Communication And Health Outcomes

Download Communication And Health Outcomes full books in PDF, epub, and Kindle. Read online Communication And Health Outcomes ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Health Literacy and Child Health Outcomes

Author : Rosina Avila Connelly
Publisher : Springer
ISBN 13 : 3319507990
Total Pages : 107 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Health Literacy and Child Health Outcomes by : Rosina Avila Connelly

Download or read book Health Literacy and Child Health Outcomes written by Rosina Avila Connelly and published by Springer. This book was released on 2017-03-30 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compact resource presents current data on health literacy as it affects child health outcomes, with a sharp focus on improving communication between healthcare providers and pediatric patients and their families. A frequently overlooked social determinant of health in children, health literacy is shown as a critical skill for patients and families and a key aspect of patient engagement. The authors’ evidence-based survey pinpoints common problems in healthcare providers’ verbal and written communication with pediatric patients, their parents, and/or caregivers. Readers will learn about practical health literacy strategies for addressing and preventing miscommunication at the individual and systems levels. These improvements are linked to immediate results (e.g., greater compliance, fewer medication errors) as well as improved long-term child health outcomes, including reduced health disparities and enhanced quality of life into adulthood. This transformative guide: Defines optimum health communication as necessary for working with all patients Identifies common barriers to clear health communication Traces the relationship between health literacy and child health outcomes, from the prenatal period and into young adulthood Offers guidelines for creating effective patient education materials and a safe, health literacy oriented patient-centered environment Integrates health literacy into health systems’ quality improvement plans Health Literacy and Child Health Outcomes informs students in MPH programs as well as public health scientists and scholars, and can also serve as an introductory text for students in public health ethics or a general applied ethics course. Public health professionals in diverse contexts such as local health departments and nonprofit organizations will appreciate its robust approach to ethical practice, professional development, and systems improvement. This will be a helpful guide for introducing health communication topics in medical education and allied health. Lastly, clinicians taking care of pediatric patients will find concise information and practical advice to apply in the clinical setting.

Communication and Health Outcomes

Author : Gary L. Kreps
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!

Book Synopsis Communication and Health Outcomes by : Gary L. Kreps

Download or read book Communication and Health Outcomes written by Gary L. Kreps and published by Hampton Press (NJ). This book was released on 1995 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The studies provided in this volume provide evidence of the pervasive influences of communication on health, health care, and health promotion, helping to validate assertions about these influences made by many health communication scholars.

Unequal Treatment

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 030908265X
Total Pages : 781 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Unequal Treatment by : Institute of Medicine

Download or read book Unequal Treatment written by Institute of Medicine and published by National Academies Press. This book was released on 2009-02-06 with total page 781 pages. Available in PDF, EPUB and Kindle. Book excerpt: Racial and ethnic disparities in health care are known to reflect access to care and other issues that arise from differing socioeconomic conditions. There is, however, increasing evidence that even after such differences are accounted for, race and ethnicity remain significant predictors of the quality of health care received. In Unequal Treatment, a panel of experts documents this evidence and explores how persons of color experience the health care environment. The book examines how disparities in treatment may arise in health care systems and looks at aspects of the clinical encounter that may contribute to such disparities. Patients' and providers' attitudes, expectations, and behavior are analyzed. How to intervene? Unequal Treatment offers recommendations for improvements in medical care financing, allocation of care, availability of language translation, community-based care, and other arenas. The committee highlights the potential of cross-cultural education to improve provider-patient communication and offers a detailed look at how to integrate cross-cultural learning within the health professions. The book concludes with recommendations for data collection and research initiatives. Unequal Treatment will be vitally important to health care policymakers, administrators, providers, educators, and students as well as advocates for people of color.

The Routledge Handbook of Health Communication

Author : Teresa L. Thompson
Publisher : Routledge
ISBN 13 : 1136931678
Total Pages : 691 pages
Book Rating : 4.1/5 (369 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Handbook of Health Communication by : Teresa L. Thompson

Download or read book The Routledge Handbook of Health Communication written by Teresa L. Thompson and published by Routledge. This book was released on 2011-08-24 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Dying in America

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309303133
Total Pages : 470 pages
Book Rating : 4.3/5 (93 download)

DOWNLOAD NOW!

Book Synopsis Dying in America by : Institute of Medicine

Download or read book Dying in America written by Institute of Medicine and published by National Academies Press. This book was released on 2015-03-19 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For patients and their loved ones, no care decisions are more profound than those made near the end of life. Unfortunately, the experience of dying in the United States is often characterized by fragmented care, inadequate treatment of distressing symptoms, frequent transitions among care settings, and enormous care responsibilities for families. According to this report, the current health care system of rendering more intensive services than are necessary and desired by patients, and the lack of coordination among programs increases risks to patients and creates avoidable burdens on them and their families. Dying in America is a study of the current state of health care for persons of all ages who are nearing the end of life. Death is not a strictly medical event. Ideally, health care for those nearing the end of life harmonizes with social, psychological, and spiritual support. All people with advanced illnesses who may be approaching the end of life are entitled to access to high-quality, compassionate, evidence-based care, consistent with their wishes. Dying in America evaluates strategies to integrate care into a person- and family-centered, team-based framework, and makes recommendations to create a system that coordinates care and supports and respects the choices of patients and their families. The findings and recommendations of this report will address the needs of patients and their families and assist policy makers, clinicians and their educational and credentialing bodies, leaders of health care delivery and financing organizations, researchers, public and private funders, religious and community leaders, advocates of better care, journalists, and the public to provide the best care possible for people nearing the end of life.

Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities

Author : Belim, Célia
Publisher : IGI Global
ISBN 13 : 1799843971
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities by : Belim, Célia

Download or read book Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities written by Belim, Célia and published by IGI Global. This book was released on 2021-08-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient’s level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens’ health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals’ communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.

Communicating to Advance the Public's Health

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309368707
Total Pages : 126 pages
Book Rating : 4.3/5 (93 download)

DOWNLOAD NOW!

Book Synopsis Communicating to Advance the Public's Health by : Institute of Medicine

Download or read book Communicating to Advance the Public's Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Therapeutic Communication

Author : Jurgen Ruesch
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Therapeutic Communication by : Jurgen Ruesch

Download or read book Therapeutic Communication written by Jurgen Ruesch and published by . This book was released on 1961 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with universal processes of therapeutic communication, a term which covers whatever exchange goes on between people who have a therapeutic intent, with an emphasis upon the empirical observation of the communicative process. -- Preface.

The Handbook of Applied Communication Research

Author : H. Dan O'Hair
Publisher : John Wiley & Sons
ISBN 13 : 1119399874
Total Pages : 1043 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Applied Communication Research by : H. Dan O'Hair

Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1043 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

Literacy and health outcomes

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428925449
Total Pages : 259 pages
Book Rating : 4.4/5 (289 download)

DOWNLOAD NOW!

Book Synopsis Literacy and health outcomes by :

Download or read book Literacy and health outcomes written by and published by DIANE Publishing. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Patient-Reported Outcomes in Performance Measurement

Author : David Cella
Publisher : RTI Press
ISBN 13 : 193483114X
Total Pages : 97 pages
Book Rating : 4.9/5 (348 download)

DOWNLOAD NOW!

Book Synopsis Patient-Reported Outcomes in Performance Measurement by : David Cella

Download or read book Patient-Reported Outcomes in Performance Measurement written by David Cella and published by RTI Press. This book was released on 2015-09-17 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patient-reported outcomes (PROs) are measures of how patients feel or what they are able to do in the context of their health status; PROs are reports, usually on questionnaires, about a patient's health conditions, health behaviors, or experiences with health care that individuals report directly, without modification of responses by clinicians or others; thus, they directly reflect the voice of the patient. PROs cover domains such as physical health, mental and emotional health, functioning, symptoms and symptom burden, and health behaviors. They are relevant for many activities: helping patients and their clinicians make informed decisions about health care, monitoring the progress of care, setting policies for coverage and reimbursement of health services, improving the quality of health care services, and tracking or reporting on the performance of health care delivery organizations. We address the major methodological issues related to choosing, administering, and using PROs for these purposes, particularly in clinical practice settings. We include a framework for best practices in selecting PROs, focusing on choosing appropriate methods and modes for administering PRO measures to accommodate patients with diverse linguistic, cultural, educational, and functional skills, understanding measures developed through both classic and modern test theory, and addressing complex issues relating to scoring and analyzing PRO data.

Health Communication

Author : Dianne Berry
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335229514
Total Pages : 152 pages
Book Rating : 4.3/5 (352 download)

DOWNLOAD NOW!

Book Synopsis Health Communication by : Dianne Berry

Download or read book Health Communication written by Dianne Berry and published by McGraw-Hill Education (UK). This book was released on 2006-10-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is effective communication important in health, and what does this involve? What issues arise when communicating with particular populations, or in difficult circumstances? How can the communication skills of health professionals be improved? Effective health communication is now recognised to be a critical aspect of healthcare at both the individual and wider public level. Good communication is associated with positive health outcomes, whereas poor communication is associated with a number of negative outcomes. This book assesses current research and practice in the area and provides some practical guidance for those involved in communicating health information. It draws on material from several disciplines, including health, medicine, psychology, sociology, linguistics, pharmacy, statistics, and business and management. The book examines: The importance of effective communication in health Basic concepts and processes in communication Communication theories and models Communicating with particular groups and in difficult circumstances Ethical issues Communicating with the wider public and health promotion Communication skills training Health Communication is key reading for students and researchers who need to understand the factors that contribute to effective communication in health, as well as for health professionals who need to communicate effectively with patients and others. It provides a thorough and up to date, evidence-based overview of this important topic, examining the theoretical and practical aspects of health communication for those whose work involves communication with patients, relatives and other carers.

The Wiley Handbook of Healthcare Treatment Engagement

Author : Andrew Hadler
Publisher : John Wiley & Sons
ISBN 13 : 1119129524
Total Pages : 667 pages
Book Rating : 4.1/5 (191 download)

DOWNLOAD NOW!

Book Synopsis The Wiley Handbook of Healthcare Treatment Engagement by : Andrew Hadler

Download or read book The Wiley Handbook of Healthcare Treatment Engagement written by Andrew Hadler and published by John Wiley & Sons. This book was released on 2020-01-30 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2021 PROSE Award for CLINICAL PSYCHOLOGY and PSYCHIATRY Against a global backdrop of problematic adherence to medical treatment, this volume addresses and provides practical solutions to the simple question: "Why don't patients take treatments that could save their lives?" The Wiley handbook of Healthcare Treatment Engagement offers a guide to the theory, research and clinical practice of promoting patient engagement in healthcare treatment at individual, organizational and systems levels. The concept of treatment engagement, as explained within the text, promotes a broader view than the related concept of treatment adherence. Treatment engagement encompasses more readily the lifestyle factors which may impact healthcare outcomes as much as medication-taking, as well as practical, economic and cultural factors which may determine access to treatment. Over a span of 32 chapters, an international panel of expert authors address this far-reaching and fascinating field, describing a broad range of evidence-based approaches which stand to improve clinical services and treatment outcomes, as well as the experience of users of healthcare service and practitioners alike. This comprehensive volume adopts an interdisciplinary approach to offer an understanding of the factors governing our healthcare systems and the motivations and behaviors of patients, clinicians and organizations. Presented in a user-friendly format for quick reference, the text first supports the reader’s understanding by exploring background topics such as the considerable impact of sub-optimal treatment adherence on healthcare outcomes, before describing practical clinical approaches to promote engagement in treatment, including chapters referring to specific patient populations. The text recognizes the support which may be required throughout the depth of each healthcare organization to promote patient engagement, and in the final section of the book, describes approaches to inform the development of healthcare services with which patients will be more likely to seek to engage. This important book: Provides a comprehensive summary of practical approaches developed across a wide range of clinical settings, integrating research findings and clinical literature from a variety of disciplines Introduces and compliments existing approaches to improve communication in healthcare settings and promote patient choice in planning treatment Presents a range of proven clinical solutions that will appeal to those seeking to improve outcomes on a budget Written for health professionals from all disciplines of clinical practice, as well as service planners and policy makers, The Wiley Handbook of Healthcare Treatment Engagement is a comprehensive guide for individual practitioners and organizations alike. 2021 PROSE Biological and Life Sciences Category for Clinical Psychology & Psychiatry

Speaking of Health

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309072719
Total Pages : 377 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Speaking of Health by : Institute of Medicine

Download or read book Speaking of Health written by Institute of Medicine and published by National Academies Press. This book was released on 2002-12-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

Health Communication in the 21st Century

Author : Kevin B. Wright
Publisher : John Wiley & Sons
ISBN 13 : 1118339835
Total Pages : 539 pages
Book Rating : 4.1/5 (183 download)

DOWNLOAD NOW!

Book Synopsis Health Communication in the 21st Century by : Kevin B. Wright

Download or read book Health Communication in the 21st Century written by Kevin B. Wright and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly Provides effective strategies for healthcare organizations and individuals in communicating with patients Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright

Delivering High-Quality Cancer Care

Author : Committee on Improving the Quality of Cancer Care: Addressing the Challenges of an Aging Population
Publisher : National Academies Press
ISBN 13 : 9780309286602
Total Pages : 0 pages
Book Rating : 4.2/5 (866 download)

DOWNLOAD NOW!

Book Synopsis Delivering High-Quality Cancer Care by : Committee on Improving the Quality of Cancer Care: Addressing the Challenges of an Aging Population

Download or read book Delivering High-Quality Cancer Care written by Committee on Improving the Quality of Cancer Care: Addressing the Challenges of an Aging Population and published by National Academies Press. This book was released on 2014-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, approximately 14 million people have had cancer and more than 1.6 million new cases are diagnosed each year. However, more than a decade after the Institute of Medicine (IOM) first studied the quality of cancer care, the barriers to achieving excellent care for all cancer patients remain daunting. Care often is not patient-centered, many patients do not receive palliative care to manage their symptoms and side effects from treatment, and decisions about care often are not based on the latest scientific evidence. The cost of cancer care also is rising faster than many sectors of medicine--having increased to $125 billion in 2010 from $72 billion in 2004--and is projected to reach $173 billion by 2020. Rising costs are making cancer care less affordable for patients and their families and are creating disparities in patients' access to high-quality cancer care. There also are growing shortages of health professionals skilled in providing cancer care, and the number of adults age 65 and older--the group most susceptible to cancer--is expected to double by 2030, contributing to a 45 percent increase in the number of people developing cancer. The current care delivery system is poorly prepared to address the care needs of this population, which are complex due to altered physiology, functional and cognitive impairment, multiple coexisting diseases, increased side effects from treatment, and greater need for social support. Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis presents a conceptual framework for improving the quality of cancer care. This study proposes improvements to six interconnected components of care: (1) engaged patients; (2) an adequately staffed, trained, and coordinated workforce; (3) evidence-based care; (4) learning health care information technology (IT); (5) translation of evidence into clinical practice, quality measurement and performance improvement; and (6) accessible and affordable care. This report recommends changes across the board in these areas to improve the quality of care. Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis provides information for cancer care teams, patients and their families, researchers, quality metrics developers, and payers, as well as HHS, other federal agencies, and industry to reevaluate their current roles and responsibilities in cancer care and work together to develop a higher quality care delivery system. By working toward this shared goal, the cancer care community can improve the quality of life and outcomes for people facing a cancer diagnosis.

Communicating Health

Author : Nova Corcoran
Publisher : SAGE
ISBN 13 : 1446275493
Total Pages : 248 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!

Book Synopsis Communicating Health by : Nova Corcoran

Download or read book Communicating Health written by Nova Corcoran and published by SAGE. This book was released on 2013-02-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.