Environmental Risk Communication

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Publisher : Routledge
ISBN 13 : 1351450220
Total Pages : 176 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Environmental Risk Communication by : Mark D. Shull

Download or read book Environmental Risk Communication written by Mark D. Shull and published by Routledge. This book was released on 2019-03-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public meeting with angry residents and eager reporters is a common feature on the local news. Whether addressing environmental, or other issues, the experience for the board members, consultants, and specialists at these meetings ranges from uncomfortable to nightmarish. The issues discussed in these meetings usually stem from years of community disappointment, mistrust, fears, factions, political or social positioning, or all of the above. Industry faces a labyrinth of environmental and business regulations, and unique challenges in dealing with the public and the media. Environmental Risk Communication serves as a guide to understanding and complying with the Federal Risk Management Program and applying risk management and communication principles to daily plant operations. This book also helps Risk Management Plan (RMP) facilities successfully meet the new Federal requirements for public disclosure of RMP offsite consequence analysis results and provides techniques for communicating effectively during environmental emergencies. Written in a straight-forward, no-nonsense style the book presents concise informative chapters, flow diagrams, checklists, and a thorough index. The authors present step-by-step instruction on developing a principled plan of action that generates open communications. CEOs, Corporate Communications Specialists, Plant Managers, Environmental Compliance Supervisors, Health and Safety Officers, Environmental Scientists and Engineers, and Consultants will benefit from Environmental Risk Communication.

Risk Communication

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Publisher : John Wiley & Sons
ISBN 13 : 1119456150
Total Pages : 544 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Risk Communication by : Regina E. Lundgren

Download or read book Risk Communication written by Regina E. Lundgren and published by John Wiley & Sons. This book was released on 2018-07-10 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries. The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide: Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.

Communication in High Risk Environments

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Author :
Publisher : Helmut Buske Verlag
ISBN 13 : 3875489527
Total Pages : 181 pages
Book Rating : 4.8/5 (754 download)

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Book Synopsis Communication in High Risk Environments by : Rainer Dietrich

Download or read book Communication in High Risk Environments written by Rainer Dietrich and published by Helmut Buske Verlag. This book was released on 2003-09-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eine Zigarre rauchen, Zeitung lesen und sich am Kopf kratzen, das kann man gleichzeitig - und zwar mühelos, konstatiert John Searle. Ein Auto im Dunkeln in eine enge Parklücke rangieren und zugleich dem Beifahrer erklären, wo die Opernkarten sind, ist heikel und mehr als heikel, wenn die Ouvertüre schon begonnen hat. Dass die Sprachverwendung, produktiv und perzeptiv, eine anspruchsvolle kognitive Aktivität ist, zeigt sich, wenn das kognitive System gleichzeitig andere anspruchsvolle Leistungen durchführt. Dann vermindert sich die Leistung, die eine oder die andere oder beide. Die Frage nach der sprachliche Performanz unter so genannten Doppelaufgabenbedingungen ist für die Sprachforschung so spannend wie ungewohnt. Antworten darauf sind nicht nur von akademischem Interesse. Im Cockpit eines Linienjets, am Operationstisch und in der Leitwarte eines Kernkraftwerks verursacht eingeschränkte Kommunikationsleistung unmittelbare Gefahr. In diesem Heft berichten u.a. Linguisten und Psycholinguisten (Krifka, Dietrich), Human-Factors-Experten (Helmreich, Sexton), Arbeitspsychologen (Grote, Sträter) über Prinzipien der Sprachverwendung unter Aufgabendruck und Zeitdruck. Abstracts: Using Language in the Cockpit: Relationships with Workload and Performance J. Bryan Sexton & Robert L. Helmreich Few events attract as much international attention as an accident involving a commercial jumbo jet airplane. The public, the airlines, the airplane manufacturers, and particularly the friends and family of passengers demand answers. The work presented here illustrates the importance of flight deck communication in flight safety through a simulator study of how and what pilots communicate. This investigation utilized a computer-based linguistic method of text analysis as well as a micro-coding of communication content. Analyses of simulator transcripts demonstrated that several language dimensions were associated with higher performance, fewer errors, and better communication. The ways in which pilots used language varied as a function of crew position and level of workload. Additionally, language use in the first flight of a crew pairing was associated with performance in subsequent flights. Group Interaction in the Cockpit: Some Linguistic Factors Manfred Krifka, Silka Martens, and Florian Schwarz For a number of years it has been recognized that the social dynamics of group interaction is an import factor in the origin of accidents and in the way how accidents or accident-prone situations are handled in aviation (cf. Helmreich 1997a, 1997b). Factors related to interpersonal communication have been implicated in up to 80% of all aviation accidents over the past 20 years. As a reaction to this, Crew Resource Management (CRM) has been developed with the goal of rating and improving crew performance in aviation and in other fields in which professional groups interact in situations of high taskload and potential risk (cf. Helmreich ea. 1999). As far as this can be estimated at all, installing CRM techniques in the major American and European airlines has resulted in a definite improvement in the safety of commercial aviation. In spite of this success of CRM, practitioners in the field feel that, beyond the general social dynamics of group interaction, there might be potential problems relating to language and communication in such settings. In this article, we first summarize some aspects of previous research in this area. Then we report findings from a project that one of us, Manfred Krifka, has carried out, using transcripts of flight simulator sessions with pilots of a commercial American airline. We will discuss some of the problems of this project. Finally, we describe an ongoing continuation of that project that uses flight simulator sessions with pilots of a commercial German airline.

Risk Communication

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119456118
Total Pages : 542 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Risk Communication by : Regina E. Lundgren

Download or read book Risk Communication written by Regina E. Lundgren and published by John Wiley & Sons. This book was released on 2018-09-25 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries. The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide: Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.

Communication in high risk environments

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Author :
Publisher :
ISBN 13 : 9783875483147
Total Pages : 0 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Communication in high risk environments by : Rainer Dietrich

Download or read book Communication in high risk environments written by Rainer Dietrich and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating Risk in Public Health Emergencies

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Publisher :
ISBN 13 : 9789241550208
Total Pages : 0 pages
Book Rating : 4.5/5 (52 download)

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Book Synopsis Communicating Risk in Public Health Emergencies by : World Health Organization

Download or read book Communicating Risk in Public Health Emergencies written by World Health Organization and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.

Risk Communication

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Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Risk Communication by : Regina E. Lundgren

Download or read book Risk Communication written by Regina E. Lundgren and published by . This book was released on 1994 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to risk communication there is little margin for error. Not only is it critically important that the communication be clear and easy-to-understand, it must reach all those affected. Risk Communication, by Regina Lundgren, is a handbook designed to help scientists, engineers and writers communicate risk more effectively. With practical advice on planning the campaign, designing messages for a variety of audiences, and evaluating the message, this book can help you avoid the serious problems that result from inadequate communication of health, safety and environmental risks.

Effective Risk Communication

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Publisher : Springer Science & Business Media
ISBN 13 : 1461315697
Total Pages : 359 pages
Book Rating : 4.4/5 (613 download)

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Book Synopsis Effective Risk Communication by : V.T. Covello

Download or read book Effective Risk Communication written by V.T. Covello and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest challenges facing those concerned with health and environmental risks is how to carry on a useful public dialogue on these subjects. In a democracy, it is the public that ultimately makes the key decisions on how these risks will be controlled. The stakes are too high for us not to do our very best. The importance of this subject is what led the Task Force on Environmental Cancer and Heart and Lung Disease to establish an Interagency Group on Public Education and Communication. This volume captures the essence of the "Workshop on the Role of Government in Health Risk Communication and Public Education" held in January 1987. It also includes some valuable appendixes with practical guides to risk communication. As such, it is an important building block in the effort to improve our collective ability to carry on this critical public dialogue. Lee M. Thomas Administrator, U. S. Environmental Protection Agency, and Chairman, The Task Force on Environmental Cancer and Heart and Lung Disease Preface The Task Force on Environmental Cancer and Heart and Lung Disease is an interagency group established by the Clean Air Act Amendments of 1977 (P.L. 95-95). Congress mandated the Task Force to recommend research to determine the relationship between environmental pollutants and human disease and to recommend research aimed at reduc ing the incidence of environment-related disease. The Task Force's Project Group on Public Education and Communication focuses on education as a means of reducing or preventing disease.

Risk Communication in Action

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Author :
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Risk Communication in Action by : Dr. Dan Petersen

Download or read book Risk Communication in Action written by Dr. Dan Petersen and published by . This book was released on 2002 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating about Risks to Environment and Health in Europe

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Publisher : Springer Science & Business Media
ISBN 13 : 1475728948
Total Pages : 427 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Communicating about Risks to Environment and Health in Europe by : Philip C.R. Gray

Download or read book Communicating about Risks to Environment and Health in Europe written by Philip C.R. Gray and published by Springer Science & Business Media. This book was released on 2013-04-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public experience with risk communication differs greatly from country to country in Europe and there has been little opportunity for the transfer of experience and learning between countries. This is especially true for the many new European States, including the countries in transition from centralised to market economies. This book presents case studies on risk communication. One of its unifying concepts is the role of risk communication in the risk management process. Technical and philosophical introductions to risk communication and risk management and research in risk communication are given. The case studies themselves occupy the central portion of the book, each one covering a particular hazard, risk or situation seen from a particular point of view. The issue of the special circumstances for environmental and health risk communication in central and eastern Europe is also addressed through a separate presentation and discussion of an appropriate case study. A different approach to risk communication is taken by examining how it forms part of the risk management process at the local level. Research into risk perception, a field that forms an important foundation for many aspects of risk communication, is summarised and practical guidelines for risk communication are reviewed. These include discussions on how to carry out public information programmes and methods for increasing public involvement in risk management decisions.

Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119081793
Total Pages : 450 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice by : Vincent T. Covello

Download or read book Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice written by Vincent T. Covello and published by John Wiley & Sons. This book was released on 2021-12-10 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMMUNICATING IN R!SK, CRISIS, AND HIGH STRESS SITUATIONS LEARN THE UNIFYING PRINCIPLES BEHIND RISK, CRISIS, AND HIGH STRESS COMMUNICATION WITH THIS STATE-OF-THE-ART REFERENCE WRITTEN BY A MAJOR LEADER IN THE FIELD Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice is about communicating with people in the most challenging circumstances: high stress situations characterized by high risks and high stakes. The ability to communicate effectively in a high stress situation is an essential communication competency for managers, engineers, scientists, and professionals in every field who can be thrust into demanding situations complicated by stress. Whether you are confronting an external crisis, an internal emergency, or leading organizational change, this book was written for you. Communicating in Risk, Crisis, and High Stress Situations brings together in one resource proven scientific research with practical, hands-on guidance from a world leader in the field. The book covers such critical topics as trust, stakeholder engagement, misinformation, messaging, and audience perceptions in the context of stress. This book is uniquely readable, thorough, and useful, thanks to features that include: Evidence-based theories and concepts that underlie and guide practice Tools and guidelines for practical and effective planning and application Experience-based advice for facing challenges posed by mainstream and social media Provocative case studies that bring home the key principles and strategies Illuminating case diaries that use the author’s breadth and depth of experience to create extraordinary learning opportunities The book is a necessity for managers, engineers, scientists, and others who must communicate difficult technical concepts to a concerned public. It also belongs on the bookshelves of leaders and communicators in public and private sector organizations looking for a one-stop reference and evidence-based practical guide for communicating effectively in emotionally charged situations. Written by a highly successful academic, consultant, and trainer, the book is also designed as a resource for training and education.

Working in High Risk Environments

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Publisher : Charles C Thomas Publisher
ISBN 13 : 0398086923
Total Pages : 204 pages
Book Rating : 4.3/5 (98 download)

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Book Synopsis Working in High Risk Environments by : Douglas Paton

Download or read book Working in High Risk Environments written by Douglas Paton and published by Charles C Thomas Publisher. This book was released on 2012-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of events such as the 9/11 terrorist attacks and Hurricane Katrina were felt across the spectrum of organizations. Such events provide vivid illustrations of the exceptional circumstances that emergency and protective service agencies and businesses alike can encounter. The goal of this book is to broaden the perspectives on the populations that need to be included when thinking about high risk groups and from whom insights into resilience and how it is enacted can be sought. The first chapter discusses high risk environments, sustained resilience and stress risk management. Chapter 2 explores family first responders and resilient mothers of special needs children, including case examples. Chapter 3 examines the resilience of Antarctic expeditioners, relationship dynamics, social support, and organizational climate. Information sharing, trust, empowerment and staying cool under pressure is also discussed. Chapter 4 covers business resilience, preventing loss versus facilitating survival, and the role of continuity planning. In Chapter 5, scientific advice for critical decision making, natural hazards and emergency management, uncertainty, team decision making, advice taking, and shared mental models is presented. Chapter 6 covers COP Shot, and the seeds of resiliency. Chapter 7 defines resiliency in high risk groups, and provides a qualitative analysis of law enforcement and elite military personnel. The Johns Hopkins Perspective is explored, focusing on the results and methods of structural modeling. Chapter 8 describes the psychological stress factors in modern military operations, mental hardiness, and leader influence. Chapter 9 pursues the ecological theory of resilience and adaptive capacity in emergency services. Ultimately, the book meets a need on how to respond effectively in a high risk environment, and the information contained will assist agencies and businesses to develop their capacity to adapt to unpredictable and challenging circumstances.This Student Workbook for Radiography in the Digital Age is specifically designed for in-classroom use with the series PowerPoint Slides for Radiography in the Digital Age. Together with the textbook itself and the Instructor Resources CD, these products complete a full package of educational resources tailored for radiography courses in the Physics of Radiography, Principles of Imaging, Digital Image Acquisition and Display, and Radiation Biology and Protection. The Workbook is organized throughout in a concise “fill-in-the-blank” format, focusing on key words to reinforce students’ retention of the material. The wording and sequencing of questions closely mirrors the PowerPoint Slide series for each course. This Workbook strikes a perfect balance between allowing the student to concentrate on the lecture by doing minimal writing while still challenging the student to participate in classroom learning. An effective “note-taking” tool, it also doubles as a reinforcement tool for homework and individual study.

Communicating Environmental Risk in Multiethnic Communities

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Publisher : SAGE
ISBN 13 : 9780761906513
Total Pages : 276 pages
Book Rating : 4.9/5 (65 download)

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Book Synopsis Communicating Environmental Risk in Multiethnic Communities by : Michael K. Lindell

Download or read book Communicating Environmental Risk in Multiethnic Communities written by Michael K. Lindell and published by SAGE. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation "This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.

Building Communication Capacity to Counter Infectious Disease Threats

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Publisher : National Academies Press
ISBN 13 : 0309457688
Total Pages : 139 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Building Communication Capacity to Counter Infectious Disease Threats by : National Academies of Sciences, Engineering, and Medicine

Download or read book Building Communication Capacity to Counter Infectious Disease Threats written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-07-14 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building communication capacity is a critical piece of preparing for, detecting, and responding to infectious disease threats. The International Health Regulations (IHR) establish risk communicationâ€"the real-time exchange of information, advice, and opinions between experts or officials and people who face a threat to their survival, health, and economic or social well-beingâ€"as a core capacity that World Health Organization member states must fulfill to strengthen the fight against these threats. Despite global recognition of the importance of complying with IHR, 67 percent of signatory countries report themselves as not compliant. By investing in communication capacity, public health and government officials and civil society organizations facing health crises would be prepared to provide advice, information, and reassurance to the public as well as to rapidly develop messages and community engagement activities that are coordinated and take into account social and behavioral dynamics among all sectors. To learn about current national and international efforts to develop the capacity to communicate effectively during times of infectious disease outbreaks, and to explore gaps in the research agenda that may help address communication needs to advance the field, the Forum on Microbial Threats of the National Academies of Sciences, Engineering, and Medicine convened a 1.5 day workshop on December 13 and 14, 2016, in Washington, DC. Participants reviewed progress and needs in strengthening communication capacity for dealing with infectious disease threats for both outbreaks and routine challenges in the United States and abroad. This publication summarizes the presentations and discussions from the workshop.

Effective Risk Communication

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Publisher : Routledge
ISBN 13 : 1136272356
Total Pages : 369 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Effective Risk Communication by : Joseph Arvai

Download or read book Effective Risk Communication written by Joseph Arvai and published by Routledge. This book was released on 2013-10-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws together new examples of research and practice from contexts as diverse as energy generation, human health, nuclear waste, climate change, food choice, and social media. This book treats risk communication as much more than the interchange of risk information between experts and non-experts; rather, it aims to emphasise the diversity in viewpoints and practices. In each specially commissioned chapter, the authors reflect on the theoretical and applied underpinnings of their best projects and comment on how their approach could be used effectively by others. Building upon each other, the chapters will provoke new discussion and action around a discipline which many feel is neither meeting important needs in practice, nor living up to its potential in research. Through a more careful examination of the work already done in risk communication, the book will help develop better, more reflective practice for the future.

Environmental Risk Communication

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Author :
Publisher : CRC Press
ISBN 13 : 1000339769
Total Pages : 200 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Environmental Risk Communication by : Susan Zummo Forney

Download or read book Environmental Risk Communication written by Susan Zummo Forney and published by CRC Press. This book was released on 2021-02-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern industry faces many communication challenges, including social media. The second edition of this book is thoroughly updated, expanded, and reorganized to help industry communicators remain effective in addressing these challenges. At the core of this book are foundational building blocks that address the human factors responsible for driving success or failure when communicating about environmental risk. Features Provides principled guidance for building relationships and engaging in constructive dialogue with stakeholders. Offers straight talk and practical, easy-to-follow guidance on effective risk communication for various situations, stakeholders, and modes of communication. Gives lessons learned from environmental permitting and crisis situations involving risk communication in various industries, including chemical manufacturing, waste management, and the energy sector. Addresses nuanced, recent concerns regarding issues like fake news and social media bullying. Examines the dos and don’ts of communicating effectively during tough conditions like environmental emergencies. Environmental Risk Communication: Principles and Practices for Industry is intended to be both a grounding in enduring principles and a continued resource for best approaches and techniques. Coupled with tools and best practices from decades of experience, this insider’s guide provides CEOs, plant managers, environmental compliance professionals, health and safety officers, and others with the direction and the confidence needed to prepare for difficult dialogue and high-pressure encounters.

Communicating in a Crisis

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Publisher : DIANE Publishing
ISBN 13 : 1437903487
Total Pages : 96 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Communicating in a Crisis by : Robert DeMartino

Download or read book Communicating in a Crisis written by Robert DeMartino and published by DIANE Publishing. This book was released on 2009-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.