Public Opinion

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Publisher : SAGE Publications
ISBN 13 : 1452246157
Total Pages : 123 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Public Opinion by : Vincent Price

Download or read book Public Opinion written by Vincent Price and published by SAGE Publications. This book was released on 1992-06-16 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is perhaps most amazing about this little book is its comprehensiveness. In little more than a 100 pages, Price manages to discuss the relevance of ′public opinion′ to just about every major mass communication theory. . . . The reference list alone would be a valuable resource for anyone studying public opinion. . . . Price does a stellar job of explaining in easy-to-understand language what most of these references have to say about public opinion. . . . The two greatest contributions of the book are Price′s organization of the vast literature on public opinion, coupled with his distillation of major works, including some truly hefty tomes, into a few simple words. Those who have grappled with the thoughts of Habermas and Blumer, for example, will greatly appreciate Price′s succinct and insightful descriptions of the relevance of these difficult works to the study of public opinion. Another strong point is the book′s currency: while you will find references to works published in the 1920s, you also will find books, articles, and reports published in the 1990s. . . . If you are new to the study of public opinion and communication, this book is the most painless, yet valuable introduction I can recommend. If you think you already know a lot about public opinion, the book may be even more valuable: it may dispel you of the notion that anyone knows a lot about public opinion." --Journalism Quarterly Public opinion--is it a simple aggregation of individual views, or instead some kind of collective-level, emergent product of debate and discussion? What is the role of public opinion in popular government? How do the mass media shape public opinion, or link it to governmental decision-making? Price′s Public Opinion explores such questions by tracing the historical development and application of the concept of public opinion. It examines the concept′s origins in Enlightenment thought and follows its evolution as a tool for social-scientific research. Intended as a map of the sprawling research terrain, Public Opinion introduces the conceptual mechanisms underlying public opinion research and shows how these concepts are used in an attempt to resolve enduring theoretical, normative, and practical questions. Because public opinion is one of the most vital and enduring concepts in the social sciences, this book will enjoy wide application in psychology, sociology, political science, journalism, and communication research in both academic and applied settings.

Communications and Public Opinion

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Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Communications and Public Opinion by : Robert O. Carlson

Download or read book Communications and Public Opinion written by Robert O. Carlson and published by Greenwood. This book was released on 1975 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Opinion and the Communication of Consent

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Author :
Publisher : Guilford Press
ISBN 13 : 9780898624991
Total Pages : 514 pages
Book Rating : 4.6/5 (249 download)

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Book Synopsis Public Opinion and the Communication of Consent by : Theodore Lewis Glasser

Download or read book Public Opinion and the Communication of Consent written by Theodore Lewis Glasser and published by Guilford Press. This book was released on 1995-04-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Opinion and the Communication of Consent offers an unprecedented range of scholarly perspectives on the relationship between public opinion and communication. With contributions written from social-scientific, historical, critical and cultural traditions, the book illuminates the importance and richness of treating "public opinion" as a multifaceted concept.Written by leading thinkers in the field, some of the work's chapters offer state-of-the-art reviews of research findings, while others are scholarly treatises on some aspect of communication, public opinion, and society. Topics covered include: The nature and institutions of public opinion; the influence of media on public opinion; social and psychological contexts of public opinion; the role public opinion assessment plays in a democratic society.

Public Opinion

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Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Public Opinion by : Walter Lippmann

Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.

The News and Public Opinion

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Author :
Publisher : Polity
ISBN 13 : 0745645194
Total Pages : 217 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis The News and Public Opinion by : Maxwell McCombs

Download or read book The News and Public Opinion written by Maxwell McCombs and published by Polity. This book was released on 2011-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.

The Spiral of Silence

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Author :
Publisher : Routledge
ISBN 13 : 1136447849
Total Pages : 266 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Spiral of Silence by : Wolfgang Donsbach

Download or read book The Spiral of Silence written by Wolfgang Donsbach and published by Routledge. This book was released on 2014-01-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

In the Court of Public Opinion

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590319857
Total Pages : 356 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis In the Court of Public Opinion by : James F. Haggerty

Download or read book In the Court of Public Opinion written by James F. Haggerty and published by American Bar Association. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case. Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you win this critical battle.

The News and Public Opinion

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Author :
Publisher : Polity
ISBN 13 : 0745645186
Total Pages : 217 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis The News and Public Opinion by : Maxwell McCombs

Download or read book The News and Public Opinion written by Maxwell McCombs and published by Polity. This book was released on 2011-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.

Propaganda, Communication and Public Opinion

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Publisher : Princeton University Press
ISBN 13 : 1400878640
Total Pages : 446 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Propaganda, Communication and Public Opinion by : Bruce Lannes Smith

Download or read book Propaganda, Communication and Public Opinion written by Bruce Lannes Smith and published by Princeton University Press. This book was released on 2015-12-08 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most comprehensive bibliography yet published in the public opinion field." —Journalism Quarterly. Besides a selection of the most significant titles from earlier years, this book contains a comprehensive listing of books, pamphlets, and articles which appeared between 1934 and 1943. Originally published in 1946. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

The Oxford Handbook of American Public Opinion and the Media

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Publisher : OUP Oxford
ISBN 13 : 0199673020
Total Pages : 804 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis The Oxford Handbook of American Public Opinion and the Media by : Robert Y. Shapiro

Download or read book The Oxford Handbook of American Public Opinion and the Media written by Robert Y. Shapiro and published by OUP Oxford. This book was released on 2013-05-23 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.

Communication, Public Opinion, and Globalization in Urban China

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Publisher : Routledge
ISBN 13 : 1134676298
Total Pages : 218 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Communication, Public Opinion, and Globalization in Urban China by : Francis L.F. Lee

Download or read book Communication, Public Opinion, and Globalization in Urban China written by Francis L.F. Lee and published by Routledge. This book was released on 2013-10-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China is increasingly integrated into the processes of economic, political, social, and cultural globalization, important questions arise about how Chinese people perceive and evaluate such processes. At the same time, international communication scholars have long been interested in how local, national, and transnational media communications shape people’s attitudes and values. Combining these two concerns, this book examines a range of questions pertinent to public opinion toward globalization in urban China: To what degree are the urban residents in China exposed to the influences from the outside world? How many transnational social connections does a typical urban Chinese citizen have? How often do they consume foreign media? To what extent are they aware of the notion of globalization, and what do they think about it? Do they believe that globalization is beneficial to China, to the city where they live, and to them personally? How do people’s social connections and communication activities shape their views toward globalization and the outside world? This book tackles these and other questions systematically by analyzing a four-city comparative survey of urban Chinese residents, demonstrating the complexities of public opinion in China. Media consumption does relate, though by no means straightforwardly, to people’s attitudes and beliefs, and this book provides much needed information and insights about Chinese public opinion on globalization. It also develops fresh conceptual and empirical insights on issues such as public opinion toward US-China relations, Chinese people’s nationalistic sentiments, and approaches to analyze attitudes toward globalization.

Agenda Setting

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Publisher : Routledge
ISBN 13 : 1134963718
Total Pages : 321 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Agenda Setting by : David Protess

Download or read book Agenda Setting written by David Protess and published by Routledge. This book was released on 2016-07-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Opinion Polls and the Media

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Publisher : Springer
ISBN 13 : 0230374956
Total Pages : 368 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Opinion Polls and the Media by : C. Holtz-Bacha

Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Reader in Public Opinion and Communication

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Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Reader in Public Opinion and Communication by : Bernard Berelson

Download or read book Reader in Public Opinion and Communication written by Bernard Berelson and published by . This book was released on 1966 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reading Public Opinion

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Author :
Publisher : University of Chicago Press
ISBN 13 : 9780226327464
Total Pages : 278 pages
Book Rating : 4.3/5 (274 download)

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Book Synopsis Reading Public Opinion by : Susan Herbst

Download or read book Reading Public Opinion written by Susan Herbst and published by University of Chicago Press. This book was released on 1998-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is one of the most elusive and complex concepts in democratic theory, and we do not fully understand its role in the political process. Reading Public Opinion offers one provocative approach for understanding how public opinion fits into the empirical world of politics. In fact, Susan Herbst finds that public opinion, surprisingly, has little to do with the mass public in many instances. Herbst draws on ideas from political science, sociology, and psychology to explore how three sets of political participants—legislative staffers, political activists, and journalists—actually evaluate and assess public opinion. She concludes that many political actors reject "the voice of the people" as uninformed and nebulous, relying instead on interest groups and the media for representations of public opinion. Her important and original book forces us to rethink our assumptions about the meaning and place of public opinion in the realm of contemporary democratic politics.

The Nature and Origins of Mass Opinion

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Publisher : Cambridge University Press
ISBN 13 : 9780521407861
Total Pages : 388 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Nature and Origins of Mass Opinion by : John Zaller

Download or read book The Nature and Origins of Mass Opinion written by John Zaller and published by Cambridge University Press. This book was released on 1992-08-28 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

Setting the Agenda

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0745637132
Total Pages : 281 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Setting the Agenda by : Maxwell McCombs

Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.