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Author : Benjamin Birkinbine
Publisher : Routledge
ISBN 13 : 1317402863
Total Pages : 510 pages
Book Rating : 4.3/5 (174 download)
Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
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