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Communication Of Innovations
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Book Synopsis Communication of Innovations by : Arvind Singhal
Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
Book Synopsis Diffusion of Innovations, 4th Edition by : Everett M. Rogers
Download or read book Diffusion of Innovations, 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Book Synopsis Diffusion of Innovations, 5th Edition by : Everett M. Rogers
Download or read book Diffusion of Innovations, 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Book Synopsis Diffusion of Innovations by : Everett M. Rogers
Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.
Author :Everett M. Rogers Publisher :New York : Free Press ; London : Collier Macmillan ISBN 13 : Total Pages :488 pages Book Rating :4.3/5 (91 download)
Book Synopsis DIFFUSION OF INNOVATIONS 3RD E REV by : Everett M. Rogers
Download or read book DIFFUSION OF INNOVATIONS 3RD E REV written by Everett M. Rogers and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1983 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in organisations Change agents.
Book Synopsis Communication for Rural Innovation by : Cees Leeuwis
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Book Synopsis Network Models of the Diffusion of Innovations by : Thomas W. Valente
Download or read book Network Models of the Diffusion of Innovations written by Thomas W. Valente and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.
Book Synopsis Communication of Innovations by : Everett M. Rogers
Download or read book Communication of Innovations written by Everett M. Rogers and published by New York : Free Press. This book was released on 1971 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is directed to social scientists with an academic interest in the microanalysis of communication and change, and to change agents whose purpose is to diffuse innovations.
Book Synopsis Innovations in Information and Communication Technologies (IICT-2020) by : Pradeep Kumar Singh
Download or read book Innovations in Information and Communication Technologies (IICT-2020) written by Pradeep Kumar Singh and published by Springer Nature. This book was released on 2021-07-15 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.
Book Synopsis Language Planning and Social Change by : Robert L. Cooper
Download or read book Language Planning and Social Change written by Robert L. Cooper and published by Cambridge University Press. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the ways in which politicians, church leaders, generals, leaders of national movements and others try to influence our use of language. Professor Cooper argues that language planning is never attempted for its own sake. Rather it is carried out for the attainment of nonlinguistic ends such as national integration, political control, economic development, the pacification of minority groups, and mass mobilization. Many examples are discussed, including the revival of Hebrew as a spoken language, feminist campaigns to eliminate sexist bias in language, adult literacy campaigns, the plain language movement, efforts to distinguish American from British spelling, the American bilingual education movement, the creation of writing systems for unwritten languages, and campaigns to rid languages of foreign terms. Language Planning and Social Change is the first book to define the field of language planning and relate it to other aspects of social planning and to social change. The book is accessible and presupposes no special background in linguistics, sociology or political science. It will appeal to applied linguists and to those sociologists, economists and political scientists with an interest in language.
Book Synopsis An Integrated Approach to Communication Theory and Research by : Don W. Stacks
Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2014-04-08 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann
Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Book Synopsis Multimedia Communications by : Jerry D. Gibson
Download or read book Multimedia Communications written by Jerry D. Gibson and published by Elsevier. This book was released on 2000-10-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advances and industry demands for networked delivery of information and pictures through computer networks and cable television has created a need for new techniques and standards for the packaging and delivery of digital information. Multimedia Communications presents the latest information from industry and academic experts on all standards, methods and protocols. Internet protocols for wireless communications, transcoding of Internet multimedia for universal access, ATM and ISDN chapters, videoconferencing standards, speech and audio coding standards, multi-casting and image compression techniques are included. Latest Internet protocols for wireless communications Transcoding of Internet multimedia for universal access ATM and ISDN chapters Videoconferencing standards Speech and audio coding standards Multi-casting Latest image compression techniques
Book Synopsis Smart Innovations in Communication and Computational Sciences by : Bijaya Ketan Panigrahi
Download or read book Smart Innovations in Communication and Computational Sciences written by Bijaya Ketan Panigrahi and published by Springer. This book was released on 2018-06-18 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides insights into International Conference on Smart Innovations in Communications and Computational Sciences (ICSICCS 2017) held at North West Group of Institutions, Punjab, India. It presents new advances and research results in the fields of computer and communication written by leading researchers, engineers and scientists in the domain of interest from around the world. The book includes research work in all the areas of smart innovation, systems and technologies, embedded knowledge and intelligence, innovation and sustainability, advance computing, networking and informatics. It also focuses on the knowledge-transfer methodologies and innovation strategies employed to make this happen effectively. The combination of intelligent systems tools and a broad range of applications introduce a need for a synergy of disciplines from science and technology. Sample areas include, but are not limited to smart hardware, software design, smart computing technologies, intelligent communications and networking, web and informatics and computational sciences.
Book Synopsis Perspectives on Design and Digital Communication by : Nuno Martins
Download or read book Perspectives on Design and Digital Communication written by Nuno Martins and published by Springer Nature. This book was released on 2020-07-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.
Book Synopsis Digital Innovations for Mass Communications by : Paul Martin Lester
Download or read book Digital Innovations for Mass Communications written by Paul Martin Lester and published by Routledge. This book was released on 2013-11-12 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
Book Synopsis Innovative Methods in Media and Communication Research by : Sebastian Kubitschko
Download or read book Innovative Methods in Media and Communication Research written by Sebastian Kubitschko and published by Springer. This book was released on 2016-12-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.
