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Company Inc 2nd Editon
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Book Synopsis The B Corp Handbook by : Ryan Honeyman
Download or read book The B Corp Handbook written by Ryan Honeyman and published by Berrett-Koehler Publishers. This book was released on 2014-10-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
Book Synopsis Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by : Joe Pulizzi
Download or read book Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2021-05-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.
Book Synopsis Search Engine Marketing, Inc. by : Mike Moran
Download or read book Search Engine Marketing, Inc. written by Mike Moran and published by Pearson Education. This book was released on 2008-09-19 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Download or read book Write for Business written by Verne Meyer and published by Great Source Education Group Incorporated. This book was released on 2005-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write for Business, an award-winning business writing and communication resource for professionals in every business field, helps promote effective written and oral communication skills. The easy-to-follow format includes guidelines, models, checklists, and templates to help you save time drafting, revising, and proofreading. Based on the "Seven Traits of Good Writing," Write for Business teaches employees and students to write clear and engaging e-mail messages, project reports, presentations, proposals, and more. The accompanying Companion CD features additional models, interactive lessons and exercises, and Microsoft Word templates, all in an easy-to-use electronic format. The Companion CD helps you improve your writing and communication skills on an individual basis. The Companion CD also includes an eBook version of Write for Business. This electronically searchable version of the print book features hypertext links to get you directly to the material you need. Because Write for Business and the Companion CD are integrated, you can access information in whichever format you prefer.
Book Synopsis The Business Writer by : John Van Rys
Download or read book The Business Writer written by John Van Rys and published by Houghton Mifflin College Division. This book was released on 2005-08 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Writer functions both as a teaching tool and a lifelong reference to help students master the skills they need for effective workplace writing. The text's colorful, handbook-style design brings a fresh, new approach to teaching business writing by presenting material in one- or two-page spreads with bulleted lists, brief explanations, summary boxes, and graphic organizers that deliver information to readers quickly and clearly. Comprehensive and practical coverage—including a focus on the "Seven Traits of Effective Writing," detailed guidelines, models, and checklists—prepares students to complete a wide range of workplace writing tasks. In addition, a wealth of end-of-chapter exercises enables students to practice their writing skills, while helpful activities give students opportunities for effective oral communication. The text's consistent emphasis on the "Seven Traits of Effective Writing" (strong ideas, logical organization, conversational voice, clear words, smooth sentences, correct copy, and reader-friendly design) provides a benchmark for students as they plan and revise their work. It also helps instructors save time as they grade assignments. Annotated sample materials in each chapter show students the key features of typical workplace documents. The authors provide the latest information on using technology to research, write, and design effective documents in both print and electronic formats. Chapter 4, "Writing for Diversity," discusses how to write for individuals from different cultures or with limited English-language skills. Chapter 50, "Addressing ESL Issues," offers specialized guidance on sentence structure, word choice, grammar, and mechanics. Exercises at the end of each chapter help students think critically about the material they have just learned and apply that knowledge to various writing assignments.
Book Synopsis The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals by : Ned Herrmann
Download or read book The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals written by Ned Herrmann and published by McGraw Hill Professional. This book was released on 2015-08-21 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.
Book Synopsis COMPANY INC: 2nd editon by : Rebecca Bass
Download or read book COMPANY INC: 2nd editon written by Rebecca Bass and published by Xlibris Corporation. This book was released on 2014-01-15 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rape, murder, stalking...not in the violent streets of a seething metropolis, but in the corridors of a major corporation in a sleepy Southern setting. A novel twist adds a contemporary feature: the perp is an untreated victim of childhood sexual abuse at the hands of his parish priest, a factor that becomes central in the final resolution. Company Inc is a mystery, a Whodunit. Someone is out to get Jack Enright, who runs an Employee Assistance Program for SEPCO, a large southern multi-state electric utility. The story begins with Enright becoming involved in the case of an employee who was raped; she charges she was raped by a top company executive at a company function! In the course of trying to arrange help for the woman, Jack discovers that the executive has been transferred to corporate headquarters out of state; that various people connected to the situation are being stalked, and one actually killed; and that his own status with the company is threatened. Finally it becomes clear to Jack that it is his very life that is being threatened. After the second attempt on his life, Jack and his wife are forced into hiding until the new company head offers Jack a separation with a large severance package. Believing they are no longer threatened, they take a final romantic trip to their favorite oceanfront fishing area, only to have the murderer follow them in one last attempt to kill Jack. The story comes to a horrific bloody climax, and only then does Jack discover the reality of his peril.
Book Synopsis Company Law: An Interactive Approach, 2nd Edition by : Ellie (Larelle) Chapple
Download or read book Company Law: An Interactive Approach, 2nd Edition written by Ellie (Larelle) Chapple and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapple’s award winning Company Law textbook is written for business or commerce students studying an accounting major. This updated second edition presents company law in an applied context rather than the doctrinal context many major legal publishers use. It is concise and to the point, covering the core concepts in a typical company law unit without any extraneous topics. The Company Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Clayton Utz, animated work problems and questions with immediate feedback. Chapple’s unique resource can also form the basis of a blended learning solution for lecturers.
Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
Download or read book God written by Alexander Waugh and published by Macmillan. This book was released on 2004-05 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about God. Not just any god, but the god that created Adam and Eve; the god of Abraham, the god of the Jews; the god of the Christians; and the god of Islam---without a doubt, the most influential figure in the history of human civilization. But what do we really know about him? Who is he? Where did he come from? What does he look like? What sort of character does he have? What, if anything, does he eat? Does he have a family? In what ways can he be said to even exist at all? Alexander Waugh has been asking questions like these for as long as he can remember. Now, having drawn from an enormous range of sources, from the sacred books of the Torah, the Christian New Testament, and the Islamic Qur'an, from the Greek Apocrypha and the ancient texts of Nag Hammadi to the Dead Sea Scrolls, he has sought out the answers. Using material gleaned from the diverse writings of saints, rabbis, historians, prophets, atheists, poets, and mystics, he has molded his findings into a singular, striking biographical portrait of God. Erudite, perceptive, and entertaining, God reveals many startling and unexpected characteristics of the divine being. From the simple stories of Genesis and Job, explored from God's own viewpoint, to the prophecies of Muhammad and Sybil and the intricate philosophies of Newton and Nietzsche, Alexander Waugh has left no stone unturned in his compulsive mission to create a fascinating and complex portrait of God, as humans have claimed to understand him.
Book Synopsis Principles of Business, Marketing, and Finance by : Robert L. Dansby
Download or read book Principles of Business, Marketing, and Finance written by Robert L. Dansby and published by Goodheart-Wilcox Publisher. This book was released on 2021-12-20 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.
Book Synopsis Successful Business Intelligence: Secrets to Making BI a Killer App by : Cindi Howson
Download or read book Successful Business Intelligence: Secrets to Making BI a Killer App written by Cindi Howson and published by McGraw Hill Professional. This book was released on 2007-12-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Successful Business Intelligence "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics "When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects "A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research "Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation "This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express "Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC
Book Synopsis Co-Active Leadership by : Karen Kimsey-House
Download or read book Co-Active Leadership written by Karen Kimsey-House and published by Berrett-Koehler Publishers. This book was released on 2015-09-21 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Multidimensional Approach to Leadership Top-down, one-dimensional leadership models are hopelessly outmoded in today's rapidly changing world, and they waste the leadership ability that is present throughout an organization. In this visionary book, Karen and Henry Kimsey-House provide a model that harnesses the possibility of many rather than relying on the power of one. Their revolutionary five-dimensional approach recognizes that leadership has to be fluid and flexible and that the roles leaders and followers play must shift to suit the situation. Co-Active Leadership invites all of us to share our expertise and allows collaborative solutions to emerge that would never have been possible otherwise.
Download or read book Fine Chemicals written by Peter Pollak and published by John Wiley & Sons. This book was released on 2010-03-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive reference on one of the most exciting and challenging segments of the modern chemical industry. It comprises descriptions of the leading fine chemical companies, the products, markets and technologies on a global basis. It serves also as a guide for developing and succeeding in the $60 billion fine chemicals business, which is usually lumped into the chemical or pharmaceutical industry.
Book Synopsis Business and Corporation Aviation Management 2E (PB) by : John J. Sheehan
Download or read book Business and Corporation Aviation Management 2E (PB) written by John J. Sheehan and published by McGraw Hill Professional. This book was released on 2013-04-22 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best resource on how to establish and run a company flight department--revised and updated! Business and Corporate Aviation Management, Second Edition, is the most comprehensive and practical guide for a company to start an on-demand air transportation system--and make it work. This one-of-a-kind resource skillfully blends business and aviation issues to provide solid decision-making strategies and smart operating practices needed to define, establish, and manage a corporate flight department--utilizing the author's more than four decades of experience in the aviation industry. As business aviation continues to evolve, this blueprint for developing successful flight departments is changing with it. Fully updated, the Second Edition includes the latest business aircraft, equipment technology, and maintenance practices. It has also been revised to reflect the growing importance of safety management systems along with changes in running and managing a flight department. New to this edition: Current regulations and aviation statistics Tables and graphs updated to reflect current values Regulations associated with increased international operations New material added to each chapter Operations and Safety chapters completely revised Updated management techniques
Book Synopsis Business Anthropology by : Ann T. Jordan
Download or read book Business Anthropology written by Ann T. Jordan and published by Waveland Press. This book was released on 2012-10-02 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.
Book Synopsis The Company We Keep by : John Abrams
Download or read book The Company We Keep written by John Abrams and published by Chelsea Green Publishing Company. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rejecting the myth that short-term profits are the only indicator of business health and wealth, John Abrams shows how building a company to serve the needs of people (employees and owners), community, and the environment can be a successful business plan as well. Part entrepreneurial business plan, part guide to democratizing the workplace, and part prescription for strong local economies, The Company We Keep marks the debut of an important new voice in the literature of American business."--Publisher's description
