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Author : Eric J. Johnson
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 ( download)
Download or read book Compensatory Representations of Noncompensatory Choice Processes written by Eric J. Johnson and published by . This book was released on 1983 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandeep R. Chandukala
Publisher : Now Publishers Inc
ISBN 13 : 1601981643
Total Pages : 100 pages
Book Rating : 4.6/5 (19 download)
Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
Author : Derek B. Cornish
Publisher : Transaction Publishers
ISBN 13 : 1412852757
Total Pages : 271 pages
Book Rating : 4.4/5 (128 download)
Download or read book The Reasoning Criminal written by Derek B. Cornish and published by Transaction Publishers. This book was released on 2014-02-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The assumption that rewards and punishments influence our choices between different courses of action underlies economic, sociological, psychological, and legal thinking about human action. Hence, the notion of a reasoning criminal--one who employs the same sorts of cognitive strategies when contemplating offending as they and the rest of us use when making other decisions--might seem a small contribution to crime control. This conclusion would be mistaken. This volume develops an alternative approach, termed the "rational choice perspective," to explain criminal behavior. Instead of emphasizing the differences between criminals and non-criminals, it stresses some of the similarities. In particular, while the contributors do not deny the existence of irrational and pathological components in crimes, they suggest that the rational aspects of offending should be explored. An international group of researchers in criminology, psychology, and economics provide a comprehensive review of original research on the criminal offender as a reasoning decision maker. While recognizing the crucial influence of situational factors, the rational choice perspective provides a framework within which to incorporate and locate existing theories about crime. In doing so it also provides both a new agenda for research and sheds a fresh light on deterrent and prevention policies.
Author : Marvin Scott
Publisher : Routledge
ISBN 13 : 1351475452
Total Pages : 268 pages
Book Rating : 4.3/5 (514 download)
Download or read book The Reasoning Criminal written by Marvin Scott and published by Routledge. This book was released on 2017-09-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The assumption that rewards and punishments influence our choices between different courses of action underlies economic, sociological, psychological, and legal thinking about human action. Hence, the notion of a reasoning criminal-one who employs the same sorts of cognitive strategies when contemplating offending as they and the rest of us use when making other decisions-might seem a small contribution to crime control. This conclusion would be mistaken. This volume develops an alternative approach, termed the "rational choice perspective," to explain criminal behaviour. Instead of emphasizing the differences between criminals and non-criminals, it stresses some of the similarities. In particular, while the contributors do not deny the existence of irrational and pathological components in crimes, they suggest that the rational aspects of offending should be explored. An international group of researchers in criminology, psychology, and economics provide a comprehensive review of original research on the criminal offender as a reasoning decision maker. While recognizing the crucial influence of situational factors, the rational choice perspective provides a framework within which to incorporate and locate existing theories about crime. In doing so it also provides both a new agenda for research and sheds a fresh light on deterrent and prevention policies.
Author : John W. Payne
Publisher : Cambridge University Press
ISBN 13 : 9780521425261
Total Pages : 352 pages
Book Rating : 4.4/5 (252 download)
Download or read book The Adaptive Decision Maker written by John W. Payne and published by Cambridge University Press. This book was released on 1993-05-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
Author : Valerie S. Folkes
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 ( download)
Download or read book An Attributional Approach to Postpurchase Conflict Between Buyers and Sellers written by Valerie S. Folkes and published by . This book was released on 1983 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ritu Mehta
Publisher : Taylor & Francis
ISBN 13 : 0429515456
Total Pages : 236 pages
Book Rating : 4.4/5 (295 download)
Download or read book Researching Marketing Decisions written by Ritu Mehta and published by Taylor & Francis. This book was released on 2019-05-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
Author : Isabelle Brocas
Publisher : Oxford University Press, USA
ISBN 13 : 0199257221
Total Pages : 259 pages
Book Rating : 4.1/5 (992 download)
Download or read book The Psychology of Economic Decisions written by Isabelle Brocas and published by Oxford University Press, USA. This book was released on 2003 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together contributions to the burgeoning research area of behavioral economics from a number of well-known international scholars in the field. Topics covered include 'irrational' conducts; imperfect self-knowledge; imperfect memory; time and utility; and experimental practices in psychology, economics, and finance. This book will provide a point of entry to anyone wishing to discover what the intellectual terrain between economics and psychology looks like.
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Kazuhisa Takemura
Publisher : Springer Nature
ISBN 13 : 9811654530
Total Pages : 389 pages
Book Rating : 4.8/5 (116 download)
Download or read book Behavioral Decision Theory written by Kazuhisa Takemura and published by Springer Nature. This book was released on 2021-09-29 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established. The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.
Author : Tomasz Szapiro
Publisher : Springer Nature
ISBN 13 : 303084997X
Total Pages : 268 pages
Book Rating : 4.0/5 (38 download)
Download or read book Collective Decisions: Theory, Algorithms And Decision Support Systems written by Tomasz Szapiro and published by Springer Nature. This book was released on 2021-10-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a token of appreciation for Professor Gregory E. Kersten (1949–2020), one of the most prominent and active researchers and scholars in the broadly perceived field of collective decisions, notably negotiations, the author of numerous influential papers, books, and edited volumes, a great scientist, mentor, and a loyal friend and colleague. This book contains some papers in the fields of group and collective decisions, voting, social choice, negotiations, and related topics, with examples of real applications. The authors are top researchers and scholars from all over the world whose life and academic career has been inspired and influenced by Professor Kersten.
Author : P. Humphreys
Publisher : Elsevier
ISBN 13 : 0080866689
Total Pages : 567 pages
Book Rating : 4.0/5 (88 download)
Download or read book Analysing and Aiding Decision Processes written by P. Humphreys and published by Elsevier. This book was released on 2000-04-01 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an edited selection of papers presented at the Eighth Research Conference on Subjective Probability, Utility and Decision Making, held in Budapest. Together they span a wide range of new developments in studies of decision making, the practice of decision analysis and the development of decision-aiding technology. The volume is arranged in sections: Societal Decision Making; Organizational Decision Making; Aiding the Structuring of Small Scale Decision Problems, and Tracing Decision Processes. The emphasis is on decision processes and structures and their applications, rather than formal modelling in isolation, thus reflecting current developments in research and practice which follow from the understanding of the nature and operation of decision theoretical models gained during the 1970's. The fifth section, A Symposium on the Validity of Studies on Heuristics and Biases, is of a different nature. The papers take stock of the considerable volume of work investigation ``heuristics and biases'' in decision making over the past decade, and their implication for theory and practice.
Author : Soora Rasouli
Publisher : Emerald Group Publishing
ISBN 13 : 1784410713
Total Pages : 289 pages
Book Rating : 4.7/5 (844 download)
Download or read book Bounded Rational Choice Behaviour written by Soora Rasouli and published by Emerald Group Publishing. This book was released on 2015-01-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an attempt to stimulate development in travel behaviour analysis and provide a basic source of reference to the transportation research community. The aim of the book is to give centre stage to some recent innovative approaches to models of bounded rationality, both under conditions of certainty and uncertainty.
Author : Wilfred W. Recker
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (555 download)
Download or read book A Non-compensatory Model of Transportation Behavior Based on Sequential Consideration of Attributes written by Wilfred W. Recker and published by . This book was released on 1978 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Shanteau
Publisher : Springer Science & Business Media
ISBN 13 : 1461550890
Total Pages : 425 pages
Book Rating : 4.4/5 (615 download)
Download or read book Decision Science and Technology written by James Shanteau and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Science and Technology is a compilation of chapters written in honor of a remarkable man, Ward Edwards. Among Ward's many contributions are two significant accomplishments, either of which would have been enough for a very distinguished career. First, Ward is the founder of behavioral decision theory. This interdisciplinary discipline addresses the question of how people actually confront decisions, as opposed to the question of how they should make decisions. Second, Ward laid the groundwork for sound normative systems by noticing which tasks humans can do well and which tasks computers should perform. This volume, organized into five parts, reflects those accomplishments and more. The book is divided into four sections: `Behavioral Decision Theory' examines theoretical descriptions and empirical findings about human decision making. `Decision Analysis' examines topics in decision analysis.`Decision in Society' explores issues in societal decision making. The final section, `Historical Notes', provides some historical perspectives on the development of the decision theory. Within these sections, major, multi-disciplinary scholars in decision theory have written chapters exploring some very bold themes in the field, as an examination of the book's contents will show. The main reason for the health of the Decision Analysis field is its close links between theory and applications that have characterized it over the years. In this volume, the chapters by Barron and Barrett; Fishburn; Fryback; Keeney; Moreno, Pericchi, and Kadane; Howard; Phillips; Slovic and Gregory; Winkler; and, above all, von Winterfeldt focus on those links. Decision science originally developed out of concern with real decision problems; and applied work, such as is represented in this volume, will help the field to remain strong.
Author : Michael Schulte-Mecklenbeck
Publisher : Routledge
ISBN 13 : 1351662767
Total Pages : 409 pages
Book Rating : 4.3/5 (516 download)
Download or read book A Handbook of Process Tracing Methods written by Michael Schulte-Mecklenbeck and published by Routledge. This book was released on 2019-06-10 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Handbook of Process Tracing Methods demonstrates how to better understand decision outcomes by studying decision processes, through the introduction of a number of exciting techniques. Decades of research have identified numerous idiosyncrasies in human decision behavior, but some of the most recent advances in the scientific study of decision making involve the development of sophisticated methods for understanding decision process—known as process tracing. In this volume, leading experts discuss the application of these methods and focus on the best practices for using some of the more popular techniques, discussing how to incorporate them into formal decision models. This edition has been expanded and thoroughly updated throughout, and now includes new chapters on mouse tracking, protocol analysis, neurocognitive methods, the measurement of valuation, as well as an overview of important software packages. The volume not only surveys cutting-edge research to illustrate the great variety in process tracing techniques, but also serves as a tutorial for how the novice researcher might implement these methods. A Handbook of Process Tracing Methods will be an essential read for all students and researchers of decision making.
Author : Wolfgang A. Gaul
Publisher : Springer Science & Business Media
ISBN 13 : 3642734898
Total Pages : 379 pages
Book Rating : 4.6/5 (427 download)
Download or read book Data, Expert Knowledge and Decisions written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
