Community Connections Relationship Marketing For Healthcare Professionals

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Community Connections! Relationship Marketing for Healthcare Professionals

Author : Kelley S. Pendleton DC & MPH
Publisher : Sage Books, LLC
ISBN 13 : 1625175604
Total Pages : 62 pages
Book Rating : 4.6/5 (251 download)

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Book Synopsis Community Connections! Relationship Marketing for Healthcare Professionals by : Kelley S. Pendleton DC & MPH

Download or read book Community Connections! Relationship Marketing for Healthcare Professionals written by Kelley S. Pendleton DC & MPH and published by Sage Books, LLC. This book was released on 2014-09-15 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.

Community Connections!

Author : Kelley Mulhern
Publisher : Sage Media Publishing
ISBN 13 : 9780997226300
Total Pages : 106 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis Community Connections! by : Kelley Mulhern

Download or read book Community Connections! written by Kelley Mulhern and published by Sage Media Publishing. This book was released on 2021-05-03 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a veteran healthcare practitioner in the healthcare industry or just getting started, Community Connections! contains the valuable advice and practical marketing ideas you need-from the reasons most healthcare practices don't "market," to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice. Written by a healthcare professional for healthcare professionals, Community Connections! is the first in a series of books designed to bridge the gap between what you are taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can begin forging a strong and genuine connection with potential clients, regardless of previous marketing experience.

Community Connections!

Author : Kelley S. Pendleton
Publisher : CreateSpace
ISBN 13 : 9781495923272
Total Pages : 120 pages
Book Rating : 4.9/5 (232 download)

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Book Synopsis Community Connections! by : Kelley S. Pendleton

Download or read book Community Connections! written by Kelley S. Pendleton and published by CreateSpace. This book was released on 2014-08-12 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don't “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice. Written by a healthcare professional for healthcare professionals, Community Connections! is the first in a series of books designed to bridge the gap between what you are taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can begin forging a strong and genuine connection with potential clients, regardless of previous marketing experience.

Community Connections! Companion Workbook

Author : Kelley Pendleton
Publisher : CreateSpace
ISBN 13 : 9781512362428
Total Pages : 84 pages
Book Rating : 4.3/5 (624 download)

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Book Synopsis Community Connections! Companion Workbook by : Kelley Pendleton

Download or read book Community Connections! Companion Workbook written by Kelley Pendleton and published by CreateSpace. This book was released on 2015-06-09 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion workbook to Community Connections! Relationship Marketing for Healthcare Professionals is designed to help you reach a greater understanding of yourself, your healthcare practice, your communities - and the interrelationship of all three.

Little Book of Healthcare Marketing

Author : Drew Stevens
Publisher : Momentum Press
ISBN 13 : 1606509403
Total Pages : 84 pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis Little Book of Healthcare Marketing by : Drew Stevens

Download or read book Little Book of Healthcare Marketing written by Drew Stevens and published by Momentum Press. This book was released on 2016-08-26 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.

Healthcare Relationship Marketing

Author : Ira J. Haimowitz
Publisher : CRC Press
ISBN 13 : 1317123190
Total Pages : 260 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Healthcare Relationship Marketing by : Ira J. Haimowitz

Download or read book Healthcare Relationship Marketing written by Ira J. Haimowitz and published by CRC Press. This book was released on 2016-04-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.

Marketing in Healthcare-Related Industries

Author : Robert E. Hinson
Publisher : IAP
ISBN 13 : 1648021085
Total Pages : 287 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Marketing in Healthcare-Related Industries by : Robert E. Hinson

Download or read book Marketing in Healthcare-Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE

Strategic Marketing For Health Care Organizations

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118448308
Total Pages : 416 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler

Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2020-12-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Modern Health Care Marketing

Author : Gamini Gunawardane
Publisher : World Scientific
ISBN 13 : 9813279532
Total Pages : 515 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Modern Health Care Marketing by : Gamini Gunawardane

Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Professional Practice in Health Care Marketing

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136551433
Total Pages : 242 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Professional Practice in Health Care Marketing by : William Winston

Download or read book Professional Practice in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Health Services Marketing

Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736042
Total Pages : 170 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Health Services Marketing by : Richard K. Thomas

Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.

How to Get Referrals

Author : Linda L. Lawless
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis How to Get Referrals by : Linda L. Lawless

Download or read book How to Get Referrals written by Linda L. Lawless and published by John Wiley & Sons. This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.

Strategic Pharmaceutical Marketing Management in Growth Markets

Author : Mithun Nandy
Publisher : Taylor & Francis
ISBN 13 : 1000875288
Total Pages : 210 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Strategic Pharmaceutical Marketing Management in Growth Markets by : Mithun Nandy

Download or read book Strategic Pharmaceutical Marketing Management in Growth Markets written by Mithun Nandy and published by Taylor & Francis. This book was released on 2023-05-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.

Communities in Action

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Communities in Action by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Socialize Your Patient Engagement Strategy

Author : Letizia Affinito
Publisher : Routledge
ISBN 13 : 1317053206
Total Pages : 252 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Socialize Your Patient Engagement Strategy by : Letizia Affinito

Download or read book Socialize Your Patient Engagement Strategy written by Letizia Affinito and published by Routledge. This book was released on 2016-03-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving Self-care (e.g. self-management education; self-monitoring; self-treatment), Improving Patient Safety (e.g. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the digital communications revolution; the emerging digital marketing and communications techniques that enable this revolution and the core elements behind a patient-driven digital strategy. Drawing on the authors’ research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, the book provides a proven framework for improving the development and implementation of patient-centered digital communication programs in healthcare organizations. It is an engaging how-to/how-not-to book which includes tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. Socialize Your Patient Engagement Strategy includes interviews with experts and leading case histories of successful digital communication programs in the healthcare arena. While there are books that focus on specific healthcare communicators within different types of organizations, in their book the authors recognize that effective patient-centric communication crosses all organizational boundar

Marketing Health Services

Author : Richard K. Thomas
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Marketing Health Services by : Richard K. Thomas

Download or read book Marketing Health Services written by Richard K. Thomas and published by . This book was released on 2005 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transformational Leadership Styles for Global Leaders: Management and Communication Strategies

Author : Roache, Darcia Ann Marie
Publisher : IGI Global
ISBN 13 :
Total Pages : 573 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Transformational Leadership Styles for Global Leaders: Management and Communication Strategies by : Roache, Darcia Ann Marie

Download or read book Transformational Leadership Styles for Global Leaders: Management and Communication Strategies written by Roache, Darcia Ann Marie and published by IGI Global. This book was released on 2023-09-26 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of transformational leadership styles, management strategies, and communication for organizational effectiveness and employee performance within organizations cannot be overemphasized. Leadership as a concept has evolved over the years based on situations, practices, and change management approaches in organizations. The evolution of transformational leadership in organizations is imperative to examine in order to motivate and encourage others to collectively support and work to achieve organizational effectiveness, or vision and mission. Leadership needs a paradigm shift to influence opportunities and challenges in organizations such as organizational behavior, motivation, communication, and management functions. Transformational Leadership Styles, Management Strategies, and Communication for Global Leaders aims to provide relevant theoretical, conceptual, and procedural frameworks and the latest empirical research findings that critically examine the areas of leadership, leadership styles, management studies, and communication for leaders globally. It is ideal for multi-sectoral interests in business and educational organizations, chief executive officers, executive members, team leaders, industry leaders, human resource directors and personnel, leadership and management, and practitioners.