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Comparative Advertising And The Fair Trading Act 1986
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Book Synopsis Reputation Matters by : Tracey Walker
Download or read book Reputation Matters written by Tracey Walker and published by CCH New Zealand Limited. This book was released on 2013-07-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise. Written by Tracey Walker, partner of national law firm Simpson Grierson, this book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk.
Book Synopsis Translation and the Law by : Marshall Morris
Download or read book Translation and the Law written by Marshall Morris and published by John Benjamins Publishing. This book was released on 1995-01-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long needed reference on the innumerable and increasing ways that the law intersects with translation and interpreting features essays by scholars and professions from the United States, Australia, Hong Kong, Iceland, Israel, Japan, and Sweden. The essays range from sophisticated treatments of historical and hence philosophical variations in concept and practice to detailed practical advice on self-education. Essays show a particular concern for the challenges of courtroom discourse when the parties not only use different languages but operate from different cultural and legal traditions.
Book Synopsis Across Intellectual Property by : Graeme W. Austin
Download or read book Across Intellectual Property written by Graeme W. Austin and published by Cambridge University Press. This book was released on 2020-03-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using as a starting point the work of internationally-renowned Australian scholar Sam Ricketson, whose contributions to intellectual property (IP) law and practice have been extensive and richly diverse, this volume examines topical and fundamental issues from across IP law. With authors from the US, UK, Europe, Asia, Australia and New Zealand, the book is structured in four parts, which move across IP regimes, jurisdictions, disciplines and professions, addressing issues that include what exactly is protected by IP regimes; regime differences, overlaps and transplants; copyright authorship and artificial intelligence; internationalization of IP through public and private international law; IP intersections with historical and empirical research, human rights, privacy, personality and cultural identity; IP scholars and universities, and the influence of treatises and textbooks. This work should be read by anyone interested in understanding the central issues in the evolving field of IP law.
Book Synopsis Webvertising:Unfair Competition and Trademarks on the Internet by : Matthias Stecher
Download or read book Webvertising:Unfair Competition and Trademarks on the Internet written by Matthias Stecher and published by Springer. This book was released on 1999-03-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deals with the growing interest in the Internet as a marketing tool. A company wanting to present its services on the net and wishing to avoid legal exposure must deal with many questions. This text aims to give answers to these questions, reducing the risk of advertisers facing litigation.
Download or read book The New Zealand Law Reports written by and published by . This book was released on 2004 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Book Synopsis E-Commerce Law in Europe and the USA by : Gerald Spindler
Download or read book E-Commerce Law in Europe and the USA written by Gerald Spindler and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text deals with the most important legal areas for e-commerce related business in most of the member states in Europe as well as the USA. Topics that are dealt with include: contract law, consumer protection, intellectual property law, unfair competition, antitrust law, liability of providers, money transactions, privacy and data protection.
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis Comparative Consumer Sales Law by : Geraint Howells
Download or read book Comparative Consumer Sales Law written by Geraint Howells and published by Routledge. This book was released on 2017-12-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years, legislators around the world have responded to the particular needs of consumers by introducing dedicated rules for consumer sales contracts. In the European Union, a significant push came through the adoption of the Consumer Sales Directive (99/44/EC). Elsewhere in the world, legislation focusing on consumer sales contracts has been introduced, for example in New Zealand and Australia. This book offers a snapshot of the current state of consumer sales law in a range of jurisdictions around the globe. It provides both an overview of the law in selected jurisdictions and compares the application of these rules in the context of two case scenarios.
Download or read book Halsbury's Laws of England written by and published by . This book was released on 1973 with total page 2976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MKTG4 written by Charles W. Lamb and published by Cengage AU. This book was released on 2018-09-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Book Synopsis Comparative Advertising by : Fred Beard
Download or read book Comparative Advertising written by Fred Beard and published by Rowman & Littlefield. This book was released on 2020-07-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?
Book Synopsis Business and Commerce Code by : Texas
Download or read book Business and Commerce Code written by Texas and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Charles J. Russo, Ed.D., J.D., Panzer Chair in Education, University of Dayton Publisher :R&L Education ISBN 13 :1475804059 Total Pages :403 pages Book Rating :4.4/5 (758 download)
Book Synopsis Handbook of Comparative Higher Education Law by : Charles J. Russo, Ed.D., J.D., Panzer Chair in Education, University of Dayton
Download or read book Handbook of Comparative Higher Education Law written by Charles J. Russo, Ed.D., J.D., Panzer Chair in Education, University of Dayton and published by R&L Education. This book was released on 2013-07-11 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book can serve as valuable resource for educational practitioners in higher education insofar as it provides them with an enhanced awareness of strategies that are being used to manage problems commonly faced in multiple educational settings.
Download or read book Butterworths Current Law written by and published by . This book was released on 2003 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Law Digest written by and published by . This book was released on 2004 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dot com disclosures information about online advertising. by :
Download or read book Dot com disclosures information about online advertising. written by and published by DIANE Publishing. This book was released on with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Federal Trade Commission (FTC) presents the full text of the booklet entitled "Dot Com Disclosures" in PDF format. The booklet highlights information that businesses should consider as they develop online advertisements to ensure compliance with the law. The FTC highlights the applicability of FTC law to Internet advertising, clear and conspicuous disclosures in online advertisements, and specific issues in applying certain rules and guides to Internet activities.