretical structures and detailed recommendations are given about when and how certain techniques should - and should not - be used. Particular attention is given to pricing strategy over the product life cycle and under changing competitive conditions. Both academics and professionals will find this book of value. The book is a 'must' for any business, management and economics library.

Pricing with Confidence

Author : Reed K. Holden
Publisher : John Wiley & Sons
ISBN 13 : 1118045343
Total Pages : 242 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Pricing with Confidence by : Reed K. Holden

Download or read book Pricing with Confidence written by Reed K. Holden and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Classification, Data Analysis, and Data Highways

Author : Ingo Balderjahn
Publisher : Springer Science & Business Media
ISBN 13 : 3642720870
Total Pages : 416 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Classification, Data Analysis, and Data Highways by : Ingo Balderjahn

Download or read book Classification, Data Analysis, and Data Highways written by Ingo Balderjahn and published by Springer Science & Business Media. This book was released on 2013-03-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents 43 articles dealing with models and methods of data analysis and classification, statistics and stochastics, information systems and WWW- and Internet-related topics as well as many applications. These articles are selected from more than 100 papers presented at the 21st Annual Conference of the Gesellschaft für Klassifikation. Based on the submitted and revised papers six sections have been arranged: - Classification and Data Analysis - Mathematical and Statistical Methods - World Wide Web and the Internet - Speech and Pattern Recognition - Marketing.

Competitive Strategy

Author : Michael E. Porter
Publisher : Simon & Schuster
ISBN 13 : 9780684005775
Total Pages : 396 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis Competitive Strategy by : Michael E. Porter

Download or read book Competitive Strategy written by Michael E. Porter and published by Simon & Schuster. This book was released on 1998 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

Setting Profitable Prices

Author : Marlene Jensen
Publisher : John Wiley & Sons
ISBN 13 : 1118502663
Total Pages : 82 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Setting Profitable Prices by : Marlene Jensen

Download or read book Setting Profitable Prices written by Marlene Jensen and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

Smart Pricing

Author : Jagmohan Raju
Publisher : Pearson Prentice Hall
ISBN 13 : 0137071884
Total Pages : 225 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Smart Pricing by : Jagmohan Raju

Download or read book Smart Pricing written by Jagmohan Raju and published by Pearson Prentice Hall. This book was released on 2010-03-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

Introduction to Pricing Strategies

Author : IntroBooks
Publisher :
ISBN 13 : 9781674026794
Total Pages : 40 pages
Book Rating : 4.0/5 (267 download)

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Book Synopsis Introduction to Pricing Strategies by : IntroBooks

Download or read book Introduction to Pricing Strategies written by IntroBooks and published by . This book was released on 2019-12-10 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of marketing has shown immense growth since its birth and is continually growing. The business companies in the market run into neck-to-neck competition with each other and thus it has become important for each and every business company to be the best. The kind of strategies that a company uses within its different marketing sectors greatly determines the successfulness of a company.Pricing Strategies can be defined as a way or a method of finding a competitive price of a product or a service. Pricing strategies are designated as one of the most important and highly demanded components in the field of the marketing mix. It helps the consumer in setting up an image regarding the standards and the quality of the final products rendered by the company thereby facilitating in the creation of an exceptional reputation of the firm in the market.Product pricing has a big effect on the objectives of the company. It is important for the companies to use pricing strategically for adjusting the performance so that they can meet their revenue or profit objectives. However, the use of a pricing strategy can also have an unintended or adverse effect on the objectives of the company. The product pricing affects each of the price objectives - Profit, Customer and competitive.Making a decision regarding the pricing of the product by keeping in mind the value that it renders and sticking to the characteristics of the pricing strategy in use at the same time can be tricky. But sticking with the laws of psychology in pricing makes it a little easier. Thomas Nagle and Reed Holden came up with nine principles or laws that affect the psychology of the customers with regard to their decision of purchase. By making use of these laws, one can make the required adjustments in their pricing strategy after knowing the psychology of the customers.It is important to understand the fact that the ultimate goal of the company is to increase its profit margins over time whilst being in competition as well as to be able to sustain the competitive market. However, it is essential that the marketer is able to maximize his/her profits along with retaining their consumer and one should select an appropriate pricing strategy for sales for the same purpose.

Introduction to Pricing Strategies

Author : IntroBooks Team
Publisher : IntroBooks
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Pricing Strategies by : IntroBooks Team

Download or read book Introduction to Pricing Strategies written by IntroBooks Team and published by IntroBooks. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of marketing has shown immense growth since its birth and is continually growing. The business companies in the market run into neck-to-neck competition with each other and thus it has become important for each and every business company to be the best. The kind of strategies that a company uses within its different marketing sectors greatly determines the successfulness of a company. Pricing Strategies can be defined as a way or a method of finding a competitive price of a product or a service. Pricing strategies are designated as one of the most important and highly demanded components in the field of the marketing mix. It helps the consumer in setting up an image regarding the standards and the quality of the final products rendered by the company thereby facilitating in the creation of an exceptional reputation of the firm in the market. Product pricing has a big effect on the objectives of the company. It is important for the companies to use pricing strategically for adjusting the performance so that they can meet their revenue or profit objectives. However, the use of a pricing strategy can also have an unintended or adverse effect on the objectives of the company. The product pricing affects each of the price objectives – Profit, Customer and competitive. Making a decision regarding the pricing of the product by keeping in mind the value that it renders and sticking to the characteristics of the pricing strategy in use at the same time can be tricky. But sticking with the laws of psychology in pricing makes it a little easier. Thomas Nagle and Reed Holden came up with nine principles or laws that affect the psychology of the customers with regard to their decision of purchase. By making use of these laws, one can make the required adjustments in their pricing strategy after knowing the psychology of the customers. It is important to understand the fact that the ultimate goal of the company is to increase its profit margins over time whilst being in competition as well as to be able to sustain the competitive market. However, it is essential that the marketer is able to maximize his/her profits along with retaining their consumer and one should select an appropriate pricing strategy for sales for the same purpose.

Competitive Pricing Strategies in Social Networks

Author : Ying-Ju Chen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (931 download)

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Book Synopsis Competitive Pricing Strategies in Social Networks by : Ying-Ju Chen

Download or read book Competitive Pricing Strategies in Social Networks written by Ying-Ju Chen and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beating Low Cost Competition

Author : Adrian Ryans
Publisher : John Wiley & Sons
ISBN 13 : 0470687614
Total Pages : 314 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Beating Low Cost Competition by : Adrian Ryans

Download or read book Beating Low Cost Competition written by Adrian Ryans and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

The 1% Windfall

Author : Rafi Mohammed
Publisher : Harper Collins
ISBN 13 : 0061985279
Total Pages : 262 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis The 1% Windfall by : Rafi Mohammed

Download or read book The 1% Windfall written by Rafi Mohammed and published by Harper Collins. This book was released on 2010-03-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.