Introduction to Business

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Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Business Models and Firm Internationalisation

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Publisher : Routledge
ISBN 13 : 100051840X
Total Pages : 147 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Business Models and Firm Internationalisation by : Christian Nielsen

Download or read book Business Models and Firm Internationalisation written by Christian Nielsen and published by Routledge. This book was released on 2021-12-21 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs considerably more attention. The core aim of this book is to provide a comprehensive analysis of the ways in which business models and internationalisation impact one another in the process of initiating and expanding international business activities. The analysis makes it feasible to detect the core issues of the interdependences between business models and internationalisation to facilitate management decision-making and implementation of pertinent firm internationalisation incorporating the application of appropriate business models. In this book, the business model is applied to explore the specifics and aspects of firm internationalisation processes. Innovating the business model is analysed as a persuasive means for augmenting the propensities of firms to internationalise. The book enriches the comprehension of the significance of business model innovation as an enabler of firm internationalisation, in view that scares in what manners business model innovation facilitate firm internationalisation. The book chapters address a broad range of issues encompassing: the general roles of business model in firm internationalisation, the relationships between digital business models and platforms on one side and firm internationalisation on another, how business models determine the internationalisation of services firms, the interplay between business models and firm internationalisation in specific contexts. It will, therefore, be of interest to researchers, academics and advanced students in the fields of international business and management.

Digital Sociology

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Publisher : Routledge
ISBN 13 : 1317691806
Total Pages : 381 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Digital Sociology by : Deborah Lupton

Download or read book Digital Sociology written by Deborah Lupton and published by Routledge. This book was released on 2014-11-05 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: We now live in a digital society. New digital technologies have had a profound influence on everyday life, social relations, government, commerce, the economy and the production and dissemination of knowledge. People’s movements in space, their purchasing habits and their online communication with others are now monitored in detail by digital technologies. We are increasingly becoming digital data subjects, whether we like it or not, and whether we choose this or not. The sub-discipline of digital sociology provides a means by which the impact, development and use of these technologies and their incorporation into social worlds, social institutions and concepts of selfhood and embodiment may be investigated, analysed and understood. This book introduces a range of interesting social, cultural and political dimensions of digital society and discusses some of the important debates occurring in research and scholarship on these aspects. It covers the new knowledge economy and big data, reconceptualising research in the digital era, the digitisation of higher education, the diversity of digital use, digital politics and citizen digital engagement, the politics of surveillance, privacy issues, the contribution of digital devices to embodiment and concepts of selfhood and many other topics. Digital Sociology is essential reading not only for students and academics in sociology, anthropology, media and communication, digital cultures, digital humanities, internet studies, science and technology studies, cultural geography and social computing, but for other readers interested in the social impact of digital technologies.

Audio-Visual Industries and Diversity

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Publisher : Routledge
ISBN 13 : 042976426X
Total Pages : 367 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Audio-Visual Industries and Diversity by : Luis A. Albornoz

Download or read book Audio-Visual Industries and Diversity written by Luis A. Albornoz and published by Routledge. This book was released on 2019-03-20 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies. It brings together specialists in cultural diversity and media industries, presenting an international and interdisciplinary collection of essays that draw from different fields of studies – notably Communication, Economics, Political Science and Law. Among the topics discussed are: the principle of diversity as a goal of cultural and communication policies, the assessment of the UNESCO Convention on Cultural Diversity, free trade agreements and the conception of cultural goods and services they advance, the challenges faced by the production, circulation and consumption of cultural content through the Internet, the role algorithms play in the organization and functioning of online platforms, Netflix and the hegemony of global media. The approach is a critical understanding of audio-visual diversity, that aims to transcend specific issues like media ownership, ideas portrayed or modes of consumption as such, to focus on a more balanced distribution of communicative power. This volume is an essential read for scholars and researchers in Communication Studies, Economy of Culture, International Relations and International Law, as well as policy makers, journalists specialized in media and culture, and managers of public and private institutions involved in the development of cultural and communication policies. Postgraduate students will find it a key reference point.

Spotify Teardown

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Publisher : MIT Press
ISBN 13 : 0262038900
Total Pages : 287 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Spotify Teardown by : Maria Eriksson

Download or read book Spotify Teardown written by Maria Eriksson and published by MIT Press. This book was released on 2019-02-19 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative investigation of the inner workings of Spotify that traces the transformation of audio files into streamed experience. Spotify provides a streaming service that has been welcomed as disrupting the world of music. Yet such disruption always comes at a price. Spotify Teardown contests the tired claim that digital culture thrives on disruption. Borrowing the notion of “teardown” from reverse-engineering processes, in this book a team of five researchers have playfully disassembled Spotify's product and the way it is commonly understood. Spotify has been hailed as the solution to illicit downloading, but it began as a partly illicit enterprise that grew out of the Swedish file-sharing community. Spotify was originally praised as an innovative digital platform but increasingly resembles a media company in need of regulation, raising questions about the ways in which such cultural content as songs, books, and films are now typically made available online. Spotify Teardown combines interviews, participant observations, and other analyses of Spotify's “front end” with experimental, covert investigations of its “back end.” The authors engaged in a series of interventions, which include establishing a record label for research purposes, intercepting network traffic with packet sniffers, and web-scraping corporate materials. The authors' innovative digital methods earned them a stern letter from Spotify accusing them of violating its terms of use; the company later threatened their research funding. Thus, the book itself became an intervention into the ethics and legal frameworks of corporate behavior.

Digital Diversions

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Publisher : Routledge
ISBN 13 : 1135358982
Total Pages : 176 pages
Book Rating : 4.1/5 (353 download)

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Book Synopsis Digital Diversions by : Julian Sefton-Green

Download or read book Digital Diversions written by Julian Sefton-Green and published by Routledge. This book was released on 2004-01-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the diverse ways in which young people are active social agents in the production of youth culture in the digital age. It collects an international range of empirical accounts describing the ways in which young people utilize and appropriate new technology. The contributors draw on a range of theoretical perspectives including cultural studies, social anthropology and feminism.

Digital Transformation and Public Services

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Publisher : Routledge
ISBN 13 : 1000690644
Total Pages : 379 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Transformation and Public Services by : Anthony Larsson

Download or read book Digital Transformation and Public Services written by Anthony Larsson and published by Routledge. This book was released on 2019-10-08 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of studies, the overarching aim of this book is to investigate if and how the digitalization/digital transformation process affects various welfare services provided by the public sector, and the ensuing implications thereof. Ultimately, this book seeks to understand if it is conceivable for digital advancement to result in the creation of private/non-governmental alternatives to welfare services, possibly in a manner that transcends national boundaries. This study also investigates the possible ramifications of technological development for the public sector and the Western welfare society at large. This book takes its point of departure from the 2016 Organization for Economic Co-operation and Development (OECD) report that targets specific public service areas in which government needs to adopt new strategies not to fall behind. Specifically, this report emphasizes the focus on digitalization of health care/social care, education, and protection services, including the use of assistive technologies referred to as "digital welfare." Hence, this book explores the factors potentially leading to whether state actors could be overrun by other non-governmental actors, disrupting the current status quo of welfare services. The book seeks to provide an innovative, enriching, and controversial take on society at large and how various aspects of the public sector can be, and are, affected by the ongoing digitalization process in a way that is not covered by extant literature on the market. This book takes its point of departure in Sweden given the fact that Sweden is one of the most digitalized countries in Europe, according to the Digital Economy and Society Index (DESI), making it a pertinent research case. However, as digitalization transcends national borders, large parts of the subject matter take on an international angle. This includes cases from several other countries around Europe as well as the United States.

Thomas Register of American Manufacturers

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Publisher :
ISBN 13 :
Total Pages : 2116 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Thomas Register of American Manufacturers by :

Download or read book Thomas Register of American Manufacturers written by and published by . This book was released on 2003 with total page 2116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1970-71 includes manufacturers catalogs.

Rural Development in the Digital Age

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Publisher : Routledge
ISBN 13 : 1000672786
Total Pages : 204 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Rural Development in the Digital Age by : Martin Pělucha

Download or read book Rural Development in the Digital Age written by Martin Pělucha and published by Routledge. This book was released on 2019-10-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Development in the Digital Age explores current theoretical and policy developments in EU rural policy during the 4.0 period. The book offers an analysis of the contradictory and complex drivers and multiple impacts of Period 4.0 policy within the specific territorial context of its implementation. It is commonly agreed within academic and policy circles that the contexts, trends, drivers and impacts which are currently morphing have the potential to determine the nature and boundaries of rural areas in the longer-term. The authors examine inconsistencies in the design and implementation of EU rural development policy driven largely by intensifying neo-productivist pressures. The importance and novelty of the book lie in defining and critically examining the territorial impacts of neo-productivism as an ideology, a practice and a set of policy imperatives during the EU’s 2014-2020 programming period. The authors argue that such a paradigm shift in EU rural policy may reduce its effectiveness and ability to meet its goals of balanced territorial development and cohesion. This book will be of interest to advanced students, researchers and policymakers in rural policy, regional studies, economic geography and EU policy.

The Routledge Companion to Digital Humanities and Art History

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Publisher : Routledge
ISBN 13 : 0429999135
Total Pages : 601 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Routledge Companion to Digital Humanities and Art History by : Kathryn Brown

Download or read book The Routledge Companion to Digital Humanities and Art History written by Kathryn Brown and published by Routledge. This book was released on 2020-04-15 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Digital Humanities and Art History offers a broad survey of cutting-edge intersections between digital technologies and the study of art history, museum practices, and cultural heritage. The volume focuses not only on new computational tools that have been developed for the study of artworks and their histories but also debates the disciplinary opportunities and challenges that have emerged in response to the use of digital resources and methodologies. Chapters cover a wide range of technical and conceptual themes that define the current state of the field and outline strategies for future development. This book offers a timely perspective on trans-disciplinary developments that are reshaping art historical research, conservation, and teaching. This book will be of interest to scholars in art history, historical theory, method and historiography, and research methods in education.

Integrated Marketing Communication

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Publisher : Routledge
ISBN 13 : 1000485684
Total Pages : 289 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Integrated Marketing Communication by : Jerome M. Juska

Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2021-11-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

The Wall Street Journal

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Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Wall Street Journal by :

Download or read book The Wall Street Journal written by and published by . This book was released on 2001 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Now Media

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Publisher : Routledge
ISBN 13 : 100038053X
Total Pages : 731 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Now Media by : Norman J. Medoff

Download or read book Now Media written by Norman J. Medoff and published by Routledge. This book was released on 2021-04-07 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.

Anthropologies and Futures

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Publisher : Taylor & Francis
ISBN 13 : 1474264891
Total Pages : 276 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Anthropologies and Futures by : Juan Francisco Salazar

Download or read book Anthropologies and Futures written by Juan Francisco Salazar and published by Taylor & Francis. This book was released on 2017-05-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology has a critical, practical role to play in contemporary debates about futures. This game-changing new book presents new ways of conceptualising how to engage with a future-oriented research agenda, demonstrating how anthropologists can approach futures both theoretically and practically, and introducing a set of innovative research methods to tackle this field of research. Anthropology and Futures brings together a group of leading scholars from across the world, including Sarah Pink, Rayna Rapp, Faye Ginsburg and Paul Stoller. Firmly grounded in ethnographic fieldwork experience, the book's fifteen chapters traverse ethnographies with people living with HIV/AIDS in Uganda, disability activists in the U.S., young Muslim women in Copenhagen, refugees in Milan, future-makers in Barcelona, planning and land futures in the UK, the design of workspaces in Melbourne, rewilding in the French Pyrenees, and speculative ethnographies among emerging communities in Antarctica. Taking a strong interdisciplinary approach, the authors respond to growing interest in the topic of futures in anthropology and beyond. This ground-breaking text is a call for more engaged, interventional and applied anthropologies. It is essential reading for students and researchers in anthropology, sociology, cultural studies, design and research methods.

Theorizing Digital Rhetoric

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Publisher : Routledge
ISBN 13 : 1351788639
Total Pages : 251 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Theorizing Digital Rhetoric by : Aaron Hess

Download or read book Theorizing Digital Rhetoric written by Aaron Hess and published by Routledge. This book was released on 2017-07-20 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theorizing Digital Rhetoric takes up the intersection of rhetorical theory and digital technology to explore the ways in which rhetoric is challenged by new technologies and how rhetorical theory can illuminate discursive expression in digital contexts. The volume combines complex rhetorical theory with personal anecdotes about the use of technologies to create a larger philosophical and rhetorical account of how theorists approach the examinations of new and future digital technologies. This collection of essays emphasizes the ways that digital technology intrudes upon rhetorical theory and how readers can be everyday rhetorical critics within an era of ever-increasing use of digital technology. Each chapter effectively blends theorizing between rhetoric and digital technology, informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies, rhetorical theory, and personal/professional use provide a robust accounting of digital rhetoric that is timely, personable, and useful.

Media Law and Ethics,, Third Edition

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Publisher : Routledge
ISBN 13 : 113561007X
Total Pages : 816 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Law and Ethics,, Third Edition by : Roy L. Moore

Download or read book Media Law and Ethics,, Third Edition written by Roy L. Moore and published by Routledge. This book was released on 2007-11-27 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus.

Digital Fundamentals

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Publisher : Pearson Education India
ISBN 13 : 9788177587630
Total Pages : 610 pages
Book Rating : 4.5/5 (876 download)

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Book Synopsis Digital Fundamentals by : Floyd

Download or read book Digital Fundamentals written by Floyd and published by Pearson Education India. This book was released on 2005-09 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: