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Communication A Different Kind Of Horserace
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Book Synopsis Communication, a Different Kind of Horserace by : Brenda Dervin
Download or read book Communication, a Different Kind of Horserace written by Brenda Dervin and published by Hampton Press (NJ). This book was released on 2003 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard F. Carter was involved in the development of the communication field almost from the beginning. Most closely associated with the mass communication tradition, he has nevertheless become a source of theoretical and methodological illumination for scholars in widely disparate arenas. This book brings together 15 exemplar chapters illustrating the applications of Carter's work to specific avenues of scholarship, and 23 commentaries that focus on Carter's academic life in the context of the communication field's history. The volume includes a chronology of Carter's professional life and a bibliography of his works. It concludes with an original essay by Carter.
Book Synopsis Betting on Horse Racing For Dummies by : Richard Eng
Download or read book Betting on Horse Racing For Dummies written by Richard Eng and published by John Wiley & Sons. This book was released on 2005-04-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to enjoy a day at the races-and bet to win! The last two years have seen a record number of Americans tune in for climatic Triple Crown races featuring Smarty Jones and Funny Cide; in 2004, television viewership jumped a whopping 61 percent over the record set in 2003, and the Belmont Stakes race itself drew a record crowd of more than 120,000! This easy-to-understand guide shows first-time visitors to the track how to enjoy the sport of horse racing-and make smart bets. It explains: what goes on at the track what to look for in horses and jockeys how to read a racing form and do simple handicapping how to manage betting funds and make wagers that stand a good chance of paying off. Complete with coverage of off-track and online betting, it's just what anyone needs to play the ponies-and win! Richard Eng (Las Vegas, NV) is a racing writer and handicapper for the Las Vegas Review-Journal, a columnist for the Daily Racing Form, and the host of a horseracing radio program in Las Vegas. He was formerly a part of the ABC Sports team that covered the Triple Crown.
Book Synopsis Science Communication in the World by : Bernard Schiele
Download or read book Science Communication in the World written by Bernard Schiele and published by Springer Science & Business Media. This book was released on 2012-04-02 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is aimed at all those who wonder about the mechanisms and effects of the disclosure of knowledge. Whether they have a professional interest in understanding these processes generally, or they wish to conduct targeted investigations in the PCST field, it will be useful to anyone involved in science communication, including researchers, academics, students, journalists, science museum staff, scientists high public profiles, and information officers in scientific institutions.
Book Synopsis Setting the Agenda by : Maxwell McCombs
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Book Synopsis Information and Emotion by : Diane Nahl
Download or read book Information and Emotion written by Diane Nahl and published by Information Today, Inc.. This book was released on 2007 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Tomorrow offers an engaging, provocative, and wide-ranging discussion for systems librarians, library IT workers, library managers and administrators, and anyone working with or interested in technology in libraries.
Book Synopsis Spirituality: Theory, Praxis and Pedagogy by :
Download or read book Spirituality: Theory, Praxis and Pedagogy written by and published by BRILL. This book was released on 2020-04-28 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Context and Connection in Metaphor by : L. David Ritchie
Download or read book Context and Connection in Metaphor written by L. David Ritchie and published by Springer. This book was released on 2006-10-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people understand metaphorical language? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it matter how people interpret metaphors? The author proposes an original communication-based theory of metaphor that answers these and other questions about metaphors and metaphorical language.
Book Synopsis Political Communication by : Carsten Reinemann
Download or read book Political Communication written by Carsten Reinemann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-07-28 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the background of an enormous expansion and diversification of both political communication itself and scientific research into its structures, processes, and effects, this volume gives an overview of some of the key theories and findings accumulated by political communication research over the last decades. In order to do so, the volume provides readers with review articles by renowned international authors on various aspects of (I) the normative, regulatory and conceptual foundations of political communication, (II) different situations of political communication (e.g., elections, referendums, social movements, media hypes, crisis and war), (III) the activities of and part played by political actors, (IV) mass media and journalism, (V) characteristics and typical features of media messages, (VI) the role played by citizens as well as (VII) various kinds of effects on citizens. Each section includes several chapters that address specific issues and research problems in the form of comprehensive overviews articles.
Download or read book Rough Magic written by Lara Prior-Palmer and published by Ebury Press. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lara Prior-Palmer was seeking the unknown. In search of adventure aged nineteen, she entered the world's toughest horse race - a 1000km. ride through extreme conditions in the Mongolian wilderness.
Book Synopsis Efficiency of Racetrack Betting Markets by : Donald B. Hausch
Download or read book Efficiency of Racetrack Betting Markets written by Donald B. Hausch and published by World Scientific. This book was released on 2008 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reprint of one of the classic volumes on racetrack efficiency, this book is the only one in its field that deals with the racetrack betting market in-depth, containing all the important historical papers on racetrack efficiency. As evidenced by the collection of articles, the understanding of racetrack betting is clearly drawn from, and has correspondingly returned something to, all the fields of psychology, economics, finance, statistics, mathematics and management science.
Book Synopsis Culture and Social Change by : Brady Wagoner
Download or read book Culture and Social Change written by Brady Wagoner and published by IAP. This book was released on 2012-09-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together social sciencists to create an interdisciplinary dialogue on the topic of social change as a cultural process. Culture is as much about novelty as it is about tradition, as much about change as it is about stability. This dynamic tension is analyzed in collective protests, intergroup dynamics, language, mass media, science, community participation, art, and social transitions to capitalism, among others contexts. These diverse cases illustrate a number of key factors that can propel, slow-down and retract social change. An emancipatory and integrative social science is developed in this book, which offers a new explanatory model of human behavior and thought under conditions of institutional and societal change.
Book Synopsis Public Communication Campaigns by : Ronald E. Rice
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2013 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Book Synopsis Public Relations by : Chiara Valentini
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Book Synopsis Public Relations Theory II by : Carl H. Botan
Download or read book Public Relations Theory II written by Carl H. Botan and published by Routledge. This book was released on 2010-08-27 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
Book Synopsis The Culture of Science by : Martin W. Bauer
Download or read book The Culture of Science written by Martin W. Bauer and published by Routledge. This book was released on 2012-03-15 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first comparative account of the changes and stabilities of public perceptions of science within the US, France, China, Japan, and across Europe over the past few decades. The contributors address the influence of cultural factors; the question of science and religion and its influence on particular developments (e.g. stem cell research); and the demarcation of science from non-science as well as issues including the ‘incommensurability’ versus ‘cognitive polyphasia’ and the cognitive (in)tolerance of different systems of knowledge.
Download or read book Horse Profiling written by Kerry Thomas and published by J. A. Allen, Limited. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that speed, stamina, jumping ability, and athletic prowess depend on the horse’s physical ability to perform. However, the world has seen many ‘great’ athletic bodies, human and horse, fail to reach their true potential, while others, perhaps thought to be less great in form and function, reach the pinnacle of their sport or discipline. In the world of human athletes, we might claim hard work, ‘grit’, or ‘heart’ as the force greater than muscle that propels them to the top. But the horse doesn’t have performance goals in the way we do, so what is it that motivates one racehorse to leave the rest of the field behind to cross the finish line first?In these pages, Kerry explains how it is possible - initially by using an Emotional Conformation Profile - to determine if a horse has what it takes inside him to make what he has on the outside great. Can your racing prospect handle distance? Does your event horse have the ‘finish’ to clear that last enormous cross-country obstacle when his legs are tired? Is your horse capable of maintaining focus in the face of large crowds and multiple distractions? More importantly, he tells you how to develop specific training protocols towards given goals, thus enabling a horse to perform at his very best.
Book Synopsis Learning to Serve by : Maureen E. Kenny
Download or read book Learning to Serve written by Maureen E. Kenny and published by Springer Science & Business Media. This book was released on 2001-12-31 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service learning, as defined by the editors, is the generation of knowledge that is of benefit to the community as a whole. This seventh volume in the Outreach Scholarship book series contributes a unique discussion of how service learning functions as a critical cornerstone of outreach scholarship. The sections and chapters of this book marshal evidence in support of the idea that undergraduate service learning, infused throughout the curriculum and coupled with outreach scholarship, is an integral means through which higher education can engage people and institutions of the communities of this nation in a manner that perpetuate civil society. The editors, through this series of models of service learning, make a powerful argument for the necessity of "engaged institutions".
