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Comparative Analysis For International Marketing
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Book Synopsis International and Comparative Business by : Leo McCann
Download or read book International and Comparative Business written by Leo McCann and published by SAGE. This book was released on 2013-11-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Erudite and accessible, McCann demonstrates how the national gets reconfigured around the global without losing some of its unique features. Far from being a one-size-fits-all Anglo-American template, neoliberalism comes in many different hues and variations. This is by far the best textbook in the field and is destined to become a classic for years to come.′ Manfred B. Steger, Professor of Political Science at the University of Hawai′i-Manoa, Honolulu, Hawai’i, USA ′A sweeping examination of systems of capitalism in theory and in the world’s major industrial economies leads Leo McCann to challenge the conventional wisdom on globalization. Historical analysis of the evolution of business systems and detailed examination of present practice demonstrate persuasively that, despite facing common challenges, distinctive national differences remain salient. A must read for anyone who needs to understand how business systems operate in an increasingly interdependent world economy.′ - Dr Eileen Appelbaum, Senior Economist, Center for Economic and Policy Research, Washington, DC, USA Globalization has profound effects on national economies even as distinct national ‘models’ of capitalism remain. International and Comparative Business accessibly tracks the historical and socio-political contexts of the world’s major countries on a chapter-by-chapter basis to the present day. The book provides a comprehensive, critical, yet concise introduction to each of the economies’ key features, including macro overviews as well as organizational and workplace-level analysis. Each chapter features learning objectives, in-depth interpretation and critique of key literature, and annotated further reading to allow readers to rigorously navigate their way through the wealth of material available for each country. This text is essential reading for students and researchers in the areas of international business and cross-cultural management, comparative political economy, and history. Leo McCann is Senior Lecturer in International and Comparative Management at Manchester Business School, University of Manchester, UK
Book Synopsis Handbook of Research on Strategic Fit and Design in Business Ecosystems by : Hacioglu, Umit
Download or read book Handbook of Research on Strategic Fit and Design in Business Ecosystems written by Hacioglu, Umit and published by IGI Global. This book was released on 2019-08-30 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.
Book Synopsis Comparative Analysis for International Marketing by : Vern Terpstra
Download or read book Comparative Analysis for International Marketing written by Vern Terpstra and published by . This book was released on 1967 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of the application of research methodology in international marketing - examines methodology of grouping and classifying markets for purposes of planning foreign trade activities. Bibliography pp. 176 to 182.
Book Synopsis International Marketing Research by : Alex Rialp
Download or read book International Marketing Research written by Alex Rialp and published by Elsevier. This book was released on 2006-11-27 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confronting today's turbulent global business conditions. However, according to some of the most recent and outstanding critical assessments of international marketing as a field of study, several promising research avenues are still open to further academic research in this scientific discipline. Accordingly, this volume is conceived as a deep exploration of the evolving nature of the international marketing discipline attending to the diverse sources of emerging opportunities and challenges currently confronting this field of research in the earliest years of this century. The papers in this volume approach this issue from different perspectives. Special consideration is given to firms' export behavior and performance as perhaps still the most relevant, but not the only international marketing strategy among SMEs in both developed and emerging economies. However, strategic internationalization processes in different sectoral contexts (manufacturing, hi-tech and service sectors, and also retailing) are also widely considered in this volume. Of course, the evolving nature of firms' internal capabilities and of shifting environmental forces, which become crucial issues mostly from the international marketers' perspective, are also outlined. Finally, more specific attention is devoted to the increased impact associated with the so-called information technology revolution (especially, the Internet) on business internationalization and international marketing policies and practices. Whereas the primary target readers of this volume are surely scholars and students generally interested in international business/marketing or even international entrepreneurship disciplines, both practitioners and policy-makers in this field should also find relevant insights into their current and future activities. Book jacket.
Book Synopsis Comparative Methods in Sociology by : Ivan Vallier
Download or read book Comparative Methods in Sociology written by Ivan Vallier and published by Univ of California Press. This book was released on 2022-04-29 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this volume are intended to help social scientists do better comparative research and thereby to improve our possibilities for creating more satisfactory explanations or theories. These broad aims are advanced throughout the book in serval ways: (1) by an identification and assessment of the methodological strategies of exceptionally important comparativists, past and present; (2) by an explication and refinement of logics of procedure that are central to many types of comparative research; (3) by a presentation of new research models that link or bridge heretofore separate lines of comparative inquiry; and (4) by the definition of methodological criteria by which theories and conceptual frameworks can be more fruitfully related to and qualified by comparative studies. Specific problems such as comparability, causal inference, conceptualization, measurement, and sampling are addressed in various sections of particular essays. --From the Preface This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1971.
Book Synopsis Comparative Analysis and Benchmarking by : Hung-hsin Chen
Download or read book Comparative Analysis and Benchmarking written by Hung-hsin Chen and published by Universal-Publishers. This book was released on 2003 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to deal with the comparative figures, and then qualitative method is used to find out the problem. The design of this multiple research includes three phases: data collection, analysis, and reporting. The findings of this research can be divided into 4 parts: R&D/marketing, technology alliances, strategic acquisitions and merger, and manufacturing. The drug innovative projects are recommended being developed within the company's familiar therapeutic areas in order to take its marketing advantage. Through this comparative analysis, some of this type of problems of these international pharmaceutical companies is identified. A big pharmaceutical company forming alliances with some small biotechnology companies has become a trend within pharmaceutical industry since 1980s. For pharmaceutical companies, to take advantage of R&D through biotechnology is the main purpose of alliances with small biotechnology companies. It is important to note that most pharmaceutical acquisitions belong to the type of absorption with high resource transferring and low autonomy. Due to the high profit margin and the essential importance of R&D and marketing, the operation management of manufacturing of pharmaceutical industry is relatively poor. The low asset utilisation rate pointed out this problem. Academic researches have revealed that existing theories of operation management of manufacturing, such as action research, set-up reduction, teamwork, continuous improvement, collaboration, and involvement, are applicable and beneficial to pharmaceutical industry rather than waiting for the technology breakthroughs.
Book Synopsis Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies by : Jean Vasile, Andrei
Download or read book Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies written by Jean Vasile, Andrei and published by IGI Global. This book was released on 2019-11-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting rural entrepreneurship is a necessary step to limit the negative effects of classical agricultural policy based on a linear process and attracting secondary resources to the economic process. The analysis of agricultural policy and rural development in conjunction to entrepreneurship in terms of production may represent a further step in understanding the role and importance of diversifying the rural potentials in contemporary economies. The Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies is an essential publication of academic research that examines agricultural policy and its impact on shaping future resilient economy in rural areas and identifies green business models and new business patterns in rural communities. Covering a range of topics such as entrepreneurship, product management, and marketing, this book is ideal for researchers, policymakers, academicians, economists, agriculture professionals, rural developers, business investors, and students.
Book Synopsis Comparative Management by : Anant R. Negandhi
Download or read book Comparative Management written by Anant R. Negandhi and published by . This book was released on 1971 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report on the research results of a comparison of selected aspects of business organization and management in Argentina, Brazil, India, the Philippines and Uruguay - covers theoretical and methodologycal dimensions, management techniques, leadership, motivation, decision making, management effectiveness at managerial level, etc. Bibliography pp. 233 to 238 and statistical tables.
Book Synopsis Digital Inclusion by : Massimo Ragnedda
Download or read book Digital Inclusion written by Massimo Ragnedda and published by Rowman & Littlefield. This book was released on 2018-08-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume examines the risks and opportunities of a digital society characterized by the increasing importance of knowledge and by the incessant rise and pervasiveness of information and communication technologies (ICTs). At a global level, the pivotal role of ICTs has made it necessary to rethink ways to avoid forms of digital exclusion or digital discrimination. This edited collection comprises of chapters written by respected scholars from a variety of countries, and brings together new scholarship addressing what the process of digital inclusion means for individuals and places in the countries analyzed. Each country has its own strategy to guarantee that people can access and enjoy the benefits of the information society. While this book does not presume to map all the countries in the world, it does shed light into these strategies, underlining what each country is doing in order to reduce digital inequalities and to guarantee that socially disadvantaged people (in terms of disabilities, availability of resources, age, geographic location, lack of education, or ethnicity) are digitally included.
Book Synopsis International Entrepreneurship by : Susan Freeman
Download or read book International Entrepreneurship written by Susan Freeman and published by . This book was released on 2020 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the importance of entrepreneurs in driving economic growth as the world economy grows and becomes more integrated and more challenging. It examines the situation in both advanced and developing countries and shows how the entrepreneurial orientation of the founders of small and medium sized enterprises has resulted in phenomenal growth, often fuelled by innovation and new technologies. It contrasts the experiences of Chinese family business in China and among the overseas Chinese with the experiences of family businesses in the United States and Europe. One important conclusion is that there has been a noticeable fall in entrepreneurial proclivity in the advanced economies, in contrast to the position in emerging economies.
Book Synopsis From Marketing Mix to Relationship Marketing by : Christian Grönroos
Download or read book From Marketing Mix to Relationship Marketing written by Christian Grönroos and published by . This book was released on 1993 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this paper believes that a paradigm shift is under way in marketing theory. For the past 40 years, marketing thought, research and practice has been dominated by the marketing mix paradigm, based on the four Ps of product, price, place and promotion. Now, however, it is challenged by relationship marketing, defined as a process of establishing, maintaining and enhancing relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met through a mutual exchange and fulfilment of promises, and of trust between seller and customer. The author examines the characteristics of such relationships and discusses how relationship marketing has evolved from other contemporary marketing theories.
Book Synopsis Configurational Comparative Methods by : Benoît Rihoux
Download or read book Configurational Comparative Methods written by Benoît Rihoux and published by SAGE. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new addition to the Applied Social Research Methods series is unrivalled, it is written by leaders in the growing field of rigorous, comparative techniques.
Book Synopsis Essentials of International Marketing by : Donald L. Brady
Download or read book Essentials of International Marketing written by Donald L. Brady and published by Routledge. This book was released on 2014-12-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
Book Synopsis Internet and Network Economics by : Xiaotie Deng
Download or read book Internet and Network Economics written by Xiaotie Deng and published by Springer Science & Business Media. This book was released on 2005-12-05 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Workshop on Internet and Network Economics, WINE 2005, held in Hong Kong, China in December 2005. The 108 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 372 submissions. There are 31 papers in the main program and 77 papers presented in 16 special tracks covering the areas of internet and algorithmic economics, e-commerce protocols, security, collaboration, reputation and social networks, algorithmic mechanism, financial computing, auction algorithms, online algorithms, collective rationality, pricing policies, web mining strategies, network economics, coalition strategies, internet protocols, price sequence, and equilibrium.
Book Synopsis Qualitative Comparative Analysis by : Patrick A. Mello
Download or read book Qualitative Comparative Analysis written by Patrick A. Mello and published by Georgetown University Press. This book was released on 2021-12-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Comparative Analysis: An Introduction to Research Design and Application is a comprehensive guide to QCA. As QCA becomes increasingly popular across the social sciences, this textbook teaches students, scholars, and self-learners the fundamentals of the method, research design, interpretation of results, and how to present findings.
Book Synopsis International Marketing by : Daniel W. Baack
Download or read book International Marketing written by Daniel W. Baack and published by SAGE Publications. This book was released on 2012-02-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
Book Synopsis International Marketing by : Vern Terpstra
Download or read book International Marketing written by Vern Terpstra and published by . This book was released on 1972 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
