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Communications Guide For Startups
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Book Synopsis Communications Guide for Startups by : Lydia Prexl
Download or read book Communications Guide for Startups written by Lydia Prexl and published by UVK Verlag. This book was released on 2022-11-28 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Book Synopsis Strategic Communication for Startups and Entrepreneurs in China by : Linjuan Rita Men
Download or read book Strategic Communication for Startups and Entrepreneurs in China written by Linjuan Rita Men and published by Routledge. This book was released on 2019-12-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Book Synopsis Communication Guide For Startups by : Beaulah Kosmatka
Download or read book Communication Guide For Startups written by Beaulah Kosmatka and published by Independently Published. This book was released on 2021-09-19 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Book Synopsis Ready, Launch, Brand by : Orly Zeewy
Download or read book Ready, Launch, Brand written by Orly Zeewy and published by CRC Press. This book was released on 2021-05-09 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Book Synopsis Communication Is The Key by : Hosea Mardirossian
Download or read book Communication Is The Key written by Hosea Mardirossian and published by Independently Published. This book was released on 2021-09-19 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Download or read book No Dead Monkeys written by Jeremy Kirk and published by . This book was released on 2015-10-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: No Dead Monkeys is the essential communications handbook for startups. In clear, easy to understand language, authors Jeremy Kirk and Jonathan Englert deliver a step-by-step approach that will help your venture use communication to thrive from day one while sidestepping catastrophe along the way. Learn more at www.nodeadmonkeys.com
Book Synopsis Hello, Startup by : Yevgeniy Brikman
Download or read book Hello, Startup written by Yevgeniy Brikman and published by "O'Reilly Media, Inc.". This book was released on 2015-10-21 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.
Book Synopsis Lies Startups Tell Themselves to Avoid Marketing by : Sandra Holtzman
Download or read book Lies Startups Tell Themselves to Avoid Marketing written by Sandra Holtzman and published by SelectBooks, Inc.. This book was released on 2007-03 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Download or read book Running Lean written by Ash Maurya and published by "O'Reilly Media, Inc.". This book was released on 2012-02-28 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.
Download or read book Start-Up Smarts written by Barry H Cohen and published by Simon and Schuster. This book was released on 2009-12-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
Book Synopsis Business for Communicators by : Sandra Duhé
Download or read book Business for Communicators written by Sandra Duhé and published by Routledge. This book was released on 2021-08-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Download or read book You Need PR written by Jenna Guarneri and published by Greenleaf Book Group. This book was released on 2022-05-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Book Synopsis Getting to Wow! Silicon Valley Pitch Secrets for Entrepreneurs by : Angelika Blendstrup
Download or read book Getting to Wow! Silicon Valley Pitch Secrets for Entrepreneurs written by Angelika Blendstrup and published by . This book was released on 2021-01-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Getting to Wow!" is the entrepreneur's practical guide to crafting a clear, compelling, credible pitch. Written by two Silicon Valley experts with many years of experience as entrepreneurs and investors, the big idea behind the book is that every time entrepreneurs talk or write about their startups they are pitching. Pitching is not limited to the formal slide deck presentation that most entrepreneurs concentrate on. The authors also point out that much of the advice entrepreneurs get about pitching is just plain wrong. (For example, contrary to the common wisdom, a pitch is not a presentation.) Throughout the book, they correct the "common wisdom" and offer the clear, unvarnished truth. The book's foreword, "Life's a Pitch!" is by Guy Kawasaki, former Apple Evangelist, co-founder of Garage Technology Ventures, and now Chief Evangelist at Canva. Guy makes the point that all of us are pitching, one way or another, every day. While the primary focus of the book is on developing your investor pitch, many of the principles of "Getting to Wow" apply to your sales pitch and to all of your marketing communications. Please note: The paperback version of the book is printed in black and white. If you want the full color experience, with the ability to zoom in on the nearly 100 slide examples that are provided, you might want to also download the ebook (Kindle version), which you can read using the Kindle app on your computer, your tablet, your phone, or your Kindle Fire. The book starts with an overview of "The Mind of the Investor," covers techniques for distilling your story into a very short, compelling "Wow statement," discusses the crafting of your slide deck in detail, offers advice on "Pitching with Impact," and ends with a detailed discussion of "The Inquisition," the question and answer part of your investor meeting. Finally, the appendix provides a treasure chest full of additional resources for entrepreneurs eager to accelerate their success. The book covers all the dimensions of pitching and is useful for everyone who is trying to promote their company.
Download or read book Lost and Founder written by Rand Fishkin and published by Penguin Group. This book was released on 2024-05-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Book Synopsis The PR Paradox by : Matias Rodsevich
Download or read book The PR Paradox written by Matias Rodsevich and published by Matias Rodsevich. This book was released on 2020-10-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Book Synopsis The Cold Start Problem by : Andrew Chen
Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
