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Author : Pradeep Dubey
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (778 download)
Download or read book Competing for Customers in a Social Network written by Pradeep Dubey and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernard De Meyer
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (836 download)
Download or read book Competing for Customers in a Social Network written by Bernard De Meyer and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yann Bramoullé
Publisher : Oxford University Press
ISBN 13 : 0199948283
Total Pages : 857 pages
Book Rating : 4.1/5 (999 download)
Download or read book The Oxford Handbook of the Economics of Networks written by Yann Bramoullé and published by Oxford University Press. This book was released on 2016-03-01 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the Economics of Networks represents the frontier of research into how and why networks they form, how they influence behavior, how they help govern outcomes in an interactive world, and how they shape collective decision making, opinion formation, and diffusion dynamics. From a methodological perspective, the contributors to this volume devote attention to theory, field experiments, laboratory experiments, and econometrics. Theoretical work in network formation, games played on networks, repeated games, and the interaction between linking and behavior is synthesized. A number of chapters are devoted to studying social process mediated by networks. Topics here include opinion formation, diffusion of information and disease, and learning. There are also chapters devoted to financial contagion and systemic risk, motivated in part by the recent financial crises. Another section discusses communities, with applications including social trust, favor exchange, and social collateral; the importance of communities for migration patterns; and the role that networks and communities play in the labor market. A prominent role of networks, from an economic perspective, is that they mediate trade. Several chapters cover bilateral trade in networks, strategic intermediation, and the role of networks in international trade. Contributions discuss as well the role of networks for organizations. On the one hand, one chapter discusses the role of networks for the performance of organizations, while two other chapters discuss managing networks of consumers and pricing in the presence of network-based spillovers. Finally, the authors discuss the internet as a network with attention to the issue of net neutrality.
Author : Ronald S. Burt
Publisher : Harvard University Press
ISBN 13 : 0674029097
Total Pages : 325 pages
Book Rating : 4.6/5 (74 download)
Download or read book Structural Holes written by Ronald S. Burt and published by Harvard University Press. This book was released on 2009-06-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronald Burt describes the social structural theory of competition that has developed through the last two decades. The contrast between perfect competition and monopoly is replaced with a network model of competition. The basic element in this account is the structural hole: a gap between two individuals with complementary resources or information. When the two are connected through a third individual as entrepreneur, the gap is filled, creating important advantages for the entrepreneur. Competitive advantage is a matter of access to structural holes in relation to market transactions.
Author : Ying-Ju Chen
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (93 download)
Download or read book Competitive Pricing Strategies in Social Networks written by Ying-Ju Chen and published by . This book was released on 2015 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: We study pricing strategies of competing firms who sell heterogeneous products to a group of customers in a social network. Goods are substitutes and each customer gains network externalities from her neighbors who consume the same products. We show that there is a unique subgame-perfect equilibrium where, first, firms choose the prices of each good for each consumer, and, then, individuals decide their consumption of the goods. We also fully characterize the equilibrium prices for any network structure, and relate these equilibrium outcomes to the familiar Katz-Bonacich network centrality measures. Contrary to the monopoly case, the equilibrium price of a customer not only depends on her own characteristics but also on others' characteristics. We show that firms price discriminate and charge lower prices to more central consumers. This means that more central consumers obtain a larger discount because of their impact in terms of consumption on their neighbors. We also show that the firms' equilibrium profits can decrease when either the network becomes denser or network effects are higher.
Author : Jeffrey Gitomer
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)
Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.
Author : Michael A. Stelzner
Publisher : John Wiley & Sons
ISBN 13 : 1118102789
Total Pages : 272 pages
Book Rating : 4.1/5 (181 download)
Download or read book Launch written by Michael A. Stelzner and published by John Wiley & Sons. This book was released on 2011-05-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Ariel Ezrachi
Publisher : Bloomsbury Publishing
ISBN 13 : 1509933409
Total Pages : 859 pages
Book Rating : 4.5/5 (99 download)
Download or read book EU Competition Law written by Ariel Ezrachi and published by Bloomsbury Publishing. This book was released on 2021-08-12 with total page 859 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book should be in the library of every competition law practitioner and academic. The summary of cases is first class. But what makes it really stand out is the quality of the commentary and the selection of the material which includes not only the most important European judgements and decisions but also some of the leading cases from the US and European Member States.' Ali Nikpay, Gibson, Dunn & Crutcher LLP This unique book is designed as a working tool for the study and practice of European competition law, focused on case law analysis. Each chapter begins with an introduction which outlines the relevant laws, regulations and guidelines for each of the topics, setting the analytical foundations for the case entries. Within this framework, cases are reviewed in summary form, accompanied by useful analysis and commentary. The 7th edition includes recent judgments from the European Court of Justice on the scope of object and effects based analysis (including Generics and Budapest Bank), as well as those on abuse of dominance. It examines developments in parallel trade, online sales restrictions, advertising bans, enforcement powers and procedure. Expanding its coverage of merger decisions, it explores non-collusive oligopoly (including CK Telecoms) and the treatment of innovation and data under the EU Merger Regulation. This unique book offers the practitioner and competition law student an insightful guide to EU competition law cases, an understanding of which is crucial. Rigorous, comprehensive and authoritative, it simply is a must read.
Author : Adam M. Brandenburger
Publisher : Crown Currency
ISBN 13 : 0385479506
Total Pages : 305 pages
Book Rating : 4.3/5 (854 download)
Download or read book Co-Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 1997-12-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Author : Francois Gossieaux
Publisher : Mcgraw-hill
ISBN 13 : 9780071714020
Total Pages : 320 pages
Book Rating : 4.7/5 (14 download)
Download or read book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media written by Francois Gossieaux and published by Mcgraw-hill. This book was released on 2010-06-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. "A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." --Choice magazine "If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social—as customers, as employees, and as business partners—both online and off." -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership, author of The Network Is Your Customer "The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it." -- Mark Yolton, senior vice president, SAP "To the extent that we can be 'human' with what we know—and share it as freely as we possibly can—we'll go a long way toward fostering a deeper level of trust with consumers. The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes." -- Barry Judge, CMO, Best Buy "Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out that the real killer app is the ability to create a 1:1 communication between your customers and your brand." -- Marty St. George, CMO, JetBlue "With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I’m buying books for my whole tribe.)" -- Janet Swaysland, SVP of Social Media, Monster.com About the Book: Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializing with communities who know what they like and aren't afraid to share it. You need to understand the power of social media—and use it to your best advantage. You need The Hyper-Social Organization. Based on the famous "Tribalization of Business Study"--a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know about corporate-consumer relations—starting with The 5 Steps to Being Hyper-Social: Forget technology—understand the four drivers of successful communities. Forget market segments and consumers—think tribes and humans. Forget company-centricity— think human-centricity. Forget channels—think networks. Forget process and hierarchies— think social messiness. Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement. Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people—the communities or "tribes" that are at the core of their "identities"—and unite them through their shared passions, problems, responsibilities, wants, and needs. You'll discover how to establish a real human presence on the Web and in social media communities and sites to open up a naturally flowing, mutual—and mutually beneficial—exchange of ideas and information. And you'll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right—and how you can do it too. Best of all, you'll hear fascinating, in-depth interviews with today's trendsetters about what their businesses are doing to become Hyper-Social. Being social has always played a key role in success. Being a Hyper-Social organization will take you to the next level.
Author : Chandler Wright
Publisher : Independently Published
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.6/5 (284 download)
Download or read book Social Media Marketing Mastery written by Chandler Wright and published by Independently Published. This book was released on 2020-03-20 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to explode your business growth with social media marketing, then keep reading... Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement or even an endorsement? Are you sick of watching other businesses successfully growing their online presence, but you are unable to even get a follow? Have you tried applying the so called "tricks" of the trade, but nothing seems to get you the kind of results that you desire? Do you finally want to stop throwing money away on social media campaigns that barely raise the dust much less raise your bottom line? If so, your solution is just one click away...literally. You see, turning your social media page into a thriving hub with several profitable outcomes doesn't have to be difficult. Even if you have tried advertising and it still feels as though you are talking to a wall, there are things that you can do, starting right now that will give your brand or business the buzz that it needs. If you are starting to think that social media is not for you or your business, you might need to think again. And the reason for this rethink is in the math. A lot of people are taking their businesses online because the market is there. According to Smart Insights, Facebook alone has 2 billion active users and that number is expected to grow. YouTube has an impressive user base that runs into billions as well. What this tells you is that the problem with growing your business digitally is not with the platform that you use. It is knowing where your true customers are, how to reach them and how to sell to them. And that is what this book will do for you. Here's just a tiny fraction of what you'll discover: Unlocking the Facebook algorithm that will change your business forever Why your responses on social media might actually be hurting your brand - and what you can do instead How to build a successful marketing campaign without spending millions Common social media practices that you need to stop ASAP How to grow by 55% in one week on Instagram with just 3 easy steps Cool tricks used by your favorite brands on social media to keep you coming and how you can apply those concepts in your business The biggest mistake people make when they have to decide on what platform they should use for their businesses and brands At least 25 Apps that would change how people interact with your social media pages for the better ...and much, much more! This 3 Books in 1 Collection Includes the best books to help you learn, grow, and master Social Media Marketing. Books Included: Social Media Marketing 2020: Cutting-Edge Strategies to Grow Your Personal Brand, Reach Millions of Customers, and Become an Expert Influencer with Facebook, Twitter, YouTube and Instagram Social Media Marketing 2020: How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money Social Media Marketing 2019: How Great Marketers Stand Out from The Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too So, what are you waiting for? Scroll up, click "BUY NOW" and launch your business into its most profitable season!
Author : Neil Richardson
Publisher : Kogan Page Publishers
ISBN 13 : 0749461926
Total Pages : 160 pages
Book Rating : 4.7/5 (494 download)
Download or read book A Quick Start Guide to Social Media Marketing written by Neil Richardson and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
Author : Mikolaj Jan Piskorski
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Competing with Social Networks written by Mikolaj Jan Piskorski and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luis M. Camarinha-Matos
Publisher : Springer
ISBN 13 : 3642233309
Total Pages : 565 pages
Book Rating : 4.6/5 (422 download)
Download or read book Adaptation and Value Creating Collaborative Networks written by Luis M. Camarinha-Matos and published by Springer. This book was released on 2011-10-20 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2011, held in Sao Paulo, Brazil, in October 2011. The 61 revised papers presented were carefully selected from numerous submissions. They provide a comprehensive overview of recent advances in various collaborative network (CN) domains and their applications with a particular focus on adaptation of the networks and their value creation, specifically emphasizing topics related to evolution from social networking to collaborative networks; social capital; value chains; co-creation of complex products; performance management; behavioral aspects in collaborative networks; collaborative networks planning and modeling; benefit analysis and sustainability issues, as well as including important technical and scientific challenges in applying CNs to areas such as advanced logistics networks, business process modeling, service orientation, and other emerging application domains such as ageing, tourism, crisis, and emergency scenarios.
Author : Kazys Varnelis
Publisher : MIT Press
ISBN 13 : 0262517922
Total Pages : 187 pages
Book Rating : 4.2/5 (625 download)
Download or read book Networked Publics written by Kazys Varnelis and published by MIT Press. This book was released on 2012-08-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: How maturing digital media and network technologies are transforming place, culture, politics, and infrastructure in our everyday life. Digital media and network technologies are now part of everyday life. The Internet has become the backbone of communication, commerce, and media; the ubiquitous mobile phone connects us with others as it removes us from any stable sense of location. Networked Publics examines the ways that the social and cultural shifts created by these technologies have transformed our relationships to (and definitions of) place, culture, politics, and infrastructure. Four chapters—each by an interdisciplinary team of scholars using collaborative software—provide a synoptic overview along with illustrative case studies. The chapter on place describes how digital networks enable us to be present in physical and networked places simultaneously—often at the expense of nondigital commitments. The chapter on culture explores the growth and impact of amateur-produced and remixed content online. The chapter on politics examines the new networked modes of bottom-up political expression and mobilization. And finally, the chapter on infrastructure notes the tension between openness and control in the flow of information, as seen in the current controversy over net neutrality.
Author : Subodha Kumar
Publisher : CRC Press
ISBN 13 : 1000515338
Total Pages : 68 pages
Book Rating : 4.0/5 (5 download)
Download or read book Social Media Analytics and Practical Applications written by Subodha Kumar and published by CRC Press. This book was released on 2021-12-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.
