Company Profiles Advanced Media Inc

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Advanced Media Planning

Author : John R. Rossiter
Publisher : Springer Science & Business Media
ISBN 13 : 144198738X
Total Pages : 122 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Advanced Media Planning by : John R. Rossiter

Download or read book Advanced Media Planning written by John R. Rossiter and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link: http://www.mbs.edu/Media-Mania-Software/.

The Directory of Video, Multimedia & Audio-visual Products

Author :
Publisher :
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis The Directory of Video, Multimedia & Audio-visual Products by :

Download or read book The Directory of Video, Multimedia & Audio-visual Products written by and published by . This book was released on 1999 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Computerworld

Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1994-10-17 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

F&S Index United States Annual

Author :
Publisher :
ISBN 13 :
Total Pages : 1196 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis F&S Index United States Annual by :

Download or read book F&S Index United States Annual written by and published by . This book was released on 1999 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Iq Interactive Resources Directory 2001

Author : John D. Cutnell
Publisher :
ISBN 13 : 9781891204227
Total Pages : 592 pages
Book Rating : 4.2/5 (42 download)

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Book Synopsis Iq Interactive Resources Directory 2001 by : John D. Cutnell

Download or read book Iq Interactive Resources Directory 2001 written by John D. Cutnell and published by . This book was released on 2000 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Thomas Register of American Manufacturers

Author :
Publisher :
ISBN 13 :
Total Pages : 2116 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Thomas Register of American Manufacturers by :

Download or read book Thomas Register of American Manufacturers written by and published by . This book was released on 2003 with total page 2116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1970-71 includes manufacturers catalogs.

ACCA P5 Advanced Performance Management

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 1472746732
Total Pages : 674 pages
Book Rating : 4.4/5 (727 download)

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Book Synopsis ACCA P5 Advanced Performance Management by : BPP Learning Media

Download or read book ACCA P5 Advanced Performance Management written by BPP Learning Media and published by BPP Learning Media. This book was released on 2016-02-01 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: BPP Learning Media's status as official ACCA Approved Learning Provider - Content means our ACCA Study Texts and Practice & Revision Kits are reviewed by the ACCA examining team. BPP Learning Media products provide you with the exam focussed material you need for exam success.

Federal Register

Author :
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 2018 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information Management Sourcebook

Author :
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Information Management Sourcebook by :

Download or read book Information Management Sourcebook written by and published by . This book was released on 1992 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Vault College Career Bible

Author :
Publisher : Vault Inc.
ISBN 13 : 1581312830
Total Pages : 389 pages
Book Rating : 4.5/5 (813 download)

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Book Synopsis Vault College Career Bible by :

Download or read book Vault College Career Bible written by and published by Vault Inc.. This book was released on 2004 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A job guide for college students.

Plunkett's Entertainment and Media Industry Almanac

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920660
Total Pages : 585 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Entertainment and Media Industry Almanac by : Jack W. Plunkett

Download or read book Plunkett's Entertainment and Media Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors.

Advanced Multiresponse Process Optimisation

Author : Tatjana V. Šibalija
Publisher : Springer
ISBN 13 : 3319192558
Total Pages : 309 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Advanced Multiresponse Process Optimisation by : Tatjana V. Šibalija

Download or read book Advanced Multiresponse Process Optimisation written by Tatjana V. Šibalija and published by Springer. This book was released on 2015-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an intelligent, integrated, problem-independent method for multiresponse process optimization. In contrast to traditional approaches, the idea of this method is to provide a unique model for the optimization of various processes, without imposition of assumptions relating to the type of process, the type and number of process parameters and responses, or interdependences among them. The presented method for experimental design of processes with multiple correlated responses is composed of three modules: an expert system that selects the experimental plan based on the orthogonal arrays; the factor effects approach, which performs processing of experimental data based on Taguchi’s quality loss function and multivariate statistical methods; and process modeling and optimization based on artificial neural networks and metaheuristic optimization algorithms. The implementation is demonstrated using four case studies relating to high-tech industries and advanced, non-conventional processes.

Media, Telecommunications, and Business Strategy

Author : Richard A. Gershon
Publisher : Routledge
ISBN 13 : 1136288929
Total Pages : 455 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Media, Telecommunications, and Business Strategy by : Richard A. Gershon

Download or read book Media, Telecommunications, and Business Strategy written by Richard A. Gershon and published by Routledge. This book was released on 2013-07-18 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Complete Advanced Student's Book without Answers with CD-ROM

Author : Guy Brook-Hart
Publisher : Cambridge University Press
ISBN 13 : 1107631068
Total Pages : 201 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Complete Advanced Student's Book without Answers with CD-ROM by : Guy Brook-Hart

Download or read book Complete Advanced Student's Book without Answers with CD-ROM written by Guy Brook-Hart and published by Cambridge University Press. This book was released on 2014-03-11 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete Advanced provides thorough preparation for the revised 2015 Cambridge English: Advanced (CAE) exam. The Student's Book without answers fully prepares students to tackle each part of every exam paper. Unique grammar and vocabulary exercises train students to avoid common mistakes. Exam information and advice boxes explain the requirements of the exam. Vocabulary and Grammar reviews, every two units, track progress. Speaking and Writing references focus on key skills required for the exam. The CD-ROM supports mixed ability classes focusing on students' own particular areas of difficulty. Class Audio CDs, available separately, contain the recordings for the listening exercises. A full practice test is available online for teachers to access.

ACCA P7 Advanced Audit and Assurance (UK)

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 1472746481
Total Pages : 530 pages
Book Rating : 4.4/5 (727 download)

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Book Synopsis ACCA P7 Advanced Audit and Assurance (UK) by : BPP Learning Media

Download or read book ACCA P7 Advanced Audit and Assurance (UK) written by BPP Learning Media and published by BPP Learning Media. This book was released on 2016-02-01 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: BPP Learning Media's status as official ACCA Approved Learning Provider - Content means our ACCA Study Texts and Practice & Revision Kits are reviewed by the ACCA examining team. BPP Learning Media products provide you with the exam focussed material you need for exam success.

Proceedings of the 9th International Conference on Advanced Intelligent Systems and Informatics 2023

Author : AboulElla Hassanien
Publisher : Springer Nature
ISBN 13 : 3031432479
Total Pages : 572 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Proceedings of the 9th International Conference on Advanced Intelligent Systems and Informatics 2023 by : AboulElla Hassanien

Download or read book Proceedings of the 9th International Conference on Advanced Intelligent Systems and Informatics 2023 written by AboulElla Hassanien and published by Springer Nature. This book was released on 2023-09-17 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book constitutes the refereed proceedings of the 9th International Conference on Advanced Intelligent Systems and Informatics (AISI 2023), which took place in Port Said University, Port Said, Egypt, during September 20–22, 2023, Egypt, and is an international interdisciplinary conference that presents a spectrum of scientific research on all aspects of informatics and intelligent systems, technologies, and applications.

Advanced Methodologies and Technologies in Media and Communications

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522576029
Total Pages : 771 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Methodologies and Technologies in Media and Communications by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Media and Communications written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-10-19 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.