Communication Strategies For Corporate Leaders

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Communication Strategies for Corporate Leaders

Author : Pragyan Rath
Publisher : Taylor & Francis
ISBN 13 : 1351341499
Total Pages : 227 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Communication Strategies for Corporate Leaders by : Pragyan Rath

Download or read book Communication Strategies for Corporate Leaders written by Pragyan Rath and published by Taylor & Francis. This book was released on 2017-11-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor. This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse. Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals. Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios. Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology. This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.

Strategic Corporate Communication

Author : Ross Brinkert
Publisher :
ISBN 13 : 9781516532735
Total Pages : 280 pages
Book Rating : 4.5/5 (327 download)

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Book Synopsis Strategic Corporate Communication by : Ross Brinkert

Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.

Communication Strategies for Today's Managerial Leader

Author : Deborah Britt Roebuck
Publisher : Business Expert Press
ISBN 13 : 1606492004
Total Pages : 332 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Communication Strategies for Today's Managerial Leader by : Deborah Britt Roebuck

Download or read book Communication Strategies for Today's Managerial Leader written by Deborah Britt Roebuck and published by Business Expert Press. This book was released on 2012-01-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given that communication is the lifeblood of an organization, managerial leaders need to understand how to use communication strategies to build their teams to achieve organizational objectives. Studies repeatedly point to the impact communication skills have on the ability of managerial leaders to succeed or fail. Too often individuals move into managerial leadership roles without awareness of the need to improve their communication skills. These individuals may be subject matter experts whose technical skills allowed them to succeed as individual team members, but when placed in managerial leadership roles, they fail because they lacked the relationship building skills needed to foster teamwork. Therefore, this book provides the communication principles that are so critical for today's managerial leader. It builds a solid foundation while it guides readers in strategies to enhance their written, oral, and interpersonal communication skills. Most research has stated, and the author has found true in her own managerial leadership roles, a leader spends the majority of his or her day interacting with others. As managerial leaders, individuals face many challenging situations such as determining how to inspire a shared vision about goals and objectives, building trust within their unit, listening with an open mind, giving feedback, and encouraging collaboration, to name a few. The focus switches for the managerial leader from doing things to leading others. Therefore, this book is for anyone who currently serves as a managerial leader or for anyone who desires to manage and lead others. Most managerial communication books focus on the important written and oral communication skills. While the author believes these skills are critically important, she found in her role, as a managerial leader, she devoted the majority of her time to interpersonal communication. Leaders need to build teams and to maintain relationships with all stakeholders. The best way to make that happen is through skills such as listening, asking questions, and giving feedback. Therefore, this book includes an emphasis on interpersonal communication. As Chris M. Martin stated in a recent article, "The ability to communicate effectively may be the number one management quality." Therefore, this book will raise awareness relative to oral, written, and interpersonal communication skills so that individuals can become better managerial leaders.

Public Speaking for Leaders

Author : Apoorva Bharadwaj
Publisher : Routledge Chapman & Hall
ISBN 13 : 9780367030520
Total Pages : 320 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Public Speaking for Leaders by : Apoorva Bharadwaj

Download or read book Public Speaking for Leaders written by Apoorva Bharadwaj and published by Routledge Chapman & Hall. This book was released on 2021 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations; Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

Leadership Communication

Author : E. Bruce Harrison
Publisher : Business Expert Press
ISBN 13 : 1606498096
Total Pages : 300 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Leadership Communication by : E. Bruce Harrison

Download or read book Leadership Communication written by E. Bruce Harrison and published by Business Expert Press. This book was released on 2014-09-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it’s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O’Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

Beyond the Babble

Author : Bob Matha
Publisher : John Wiley & Sons
ISBN 13 : 0470294078
Total Pages : 220 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Beyond the Babble by : Bob Matha

Download or read book Beyond the Babble written by Bob Matha and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.

Leadership Communication

Author : Deborah Barrett
Publisher : McGraw-Hill Higher Education
ISBN 13 : 0077629302
Total Pages : 448 pages
Book Rating : 4.0/5 (776 download)

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Book Synopsis Leadership Communication by : Deborah Barrett

Download or read book Leadership Communication written by Deborah Barrett and published by McGraw-Hill Higher Education. This book was released on 2013-08-23 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership Communication guides current and potential leaders in developing the communication capabilities needed to be transformational leaders. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders.

The Leader as Communicator

Author : Robert P. Mai
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814427163
Total Pages : 302 pages
Book Rating : 4.4/5 (271 download)

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Book Synopsis The Leader as Communicator by : Robert P. Mai

Download or read book The Leader as Communicator written by Robert P. Mai and published by AMACOM Div American Mgmt Assn. This book was released on 2003 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of "making nice," but a strategic necessity. Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills. This insightful book demonstrates how to become a stronger, more confident leader--one who can use communication to build alignment, enthusiasm, and productivity.

Public Speaking for Leaders

Author : Apoorva Bharadwaj
Publisher : Taylor & Francis
ISBN 13 : 1000412539
Total Pages : 252 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Public Speaking for Leaders by : Apoorva Bharadwaj

Download or read book Public Speaking for Leaders written by Apoorva Bharadwaj and published by Taylor & Francis. This book was released on 2021-06-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations; Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

Leadership

Author : Peter Andrei
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis Leadership by : Peter Andrei

Download or read book Leadership written by Peter Andrei and published by . This book was released on 2020-04-02 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if every single legendary leader over the past 500 years used a little-known five-step communication process to inspire people, empower movements, and produce legendary results? What if all business managers - whether leading a team of three or company of 300,000 - can use the exact same step-by-step process to convert average performance into surpassing success by breaking through the "communication wall," influencing with ease, and inspiring enthusiastic action? New Release Promotion You Get the "Public Speaking for Leaders" Bonus Bundle Worth $150 for FREE From a URL Inside. This Includes a Video Course. Limited Edition Version Includes 7 Exclusive Bonus Chapters Why do some leaders and managers effortlessly produce enviable results with less work, while others watch things fall apart around them despite working 65-hour weeks? Because of a proven yet little-known brand of communication: the communication of leadership, used by John F. Kennedy, Martin Luther King, and every single U.S. President since FDR. Don't let weak communication hold back your potential to become a legendary leader and successful business manager by constantly undermining your professional image and minimizing the impact of your words. Don't let it frustrate you and erode your confidence. It's a moral travesty that the country's top MBA programs entirely neglect the communication of leadership. I once experienced these struggles myself. I wrote five best-selling books on the hidden, little-known strategies I used to overcome this, and taught them to the country's top project managers. In this new release, you learn 451 proven, little-known, step-by-step strategies to accomplish the five-step communication of leadership process, including: How to easily inspire high performance with the proven power of psychological coalitions. How to instantly achieve awe-inspiring authority with the secret of the re-diagnoser archetype. How to immediately grab full attention with the proven language pattern of high expectations. How to reliably overcome imposter-syndrome with the little-known leader-mirroring principle. How to authentically convey extreme empathy by speaking to people's pain. How to build trust with both superiors and subordinates with the principle of a bold promise. How to expertly clarify your organization's narrative with the elements of effective stories. How to quickly command complete respect in crisis moments by divulging the brutal truth. How to immediately inspire your people by activating the proven difficulty-confidence matrix. How to easily get complete commitment from your people with the singularity strategy. How to achieve advanced persuasive skill with the 200 core human drives and human needs. How to always harness the ears, eyes and minds of your people with loss-reduction benefits. How to consistently make your ideas seem drastically better with the elements of a good plan. How to effortlessly assert your mandate to lead without bossy command-and-control language. How to always appear like a principled leader with clear and compelling Logos clarification. How to consistently hone the most important aspect of your leadership: communication. How to use 451 expert, advanced communication strategies as your competitive advantage to not only play, but win the game of leadership. The complete table of contents, bonus bundle, and limited-edition chapters are visible with the "look-inside" feature.

Leadership Communication

Author : Deborah Barrett
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Leadership Communication by : Deborah Barrett

Download or read book Leadership Communication written by Deborah Barrett and published by McGraw-Hill/Irwin. This book was released on 2007-02-20 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Leadership Communication was well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations – all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication.

Digital Strategies for Powerful Corporate Communications

Author : Paul A Argenti
Publisher : McGraw Hill Professional
ISBN 13 : 0071606033
Total Pages : 305 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Digital Strategies for Powerful Corporate Communications by : Paul A Argenti

Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Corporate Communication

Author : Michael B. Goodman
Publisher : Business Expert Press
ISBN 13 : 1606493094
Total Pages : 145 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Corporate Communication by : Michael B. Goodman

Download or read book Corporate Communication written by Michael B. Goodman and published by Business Expert Press. This book was released on 2012-01-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.

Engaging Employees through Strategic Communication

Author : Mark Dollins
Publisher : Routledge
ISBN 13 : 1000461947
Total Pages : 228 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins

Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Strategic Communication for Sustainable Organizations

Author : Myria Allen
Publisher : Springer
ISBN 13 : 3319180053
Total Pages : 325 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Strategic Communication for Sustainable Organizations by : Myria Allen

Download or read book Strategic Communication for Sustainable Organizations written by Myria Allen and published by Springer. This book was released on 2015-07-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Leading the Conversation

Author : Tom Catalini
Publisher :
ISBN 13 : 9781537610320
Total Pages : 52 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Leading the Conversation by : Tom Catalini

Download or read book Leading the Conversation written by Tom Catalini and published by . This book was released on 2015-02-03 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I was able to read this book very quickly and apply the lessons immediately!"-- David T. Jackson, CIO, Welch's"This is a must read for any technical professional wanting to move their career forward."-- Eric Bloom, InfoWorld columnist, President of Manager Mechanics, and former CIOCommunication is EverythingOne of the most powerful capabilities you can build for success in today's complex business world is the ability to persuade and influence others through clear and compelling communication. Leadership and communication go hand-in-hand. Leveraging sound presentation strategies is key to leading change, which is at the heart of all IT-related initiatives. That's why it's crucial that we continually improve presentation and other professional communication skills.Improving these skills allows you to be able to command attention, wield influence, and gain respect as a leader.Start Today!In this book, you will learn a crucial foundational perspective that will set the tone for all of your future business conversations. You will also learn three powerful strategies to help you overcome the largest hurdles for IT professionals in today's business world. You will learn how to speak in the language of your audience, how to properly focus your core message, and how to capture attention through stories.The book also includes a special 12-point checklist that will make key lessons easy to review anytime you are preparing for a presentation or discussion.Get your copy now!More Praise for Leading the Conversation"This is a very enjoyable read, and more importantly, clearly explains how to be more a effective and influential communicator.""A must-read for IT professionals who are interested in leadership and communication.""Succinct, clearly written, and useful."

The Power of Communication

Author : Helio Fred Garcia
Publisher : Pearson Education
ISBN 13 : 013288884X
Total Pages : 332 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis The Power of Communication by : Helio Fred Garcia

Download or read book The Power of Communication written by Helio Fred Garcia and published by Pearson Education. This book was released on 2012 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.