Comparative Advertising Commercial Disparagement And False Advertising

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Comparative Advertising

Author : Fred Beard
Publisher : Rowman & Littlefield
ISBN 13 : 1498560334
Total Pages : 247 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Comparative Advertising by : Fred Beard

Download or read book Comparative Advertising written by Fred Beard and published by Rowman & Littlefield. This book was released on 2020-07-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?

The Death of the Irreparable Injury Rule

Author : Douglas Laycock
Publisher : Oxford University Press
ISBN 13 : 0195362519
Total Pages : 375 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis The Death of the Irreparable Injury Rule by : Douglas Laycock

Download or read book The Death of the Irreparable Injury Rule written by Douglas Laycock and published by Oxford University Press. This book was released on 1991-01-17 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The irreparable injury rule says that courts will not grant an equitable remedy to prevent harm if it would be adequate to let the harm happen and grant the legal remedy of money damages. After surveying more than 1400 cases, Laycock concludes that this ancient rule is dead--that it almost never affects the results of cases. When a court denies equitable relief, its real reasons are derived from the interests of defendants or the legal system, and not from the adequacy of the plaintiff's legal remedy. Laycock seeks to complete the assimilation of equity, showing that the law-equity distinction survives only as a proxy for other, more functional distinctions. Analyzing the real rules for choosing remedies in terms of these functional distinctions, he clarifies the entire law of remedies, from grand theory down to the practical details of specific cases. He shows that there is no positive law support for the most important applications of the legal-economic theory of efficient breach of contract. Included are extensive notes and a detailed table of cases arranged by jurisdiction.

Passing Off and Misappropriation

Author : Peter Joachim Kaufmann
Publisher : Max Planck Institute for Foreign and International Patent Company
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Passing Off and Misappropriation by : Peter Joachim Kaufmann

Download or read book Passing Off and Misappropriation written by Peter Joachim Kaufmann and published by Max Planck Institute for Foreign and International Patent Company. This book was released on 1986 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business and Commerce Code

Author : Texas
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (68 download)

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Book Synopsis Business and Commerce Code by : Texas

Download or read book Business and Commerce Code written by Texas and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Well-Known Trade Marks

Author : Hiroko Onishi
Publisher : Routledge
ISBN 13 : 113602784X
Total Pages : 297 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Well-Known Trade Marks by : Hiroko Onishi

Download or read book Well-Known Trade Marks written by Hiroko Onishi and published by Routledge. This book was released on 2015-06-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. The book includes detailed coverage of the Japanese Unfair Competition Prevention Act, and contains the first systematic analysis of Japanese jurisprudence and legislative amendments of law in relation to well-known trade marks and unfair competition. The book goes on to comparatively analyse Japanese trade mark law alongside that of the European Community Trade Mark system. The book critically considers the difficulties in comprehensively defining a ‘well-known trade mark’ in the relevant international trade mark instruments. In breaking down the traditional definition of the ‘well-known trade mark’, the book works to address existing theoretical ambiguities in the application of trade mark law.

Passing Off and Misappropriation in the Law of Unfair Competition

Author : Peter Joachim Kaufmann
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Passing Off and Misappropriation in the Law of Unfair Competition by : Peter Joachim Kaufmann

Download or read book Passing Off and Misappropriation in the Law of Unfair Competition written by Peter Joachim Kaufmann and published by . This book was released on 1985 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advertising Business

Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 9780761912392
Total Pages : 564 pages
Book Rating : 4.9/5 (123 download)

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Book Synopsis The Advertising Business by : John Philip Jones

Download or read book The Advertising Business written by John Philip Jones and published by SAGE. This book was released on 1999-02-10 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.

Antitrust Law Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 928 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Antitrust Law Journal by :

Download or read book Antitrust Law Journal written by and published by . This book was released on 1986 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Commercial Speech

Author : Theodore R. Kupferman
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising and Commercial Speech by : Theodore R. Kupferman

Download or read book Advertising and Commercial Speech written by Theodore R. Kupferman and published by . This book was released on 1990 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unfair Competition Law

Author : Frauke Henning-Bodewig
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041123296
Total Pages : 274 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Unfair Competition Law by : Frauke Henning-Bodewig

Download or read book Unfair Competition Law written by Frauke Henning-Bodewig and published by Kluwer Law International B.V.. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.

Consumer Protection Handbook

Author :
Publisher : American Bar Association
ISBN 13 : 9781590313688
Total Pages : 156 pages
Book Rating : 4.3/5 (136 download)

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Book Synopsis Consumer Protection Handbook by :

Download or read book Consumer Protection Handbook written by and published by American Bar Association. This book was released on 2004 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: For legal practitioners who are non-specialists in consumer protection law. A concise guide to the basic principles of consumer protection law.

California. Court of Appeal (2nd Appellate District). Records and Briefs

Author : California (State).
Publisher :
ISBN 13 :
Total Pages : 962 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis California. Court of Appeal (2nd Appellate District). Records and Briefs by : California (State).

Download or read book California. Court of Appeal (2nd Appellate District). Records and Briefs written by California (State). and published by . This book was released on with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: Number of Exhibits: 14_x005F_x000D_ Received document entitled: APPENDIX OF EXHIBITS IN SUPPORT OF PETITION FOR WRIT

Practical Guide to Comparative Advertising

Author : Ruth M. Corbin
Publisher : Academic Press
ISBN 13 : 012809351X
Total Pages : 194 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Practical Guide to Comparative Advertising by : Ruth M. Corbin

Download or read book Practical Guide to Comparative Advertising written by Ruth M. Corbin and published by Academic Press. This book was released on 2018-11-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. - Alerts research, development and marketing professionals to potential competition issues and legal concerns - Provides a reference source for courts of law with respect to accepted industry standards and practices - Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims - Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

Business Torts and Competitor Litigation

Author : Richard A. Givens
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Business Torts and Competitor Litigation by : Richard A. Givens

Download or read book Business Torts and Competitor Litigation written by Richard A. Givens and published by McGraw-Hill Companies. This book was released on 1989 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Torts: A Fifty-State Guide, 2021 Edition

Author : Daller, Daller
Publisher : Wolters Kluwer
ISBN 13 : 1543817793
Total Pages : 1240 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Business Torts: A Fifty-State Guide, 2021 Edition by : Daller, Daller

Download or read book Business Torts: A Fifty-State Guide, 2021 Edition written by Daller, Daller and published by Wolters Kluwer. This book was released on 2020-12-17 with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Torts: A Fifty State Guide, 2021 Edition provides the most recent statutory and case law developments on business torts laws for each of the fifty states and the District of Columbia. Practitioner-oriented, and written by leading state experts, each chapter summarizes the variants and developments particular to a specific state jurisdiction. You will find detailed coverage of each state's standards regarding: misappropriation of trade secrets; tortious interference with contracts; fraud and misrepresentation; trade libel and commercial disparagement; breach of fiduciary duty; officers and directors liability; conversion; unfair competition, fraudulent transfer; economic loss; and statutes of limitation. The 2021 Edition incorporates recent changes in the law of the various states, including: The Nebraska Supreme Court has recognized the tort of trade libel and commercial disparagement in a long-awaited landmark case. The Missouri legislator amended the Missouri's Merchandising Practices Act to require a consumer bringing a claim under that act to establish that they acted as a reasonable consumer would in light of all circumstances and that the business practice alleged to be unlawful would cause a reasonable person to enter into the transaction that resulted in damages. The Florida Ninth Judicial Circuit has reopened its "Business Court", a division of the Court which handles exclusively business matters. The Business Court was closed in 2017 due to budget constraints. The Hawaii Supreme Court held that a plaintiff may claim equitable tolling for fraudulent concealment. State Laws Included: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming. Note: Online subscriptions are for three-month periods. Previous Edtion: Business Torts: A Fifty State Guide, 2020 Edition, ISBN 9781543806908

The Global Advertising Regulation Handbook

Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Readings in Advertising, Society, and Consumer Culture

Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317461355
Total Pages : 621 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.