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Author : Luis Lombardero
Publisher : Editorial Almuzara
ISBN 13 : 8483561034
Total Pages : 578 pages
Book Rating : 4.4/5 (835 download)
Download or read book Trabajar en la era digital (2a edici¢n) written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Rafael Angel
Publisher : Hodder Education
ISBN 13 : 1398317977
Total Pages : 664 pages
Book Rating : 4.3/5 (983 download)
Download or read book Spanish for the IB MYP 4&5 (Emergent/Phases 1-2): MYP by Concept Second edition written by J. Rafael Angel and published by Hodder Education. This book was released on 2022-03-11 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam Board: IB Level: MYP Subject: Spanish First Teaching: September 2016 First Exam: June 2017 Has been updated for the revised curriculum from September 2020 Develop your skills to become an inquiring learner; ensure you navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Spanish, presented in global contexts. - Develop conceptual understanding with key MYP concepts and related concepts at the heart of each chapter. - Learn by asking questions for a statement of inquiry in each chapter. - Prepare for every aspect of assessment using support and tasks designed by experienced educators. - Understand how to extend your learning through research projects and interdisciplinary opportunities. - Think internationally with chapters and concepts set in global contexts.
Author : Pedro Rojas
Publisher : Almuzara
ISBN 13 : 9788417880200
Total Pages : 298 pages
Book Rating : 4.8/5 (82 download)
Download or read book Cómo Monetizar Las Redes Sociales written by Pedro Rojas and published by Almuzara. This book was released on 2021-02-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open the doors to the gold that any company craves for: the monetization of its social networks. You will learn how to develop your own management strategy without making mistakes. Everything you need to know to be able to use social networks as channels that generate growth and benefits for your company.
Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779717296
Total Pages : 71 pages
Book Rating : 4.7/5 (797 download)
Download or read book Monetice su contenido con NFT written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-03-06 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qué son las NFT ? Los NFT , o tokens no fungibles , son activos digitales únicos que no se pueden reemplazar. Se almacenan en una cadena de bloques , que es una tecnología de contabilidad distribuida que garantiza la autenticidad y propiedad de los activos. Cómo se pueden utilizar las NFT para monetizar el contenido? Las NFT se pueden utilizar para monetizar contenido de diversas formas, que incluyen : Venta de obras de arte digitales: los artistas pueden vender sus obras de arte digitales como NFT . Esto les da la oportunidad de ganar regalías cada vez que se revenden sus obras. Venta de objetos coleccionables: los coleccionistas pueden comprar objetos coleccionables como tarjetas de Pokémon o cromos de fútbol como NFT . Esto les otorga la propiedad exclusiva de un artículo único. Vender acceso a eventos o experiencias: los creadores de contenido pueden vender acceso a eventos o experiencias, como entradas para conciertos o pases para juegos, como NFT . Esto les permite generar ingresos y construir una comunidad de fans. Aprende Mucho Más...
Author : Neal Schaffer
Publisher : HarperCollins Leadership
ISBN 13 : 1400216370
Total Pages : 288 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author : Dario Llinares
Publisher : Springer
ISBN 13 : 3319900560
Total Pages : 320 pages
Book Rating : 4.3/5 (199 download)
Download or read book Podcasting written by Dario Llinares and published by Springer. This book was released on 2018-07-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting: New Aural Cultures and Digital Media is the first comprehensive interdisciplinary collection of academic research exploring the definition, status, practices and implications of podcasting through a Media and Cultural Studies lens. By bringing together research from experienced and early career academics alongside audio and creative practitioners, the chapters in this volume span a range of approaches in a timely reaction to podcasting’s zeitgeist moment. In conceptualizing the podcast, the contributors examine its liminal status between the mechanics of ‘old’ and ‘new’ media and between differing production contexts, in addition to podcasting’s reliance on mainstream industrial structures whilst retaining an alternative, even outsider, sensibility. In the present tumult of online media discourse, the contributors frame podcasting as indicative of a ‘new aural culture’ emerging from an identifiable set of industrial, technological and cultural circumstances. The analyses in this collection offer a range of interpretations which begin to open avenues for further research into a distinct Podcast Studies.
Author : Robert Boynton
Publisher : Vintage
ISBN 13 : 0307429040
Total Pages : 494 pages
Book Rating : 4.3/5 (74 download)
Download or read book The New New Journalism written by Robert Boynton and published by Vintage. This book was released on 2007-12-18 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers. The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison guard. Susan Orlean follows orchid fanciers to reveal an obsessive subculture few knew existed. Adrian Nicole LeBlanc spends nearly a decade reporting on a family in the South Bronx. And like their muckraking early twentieth-century precursors, they are drawn to the most pressing issues of the day: Alex Kotlowitz, Leon Dash, and William Finnegan to race and class; Ron Rosenbaum to the problem of evil; Michael Lewis to boom-and-bust economies; Richard Ben Cramer to the nitty gritty of politics. How do they do it? In these interviews, they reveal the techniques and inspirations behind their acclaimed works, from their felt-tip pens, tape recorders, long car rides, and assumed identities; to their intimate understanding of the way a truly great story unfolds. Interviews with: Gay Talese Jane Kramer Calvin Trillin Richard Ben Cramer Ted Conover Alex Kotlowitz Richard Preston William Langewiesche Eric Schlosser Leon Dash William Finnegan Jonathan Harr Jon Krakauer Adrian Nicole LeBlanc Michael Lewis Susan Orlean Ron Rosenbaum Lawrence Weschler Lawrence Wright
Author : Ramón Salaverría
Publisher : Springer Nature
ISBN 13 : 3030658600
Total Pages : 287 pages
Book Rating : 4.0/5 (36 download)
Download or read book Journalism, Data and Technology in Latin America written by Ramón Salaverría and published by Springer Nature. This book was released on 2021 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Latin American journalism is currently experiencing some important transformations, with potential changes to how news is produced, shared, financed and consumed. This book provides a comprehensive overview of current journalism in Latin America, contextualized by global literature and regional empirical evidence. It is an important addition to our understanding of digital journalism and a must-read for those interested in journalism in Latin America." Dr. Vanessa de Macedo Higgins Joyce, Texas State University, USA This book explores innovative approaches to digital and data journalism in Latin America, brought by both legacy media and newcomers to the industry, with the purpose of examining this changing media landscape. As part of the Global South, Latin America has shown significant influence in the promotion of data and digital technologies applied to journalism in recent years. In this region, news entrepreneurs are becoming an essential source of innovation in news production, circulation, and distribution. The book considers news media, particularly in Latin America, as an open set of practices intertwined in the evolution of technology. It discusses the transformation of the Latin American news media ecosystem and considers how it has shaped the industry despite local differences. The study fills a significant gap in academic scholarship by addressing the multiple external factors, mainly political and economic, which have contributed to the relative lack of studies on the patterns of journalism in this region. Ramón Salaverría is Associate Dean of Research at the School of Communication, University of Navarra, Spain, where he heads the Digital News Media Research Group. Author of over 200 scholarly publications, his research focuses on digital journalism and media convergence, both in national and international comparative studies. Mathias-Felipe de-Lima-Santos is a researcher at the University of Navarra, Spain, under the JOLT project, a Marie Skłodowska-Curie European Training Network funded by the European Commission's Horizon 2020. Previously, he was a Visiting Researcher at the Queensland University of Technology, Australia. He researches changing journalistic practice with a particular focus on business models, data, and novel technologies.
Author : Edgar Cabanas
Publisher : Polity
ISBN 13 : 9781509537884
Total Pages : 0 pages
Book Rating : 4.5/5 (378 download)
Download or read book Manufacturing Happy Citizens written by Edgar Cabanas and published by Polity. This book was released on 2019-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The imperative of happiness dictates the conduct and direction of our lives. There is no escape from the tyranny of positivity. But is happiness the supreme good that all of us should pursue? So says a new breed of so-called happiness experts, with positive psychologists, happiness economists and self-development gurus at the forefront. With the support of influential institutions and multinational corporations, these self-proclaimed experts now tell us what governmental policies to apply, what educational interventions to make and what changes we must undertake in order to lead more successful, more meaningful and healthier lives. With a healthy scepticism, this book documents the powerful social impact of the science and industry of happiness, arguing that the neoliberal alliance between psychologists, economists and self-development gurus has given rise to a new and oppressive form of government and control in which happiness has been woven into the very fabric of power.
Author : Cliff Allen
Publisher : John Wiley & Sons
ISBN 13 : 0471013714
Total Pages : 370 pages
Book Rating : 4.4/5 (71 download)
Download or read book One-to-One Web Marketing written by Cliff Allen and published by John Wiley & Sons. This book was released on 2001-07-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.
Author : Jose M. Herrou Aragon
Publisher : José M. Herrou Aragón
ISBN 13 : 1471725693
Total Pages : 107 pages
Book Rating : 4.4/5 (717 download)
Download or read book The Forbidden Religion written by Jose M. Herrou Aragon and published by José M. Herrou Aragón. This book was released on 2012-07-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.
Author : Jon Law
Publisher :
ISBN 13 : 9781088075234
Total Pages : 0 pages
Book Rating : 4.0/5 (752 download)
Download or read book Marketing en Redes Sociales Para Pequeñas Empresas written by Jon Law and published by . This book was released on 2022-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Está buscando hacer crecer su pequeña empresa? Si es así, nunca ha habido un mejor momento para hacerlo. Las redes sociales han irrumpido en la escena global como el medio dominante de conexión y colaboración. Si bien han surgido nuevos desafíos, las pequeñas empresas tienen más oportunidades que nunca de explotar en un panorama competitivo habilitado por el marketing en redes sociales y el espacio más amplio del marketing digital. La mayoría de los libros de marketing en redes sociales predican estrategias obsoletas que se detienen en los anuncios de Facebook y consejos sobre el crecimiento de las redes sociales que se reducen a "ser uno mismo". Decidí crear una guía actualizada que le muestre exactamente cómo navegar por el espacio del marketing en redes sociales a través de las experiencias que he tenido en la construcción de la influencia social y la rentabilidad de docenas de pequeñas empresas. Me concentro en 3 aspectos clave del marketing en redes sociales: Cómo establecer una estrategia digital y presencia social En la primera parte del libro, te muestro exactamente cómo encontrar y llegar a tu público objetivo. Existen muchas plataformas sociales, como Facebook, Instagram, Youtube, TikTok, LinkedIn, etc. Cada plataforma tiene sus propias fortalezas y debilidades: elegir las correctas para enfocarse es esencial para que pueda identificar y conectarse rápidamente con su público objetivo. Cómo construir una audiencia Una vez que haya descubierto dónde encontrar a su audiencia y haya establecido una estrategia digital y social óptima, es importante retenerlos mediante la creación constante de contenido valioso. Esto lleva mucho tiempo, por lo que exploraremos cómo automatizar el proceso y subcontratar la creación de contenido. Esto liberará tiempo para que pueda trabajar en su negocio, no en su negocio. Cómo anunciar y optimizar Una vez que haya encontrado a su audiencia y haya publicado un gran contenido, es hora de ganar algo de dinero. No hay manera más fácil de hacer crecer y escalar un negocio que los anuncios en las redes sociales. El marketing en redes sociales es de pago para ganar, y te mostraré cómo ganar. En resumen, Social Media Marketing for Small Businesses presenta un camino probado hacia el éxito medible para el espíritu empresarial y los dueños de negocios. El mundo se ha vuelto digital: ¿sucumbirá a la entropía, la confusión y la competencia, o aprovechará ese hecho para construir un negocio más fuerte? ? Entonces, si está listo para llevar su negocio al siguiente nivel, desplácese hacia arriba y presione el botón AGREGAR AL CARRITO.
Author : MAX EDITORIAL
Publisher : Youtu Books
ISBN 13 : 1779719957
Total Pages : 40 pages
Book Rating : 4.7/5 (797 download)
Download or read book O Poder das Redes Sociais: Além do YouTube written by MAX EDITORIAL and published by Youtu Books. This book was released on 2024-03-02 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: O YouTube, com mais de 2 bilhões de usuários ativos mensais, é a plataforma de vídeo online mais popular do mundo. No entanto, o potencial das redes sociais vai muito além do YouTube. Ao integrar o YouTube com outras plataformas como Instagram, Twitter e TikTok, você pode alcançar um público mais amplo, aumentar o engajamento e impulsionar o crescimento da sua marca ou negócio. Estratégias para integrar o YouTube com outras plataformas... Saiba Como Fazer!
Author : Armand Mattelart y André Vitalis
Publisher : Editorial GEDISA
ISBN 13 : 8497848853
Total Pages : 181 pages
Book Rating : 4.4/5 (978 download)
Download or read book De Orwell al cibercontrol written by Armand Mattelart y André Vitalis and published by Editorial GEDISA. This book was released on 2015-04-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las recientes revelaciones sobre las prácticas ilegales de la Agencia Americana de Seguridad (NSA), o el descubrimiento por parte de un usuario del rastreo digital masivo realizado por Facebook testimonian la magnitud de la hipervigilancia a la que estamos sometidos. Sin embargo, lejos del modelo disciplinario tradicional sobre el que alertaba George Orwell en su Gran Hermano, ahora los controles se ejercen desde múltiples y sofisticados frentes, en los que cada vez es mayor la participación involuntaria de los ciudadanos. Armand Mattelart y André Vitalis nos proponen reflexionar sobre un novedoso e inquietante concepto: el perfilado, esto es, el control indirecto de los individuos —a menudo con el propósito de anticipar sus comportamientos— a través del estudio y explotación sistemáticos de sus datos —ya sean sus desplazamientos o sus pautas de consumo—. Mientras que el modelo de vigilancia totalitario exhibía su control, en el mundo post-orwelliano éste se nos impone sin plena conciencia por nuestra parte; es invisible, y esta invisibilidad, potenciada por la desmaterialización de los soportes, garantiza su efectividad en una población crecientemente fascinada por las nuevas tecnologías que, sin embargo, no perciben como tecnologías de control.
Author : Pedro Rojas
Publisher : Editorial Almuzara
ISBN 13 : 8483569817
Total Pages : 169 pages
Book Rating : 4.4/5 (835 download)
Download or read book C¢mo monetizar las redes sociales written by Pedro Rojas and published by Editorial Almuzara. This book was released on 2019 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anonymous
Publisher : Applewood Books
ISBN 13 : 0918222842
Total Pages : 129 pages
Book Rating : 4.9/5 (182 download)
Download or read book Mourt's Relation written by Anonymous and published by Applewood Books. This book was released on 1986-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an account, first published in 1622, of the Pilgrim's journey to the new world.
Author : Jan Gehl
Publisher : Island Press
ISBN 13 : 1597269840
Total Pages : 284 pages
Book Rating : 4.5/5 (972 download)
Download or read book Cities for People written by Jan Gehl and published by Island Press. This book was released on 2013-03-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than forty years Jan Gehl has helped to transform urban environments around the world based on his research into the ways people actually use—or could use—the spaces where they live and work. In this revolutionary book, Gehl presents his latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes into the landscapes he believes they should be: cities for people. Taking into account changing demographics and changing lifestyles, Gehl emphasizes four human issues that he sees as essential to successful city planning. He explains how to develop cities that are Lively, Safe, Sustainable, and Healthy. Focusing on these issues leads Gehl to think of even the largest city on a very small scale. For Gehl, the urban landscape must be considered through the five human senses and experienced at the speed of walking rather than at the speed of riding in a car or bus or train. This small-scale view, he argues, is too frequently neglected in contemporary projects. In a final chapter, Gehl makes a plea for city planning on a human scale in the fast- growing cities of developing countries. A “Toolbox,” presenting key principles, overviews of methods, and keyword lists, concludes the book. The book is extensively illustrated with over 700 photos and drawings of examples from Gehl’s work around the globe.
